Category Archives: Southwest Airlines

Southwest Airlines unveils “Missouri One”

Southwest 737-700 WL N280WN (15-Missouri One)(Hangar) MCI (Southwest)(LR)

Southwest Airlines (Dallas) yesterday (April 15) unveiled a new special color scheme on the pictured Boeing 737-7H4 N280WN (msn 32533). N280WN used to be “Penguin One” for Sea World. The new logo jet is dedicated to the state of Missouri and is named “Missouri One”.

The airline issued this statement:

Southwest 2014 logo-1

Southwest Airlines on April 15 celebrated more than 30 years of service in the state of Missouri with the unveiling of the Airline’s newest specialty aircraft, named Missouri One—a Boeing 737-700.

Southwest and state and local government leaders revealed the aircraft in Kansas City, where Southwest first began its Missouri service in 1982. The aircraft, emblazoned with an artist’s rendition of the Missouri state flag, was unveiled at a ceremony this morning at the Kansas City location of Aviation Technical Services, with whom Southwest has partnered for more than 35 years. Southwest Employees, community members, and executives were on hand, including Southwest Airlines Chairman, President, and CEO Gary Kelly.

Southwest 737-700 WL N280WN (15-Missouri One)(Nose) MCI (Southwest)(LR)

“Kansas City and St. Louis have been vital cities in our network for more than 30 years,” Kelly said to an enthusiastic crowd at the unveiling. “I couldn’t think of a better way to ‘show’ our love to our Employees, Customers, and friends in the great state of Missouri than by dedicating this high-flying salute to them!”

Further demonstrating Southwest’s dedication to both the Kansas City and St. Louis communities, Southwest donated $5,000 each to Science City at Union Station and the St. Louis Science Center. The funds will help support Science City’s Summer Camp, which sparks interest in STEAM (science, technology, engineering, art, and math) for children ages 6-12 through interactive, challenging, and fun activities, and contribute toward scholarships for the St. Louis Science Center’s Flight Academy Camp.

“We’ve always valued the enduring partnership between the state of Missouri and Southwest Airlines,” said Governor Jay Nixon. “As a tribute to 30 years of quality service by Southwest and Missouri’s proud aerospace legacy, this magnificent plane will showcase the Show-Me State’s aerospace strength around the world.”

Southwest 737-700 WL N280WN (15-Missouri One)(Engine) MCI (Southwest)(LR)

Kansas City band Lost Wax performed as attendees enjoyed local coffee from The Roasterie Coffee Company, and cheered as Kelly, Governor Nixon, and Kansas City Mayor Sly James closed the event by christening the aircraft amid fanfare. The plane then proceeded to Lambert-St. Louis International Airport for additional festivities, featuring Mayor Francis Slay.

All photos by Southwest Airlines.

Southwest Airlines aircraft slide show (current new livery only): AG Airline Slide Show

Video: The Painting of “Missouri One”:

Southwest Airlines applies for Denver-Puerto Vallarta rights

Southwest Airlines (Dallas) has filed an application with the U.S. Department of Transportation (DOT) to provide daily, nonstop service between Denver International Airport (DEN) and Lic. Gustavo Diaz Ordaz International Airport (PVR) in Puerto Vallarta, Mexico, beginning in November 2015, subject to approvals from relevant governmental agencies.

Southwest will initiate service to Puerto Vallarta, the carrier’s fourth destination in Mexico, on June 7, 2015, with a daily flight both to and from John Wayne Airport Orange County (SNA).

Southwest Airlines began service to Denver on Janury 3, 2006, with 13 daily nonstop departures to three destinations. Southwest now carries more local Customers than any other airline in Denver and operates 185 flights a day to 58 destinations nonstop from Denver, including international service to San Jose del Cabo/Los Cabos and Cancun, Mexico.

Copyright Photo: Tony Storck/AirlinersGallery.com. Boeing 737-8H4 N8644C (msn 35973) with Split Scimitar Winglets prepares to touch down at Baltimore/Washington (BWI).

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Southwest Airlines selects B/E Aerospace for its new seats

Southwest Airlines’ new aircraft seat

Southwest Airlines (Dallas) has selected the customer seats for its future Boeing 737-800 and 737 MAX aircraft deliveries. The carrier, in partnership with Boeing, will be the first to roll out the new seats, beginning mid-2016, on new deliveries of its Boeing 737-800. B/E Aerospace, who designed and engineered the seats, unveiled the new product today at the Aircraft Interiors Expo in Hamburg, Germany.

The airline continued:

Southwest 2014 logo-1

In 2011, Southwest Airlines announced it would be the launch customer of Boeing’s new 737 MAX aircraft with the first delivery expected in 2017.

“The new aircraft seats are the widest economy seats available in the single-aisle 737 market, and offer a unique design that gives our Customers what they asked for: more space,” said Bob Jordan, Southwest’s Executive Vice President and Chief Commercial Officer. “Serving as the launch customer for this seat is just one of several upcoming milestones related to our bold, new look launched in September of last year, and is specifically aimed at enhancing our Customer Experience.”

The newly-designed seats, which will be seen on new 737-800s beginning mid-2016 join other significant brand milestones, including cabin interior updates on Southwest’s 737-700s which will begin later this year, and continued 737-800 deliveries in the new Heart livery. The industry-leading seats are wider than current seats, and include an adjustable headrest and increased legroom, as well as more personal stowage, while decreasing the overall weight of the product.

Southwest Airlines’ next-generation aircraft seat

“The new, lighter seat allows us to continue to improve our fuel efficiency,” said Mike Van de Ven, Southwest’s Executive Vice President and Chief Operating Officer. “This seat selection is just one more reason we are enthusiastic about our fleet modernization plans.”

The Company’s ongoing fleet modernization effort also includes the transition of AirTran’s Boeing 717-200 aircraft out of the fleet, the replacement of Boeing Classic aircraft with Boeing Next-Generation 737 aircraft, and the projected launch of the 737 MAX aircraft in 2017.

Boeing 737 MAX 8

Image Above: Southwest Airlines. The new Boeing MAX 8.

When it enters service, the Boeing 737 MAX aircraft—a brand new aircraft—will offer improved fuel efficiency, along with significantly reduced emission levels, and will provide the lowest operating costs among single-aisle aircraft. The seats are the first element of the 737 MAX aircraft interior to be released by Boeing and Southwest to the public. The Southwest seat color—a variant of Southwest’s Bold Blue—has been chosen, and the seats will be upholstered with eLeather, a composition leather made of natural leather fibers. eLeather, which made its debut on Southwest aircraft in 2012, is manufactured using eco-friendly technology including state-of-the-art techniques which closed-loop recycles 95 percent of the processed water, and converts its own waste streams into energy feeding back into the process.

All images by Southwest Airlines.

Southwest Airlines aircraft slide show: AG Airline Slide Show

Video: The new Southwest seat:

Southwest Airlines launches nine new destinations from Dallas Love Field

Southwest Airlines (Dallas) yesterday (April 8) began operating more daily itineraries between Dallas Love Field and nine additional cities around the United States (Columbus, Ohio; Indianapolis, Indiana; Memphis, Tennessee; Milwaukee, Wisconsin; Panama City Beach, Florida; Portland, Oregon; Sacramento, California; San Jose, California; and Seattle/Tacoma, Washington) and will launch Saturday-only flights between Dallas and Charleston, South Carolina, on April 11, 2015.

In addition, Southwest began additional flights between Dallas Love Field and Ft. Lauderdale/Hollywood, Oakland (San Francisco Bay Area), and Santa Ana/Orange County. The carrier also initiated daily service between San Antonio and Cancun, and between Kansas City International Airport and New York LaGuardia.

Copyright Photo: Brian McDonough/AirlinersGallery.com. Boeing 737-8H4 N8646B (msn 36935) in the now old 2001 livery and also with Split Scimitar Winglets completes the river approach to Washington’s Reagan National Airport (DCA).

Southwest Airlines aircraft slide show (historic liveries): AG Airline Slide Show

Southwest Airlines aircraft slide show (new livery only): AG Airline Slide Show

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Southwest Airlines launches a new advertising campaign

Southwest Airlines (Dallas) has issued a new round of TV commercials and advertising campaign  which spotlights funny moments in life.

The airline issued this statement:

Southwest 2014 logo-1

Southwest Airlines has launched its latest advertising campaign in conjunction with existing placements airing during the NCAA Tournament. Working with agency partner GSD&M in Austin, Texas, Southwest’s new campaign brings to life those human moments audiences can relate to, balanced with Southwest’s humorous personality and position as the inventor of Low Fares.

“Southwest Airlines continues to reinforce the importance of connecting Customers to what’s important in their lives through friendly, reliable, and low-cost air travel,” said Bob Jordan, Southwest Airlines’ Executive Vice President and Chief Commercial Officer. “Our personality shines through in these ads, but beyond the college visits and wedding dancing we can have fun with, you’re going to see an airline that works hard to keep fares low and flying accessible with a strong emphasis on the hospitality our Employees deliver day in and day out.”

The campaign, filmed throughout the Los Angeles area, features a cast of characters and Employees who embody Southwest’s bold and warm attitude. A 30-second launch spot that began airing Tuesday, March 17, during men’s college basketball championship games on CBS, TBS, and TNT, highlights a series of college visits made possible through the airline’s low fares and 86 U.S. destinations. The second spot launches tonight and re-visits a dancing bridesmaid who began her journey through a busy wedding season with Southwest just last Fall. Southwest Employees also get into the act to promote the airline’s legendary low fares. Through this campaign, Southwest is reinforcing its unique personality and role as the inventor of Low Fares in the airline industry while also continuing its brand evolution.

The ads will run nationally for four weeks. Southwest released the first two of the four ads last week, and received positive comments from the airline’s fans and followers. The airline plans more activation on Facebook and Twitter around the new campaign in the coming weeks.

Videos: Southwest Airlines.

Southwest Airlines aircraft slide show: AG Airline Slide Show

Southwest Pride:

Southwest Airlines launches historic routes from Baltimore/Washington and Houston Hobby to Costa Rica and Aruba

Southwest Airlines (Dallas) yesterday (March 7) inaugurated two international routes from Baltimore-Washington International Thurgood Marshall Airport and William P. Hobby Airport in Houston. Each of the new routes is longer than 2,000 miles each-way and marks historic milestones for the carrier both by connecting Central America to the Southwest network of destinations and by offering its longest-ever nonstop scheduled service from any of Southwest’s Texas Triangle of original cities of Dallas, San Antonio, and Houston.

Southwest Airlines now operates nonstop service between:

San Jose, Costa Rica, and Baltimore/Washington on a once daily basis, and
Aruba and Houston (Hobby) seasonally, once every Saturday through Aug. 8, 2015

At Houston’s Hobby Airport, Southwest Employees celebrated the first Aruba-bound morning departure. Later, Customers on the first inbound international flight deplaned directly into a celebration in the main domestic concourse, following their U.S. Customs and Border Protection Preclearance processed prior to departing the Caribbean island. This is the first-ever international flying offered from Houston Hobby. This October, Southwest is scheduled to complete the construction of a $156 million international terminal project which will give Houstonians and Southwest Customers from across the network access to more international destinations.

Southwest Airlines flight 602 from Baltimore/Washington to San Jose, Costa Rica, brought 143 Customers and the Company’s legendary personality and value to Central America for the first time in the 44-year history of the largest domestic carrier* in the United States. Dozens of people came to Juan Santamaria International Airport outside San Jose at the invitation of the Costa Rica Tourism Board to welcome the historic arrival in the lush country known for its natural beauty and adventure tourism.

For an in-depth review of the first arrival at Houston Hobby from Aruba, read the Airways News feature article: CLICK HERE

Copyright Photo: Derin Allard/AirlinersGallery.com. Boeing 737-7AD N798SW (msn 28436) taxies into position at Santa Ana (Orange County).

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Southwest Airlines increases the number of nonstop destinations from Dallas Love Field to 50

Southwest Airlines (Dallas) today published 16 additional flights, including service to eight new nonstop cities, from Dallas Love Field. The new routes will begin on August 9, 2015. With this latest service enhancement, Southwest will offer a total of 180 weekday departures to 50 nonstop destinations from Dallas Love Field.

Beginning August 9, 2015, the carrier will start once-daily, nonstop service between Dallas (Love Field) and:

Boston (Logan)

Charlotte

Detroit

Omaha

Philadelphia

Pittsburgh

Raleigh/Durham

Salt Lake City

Also on August 9, Southwest will offer additional nonstop service between Dallas (Love Field) and Atlanta, Austin, Baltimore/Washington, Houston (Hobby), Little Rock, Chicago (Midway), and Seattle/Tacoma. Finally, Southwest will upgrade the Saturday-only nonstop service between Dallas and Charleston, South Carolina, that is scheduled to begin on April 11, 2015, to daily service on August 9.

Southwest is able to expand at DAL due to the end of the Wright Amendment and the sublease of two additional Love Field gates from United Airlines in the newly rebuilt 20-gate facility, which is a collaborative effort between the City of Dallas and Southwest Airlines.

Airfield construction continues with additional taxiway capacity scheduled to open in mid-March and mid-July and additional ramp space scheduled to open in late August and in November of this year.

Copyright Photo: Tony Storck/AirlinersGallery.com. Southwest continues its fleet modernization efforts to replace its Boeing 737-300 and 737-500 Classic aircraft with more fuel-efficient and longer-range aircraft with winglets. Boeing 737-8H4 N8653A (msn 37037) with the Aviation Partners Boeing Split Scimitar Wings arrives at Baltimore/Washington (BWI).

Southwest Airlines aircraft slide show (new livery only): AG Airline Slide Show

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