Category Archives: TAM Brasil

LAN and TAM to operate as LATAM with a new livery

LAN-TAM Tails

LAN Airlines (Santiago) and TAM Linhas Aereas (Sao Paulo) (LATAM Airlines Group) have just announced it will move towards one brand – LATAM. The makeover will involve a new livery for both airlines.

LATAM logo (LRW)

The airline announced this new look with the video above and these short statements:

TAM and LAN built a story in common and left behind a legacy. Both succeeded in their markets and opened themselves to the world, bringing developments to the whole region. For years, they were recognised for their punctuality, services, and network. This allowed us to gain our customers’ preference and to take part in their stories.

Now, we begin together a whole new chapter, which starts off with a brand that will take our best to the entire world. Our new identity represents the strength of a region that never stops moving, a pioneer and contemporary spirit, which inspires us to take Latin America to the world and to bring the world to Latin America.

The group describes the new logo above:

Our symbol adopts an ascendant form, which represents our strength, dynamics, and will to always go further. It takes shape through the harmony between different elements, since we were born exactly from the beauty of diversity.

On the colors:

Our colours, Indigo and Coral, represent our complementary and unique way of being: elegant on the outside, warm on the inside. Our secondary colours contribute to making our expression more diverse, without falling into stereotypes, and symbolising a region that is born from and that stands out for its rich diversity.

More news from our South American partner ModoCharlie:

“LATAM Airlines Group presents today LATAM, the new brand under which the main airline group in South America will progressively move on to become a single airline in the near future. Its website will be, properly named Latam.com

The announcement and its implementation plan are presented after being postponed several times since the last quarter of 2014. Such postponings fed industry expectations and helped spread rumors on what the new airline name and corporate image would be. Months ago, a semi-official statement was made public to reveal that the unified name would be a new one, thus discarding both LAN and TAM. Rumors on what the final choice would be snowballed ever since.

The announcement, which was not expected until the end of 2015 or the first quarter of 2016, does not produce many immediate effects aside of the public availability of an informational website hosted under the new airline name’s domain name, which should become in the future the transactional website for the unified airline. The first unified experiences for passengers are expected on April 2016, with the presentation of the first aircraft with the new paint schemes, names and logos.”

Read more on ModoCharlie: CLICK HERE

Later the group issued this statement:

  • The new brand represents the creation of the largest airline group in Latin America and one of the largest in the world.
  • “Connecting LATAM to the world, and bringing the world to LATAM. The airline group has grown up alongside each country in the region and has consolidated to offer clients the best network of connections and most modern fleet in Latin America. The passenger experience will improve with access to a single product and service within one network, more powerful online presence and integrated channels of communication, in addition to faster development of innovation and technology in the countries where the Group operates. LATAM will be a brand that builds a culture that is dedicated to taking care of its clients,” said Enrique Cueto , CEO of LATAM Airlines Group.
  • The choice of the name LATAM, part of the consolidation of LAN and TAM, is the result of an extensive study conducted in 10 countries following the association of both airlines and their affiliates.
  • LATAM Airlines Group is currently working on the gradual roll-out of the new corporate brand image over the next three years for airports, aircraft, commercial offices, web pages, and uniforms. The first changes will be visible starting in the first half of 2016 with specific dates to be announced in a timely manner.

After an extensive integration process following the association of LAN Airlines and TAM Airlines – during which the Group made great advances in achieving synergies for internal processes, network optimization, and fleet restructuring and modernization – LATAM Airlines Group has decided to adopt a single name and identity and announces that the new brand for the largest airline group in Latin America and its affiliates will be LATAM. The new LATAM branded airline group will unite all the passenger and cargo airlines for LATAM Airlines Group: LAN Airlines and its affiliates in Peru , Argentina , Colombia and Ecuador ; in addition to TAM Linhas Aereas S.A., and its subsidiary TAM Air Transport Mercosur S.A. (TAM Airlines ( Paraguay ), and the cargo carriers comprised of LAN CARGO , LAN CARGO Colombia, ABSA (TAM Cargo) and Mas Air.

The decision to create a new brand is a historic milestone in the airline industry not only because this is the first time an airline group has chosen to consolidate under a single brand, but because this is the first time a Latin America based airline group aspires to become one of the best in the world.

For that reason, the new brand will incorporate the most valued strengths and characteristics of both LAN and TAM, in addition to the important histories of both carriers, 86 and 39 years respectively, during which they became part of the history of the region by contributing to its growth, development and increased connectivity.

“Out of all of the options that we were considering, the name LATAM always seemed to us to be the most natural evolution of both the LAN and TAM brands, but a period of mutual understanding and maturation was necessary to make the decision. We knew that having a single brand was essential to consolidate the connection between LAN and TAM, and the name LATAM creates a strong identity for the airlines that form the largest airline group in Latin America. The new brand is born from the desire to capture the best of both identities and legacies and consolidate them to create an even stronger one that preserves the essence of each brand – an essence that is truly Latin American,” said Mauricio Amaro , President of the Board of Directors, LATAM Airlines Group.

“With LATAM we will continue on the path of leadership that LAN and TAM started in parallel, working closely together over the past three years to implement an ambitious agenda of innovative projects for our passengers to have a better experience with us before, during and after their flight. The passenger experience will improve with access to a single product and service within one network, more powerful online presence and integrated channels of communication, in addition to faster development of innovation and technology in the countries where the Group operates. LATAM will increase optimization of our fleet, provide easier access for passengers and clients to the best network of destinations in the region while offering a new in-flight experience, updates in service and in-flight entertainment, and innovative technology that gives passengers more control over their travel experience. Our passengers have high expectations and we want to offer them service that meets those expectations. LATAM will be a brand that builds a culture that is dedicated to taking care of its clients,” said Enrique Cueto , CEO of LATAM Airlines Group.

Cueto went on to explain in his own words the choice of the name LATAM: “LATAM Airlines Group was created by two large Latin American companies that started from zero and prospered thanks to their shared passion for flying, vision, dedication and innovation. Both companies and their respective affiliates conquered their markets and connected them with the world, promoting prosperity in the region and becoming known for their on-time performance, service and networks that won them the preference of their clients and become a part of their history. LATAM Airlines Group created a unique partnership in the industry that resulted in the largest airline group in the region. That is why we chose the name LATAM, because it honors who we were and who we want to continue to be, working together with our affiliates to be the ambassadors of a Latin America that grows and prospers, loyal to its natural and human roots – a region that never stops moving.”

The new LATAM logo

When describing the new logo, Jerome Cadier , VP of Marketing for LATAM Airlines Group said, “The logo was inspired by the identity and heritage of the region, incorporating the best of LAN and TAM. For this reason, we selected indigo and coral as the main colors for LATAM. The first represents the best of both worlds as it falls between red and blue which are the main brand colors for TAM and LAN. And the second, symbolizes energy and passion, essential attributes of the new brand. These two colors are supported by secondary colors that bring to life the diversity that is found in Latin America .”

“The implementation of rebranding in our industry is a gradual process and requires a long period of development. It will require a lot of time and effort, but as we work on the implementation of the new brand, we will continue to work in parallel to unify the in-flight experience offered by the LATAM Airlines Group airlines,” explained Cadier.

LATAM Airlines Group is currently working on the new corporate brand, a process that will take approximately three years to complete and will begin to be visible in the first half of 2016 with a gradual roll-out for airports, aircraft, commercial offices, web pages, and uniforms. Some of these change are already visible and can be observed principally in the in flight experience with new redesigned aircraft cabins, the new VIP lounges in Sao Paulo and Santiago – the largest in the region – that are open to the public and form part of the best network of lounges for frequent flyers in the region as well as digital platforms like the option to access onboard entertainment via mobile devices.

The LATAM Airlines Group carriers will be consolidated with the objective of offering unified service in alignment with the new brand. These changes will be announced to passengers and clients in a timely manner.

The Frequent Flyer Programs for LAN, TAM and its affiliates will continue making improvements to the existing programs with any changes also communicated in a timely manner.

LATAM: Consolidating Leadership in Latin America

After the association of LAN and TAM, the Group consolidated its operations in seven domestic markets in the region as well as regional networks within South America , international flights and cargo operations.

Together, both airlines have continued to operate as pioneers in the aviation industry with important achievements such as the unification of their network of passenger and cargo destinations and the renewal of their fleets, incorporating some of the most modern and efficient aircraft in the industry. LAN was the first airline to take delivery of the Boeing 787 in the Americas and TAM will be the delivery client for the Americas for the Airbus A350-900 XWB.

In addition, both companies have unified the interior design of aircraft cabins and onboard service. For the past seven consecutive years, LAN and TAM have alternated between first and second place in the Skytrax World Airlines Survey “Best Airlines in South America ” award category, considered to be one of the leading authorities for levels of satisfaction for the global airline industry.

Both airlines have made investing in a sustainable operation a priority which resulted in LATAM Airlines Group becoming the first airline group in the Americas to join the Dow Jones Sustainability index in 2014.

Choosing the name LATAM

Throughout the integration process the importance of a single brand for the Group was clear. The process through which the brand was defined consisted of several stages where all possible brand scenarios were reviewed. For this process, LATAM Airlines Group hired the brand consultant Interbrand to conduct a study in 10 countries, five of them where LATAM Airlines Group has domestic passenger operations in addition to important long-haul destinations including Brazil , Chile , Peru , Argentina , Colombia, the United States , Spain , England , France and Italy. The study also incorporated input from partners and the needs of clients across the markets where the Group operates, all collected in a thorough study that resulted in the creation of the new value proposition.

Among the various options, the name LATAM always stood out as the best choice for a variety of reasons:

  • The best option to, from and within Latin America : LAN, TAM and their respective affiliates have a complimentary network and fleet which presents one of the largest advantages for consolidating under a single brand.
  • LATAM is the group of airlines with the largest presence in the region with more than 1,500 flights per day, domestic passenger operations in seven countries, more than 140 passenger destinations in 24 countries with daily flights to Europe , the United States , Australia , the Caribbean and 144 cargo destinations in 26 countries.
  • No other airline group has as powerful a presence in the region as LATAM. The LATAM brand will maintain and strengthen the leadership in connectivity to and from the region for passengers as well as cargo.
  • A single travel experience with world class standards: One of the objectives of the Group is to provide a single in-flight travel experience with a world class standard of service for passengers that reflects the best that Latin America has to offer and is identified with a single brand name.
  • Greater Efficiencies: LATAM Airlines Group is currently one of the 12 largest passenger and cargo airlines in the world. In the three years since the association of LAN and TAM important synergies have been achieved across different areas of the business and the transition to a single brand like LATAM will further facilitate the consolidation of advantages and benefits for customers, employees and shareholders and move the group towards the goal of being among the top three airlines in the world.
  • A new culture with the best of both worlds: Before the association, LAN and TAM shared a long history and several similarities in their corporate vision in addition to a great workforce. LATAM Airlines Group has a robust team of 53,000 people around the world dedicated and passionate about achieving the goal of being one of the top three airlines in the world.

LAN-TAM History: CLICK HERE

LAN Airlines (Chile) aircraft slide show: AG Airline Slide Show

TAM Airlines aircraft slide show: AG Airline Slide Show

AG Ad - Captain's Log 5.2015 (LRW)

LAN Peru and TAM Airlines add new routes from Orlando

The LATAM Airlines Group (Santiago) issued this statement:

LATAM Airlines Group logo

Committed to strengthening connectivity internationally and connecting the U.S. to South America, LATAM Airlines Group affiliate LAN Peru and TAM Airlines are inaugurating brand new routes from Orlando International Airport (MCO) this month to Brazil and Peru, respectively.

TAM Airlines (TAM Linhas Aereas) (Sao Paulo) is kicking off a new service to Brasilia International Airport from Orlando International Airport today ( June 12, 2015). TAM also currently serves Sao Paulo from Orlando with 14 weekly flights.

Additionally, LAN Peru will offer the first-ever daily nonstop flights between Orlando International Airport and Jorge Chávez International Airport in Lima, Peru, starting on June 20, 2015.

 

TAM Airlines: Orlando to Brasilia

Brasilia serves as a hub for TAM’s domestic operations. This increase in international flights to Brazil’s capital, Brasilia, directly benefits passengers departing from the U.S., providing convenient access to over 40 Brazilian destinations, specifically connecting the U.S. to Northern Brazil.

The new route will fly daily from Orlando (flight JJ8049) at 10:30 p.m. (local time) and arrive in Brasília at 7:19 a.m. the following day (local time). The return flight will depart daily from Brasília (flight JJ8048) at 11:22 a.m. (local time) and arrive in Orlando at 6:30 p.m. (local time).

TAM Airlines will operate the route from MCO using Boeing 767-300 ER aircraft (above). The aircraft is configured with 191 seats in Economy class and 30 in Premium Business class, featuring seats that recline up to 180 degrees full flat.

 

LAN Airlines (LAN Peru): Orlando to Lima Route

Orlando is LAN Airlines’ fourth gateway in the U.S., joining New York, Miami and Los Angeles. Earlier this year, LAN Peru added two additional flights per week from New York’s John F. Kennedy International Airport to Lima. The airline expects to transport more than 80,000 passengers each year from South America to Orlando via Lima.

LAN Peru will operate the route on an Airbus A319 aircraft, which seats 126 passengers in Economy class.

Copyright Photo: Tony Storck/AirlinersGallery.com. TAM Linhas Aereas (TAM Airlines) Boeing 767-316 ER PT-MOA (msn 41995)  (the former LAN Airlines CC-BDN) arrives at Miami International Airport.

TAM aircraft slide show: AG Airline Slide Show

TAM to add two new North American routes

TAM Linhas Aereas (TAM Airlines) (Sao Paulo) is adding two new routes to North America in 2015. On March 28, 2015, TAM is coming to Canada. The airline will extend the Sao Paulo (Guarulhos) – New York (JFK) route to Toronto (Pearson) per Airline Route. The extension will be operated five days a week.

In addition, the carrier will launch a new daily route from Brasilia to Orlando starting on June 12, 2015.

Both routes will be operated with Boeing 767-300 ERs.

Copyright Photo: Antony J. Best/AirlinersGallery.com. Boeing 767-316 ER PT-MSV (msn 40593) prepares to land in London (Heathrow).

TAM aircraft slide show:

 

TAM Airlines doubles the number of overnight flights from New York to Sao Paulo

TAM Airlines (TAM Linhas Aereas) (Sao Paulo), part of LATAM Airlines Group, has just introduced seven weekly night frequencies between New York and São Paulo (Guarulhos). The new flight will double TAM’s overnight flights to Sao Paulo in August and replace the existing daytime flights JJ 8082 and JJ 8083.

The new flight JJ 8103 (New York – São Paulo/Guarulhos) will depart New York (JFK) at 10:00 p.m. (2200) and land in São Paulo at 8:50 a.m. (0850) with the return flight JJ 8102 departing São Paulo (Guarulhos) daily at 9:50 p.m.(2150) and arriving in New York (JFK) at 6:55 a.m. (0655).

The increase in these night services reflects customers’ preference for traveling overnight and arriving at their destinations in the early hours of the following day, either to participate in business meetings or to visit the city’s tourist attractions.

The new service will be operated by Boeing 767-300 aircraft (from LAN Airlines), whose interiors have been completely refurbished providing full-flat seats that recline 180o, as well as increased leg room in Business Class. Passengers in Business and Economy will also have access to individual on-board entertainment services in both cabins, with around 100 movies from diverse genres and TV series, and can listen to music and browse the duty free product catalog. Children can enjoy the exclusive entertainment package that consists of cartoons, movies and games.

The other seven night frequencies offered by TAM are currently operated by Boeing 777-300 aircraft under flight numbers JJ 8080 and JJ 8081. In line with the company’s objective of continuously improving its products, the Boeing 777-300 fleet will be refurbished starting in September (TAM is removing the first class section from the 777-300) and will be back in operation in March 2015 . During this period, the flights will be operated by TAM’s Airbus A330 aircraft.

Copyright Photo: Marcelo F. De Biasi/AirlinersGallery.com. Boeing 767-33A ER PT-MSU (msn 27376) completes its final approach back to the Sao Paulo (Guarulhos) base.

TAM:

LATAM Airlines Group reports first quarter net income of $80.7 million, will phase out its Airbus A330s, A340s, Boeing 737s and Bombardier Q400s

LATAM Airlines Group (LAN Airlines and TAM Airlines) (Santiago) reported operating income of $146.7 million (US) for first quarter 2014 excluding non-recurring costs related to fleet restructuring. The increase of 28.5% as compared to the first quarter 2013 was driven by strong improvements in the results of LATAM’s passenger operations in most markets, especially in the Brazilian domestic operations, offset by the 18.5% depreciation of the Brazilian real over this period as well as by weaker results in the cargo business. Operating margin excluding fleet restructuring costs reached 4.6%, an increase of 1.2 points compared to 3.4% in 2013.

LATAM Airlines Group’s net income reached $80.7 million (US)  for first quarter 2014, excluding non-recurring costs related to fleet restructuring, compared to net income of $42.7 million (US) for the same period 2013.

The group further stated:

Having concluded a thorough review of its post-merger fleet plan and fleet requirements, and the changes in the competitive environment, the Company is undertaking a broad fleet restructuring plan with the aim of reducing the number of models operated, phasing out less efficient models and allocating aircraft best suited to each one of its markets. As a result, the Company expects to redeliver a significant number of aircraft between 2013 and 2016, and to fully phase out its Airbus A330s, A340s, Boeing 737s and Q400s. During the first quarter of 2014, LATAM has provided for estimated penalties related to anticipated redeliveries and other redelivery expenses expected to be incurred as a result of this process, recognizing non-recurring costs of $147 million (US). Of this total amount, $34 million(US) are recorded as aircraft maintenance operating expenses and $112 million (US) are recognized as Other Non-Operating Costs.

During the first quarter of 2014, LATAM continues to rationalize capacity in both passenger and cargo operations. As a result, passenger ASKs declined by 4.3% and cargo ATKs declined by 6.6% as compared to the first quarter of 2013. In the passenger markets, capacity cuts were mainly driven by reductions on international routes, which decreased by 7.5% as compared to the same period in 2013, and the continued rationalization of our domestic Brazil operations. Load factors continue to increase in all markets, reaching record levels at 82.7%.

On March 31, 2014, TAM celebrated its official entrance into the oneworld alliance. This allows TAM to offer customers an improved network in regions that are most important to them, and represents a significant milestone for LATAM Airlines Group as it continues to develop its international connectivity.

Copyright Photo: Marcelo F. De Biasi/AirlinersGallery.com. TAM is phasing out its Airbus A330s and its A340s as the group concentrates around its Boeing 767/777/787 fleet for its long-range flights. Airbus A340-541 PT-MSN (msn 445) in the 1999 color scheme arrives back at TAM’s Sao Paulo (Guarulhos) hub.

LAN-TAM Tails

LAN Airlines (Chile): AG Slide Show

TAM Airlines (TAM Linhas Aereas): AG Slide Show

TAM Airlines is coming to Canada

TAM Airlines (TAM Linhas Aereas) (Sao Paulo) has been granted authority by the Agencia Nacional de Aviacio Civil (ANAC) of Brazil seven weekly frequencies for conducting mixed air services between Canada and Brazil.

The route is unspecified but it is most likely Sao Paulo-Toronto in competition with Air Canada.

Copyright Photo: Wingnut/AirlinersGallery.com. Airbus A330-203 PT-MVK (msn 486) of TAM taxies across the tarmac at London’s Heathrow Airport.

TAM Aircraft Slide Show: CLICK HERE

TAM joins Oneworld today

TAM 777-300 Oneworld (TAM)(LR)

TAM Airlines (TAM Linhas Aereas) (Sao Paulo), the Brazilian carrier of the LATAM Airlines Group, today (March 31) joined Oneworld, an airline alliance currently undergoing the largest expansion in its history.

This is one of the most important steps to achieve the entry of all LATAM Airlines Group into Oneworld. LAN Airlines has been a member of Oneworld since 2000 as well as all of its affiliates, namely LAN Argentina, LAN Colombia, LAN Ecuador and LAN Peru, have already joined. TAM’s affiliated airline in Paraguay (TAM Mercosur), will also join Oneworld soon. As a result, all passenger airlines of the LATAM Airlines Group will be members of the same alliance.

To celebrate this moment, today TAM’s first aircraft bearing the Oneworld logo will be on display at Congonhas Airport in Sao Paulo with the presence of CEOs and representatives of all Oneworld member airlines, who traveled to Brazil especially for this event.

As a result of the merger with LAN Airlines, TAM left the Star Alliance to join Oneworld.

Image: TAM.

TAM: AG Slide Show