Tag Archives: Delta Air Lines

Delta inks partnership deals with nine universities that go beyond logo placement and into campus life

Delta Air Lines (Atlanta) today made this announcement:

Delta logo

Starting with the fall 2015 semester, Delta Air Lines will launch alliances with nine universities across the country that go beyond traditional stadium signage to embed the airline and its employees in campus and alumni events, academics and career recruiting and counseling, all in an effort to become a lifelong travel partner to future customers.

By employing a team of college seniors, Delta has gained direct insight into the needs of its next generation of customers. Students’ feedback following an eight-week intensive internship at the airline’s Atlanta headquarters formed the foundation for Delta’s groundbreaking approach to university partnerships.

“College students are a savvy group of consumers,” said Jeff Robertson, Delta Vice President – Product Development, Sky Clubs and Marketing Communications. “By creating campus and alumni events that incorporate our people, our unmatched focus on customer service, leadership and more, we will give students and alums the opportunity to really get to know our airline. Ultimately, we believe this will position Delta as their trusted partner over a lifetime of travel.”

Delta’s new university partners include: Duke University, The University of Florida, Indiana University, University of Michigan, Michigan State University, University of Notre Dame, The Ohio State University, Penn State University and University of Wisconsin. The airline also has existing partnerships with Boston College, Georgia Institute of Technology, University of Georgia, University of Minnesota, University of North Carolina, and Syracuse University.

“When we met with the Delta team to explore ideas for a partnership, it quickly became clear they were thinking differently,” said Scott Correira, President of Notre Dame Sports Properties. “Delta is moving past the traditional events and logo placements and working with us to create valuable and impactful programs – to engage with students, alumni, fans and staff at a higher level than traditional partnership programs.”

The airline will engage students through unique, hands-on campus events. These include:

  • Delta employees providing hands-on help as 10,000 new freshmen arrive for Michigan State Sparty Move-In Day Aug. 30. Delta employees will offer luggage carts, refreshments, and complimentary care packages to help students settle into their new digs.
  • Lighting up the Delta Celebration Grill, built by the Delta TechOps team to look like an aircraft, at select football season tailgate parties for SkyMiles members and those who sign up onsite. Tailgates will feature College Football Legend appearances, a social photo capture and sharing hub, lounge space with feeds of college football games and more.
  • Delta being front and center for Midnight Madness and the start of the 2015-16 college basketball season at universities such as Michigan State and Duke.
  • Partnering with local alumni association chapters to participate in football watch parties with food and beverage specials and premium branded items for SkyMiles members. Participants will have the opportunity to win trips to a home football game during the 2016 season.
    The campus events reflect feedback the airline gained from interns this summer.

 

In addition to on-campus events and activities, Delta will support select students for study abroad or alternative spring break travel, allowing students to participate in volunteer activities worldwide. Details of this program are to be announced. Delta also will be on campuses showcasing the benefits of a career with the airline while also providing valuable career path lessons to students.

While Delta’s unique approach to this university audience has been informed by the students themselves, media partner, LinkedIn, provided insight on connections between the airline’s existing corporate customers and the colleges and universities from which they graduated. That information helped the airline prioritize which universities to approach.

In addition to programs launching this fall, Delta is exploring ways to continue to reach beyond athletics with opportunities to complement academics with events such as C-level executive summits at select schools and more robust on-campus recruiting programs.

Top Copyright Photo: Michael B. Ing/AirlinersGallery.com. Boeing 767-432 ER N837MH (msn 29710) departs from Los Angeles International Airport.

Delta aircraft slide show (current livery): AG Airline Slide Show

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Delta: Gulf carriers concede huge subsidies

Delta Air Lines (Atlanta) is striking back with a new rebuttal in the on-going dispute over alleged government subsidies between the U.S. “Big Three” (American, Delta and United) and the Gulf “Big Three” (Emirates, Etihad and Qatar). Here is Delta’s new statement:

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Gulf carriers have effectively conceded they have received tens of billions of dollars in subsidies and other benefits from their governments. That’s just part of what the Partnership for Open & Fair Skies revealed Monday in its 400-page response to the U.S. Department of Transportation that disproves statements to the contrary by Emirates, Etihad Airways and Qatar Airways, and demonstrates real harm to U.S. carriers and jobs.

The Wall Street Journal reported Monday, “The Abu Dhabi government last year injected $2.5 billion into Etihad Airways … in violation of air treaties with the U.S. government. The previously undisclosed cash injection is detailed in state-owned Etihad’s financial statements, which were made public on Monday by the Partnership.”

The article quoted Jill Zuckman, chief spokesperson for the Partnership for Open & Fair Skies that represents Delta, American, United and several labor groups, including the Air Line Pilots Association.

“Etihad’s own financials prove that it is not a commercially viable enterprise and owes its continued existence to massive government subsidies from the United Arab Emirates,” Zuckman said.

The Street on Tuesday also cited the Partnership’s filing when it reported on harm Gulf carriers are causing U.S. airlines and their partners.

“In four U.S. gateway cities – Boston, Dallas, Seattle and Washington, D.C. – the combined decline in the year after Emirates began service to its Dubai hub ranged between 8 and 21 percent,” the article stated.

Zuckman again was quoted: “Not only have the Gulf carriers failed to meaningfully stimulate new traffic, but the data clearly show losses — that entry by a Gulf carrier into a U.S. gateway city is followed by an actual decline in U.S. carrier bookings. The subsidized Gulf carriers are distorting the global marketplace, harming the U.S. airline industry and threatening American jobs and airline service to communities across the U.S.”

Open and Fair Skies logo

Click to view the Partnership’s complete rebuttal filing.

In a Q&A with Politico this week, Delta CEO Richard Anderson explained how long-standing U.S. trade policy is relevant to this issue:

Normally when you have a bilateral trade relationship, whether it’s for aviation or steel or agricultural products, two countries enter into a bilateral trade negotiation so that both of them can stimulate the marketplace and enjoy access and enjoy the opportunity in kind of a roughly equal way, both parties. Their economies end up improving.

In this case, it’s been almost all a predominant share shift away from U.S. carriers onto the United Arab Emirates and Qatar traveling over Dubai, Abu Dhabi and Qatar to the Far East, to India and the Southeast.

Do you think it would be a whole lot better if we let foreign countries dump their agricultural products in here? Grocery prices would be lower, right? And why don’t we let steel companies? Why do we take any action? … And if we let steel in, General Motors’ and Ford’s car prices will go down.

That’s not been our trade policy. What our trade policy has been is to try to find that reasonable middle ground to make sure you don’t have any outliers in terms of dumping [because of] government-subsidized capacity. That’s why I think there’s a reasonable accommodation here with our government.

In January the Partnership issued a report illustrating that the three Gulf carriers have received more than $42 billion in subsidies and other benefits over the past decade from their home governments in violation of bilateral Open Skies policies.

The departments of Transportation and Commerce opened an official docket to collect public comment on the issue in June, to which thousands of submissions were made by the Aug. 3 deadline, including those by Gulf carriers that attempted to rebut, but did not disprove, massive government subsidies and other benefits.

Over the past several months an array of stakeholders including airline employees, mayors, governors, prominent aviation economists, business leaders, and members of Congress have weighed in, calling for the U.S. government to quickly open consultations with the United Arab Emirates and Qatar to ensure Open Skies agreements are being adhered to so all airlines can compete on a level playing field.

Delta to offer two new seasonal routes next summer across the Atlantic

 

Delta Air Lines (Atlanta) and Virgin Atlantic Airways (London) will offer customers two new routes across the Atlantic with the introduction of Delta’s nonstop service from Salt Lake City to London (Heathrow) and New York (JFK) to Edinburgh, Scotland, beginning in May 2016.

Starting May 1, 2016, Salt Lake City will be Delta’s eighth U.S. destination from Heathrow and the only nonstop service between London and the Mountain West.

Daily nonstop service between New York-JFK and Edinburgh will begin on May 26, 2016. Delta’s new service from Scotland’s capital city joins Virgin Atlantic’s three times weekly summer seasonal service from Glasgow to Orlando.

Copyright Photo: Michael B. Ing/AirlinersGallery.com. Boeing 767-332 ER N1613B (msn 32776) arrives in Los Angeles.

Delta Air Lines aircraft slide show (current livery): AG Airline Slide Show

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Delta sets new company records this summer

Delta Air Lines (Atlanta) is celebrating a very successful summer season. The airline has issued this statement concerning its operational performance this summer:

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The airline faced an incredibly busy summer, and Delta people responded by setting operations records.

The final tallies from Delta’s busiest-ever summer operation are in. And they’re impressive, to say the least.

The marquee standouts are eight new records never achieved by Delta in its long history.

Here’s a by-the-numbers look at the laundry list of achievements during the summer flight season, which began June 4 and ended this week (Aug. 17):

  • 99.79 percent: A summer schedule mainline “completion factor” record. Previous record was 99.74 percent set last year. Completion factor means days without a canceled flight.
  • 21: The record number of 100 percent mainline Delta system completion factor days in a summer schedule. Previous was 16 days, set last year.
  • 139.2 hours: Longest streak of consecutive hours without a cancellation during a summer schedule, which ran from the evening of June 25 through the afternoon of July 1. That shattered the previous record of 80.3 hours set in June 2014.
  • 3,202 flights: The record number of mainline Delta departures made in a single day, which was set at the end of the grueling schedule: on Aug. 17.
  • 614,159: Number of passengers enplaned in a single day across the system, including Delta Connection flights, set on July 31.
  • 96.72 percent: Record on-time departure performance driven by Delta Technical Operations. The previous high of 96.69 percent was set last year.
  • 99.97 percent: Record maintenance completion factor. Put another way, only 0.03 percent of mainline scheduled operations this summer occurred due to a maintenance reason. Previous high of 99.96 percent was set in 2014.
  • 45 days: Record number of days this summer without any maintenance cancelations. Previous record was 26 in 2014.

These records are particularly noteworthy because of the heavier workload this summer. Consider:

  • Total daily mainline flights were up nearly 10 percent compared to last summer, averaging 3,043 daily departures.
  • Mainline arrivals exactly on-time or early were up 1.27 percentage points compared to last summer even with the higher volume.
  • Delta Connection reliability finished strong. Across flights operated by Delta’s six regional partners during the summer, more than 1,600 fewer cancelations were incurred compared to last year.

Copyright Photo: Jay Selman/AirlinersGallery.com. Airbus A320-211 N336NW (msn 355) arrives at Las Vegas.

Delta Air Lines aircraft slide show (current livery): AG Airline Slide Show

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Delta’s new in-flight safety video

Delta Air Lines (Atlanta) has issued this new in-flight safety video:

“Safety information is information that no one should miss, even if they’ve heard it a dozen times. So to help encourage even the most frequent of frequent fliers to pay attention we’re constantly adding fresh scenes and moments of fun. It’s part of Delta’s commitment to making every part of our passengers’ flight.”

 

Delta issues this statement regarding the Skymark Airlines’ creditors choice of ANA for the recovery

Delta Air Lines (Atlanta) has issued this statement about the choice of ANA (All Nippon Airways) (Tokyo) to lead the recovery of bankrupt Skymark Airlines (Tokyo):

Delta logo

Creditors have chosen ANA, Japan’s largest airline, to sponsor financially troubled Skymark Airlines’ rehabilitation. Skymark is Japan’s third-largest airline.

Delta had offered to back an alternative plan, an indication of its commitment to serving the region.

Masaru Morimoto, Delta’s managing director of Japan, thanked Skymark’s creditors and business partners for their support of the Creditors’ Rehabilitation Plan. The company said while Delta will not be able to support Skymark as a sponsor airline, Delta’s desire remains for Skymark to recover as one of the three largest Japanese airlines.

“Delta’s strategy in Japan remains strong and the company will continue its ongoing focus on improving the customer experience and network offerings,” he said.

Copyright Photo: Michael B. Ing/AirlinersGallery.com. Boeing 767-332 ER N196DN (msn 28453) approaches the runway at Narita International Airport (NRT) near Tokyo.

Delta Air Lines aircraft slide show (current livery): AG Airline Slide Show

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ANA wins out over the Delta/Intrepid bid for Skymark Airlines

A380 MSN162 SKYMARK TRANSFER TO  STATION 30

From our partner ZipanguFlyer in Japan:

Skymark logo-2

On August 5, the creditors of bankrupt Skymark Airlines (Tokyo) approved the bankruptcy reorganization plan backed by ANA Holdings, the parent of ANA-All Nippon Airways (Tokyo), over the Delta Air Lines (Atlanta) sponsored proposal submitted by the largest Skymark creditor, Intrepid Aviation.

ANA Inspiration of Japan logo

ANA has agreed to buy the undelivered Skymark Airbus A380s to gain support from Airbus and Rolls-Royce.

If finally approved, ANA and JAL will directly or indirectly control 100% of the domestic market at Tokyo’s Haneda Airport and 97% of the domestic market according to ZipanguFlyer.

Read the full story: CLICK HERE

Top Photo: Airbus. Can ANA operate the Airbus A380 in Japan profitably? ANA needed the support of Skymark creditors Airbus and Rolls-Royce to win out over ANA.

Skymark Airlines aircraft slide show: AG Airline Slide Show

Video: The making of the first Skymark Airbus A330:

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