Delta Air Lines (Atlanta) employees today will present a check worth $1.25 million to The Breast Cancer Research Foundation® (BCRF) at their annual Hot Pink Party in New York City. Delta employees and customers last year raised 25 percent more than the year prior.
Delta people have raised more than $4.75 million for BCRF, including raising $1 million each year in 2009, 2010 and 2011. Previous donations have funded 13 BCRF research grants worldwide. This year’s donation will fund an additional five research grants in 2012-2013.
Throughout the month of October, Delta employees donned pink uniforms and sell pink lemonade onboard and in Delta Sky Clubs to raise awareness and support for breast cancer research.
Delta’s international “pink plane,” a Boeing 767-400 (below) featuring BCRF’s trademarked pink ribbon logo on the tail of the aircraft and adjacent to the boarding door, has carried nearly 150,000 customers and flown nearly 6,000 hours – or approximately 104 trips around the world – since being painted pink in May 2010. The aircraft flies international routes, helping raise awareness for BCRF in England, Germany, Italy, Spain, France and Argentina. Delta’s international pink plane replaced the original pink-and-white Boeing 757-200 (above) that between 2005 and 2010 flew throughout the United States, Latin America and the Caribbean to generate awareness for the cause.
Top Copyright Photo: Tony Storck.
Delta Slide Show: CLICK HERE
Bottom Copyright Photo: Antony J. Best.