Southwest Airlines launches a new advertising campaign

Southwest Airlines (Dallas) has issued a new round of TV commercials and advertising campaign  which spotlights funny moments in life.

The airline issued this statement:

Southwest 2014 logo-1

Southwest Airlines has launched its latest advertising campaign in conjunction with existing placements airing during the NCAA Tournament. Working with agency partner GSD&M in Austin, Texas, Southwest’s new campaign brings to life those human moments audiences can relate to, balanced with Southwest’s humorous personality and position as the inventor of Low Fares.

“Southwest Airlines continues to reinforce the importance of connecting Customers to what’s important in their lives through friendly, reliable, and low-cost air travel,” said Bob Jordan, Southwest Airlines’ Executive Vice President and Chief Commercial Officer. “Our personality shines through in these ads, but beyond the college visits and wedding dancing we can have fun with, you’re going to see an airline that works hard to keep fares low and flying accessible with a strong emphasis on the hospitality our Employees deliver day in and day out.”

The campaign, filmed throughout the Los Angeles area, features a cast of characters and Employees who embody Southwest’s bold and warm attitude. A 30-second launch spot that began airing Tuesday, March 17, during men’s college basketball championship games on CBS, TBS, and TNT, highlights a series of college visits made possible through the airline’s low fares and 86 U.S. destinations. The second spot launches tonight and re-visits a dancing bridesmaid who began her journey through a busy wedding season with Southwest just last Fall. Southwest Employees also get into the act to promote the airline’s legendary low fares. Through this campaign, Southwest is reinforcing its unique personality and role as the inventor of Low Fares in the airline industry while also continuing its brand evolution.

The ads will run nationally for four weeks. Southwest released the first two of the four ads last week, and received positive comments from the airline’s fans and followers. The airline plans more activation on Facebook and Twitter around the new campaign in the coming weeks.

Videos: Southwest Airlines.

Southwest Airlines aircraft slide show: AG Airline Slide Show

Southwest Pride:

Norwegian and easyJet adopt a “two-person” cockpit rule

Norwegian Air Shuttle (Norwegian.com) (Oslo) and easyJet (UK) (London-Luton) have become early adopters of a new “two persons” cockpit rule in the wake of the devastating news of what caused Germanwings flight 4U 9525 to crash in the French Alps. The rule is already in place in the United States.

In addition, Deutsche Welle is reporting “Germany’s BDL aviation federation announced late Thursday that airlines such as Lufthansa and Airberlin intended to immediately enact the two-person rule in consultation with the Federal Office of Civil Aviation.”

Read the full report: CLICK HERE

Above Copyright Photo: Keith Burton/AirlinersGallery.com. In celebration of the new 26th base at Amsterdam, easyJet has introduced this new Amsterdam logo jet on Airbus A319-111 G-EZDN (msn 3608) painted at Southend. The new theme was rolled out of the paint shop on March 25.

In other news, overshadowed by the stunning Germanwings crash investigation announcements, easyJet yesterday (March 26) celebrated the opening of its new base at Francisco de Sá Carneiro Airport in Porto. Three new UK routes from Manchester, Bristol and London Luton Airports to the new Porto base will be launched this summer.

Flights from Bristol to Porto will commence on April 19 and operate on Wednesdays, Fridays and Sundays.

Porto is the 25th base of easyJet’s network and the airline will also inaugurate its 26th base in Amsterdam on March 31.

easyJet started its operations in Portugal in 1999 and flies now to 48 destinations in Europe being the third largest airline in the country with 12% market share and more than 4 million passengers carried in 2014. easyJet flies to Faro, Funchal, Porto and Lisbon and from 29 March a service will start connecting the capital with Ponta Delgada in Azores.

Top Copyright Photo: Paul Bannwarth/AirlinersGallery.com. Boeing 737-8JP WL LN-NIF (msn 39434) with Finnish writer and social activist Minna Canth on the tail arrives at Tenerife Sur.

Norwegian aircraft slide show: AG Airline Slide Show

easyJet aircraft slide show: AG Airline Slide Show

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Reuters: Hainan Airlines plans to order 30 Boeing 787-9 Dreamliners

Hainan Airlines (Haikou and Beijing) plans to order 30 Boeing 787-9 Dreamliners according to a report by Reuters. The fast-growing airline will use the new type to expand the number of routes to China. The new aircraft will be delivered starting in 2021.

According to the report, Cai Zhiquan, a brand manager told Reuters, “We’ll be flying from major hubs in China to second- or third-tier cities overseas,” said Cai. “At the same time, we’ll also open up more routes from inland Chinese cities to major hub cities elsewhere.”

Boeing did not comment or confirm the intent to oder.

Read the full report: CLICK HERE

Copyright Photo: Michael B. Ing/AirlinersGallery.com. The larger Boeing 787-9 will complement the existing smaller 787-8 Dreamliners. Boeing 787-8 B-2723 (msn 34944) is pictured on the runway at the Beijing hub.

Hainan Airlines aircraft slide show: AG Airline Slide Show

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Air Mandalay to return as a charter airline

Air Mandalay logo

Air Mandalay (Yangon), as we previously reported, stopped flying as a scheduled passenger airline on December 10, 2014. According to Myanmar Times, quoting CEO U Sai Kham Park Hpa, the carrier has acquired two Embraer ERJ 145 regional jets and plans to restore operations as a charter airline.

Air Mandalay Limited is a private joint venture company that was incorporated on October 6, 1994 to operate as Myanmar’s first privately owned airline.

Read the full story: CLICK HERE

Lufthansa CEO and Germanwings CEO: We are “speechless and shocked”

Germanwings #indeepsorrow

Lufthansa CEO Carsten Spohr and Germanwings CEO Thomas Winkelmann just held a press conference in Cologne, Germany. Both CEOs (translated from German) said they were “speechless” and “shocked” at the latest developments. CEO Spohr confirmed the French prosecutor’s conclusion that the First Officer (FO) Andreas Lubitz, 28, denied access to the cockpit to the Captain and intentionally activated the descent and crashed the Germanwings Airbus A320 into the mountain.

FO Lubitz began training in 2008 and was hired in September 2013 and had 630 hours flying time. FO Lubitz passed all flight and medical tests. FO Lubitz “interrupted” his training for unknown reasons (but this is not uncommon). Lufthansa Group pilots do not go through psychological testing.

According to Lufthansa CEO Carsten Spohr, FO Andreas Lubitz was “100% fit to fly”. He continued, it remains a mystery and they have no idea why the FO would do this.

Andreas Lubitz

Above Photo: First Officer Andreas Lubitz on his Facebook page.

CEO Spohr also confirmed the pilot in the cockpit could override the code by keeping the door locked.

Unlike U.S. airlines, Lufthansa and Germanwings do not have a procedure to prevent a pilot from being alone in the cockpit. When asked if they would change their procedure to have a Flight Attendant enter the cockpit when one of the pilots leaves the cockpit, CEO Spohr said he did not see the need to change their current procedures but would review all of its cockpit procedures with experts.

Should European airlines have a “two person” cockpit rule? Please vote in the informal poll below:

 

Will Lufthansa retire the Germanwings brand earlier?

Lufthansa (Frankfurt), in the wake of the tragic crash of Germanwings (2nd) (Cologne/Bonn) flight 4U 9225 in the French Alps, is facing some tough decisions on the future of its low-cost subsidiaries. Before the crash, Lufthansa was planning to gradually phase out the Germanwings brand and shift a number of routes to the new Eurowings (Dusseldorf) low-cost brand.

According to Airline Route, on October 25, 2015, a total of 55 Germanwings routes  (and the 4U code) operating from Cologne/Bonn, Dusseldorf and Hamburg were due to be transferred to Eurowings and the EW code.

The Germanwings brand was expected to be gradually phased out with no end date specified. However with this tragic loss and the now apparent criminal act, will Lufthansa close out the tarnished Germanwings brand sooner?

Lufthansa has touted the success of its low-cost subsidiaries. Is this strategy now in jeopardy with the tragic loss of Germanwings flight 4U 9225?

Fortune explores this question: CLICK HERE

Top Copyright Photo: The current red and orange brand was introduced with much fanfare in 2012. Airbus A319-112 D-AKNT (msn 2607) taxies at London (Heathrow).

Germanwings aircraft slide show: AG Airline Slide Show

Bottom Copyright Photo: Arnd Wolf/AirlinersGallery.com. The ill-fated Airbus A320-211 D-AIPX (msn 147) is pictured taxiing at the Cologne/Bonn hub in the previous 2002 yellow and maroon livery.

Current route map from Cologne/Bonn:

Germanwings 3.2015 Route Map

Breaking News: Brice Robin: The Germanwings First Officer “accelerated the descent” in a “deliberate attempt to destroy the aircraft”

Germanwings #indeepsorrow

Brice Robin, Marseille Public Prosecutor, has just held a live press conference in Marseille (Marselles in English), France. According to the prosecutor, First Officer Andreas Lubitz, 28, a German citizen, intentionally locked the cockpit door and locked out the Captain. According to the prosecutor, the First Officer “accelerated the descent” to “deliberately attempt to destroy the aircraft”. The First Officer was heard to be breathing normally, eliminating the medical emergency theory.

Screams were heard by passengers at the end as the Airbus A320 slammed into the mountain.

150 people died in the tragic crash.

Since the accident is now an apparent crime, the BEA (Bureau d’Enquêtes et d’Analyses pour la sécurité de l’aviation civile), the Police and the Public Prosecutor will continue the investigation.

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