Category Archives: Uncategorized

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Sneak peek: Russell Wilson stars in new ads for Alaska Airlines

Bruce Drum:

Alaska Airlines (Seattle/Tacoma) double-downs in its relationship with hometown star quarterback Russell Wilson of the Seattle Seahawks.

Originally posted on Alaska Airlines Blog:

The newest Alaska Airlines commercials featuring Seattle quarterback Russell Wilson launched today, just in time for kickoff of football season.

The theme is “Alaska Airlines Company Retreat,” a camp where employees are pushed to greatness by Wilson, who plays a role that’s part counselor, part drill sergeant, part guru.

“These are some pretty creative commercials,” Wilson said during a break from a scene that had him holding a chainsaw and a carved wooden hawk statue (which will make a lot more sense after you watch the ads).

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World Airline News is evolving

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After almost seven years and nearly 15,000 published articles, World Airline News is further evolving as the reading habits of our readers also continue to evolve.

Over the years we have noticed an on-going trend in how readers get their airline news. These undeniable trends have spotlighted the move from traditional printed (paper) magazine content to on-line web content (like this blog) and now to mobile devices and the fast-growing social media sites. Today more and more readers are getting their news on their mobile devices and through the various social media pages. This blog is already mobile-friendly and is already located in the top social media sites.

As you know, there are several ways to read World Airline News. This ranges from direct e-mail subscriptions of all articles, to this actual on-line blog and also on our social media pages like Facebook, Twitter, Linkedin, Tumblr, Pocket, Pinterest, Google+ and Reddit. Clearly these social media sites are the major growth areas.

Readership of World Airline News has doubled in the past year with all of these outlets. However less people are now visiting the original on-line blog after we peaked in blog readership in March. We are now forced to be more selective in what we report and publish and how we distribute the news.

Effective October 1, 2015, World Airline News will no longer be a daily news service. After this date, we only will be publishing the occasional major “big stories” on this blog. However we will continue to post our stories + those of other traditional and reliable news services on our fast-growing World Airline News page on Facebook.

We will no longer be reporting on financial reports by the airlines. There are many financial news sources for the quarterly and yearly financial results and we no longer want to duplicate this content reported in other places.

We will no longer be reporting on new airline routes unless it is a major story in our focus area. Airline Route does an excellent job of reporting on new routes (please see the right column of this blog for their Airline Route RSS news feed).

What constitutes major news stories?

We expect to continue to publish stories on the following “big subjects” on this blog:

  • New airlines and the start of service
  • Airline demises and retirement of airline brands
  • New airline liveries
  • A new aircraft type with an airline and the introduction of service
  • Aircraft type retirements
  • Major new aircraft orders
  • Special articles, especially the columns and stories by our Assistant Editors
  • Major aircraft accidents and incidents
  • Airline mergers and takeovers

These types of stories are the most popular with our readers. In essence, we are now being more selective in what we report due to the rising amount of content and our limited time to report the news. Unlike others, we do not charge for our news service. It has all been free from day one and it will continue to be free. We hope in return you will support our growing flagship photo library and our framable color prints.

Although we will continue to report on a worldwide basis, we will also focus more on our main readership areas of North America, Western Europe, Australia/New Zealand and other English-speaking parts of the world. We will continue to work with our overseas partners for their extensive coverage in their home areas. Their stories can also be found in the right column.

Finally, if you are interested in helping to report the news as a volunteer Assistant Editor, we would welcome your correspondence and your offer of help.

Bruce Drum

Managing Editor

World Airline News

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Behind the scenes: Alaska Airlines’ flight attendant training

Bruce Drum:

From the Alaska Airlines blog – the training of Flight Attendants:

Originally posted on Alaska Airlines Blog:

It’s more than serving sodas and hot meals – when Alaska Airlines’ flight attendants take to the skies they are ready to fight fires, save lives and take on any obstacle. In fact, learning to serve customers in flight only accounts for a fraction of the six-week training every new Alaska flight attendant goes through.

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Alaska Airlines steps up support for Washington wildfire relief efforts

Originally posted on Alaska Airlines Blog:

Wildfires currently burning in the state of Washington are the largest in the state’s history, and Alaska Airlines has pledged to do what it can to help with relief efforts.

Firefighters are battling 16 large wildfires consuming about 600,000 acres (an area nearly seven times the size of the city of Seattle) across Eastern Washington. The fires have killed three firefighters, destroyed more than 200 homes and threaten more than 12,000 additional structures.

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Travel like a pro: How boarding works

Bruce Drum:

An article from the Alaska Airlines blog:

Originally posted on Alaska Airlines Blog:

Everyone’s been there. That moment when you’ve printed your boarding pass, made it through security, and have found a coveted seat in the boarding area. It’s a moment when you take a deep breath and prepare for what comes next – boarding.

The first thing to remember is a rule that should apply any time you travel – pack your patience. The front wheels of the aircraft leave the runway about 2 seconds before the rear wheels, meaning that everyone takes off at basically the same time. So there is no need to rush to get on. Remember that everyone’s going to the same place and that being patient will result in a smoother boarding process.

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Video: The vision for the comprehensive redesign of New York’s LaGuardia Airport

A presentation that details the redesign, led by Dan Tishman, CEO of Tishman Construction Company and Chair of the Governor’s airport master plan advisory panel.

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Alaska testing biometric IDs, boarding passes

Bruce Drum:

Alaska Airlines is testing biometrics. From the Alaska Airlines blog:

Originally posted on Alaska Airlines Blog:

One carry-on bag. One personal item. A jacket. Your morning coffee. A boarding pass. Two hands to juggle it all as you wait to board your flight.

Something about the above equation just doesn’t add up, and Alaska Airlines’ customer research and development team knows it – which is why they’ve spent the past several months testing the use of fingerprints as a form of identification. Through this experiment, customers can use their fingerprints instead of a boarding pass and/or government-issued ID to check their bags, speed through the security checkpoint and board their flight.

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