Virgin Atlantic Airways (London) is closely aligning its network with Delta Air Lines (Atlanta), discontinuing four destinations which will free up aircraft for more promising routes or adding to profitable existing routes. The carrier will drop all service to Cape Town (April 27, 2015), Mumbai (February 1, 2015), Tokyo Narita (February 1, 2015) and Vancouver (October 11, 2014). The company issued this statement outlining this major revamp of its system:
Virgin Atlantic has identified opportunities for investment into its trans-Atlantic schedule as it looks to maximize the benefits of its joint venture partnership with Delta Air Lines.
We are outlining a program of network changes that will significantly increase our presence in the key UK – US travel market, whilst we continue to fly to major strategic destinations in the rest of the world and retain a relevant global presence.
The proposed changes include:
A new daily service from London Heathrow to Detroit offering new connections across North and Central USA such as Cincinnati, New Orleans, Memphis and Indianapolis*
A fifth daily service from London Heathrow to New York, JFK
An additional daily service from London Heathrow to Los Angeles
An additional daily service during the summer season from London Heathrow to Atlanta
An additional summer seasonal service from London Heathrow to San Francisco flying five times a week
An additional daily service during the winter season from London Heathrow to Miami
A transfer of operations with joint venture partner Delta Air Lines that will see Virgin Atlantic fly a daily service between Manchester and Atlanta and Delta fly one of Virgin Atlantic’s existing London Heathrow to Newark services**.
Across the joint venture, Virgin Atlantic and Delta Air Lines will now offer ten daily services from London to the New York area.
In addition, Delta Air Lines will launch a new daily service between Manchester and New York JFK in Summer 2015.
In order to maximize these opportunities, further proposed changes will include:
A withdrawal of operations to Tokyo Narita with the final flight from London to Narita on January 31, 2015 and the final flight from Tokyo Narita to London on February 1, 2015.
A withdrawal of operations to Mumbai with the final flight from London to Mumbai on January 31, 2015 and the final flight from Mumbai to London on February 1, 2015.
The summer seasonal service from London Heathrow to Vancouver will not return after this season’s flying program is completed on October 11, 2014.
The winter seasonal service to Cape Town will operate as planned in winter 2014/15 but will not be renewed the following winter. The final flight from London to Cape Town will be on April 26, 2015 and the final flight from Cape Town to London on April 27, 2015.
Craig Kreeger, Chief Executive at Virgin Atlantic said:
“Our ambition is to be profitable for the long term, earn competitive returns, and invest those into providing the very best experience for our customers on the routes they most want to fly.”
“Trans-Atlantic flying has always been at the heart of our network and our most financially successful region. This announcement allows us to play to our strengths and focus our network on routes between the UK and US, as well as other critical global destinations that are most important to our customers.”
“We are confident that with this strengthened network, our new aircraft and our welcoming people delivering unrivalled service, we have all the right ingredients to achieve long-term success.”
Among the plans the airline has set out is a commitment to investing in customer experience. A major program of work is already underway that will see £300m invested by the end of 2018, on the ground and in the air.
The imminent arrival of Virgin Atlantic’s first Boeing 787-9 will continue a fleet modernization program of over £2bn that will give it one of the youngest fleets in the world.
Virgin Atlantic would like to thank its customers and staff in Tokyo, Cape Town, Mumbai and Vancouver for their loyalty and commitment to our services.
In the future if Heathrow gains its long overdue expansion, Virgin Atlantic would love to re-enter Tokyo, Cape Town, Mumbai and Vancouver.
Copyright Photo: Ton Jochems/AirlinersGallery.com. As part of this master plan, the Boeing 747-400 fleet will slowly being reduced. Boeing 747-443 G-VROY (msn 32340) lands in Las Vegas.
Virgin Atlantic Aircraft Slide Show: CLICK HERE
Virgin Atlantic Airways (London) announced the launch of their first-ever global marketing campaign, “Your Airline’s Either Got it or it Hasn’t.”
The new campaign, launching first in the U.S., stems from the roots Virgin Atlantic was built on – a passion for flying and challenging the norm to give travelers a unique and unforgettable flight experience. Reaffirming Virgin Atlantic’s belief that flying should be a pleasure, not a chore, the campaign line, “Your Airline’s Either Got it or it Hasn’t” encourages passengers to compare their flying experiences and asks “does your airline have ‘it’?” ‘It’ represents what makes flying Virgin Atlantic great, from complimentary car service on all four legs of the journey to moving from curb to Clubhouse in under 10 minutes atHeathrow’s Upper Class Wing, to a fully flat bed with your own aisle access. These are just some of the ways that separate Virgin Atlantic from the rest, and as one ad proclaims, Virgin Atlantic is “Je ne sais quoi. Defined.”
“Your Airline’s Either Got it or it Hasn’t” represents a new direction for the airline’s advertising program, by moving to a single global campaign and creating a seamless look across all its global gateways. The rich style of photography features the product benefits of Virgin Atlantic’s Upper Class Suite, Heathrow Clubhouse, complimentary car service and other elements that separate Virgin Atlantic from its competitors.
The U.S. will be the first global market to fully launch the campaign, which was developed by the Virgin Atlantic global team and agency of record, RKCR/Y&R in the UK and Y&R offices globally. The campaign will then continue to move across the globe to all 32 destinations the airline flies. “Your Airline’s Either Got it or it Hasn’t” will be first seen in the U.S. in consumer and lifestyle print publications, online banners, rich media, email, promotions, and events sponsorship.
To experience the Virgin Atlantic difference, the carrier has launched a new microsite at www.Virginatlantic.com/experience.
Virgin Atlantic Airways (London) has introduced its new Harry Potter logojet to help promote the opening of Universal Studios’ “The Wizarding World of Harry Potter” next month in Orlando.
Copyright Photo: FastEddie – Freedom Aviation Photography. Boeing 747-443 G-VLIP (msn 32338) is now wearing this large Harry Potter sticker.
AeroSur (Bolivia) (Santa Cruz) added its first Boeing 747-400 on November 4, 2009 when ex-Virgin Atlantic Airways 747-443 G-VROM (msn 32339) was acquired as CP-2603. The type is now flying the Madrid route.