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Caribbean Airlines asks its employees to design a new logo

Caribbean Airlines (Port of Spain) is currently integrating the assets of Air Jamaica (acquired on May 1, 2010). The flag carrier is now asking its employees to help design a new logo and tagline to replace the beautiful Hummingbird design which also implies a new livery. The airline intends to repaint the Air Jamaica fleet with this new design. We think this is a big mistake as the current motif is a very distinctive brand.

Read the full report from the Trinidad Express Newspapers:


Copyright Photo: Ken Petersen. Caribbean’s Boeing 737-8Q8 9Y-POS (msn 28230) prepares for its takeoff roll at New York (JFK).

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