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Tag Archives: JetBlue Airways

JetBlue Airways expands its online “Fly-Fi” content partnerships

JetBlue Airways (New York) has issued the following announcement concerning new online content partners:

JetBlue Airways is partnering with content providers Coursera, FOX, HarperCollins Publishers, National Geographic, Rouxbe and Time Inc. to offer customers more free content than any other U.S carrier in the sky. The Fly-Fi Hub is the new gateway to JetBlue’s Fly-Fi offering, the fastest Wi-Fi in the sky, and went live this morning (November 24). Available to JetBlue customers via their own personal device, it will offer a wide range of entertainment options such as some of the most popular TV shows from FOX and National Geographic, ebook samples from HarperCollins, e-learning videos from Coursera and Rouxbe and the option to purchase magazines from Time Inc.’s portfolio.

In the next phase of JetBlue’s Fly-Fi Hub, due to roll out first quarter 2015, additional content from PBS, Random House and the Wall Street Journal will be added. PBS will primarily provide childrens content, while the Wall Street Journal will allow customers onboard full complementary access to wsj.com whilst onboard.

Content available on the Fly-Fi Hub as of today:

1. 10 e-learning videos from Coursera, including courses from Berklee School of Music, University of Edinburgh and Wharton Business School;

2. Some of FOX’s most popular TV shows, including Brooklyn Nine-Nine, Gotham, New Girl and Sleepy Hollow;

3. Excerpts from more than 20 bestselling books published by HarperCollins including The Heist by Daniel Silva, I Must Say by Martin Short, Flesh and Blood by Patricia Cornwell, Yes Please by Amy Poehler and Endgame: The Calling by James Frey and Nils Johnson-Shelton

4. National Geographic shows, including Brain Games, Ultimate Survival Alaska and Wicked Tuna;

5. A number of learning videos from Rouxbe focusing on cooking, with the opportunity for a free trial once at home; and

6. Time Inc.’s full array of monthly magazines including InStyle, Real Simple, Southern Living, Essence, Health, Travel + Leisure, People en Español and Golf. Time Inc.’s weekly magazines will be available in 2015.

The content on JetBlue’s Fly-Fi Hub will be uniquely available both online and offline, making all programming available on all Fly-Fi equipped aircraft. Approximately 20 Fly-Fi equipped aircraft are expected to offer the Fly-Fi Hub by the end of November, with all of JetBlue’s 97 Fly-Fi equipped aircraft by the end of the year.

JetBlue launched Fly-Fi, the fastest Wi-Fi among all U.S. airlines, last year, which is currently available on 88 aircraft, with the number of Fly-Fi enabled aircraft increasing each week. JetBlue is now the only airline in the world to offer free live television at every seat and free high-speed Wi-Fi. The new Fly-Fi Portal will serve as a content hub where customers can access a wide range of movies, television shows and additional content from their own personal devices.

Copyright Photo: Michael B. Ing/AirlinersGallery.com. Airbus A320-232 N532JB (msn 1123) lands in Long Beach in the original 1999 Stripes livery. It has now been repainted in the Blueberries tail motif.

JetBlue Airways aircraft slide show: AG Slide Show

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JetBlue Airways is in initial discussions with the city of Long Beach about international flights, defers 18 Airbus deliveries, changes its seat pitch and will charge for checked bags

JetBlue Airways (New York) wants to add international routes from its noise-sensitive focus city of Long Beach, California. The airline has started initial discussions with the city but faces an uphill battle to gain international routes at LGB.

Read the full report from the Press-Telegram: CLICK HERE

In other news, JetBlue today issued this strategy statement to retain shareholder value:

JetBlue logo-1

JetBlue Airways today outlined a long-term plan to drive shareholder returns through new and existing initiatives aimed at enhancing the Company’s product advantage and service-oriented culture while delivering improved financial results. The revenue initiatives are expected to collectively generate more than $400 million in annual operating income on a run rate basis beginning in 2017.

Additionally, JetBlue announced the deferral of 18 Airbus aircraft scheduled for delivery from 2016-2018 to 2022-2023 which will reduce capital expenditures by more than $900 million through 2017 and allow the airline to optimize its fleet to better match capacity with demand.

JetBlue Fleet Optimization

Robin Hayes, JetBlue’s President, said, “We believe the plan laid out today benefits our three key stakeholders. It delivers improved, sustainable profitability for our investors, the best travel experience for our customers and ensures a strong, healthy company for our Crewmembers. As we focus on executing this plan, JetBlue’s core mission to Inspire Humanity and its differentiated model of serving underserved customers remain unchanged.”

JetBlue is committed to maintaining its competitive cost position. Specifically, JetBlue announced it will maintain unit cost (excluding fuel and profit sharing) growth below two percent through 2017 with longer-term gains from a number of avenues including gradually upgauging the fleet with larger A321s on order and increasing the number of seats on its A320 fleet as part of a major cabin refresh.

“Today we announced actions that we’ve been working for some time to enhance JetBlue’s revenue performance, control costs and reduce capital commitments through 2017,” said Mark Powers, JetBlue’s Chief Financial Officer. “As we execute this plan and continue to grow, we also seek to drive significantly improved returns for our shareholders. We believe our strategy, in combination with the additional initiatives discussed today, keep us on a path to enhance long-term shareholder value.”

The initiatives discussed by JetBlue leadership included:

Fare Families / Branded Fares — Beginning in the first half of 2015, customers will be able to choose between three branded fare bundle options. The first of these will be designed for customers who do not plan to check a bag, while the latter two will offer one and two free checked bags, respectively, along with other attractive benefits, including additional TrueBlue points and increased flexibility. This new merchandising platform will enable JetBlue to tailor its offering to individual customers’ needs in a way that is simple and transparent.

Airbus A320 Cabin Refresh — JetBlue will build on the successful launch of its Airbus A321 fleet, which has been received with great customer acclaim, by outfitting its A320 aircraft with a similar refreshed cabin. The reconfigured cabin plan for the A320 will preserve JetBlue’s product advantage and highly-rated customer experience while helping to generate higher returns. Using lighter, more comfortable seats, JetBlue will be able to increase the number seats on its planes while continuing to offer the most legroom in coach. Retrofits of the Airbus A320 fleet are expected to begin in mid-2016 and will also include larger seatback screens with more entertainment options and power ports accessible to all Customers.

JetBlue Mint logo

Mint — JetBlue’s new premium service, which is exceeding expectations in its ramp up on the JFK-SFO and JFK-LAX routes, is significantly improving transcontinental margin performance. JetBlue plans to continue rolling out additional Mint service in JFK-LAX through the fourth quarter of 2014 and in JFK-SFO through the first quarter of 2015.

JetBlue Fly-Fi Banner

Fly-Fi — JetBlue customers will continue to enjoy free access to the fastest in-flight Wi-Fi product in the industry while the company pursues a unique new monetization strategy including partnerships with Verizon, the Wall Street Journal, Time, and others. The entire Airbus A320/A321 fleet is expected to have Fly-Fi in the first half of 2015, with Embraer 190 installations beginning thereafter.

Even More — With dynamic pricing, JetBlue’s extra legroom product continues to offer customers industry-leading comfort and value and represents a growing source of ancillary revenue.

Is this the right decision? Will it turn off its loyal customers? Read the analysis by Bloomberg Businessweek: CLICK HERE

Copyright Photo: Michael B. Ing/AirlinersGallery.com. Airbus A320-232 N592JB (msn 2259) in the Barcode design lands at Long Beach.

JetBlue Airways aircraft slide show: AG Slide Show

Current routes from LGB:

JetBlue LGB 11.2014 Route Map

JetBlue Airways today launches Salt Lake City-Orlando service

JetBlue Airways (New York) today (November 12) launched a new daily nonstop service from Salt Lake City International Airport (SLC) to Orlando International Airport (MCO), one of the airline’s focus cities. The Utah capital is JetBlue’s 24th nonstop destination from Orlando, and will provide faster connections to the Caribbean and Latin America, including destinations in the Bahamas, Colombia, Costa Rica, Dominican Republic, Jamaica, Mexico and Puerto Rico.

The new service is the third nonstop JetBlue service out of Salt Lake City, where the airline offers flights to both New York City’s JFK Airport and Long Beach Airport near Los Angeles.

Copyright Photo: Ken Petersen/AirlinersGallery.com. Airbus A320-232 N508JL (msn 1257) in the new 2014 Tartan tail fin design prepares to depart from New York (JFK).

JetBlue Airways: AG Slide Show

JetBlue Airways today opens the T5 International Arrivals hall at New York JFK

JetBlue Airways (New York) today (November 12) opened the long-awaited international arrivals hall extension to its world-class home at Terminal 5 (T5) at New York’s John F. Kennedy (JFK) International Airport. After a decade of international arrivals in New York, JetBlue will now bring Federal Inspection Services in-house. This will create a more seamless experience for customers traveling to and from JetBlue’s international network as one-third of the airline’s flying is outside the continental United States. Starting today, international customers will be able to depart and arrive under one roof, receiving the award-winning JetBlue Experience at all points along the way.

JetBlue logo

The airline continued;

“The customer-centric airline broke ground on the new international arrivals facility in 2012. To start, T5i will welcome JetBlue’s current schedule of up to 39 daily international arrivals from points including Barbados, Cayman Islands, Colombia, Costa Rica, Curacao (beginning in December), Dominican Republic, Haiti, Jamaica, Mexico, Saint Lucia, St. Maarten, Trinidad & Tobago, and Turks & Caicos. International travelers will now arrive or transfer to other JetBlue flights all in one terminal.

The thoughtfully designed concourse extension, known as T5 International (T5i), perfectly complements T5’s existing environmentally-conscious space. T5i includes six international arrivals gates — three new and three converted from Terminal 5 — and an International Arrivals Hall with full Federal Inspection Services for customers arriving from international flights on JetBlue. T5 is the epitome of accessibility and convenience. With 29 total gates, the terminal still feels like home as the maximum distance to any gate from the TSA checkpoint is approximately five minutes.

Ease and convenience are at the heart of T5i. The international extension will be able to accommodate up to 1,400 customers per hour. It will also house 40 state-of-the-art automated passport control (APC) machines and 10 Global Entry kiosks designed to expedite travelers through the U.S. Customs and Border Protection (CBP) process in a more timely and efficient manner.

T5i was designed with sustainable considerations including technologies that will help reduce the building’s environmental impact throughout its lifespan. Light, space and air are engrained in the overall infrastructure. The building also places an emphasis on health and wellness with an overall focus on indoor air quality. In spring 2015, T5i will reveal additional elements that will further enhance customer’s travel experiences including a post-security outdoor park, a dog walk overlooking the Manhattan skyline and more.

More than 50 business partners and contractors collaborated on this two-year project ensuring that the extension perfectly matches and enhances T5’s existing feel and sustainable stance. Project partners collaborated on all aspects including infrastructure and design to construction. Business partners included Gensler, Ammann & Whitney, Arup, AECOM, Gleeds USA and Turner Construction Company.

T5 was designed as JetBlue’s unique way to properly welcome people to New York. With this in mind, T5i will complement the existing terminal by greeting customers with one-of-a-kind amenities including an interactive Science, Technology, Engineering and Math (STEM) education-focused children’s area (slated to debut later this year) and New York-centric concessions and restaurants including Bar Veloce — the first airport outpost of the East Village eatery; a New York Times bookstore; and New York Minute — a concept store that will offer locally produced products. This marks the first New York Minute location, a partnership with GrowNYC. The store’s offerings will include sundries sourced and grown in New York State.”

JetBlue T5 Map (JetBlue)(LR)

From JFK, JetBlue offers 150 daily nonstop flights daily to 65 destinations throughout the United States, the Caribbean and Latin America and last year 11.8 million travelers passed through T5. JetBlue’s current home base of operations at Terminal 5 — the newest terminal at JFK — focuses on efficiency, customer convenience and comfort. Now 800,000-square-feet, the terminal currently boasts 29 gates distributed throughout three concourses, an international arrival extension and a 55,000-square-foot central retail and concession Marketplace.

Video: The opening of T5I:

Top Copyright Photo: Ken Petersen/AirlinersGallery.com. Another view of JetBlue’s new Airbus A320-232 N775JB (msn 3800) in the “Vets in Blue” salute to veterans.

JetBlue Airways aircraft slide show: AG Slide Show

JetBlue Airways introduces its “Vets in Blue” Airbus A320 logo jet

JetBlue A320-200 N775JB (14-Vets in Blue)(Grd-1) JFK (JetBlue)(LRW)

JetBlue Airways (New York) today unveiled its latest logo jet on this Airbus A320-232 registered as N775JB (msn 3800). The pictured “Vets in Blue” special livery was unveiled in time for Veterans Day tomorrow (November 11). The airline issued this statement, photos and video:

JetBlue Airways, New York’s Hometown Airline TM, is celebrating this Veterans Day in a rather unique way. Today the airline is honoring a group of current and former members of the United States Armed Forces spanning several generations, with a special charter flight from New York to Washington, DC and a once-in-a-lifetime experience. Upon arrival at New York’s JFK Airport, this select group of veterans will receive a treat as the airline reveals its newest livery, “Vets in Blue.”

The inaugural flight on the “Vets in Blue” aircraft will include nearly 120 veterans who were nominated for a trip from JFK to Ronald Reagan National Airport (DCA) in Washington, DC. Much to their surprise, JetBlue is saluting these service members by welcoming them aboard as the first travelers on “Vets in Blue.” The first “Vets in Blue” flight will also include JetBlue crewmembers who are veterans of military service.

JetBlue A320-200 B775JB (14-Vets in Blue)(Reg)(JetBlue)(LRW)

Fittingly, the first two pilots in the cockpit and the four inflight crewmembers will consist of all veterans. “We are excited to publicly introduce our ‘Vets in Blue’ aircraft and pledge our ongoing support for all members of the U.S. military, whether presently serving or veterans of past service. To christen this newly decorated livery, JetBlue invited military guests spanning from Junior ROTC cadets of Aviation High School to veterans of World War II to be among the first guests on this special aircraft,” said Jeff Martin, first officer for this special charter flight. Martin is currently senior vice president of operations at JetBlue and a former U.S. Air Force pilot.

After arriving at DCA, JetBlue will host a luncheon in DCA’s historic Terminal A where Margaret E. McKeough, executive vice president and chief operating officer of the Metropolitan Washington Airports Authority, General Stanley McChrystal, JetBlue board member and JetBlue’s President, Robin Hayes, will provide inspirational remarks. Following the luncheon, veterans and other guests from the Cradle of Aviation Museum & Education Center, USO, the National WWII Museum, Purple Heart Homes, the American Legion, and the U.S. Army Soldier for Life Program will receive personalized tours of some of the veterans monuments of our nation’s capital, including the Disabled Veterans, WWII, Vietnam and Lincoln Memorials.

JetBlue Vets in Blue logo

“‘Vets in Blue’ is JetBlue’s unique way to salute veterans both at our airline and in our local communities. It is our duty to honor the brave men and women who put their lives on the line to protect our freedoms. Our ‘Vets in Blue’ livery and program is a small symbol of our appreciation and support for our military service members,” said Dave Barger, chief executive officer, JetBlue Airways.

This freshly designed aircraft, painted blue and adorned with a yellow ribbon, a popular symbol of support for our nation’s troops, is just one way JetBlue honors those who have selflessly served and fought for our freedoms. In addition to the “Vets in Blue” livery, JetBlue’s “Vets in Blue” platform includes:

A commitment to veteran hiring – JetBlue is committed to veterans hiring and recently partnered with 100,000 Jobs Mission, an organization committed to helping transitioning service members and other veterans find employment. With more than 1,100 veterans currently employed by the airline including 193 hired this year, JetBlue also recently launched VetConnect, its first vet-to-vet peer mentoring program. This initiative helps newly hired veteran crewmembers transition from military service to life at JetBlue.

Home For the Holidays (b) – This Veterans Day, JetBlue would like to help veterans and active duty military make it home for the 2014 holiday season. Customers can nominate their veteran friends for a chance to receive a JetBlue flight by submitting their stories from November 10-20, 2014 at JetBlue.com/military. JetBlue will provide flights based on seat availability to selected veterans throughout December 2014. Customers are encouraged to share their veteran’s desired travel dates and home cities. JetBlue will select and notify the lucky recipients directly. Subject to contest rules and conditions.

A discount for veterans in partnership with Veterans Advantage: JetBlue, in partnership with Veterans Advantage, is also introducing a new discount program for U.S. active duty military, retired Veterans, National Guard and Reserve and their families (a). Members enrolled in Veterans Advantage will receive a 5 percent discount off of base fares on JetBlue flights with no blackout dates. JetBlue will also waive its standard $25 phone booking fee when Veterans Advantage members call 1-800-JETBLUE to book with their discount. Members enrolled in TrueBlue, JetBlue’s loyalty program, will also earn points from their trips for use on future travel. Active military members and their dependents will be able to pre-board flights and check up to five bags for free when traveling on duty or two bags for free on leisure trips (c). For more information visit JetBlue.com/military.

“Vets in Blue” is the latest addition to JetBlue’s exclusive legion of partnership aircraft celebrating organizations and causes, including “Blue Bravest,” which raises awareness for the FDNY Foundation, and “I Love New York,” highlighting New York State Tourism. On Veterans Day, customers are encouraged to keep an eye out for a first glimpse of “Vets in Blue” as it travels to destinations including Boston, Dallas, Fort Lauderdale/Hollywood, New York, Orlando and Washington, DC.

The new “Vets in Blue” platform and livery is just one example of JetBlue’s ongoing support for men and women in uniform. JetBlue proudly supports veterans causes by providing financial support and engaging in partnerships with organizations including Wounded Warrior Project, Bob Woodruff Foundation, Long Beach Waterfront Warriors, Fisher House, Rangers Lead the Way Foundation, Yellow Ribbon Fund, Commit Foundation, Alethia and the National WWII Museum. JetBlue also recently donated space for the USO Center T5/JFK, the first center at a New York area airport in nearly a decade. The thousands of troops and their families who pass through JFK every year now have a new place to call home. The new fully stocked Center is located in JetBlue’s T5 and is open seven days a week, 365 days per year.

To assist avid plane-spotters, or veteran supporters, the currently scheduled flights* of tail number n775JB “Vets in Blue” is as follows:

JetBlue N775JB Schedule

*Flights are subject to change based on operational necessity.

JetBlue Airways aircraft slide show: AG Slide Show

Video:

 

JetBlue Airways launches its new “Fly It Forward” program

JetBlue Airways (New York) has issued this announcement:

JetBlue Airways launched Fly It Forward, a social movement inspired by its own crewmembers and carried on by customers passing along one ticket on a continuous journey throughout the JetBlue network. Fly It Forward fliers are fulfilling a dream, joining a humanitarian effort or making a meaningful impact on the world. The program starts with an act of humanity and a great story to tell; awarding a flight to a deserving individual. Once a trip is complete, the flier will then pass that opportunity on to the next traveler they help select, continuing a chain of goodness that will travel throughout the JetBlue network. JetBlue and its ad agency, Mullen, developed this program to create a tangible manifestation of the brand’s mission — to inspire humanity.

To celebrate the launch, JetBlue released a video (above) featuring the first four fliers to participate in Fly It Forward.

Highlighting the virtues of the program, the video also calls for the public to submit their own nominations for deserving travelers for the next fliers to choose from so they can continue to Fly It Forward.

The Fly It Forward site will be the hub of all conversations and activity, documenting each flier’s story and encouraging consumers to share their nominations. Twitter serves as the lead social platform, where consumers submit or nominate stories using #FlyItForward. New winners will be selected by the previous fliers and announced every other week as the Fly It Forward ticket travels across the JetBlue network.

As a brand dedicated to treating people with humanity, evidenced by its consistent delivery of unparalleled customer service, JetBlue looked to its crewmembers to unearth stories of potential Fly It Forward nominees. These crewmembers played a critical role in providing the foundation for today’s launch.

To date, JetBlue crewmembers have enabled the ticket to travel between four fliers from Chicago, New York, Seattle and Haiti. Stories span the themes of inspiration, resilience and perseverance, the pursuit of one’s passion, and dedication to youth education and community relations. One of the featured fliers includes Louis Elneus, who established the first public library in Haiti. Nominated by Crewmember Jay Sequiera, Louis returned to Haiti to deliver new books for the start of the school year as he continues to inspire youth education and literacy.

And now JetBlue is enlisting the public to help continue this journey. Consumers can follow the stories as they unfold at jetblueflyitforward.com and help write the next chapter by submitting their own entry or by nominating a story through Twitter using #FlyItForward.

Video:

JetBlue Airways Aircraft Slide Show: AG Slide Show

JetBlue Airways today launches three seasonal routes from Boston

JetBlue Airways (New York) today (November 1) launches three new seasonal routes from Boston Logan International Airport (BOS). JetBlue now offers seasonal weekly services to Liberia, Costa Rica; Puerto Plata, Dominican Republic; and Saint Lucia.

Earlier this year, the carrier introduced service from Boston to Detroit, Michigan, and Savannah/Hilton Head International Airport, Georgia.

Copyright Photo: Brian McDonough/AirlinersGallery.com. Airbus A320-232 N828JB (msn 5723) with Sharklets departs from Washington (Reagan National).

JetBlue Airways Aircraft Slide Show:

JetBlue Airways today adds four new routes from Fort Lauderdale-Hollywood International Airport

JetBlue Airways (New York) today (October 29) expands its destination offerings at Fort Lauderdale-Hollywood International Airport (FLL) with the addition of four new routes. The new flights include daily service to Cartagena, Colombia; Las Vegas, Nevada; and Pittsburgh, Pennsylvania; as well as a twice daily service to Jacksonville, Florida.

By 2017, JetBlue plans to offer 100 daily flights out of Fort Lauderdale-Hollywood to meet increasing customer demand. In May of this year, JetBlue added flights from FLL to Montego Bay, Jamaica; Port of Spain, Trinidad and Tobago; and Punta Cana, Dominican Republic.

JetBlue currently offers up to 75 daily flights to 33 destinations from Fort Lauderdale-Hollywood.

Copyright Photo: Bruce Drum/AirlinersGallery.com. Airbus A320-232 N590JB (msn 2231) in the 2004 Plaid tail motif and smaller titles departs from FLL.

JetBlue Airways: AG Slide Show

 

JetBlue today launches its premium Airbus A321 Mint service on the New York JFK-San Francisco route

JetBlue Airways (New York) today (October 26) launches its interpretation of premium service, Mint, between New York’s John F. Kennedy Airport (JFK) and San Francisco International Airport (SFO).

The airline continued with this statement:

 

Mint, which launched on June 15 between JFK and Los Angeles International Airport (LAX), has quickly proved a success with both customers and media. JetBlue is also ramping up service between New York and San Francisco in the coming months, increasing to up to five daily roundtrip flights by first quarter 2015.

JetBlue’s critically acclaimed Mint service features the widest seat and longest fully-flat bed in the U.S. domestic market and four private suites among the 16 seats. With the introduction of Mint, JetBlue is now the only airline in America and one of the few in the world to offer customers a private suite. The Mint Experience also features a 15-inch flat screen with 100+ channels of DIRECTV® programming and more than 100 channels of SiriusXM® satellite radio.

Mint

JetBlue has teamed up with a number of unique partners to provide a distinctive product with Mint. From a tapas-style menu curated by popular New York City restaurant Saxon+Parole, wines selected by its new wine expert Jon Bonné (Wine Editor of the San Francisco Chronicle), and customized amenity kits from Birchbox, to organic desserts by Blue Marble Ice Cream and a sweet treat from Mah-ze-Dahr Bakery, Mint customers will enjoy the latest products and delicious cuisine providing refresh-mint, entertain-mint and rejuvenation during and after their flight.

Mint is available on the brand new Airbus A321 aircraft that are being continuously added to JetBlue’s fleet. JetBlue’s A321 fleet with Mint will total 11 aircraft by the end of first quarter 2015.

JetBlue already provided unlimited snacks and soft drinks, an offering that will be expanded aboard Mint aircraft. To add even more to the core experience on New York-Los Angeles/San Francisco flights, JetBlue created the Inflight Marketplace concept for all new Airbus A321s, a complimentary self-serve station full of snacks, soft drinks and water for customers to enjoy at their convenience throughout the flight.

Copyright Photo: Michael B. Ing/AirlinersGallery.com. The A321s have the unique Prism tail design. Airbus A321-231 N923JB (msn 5960) climbs away from Los Angeles bound for New York (JFK).

JetBlue Airways Aircraft Slide Show: AG Slide Show

JetBlue Airways Corporation reports a third quarter net profit of $79 million

JetBlue Airways Corporation (JetBlue Airways) (New York) today reported its results for the third quarter 2014:

Operating income of $164 million in the third quarter. This compares to operating income of $152 million in the third quarter of 2013.

Pre-tax income of $132 million in the third quarter. This compares to pre-tax income of $119 million in the third quarter of 2013.

Net income for the third quarter was $79 million, or $0.24 per diluted share. This compares to JetBlue’s third quarter 2013 net income of $71 million, or $0.21 per diluted share.

“Today, we are pleased to report record third quarter earnings,” said Dave Barger, JetBlue’s Chief Executive Officer. “We saw improved profitability across our network, reflecting the success of our efforts to differentiate our product and culture and maintain competitive costs. I would like to thank our 15,500 crewmembers for their dedication to running a safe airline and delivering outstanding service to our customers.”

Operational Performance

JetBlue reported record third quarter operating revenues of $1.5 billion. Revenue passenger miles for the third quarter increased 5.9% to 10.1 billion on a capacity increase of 4.5%, resulting in a third quarter load factor of 86.2%, an increase of 1.2 points year over year.

Yield per passenger mile in the third quarter was 13.96 cents, up 0.9% compared to the third quarter of 2013. Passenger revenue per available seat mile (PRASM) for the third quarter 2014 increased 2.4% year over year to 12.03 cents and operating revenue per available seat mile (RASM) increased 1.4% year over year to 13.00 cents.

Operating expenses for the quarter increased 5.7%, or $75 million, over the prior year period. Interest expense for the quarter declined 7.8%, or $3 million, due to JetBlue’s focus on debt reduction. JetBlue’s operating expense per available seat mile (CASM) for the third quarter increased 1.2% year over year to 11.61 cents. Excluding fuel and profit sharing, CASM(1) increased 2.6% to 7.13 cents.

Fuel Expense and Hedging

JetBlue continued to hedge fuel to manage price volatility. Specifically, in the third quarter JetBlue had in place hedges for approximately 23% of its fuel consumption and managed approximately 7% of its fuel consumption using fixed forward price agreements (FFPs). This resulted in a realized fuel price of $3.05 per gallon, a 2.7% decrease over third quarter 2013 realized fuel price of $3.14. JetBlue recorded $1 million in losses on fuel hedges that settled during the third quarter.

JetBlue has managed approximately 34% of its fourth quarter projected fuel requirements using a combination of FFPs, jet fuel swaps and caps. Based on the fuel curve as of October 16th, JetBlue expects an average price per gallon of fuel, including the impact of hedges, FFPs and fuel taxes, of $2.80 in the fourth quarter.

Liquidity and Cash Flow

JetBlue ended the quarter with approximately $742 million in unrestricted cash and short term investments. In addition, JetBlue maintains $550 million in lines of credit.

During the third quarter, JetBlue repaid approximately $61 million in regularly scheduled debt and capital lease obligations. JetBlue plans to repay approximately $128 million in regularly scheduled debt and capital lease obligations in the remainder of 2014.

Fourth Quarter and Full Year Outlook

For the fourth quarter of 2014, CASM is expected to decrease between (3.0)% and (1.0)% versus the year-ago period. Excluding fuel and profit sharing, CASM in the fourth quarter is expected to increase between 1.0% and 3.0% year over year.

CASM for the full year is expected to increase between 0.5% and 2.5% over full year 2013. Excluding fuel and profit sharing, CASM in 2014 is expected to increase between 2.5% and 4.5% year over year.

Capacity is expected to increase between 5.0% and 7.0% in the fourth quarter. For the full year, capacity is expected to increase between 4.0% and 6.0%.

Copyright Photo: Jay Selman/AirlinersGallery.com. Airbus A320-232 N821JB (msn 5417) with Sharklets arrives at the John F. Kennedy International Airport base in New York.

JetBlue Airways Aircraft Slide Show: AG Slide Show

George Hobica of USA Today rates the best U.S. trans-con airline, what do you think?

American Airlines (Dallas/Fort Worth) is the winner as far as one person’s opinion (George Hobica of USA Today) of the “Trans-Con Upgrade Wars”. American Airlines, Delta Air Lines, JetBlue Airways, United Airlines and Virgin America have all recently upgraded their First Class and/or Business Class cabin and service products on the hotly-competitive East Coast-West Coast trans-con routes.

Read the full report: CLICK HERE

If you have recently flown these trans-con routes of these five airlines, please tell us what you think:

CLICK HERE

Top Copyright Photo: Jay Selman/AirlinersGallery.com. American Airlines’ Airbus A321-231 N107NN (msn 5938) arrives at New York (JFK). American upgraded its trans-con product with new Airbus A321s.

American Airlines (current): AG Slide Show

Bottom Photo: American Airlines. Meanwhile the first Boeing 787-8 Dreamliner (N800AN, msn 40618) has been rolled out of the Boeing 787 assembly building at Paine Field, Everett. Next stop, the paint shop.

American 787-8 N800AN (white)(RO) PAE (American)(LR)

American Airlines current livery aircraft slide show:

JetBlue Airways to add a new route between San Francisco and Las Vegas

JetBlue Airways (New York) today announced plans to launch new nonstop service between San Francisco International Airport and McCarran International Airport in Las Vegas. The airline will offer two daily roundtrips beginning on January 5, 2015.

JetBlue will serve the SFO-LAS market with 150-seat Airbus A320 aircraft.

JetBlue’s schedule between Las Vegas and San Francisco, effective January 5:

Las Vegas (LAS) to San Francisco (SFO) 11 a.m. – 12:30 p.m.
Las Vegas (LAS) to San Francisco (SFO) 5 p.m. – 6:30 p.m.

San Francisco (SFO) to Las Vegas (LAS) 1:15 p.m. – 2:45 p.m.
San Francisco (SFO) to Las Vegas (LAS) 7:15 p.m. – 8:45 p.m.

On October 26, JetBlue will debut its popular new Mint experience on flights between San Francisco and New York.

JetBlue also serves San Francisco with service to Boston, Long Beach, and New York (JFK).

On October 29, JetBlue will expand in Las Vegas, with daily nonstop service to Fort Lauderdale-Hollywood International Airport.

JetBlue currently offers flights between Las Vegas and Boston, Long Beach, and New York (JFK).

Copyright Photo: Ton Jochems/AirlinersGallery.com. Airbus A320-232 N641JB (msn 2848) touches down in Las Vegas.

JetBlue Airways: AG Slide Show

El Al and JetBlue Airways file with the DOT in order to codeshare

El Al Israel Airlines (Tel Aviv) and JetBlue Airways (New York) today filed with the United States Department of Transportation (DOT) seeking approval to codeshare.

Subject to government approval, El Al plans to place its “LY” code on select JetBlue-operated flights to/from New York (JFK/Newark).

El Al currently offers up to 22 weekly nonstop flights from Tel Aviv to New York (JFK/Newark) which easily tap into JetBlue’s growing network. With one stop in New York (JFK/Newark), customers may connect between Israel and 35 JetBlue destinations including Boston, Chicago/O’Hare, Fort Lauderdale-Hollywood, Houston/Hobby, Las Vegas, Orlando, San Francisco, San Juan, Washington/Dulles and West Palm Beach. JetBlue currently serves 86 cities across the United States, Caribbean, and Latin America.

El Al and JetBlue have been interline partners since 2010, allowing customers to purchase single-ticket itineraries, combining travel on both airlines.

Top Copyright Photo: SPA/AirlinersGallery.com. El Al’s Boeing 747-458 4X-ELB (msn 26056) climbs gracefully away from Heathrow Airport near London.

El Al Israel Airlines: AG Slide Show

JetBlue Airways: AG Slide Show

Bottom Copyright Photo: Fred Freketic/AirlinersGallery.com. JetBlue Airways’ Airbus A321-231 WL N923JB (msn 5960) with the Prism tail fin awaits its runway departure clearance at JFK International Airport.

JetBlue Airways today introduces its 10th multi-aircraft tail fin design: “Tartan”

JetBlue A320-200 N565JB (14-Tartan)(Tail)(JetBlue)(LRW)

JetBlue Airways (New York) following up on our previous report, today (September 24) officially announced their newest tailfin pattern “Tartan” to the fleet, reflecting a move of top fashion houses on their own fall runways. Starting with “Bippity Boppity Blue”, Airbus A320-232 N565JB (msn 2031), the pattern will be added to additional aircraft, joining the ranks of JetBlue’s nine other iconic and eye-catching tailfins across their fleet of 200 aircraft.

“Design plays such an integral part in our story,” says Lisa Borromeo, JetBlue Director of Brand Management and Advertising, “While others may push revamped logos or disorienting paint schemes, we feel it’s important to build a visual language as we grow. Our tailfin patterns will always reflect a fresh style, with a timeless appeal that is core to who we are as a brand.”

According to the airline, “Tartan is JetBlue’s second nod to the timeless Gaelic fashion. While 2003’s Plaid design has been retired, with clean, bold lines, a dash of green, and worn at a decidedly jaunty angle, Tartan is an updated statement on JetBlue’s evolution also seen in the uniform refresh this summer; a proud acknowledgement of their history, with a confident readiness to carry forward into their future.”

Copyright Photos: JetBlue Airways.

JetBlue Airways: AG Slide Show

JetBlue A320-200 N565JB (14-Tartan)(Grd) JFK (JetBlue)(LRW)

 

JetBlue Airways celebrates its one millionth passenger to connect to its Fly-Fi system, will introduce its 10th reoccurring tail fin design: Tartan

JetBlue Airways (New York) is celebrating its one millionth customer to connect to its high-speed Fly-Fi system, also making JetBlue the first airline worldwide to connect one million personal electronic devices (PEDs) to true broadband Ka-based Wi-Fi service. To celebrate, the 140 customers onboard “CONNECTED TO 01000010 01001100 01010101 01000101,” JetBlue’s Fly-Fi livery aircraft (above), were rewarded with a total one million TrueBlue points on a flight from New York’s JFK International Airport to San Diego International Airport.

JetBlue Fly-Fi Banner

JetBlue launched Fly-Fi, the fastest Wi-Fi among all U.S. airlines, last December. Fly-Fi offers broadband speed via Ka-band satellite using satellite-to-aircraft connectivity rather than the ground-to-aircraft connectivity, or Ku-band, the many other U.S. carriers offer. Fly-Fi is currently available on 70 aircraft, with an additional 10-12 aircraft being Fly-Fi enabled each month. The entire JetBlue fleet will be Fly-Fi installed by the end of 2015. JetBlue is now the only airline in the world to offer free live television at every seat and free high-speed Wi-Fi. JetBlue was also the first U.S. airline to offer gate-to-gate use of personal electronic devices (PEDs), as of November 2013.

During fourth quarter 2015, JetBlue will launch a new Fly-Fi Portal, which will serve as a content hub where customers can access a wide range of movies, television shows and additional content from their own personal devices.

in other news, the company this week will introduce its 10th reoccurring tail design. Management has informed its employees it will introduce a new Gaelic-inspired “Tartan” tail fin design. The design is really an updated version of the retired “Plaid” design with new diagonal bold lines with a hint of green.

The first aircraft to be repainted in the new “Tartan” design is Airbus A320-232 N565JB (msn 2031).

Copyright Photo: Ken Petersen/AirlinersGallery.com. Airbus A320-232 N709JB (msn 3488) in the special Binary Code livery departs from Raleigh-Durham.

JetBlue Airways: AG Slide Show

 

Fort Lauderdale-Hollywood International Airport opens its extended south runway

FLL Extended Runway 10R-28L (FLL)

Fort Lauderdale-Hollywood International Airport (FLL) yesterday (September 18) opened its rebuilt and extended south runway, 10R-28L. JetBlue Airways flight 1028 was the first flight to landed on the longer runway.

Copyright Photo: FLL.

JetBlue Airways flight 1416 makes a safe landing at Long Beach with smoke in the cabin

JetBlue flight 1416 LGB

JetBlue Airways (New York) flight 1416 from Long Beach to Austin, Texas today (September 18) declared an emergency after the number two engine failed 10 minutes into the flight. Flight 1416 returned to LGB and made a safe landing after smoke was detected in the cockpit and the cabin. The Airbus A320-232 N656JB (msn 3091) came to a safe landing on runway 30. The cockpit crew popped the chutes and the 147 passengers and crew members exited the aircraft. Four people reportedly suffered minor injuries exiting the aircraft.

Read the full report from ABC 7: CLICK HERE

JetBlue Airways issued this statement:

On September 18, the flight crew aboard flight 1416 reported an issue with the number two engine and returned to Long Beach Airport. The airplane landed safely, and all customers and crew have evacuated via slides with no reported injuries at this time. While the runway at Long Beach is closed, inbound flights are being directed to nearby airports.

UPDATE 11:00 PST

The aircraft has moved from the impacted runway, and flights will be resuming from runway 12/30. An area crewmember has accompanied one customer who requested transport to an area hospital for observation. We’re working with customers for re-accommodation on alternate flights.

Twitter photo by Melanie Lawson.

Video:

Dave Barger to exit JetBlue Airways, Robin Hayes becomes the new CEO

JetBlue logo

JetBlue Airways (New York) today announced that Robin Hayes, the company’s current President, will succeed Dave Barger as Chief Executive Officer, effective February 16, 2015. Barger will serve on the JetBlue Board of Directors until February 15, 2015, and Hayes is expected to join the Board on February 16, 2015.

Barger said, “Helping to found and lead JetBlue has been the experience of a lifetime. We set out to create a better airline, and through our commitment to that simple goal, the people of JetBlue succeeded in establishing a new standard for value and customer service in our industry. I have been looking for the right time to take the next step in my life for a while, and my decision was ultimately determined by the strong state of the company and my absolute confidence in Robin’s leadership. I want to thank Robin and all of our crewmembers. With their incredible passion and dedication, I know that JetBlue’s best days are ahead.”

Prior to joining JetBlue, Hayes was British Airways’ Executive Vice President for The Americas. Over the span of a 19-year career with British Airways, he also served as Area General Manager for Europe, Latin America and the Caribbean. Hayes is a graduate in electrical and electronic engineering from the University of Bath in the United Kingdom. He received a BSc and a master’s in engineering from the university.

Chairman of the Board Joe Peterson wrote this on the JetBlue blog:

One of the best things about being Chairman of JetBlue is having the privilege to share exciting new developments with the JetBlue community. Today, we are announcing the details of our CEO succession plan. Robin Hayes, our current President, will succeed Dave Barger as CEO of JetBlue, effective February 16, 2015.

After more than 16 years with the company, Dave has decided to take the next step in his life. As a founder of the company and its CEO for the past seven years, Dave has been a driving force in building JetBlue into an industry leader and one of the world’s great brands. We will all miss working with Dave.

At the same time, we are delighted to name Robin as Dave’s successor. During the six years Robin has worked with Dave, the Board, and our leadership team, he has proven himself to be a highly effective, collaborative leader. At a company like JetBlue, these are crucial attributes. It is a testament to the strength of this organization that, as young as we are, we have such a deep bench of exceptional talent. In addition to knowing the industry inside and out, Robin and the rest of our leadership team are steeped in our unique culture and know it is what makes JetBlue great.

Competition in the airline industry continues to intensify, but we are confident JetBlue will continue to grow profitably while preserving what makes it special in the eyes of customers and crewmembers. Under Robin’s leadership, the company will maintain its operational focus on safety and efficiency while continuing to expand its network in underserved markets and launch new product initiatives – like Mint and Fly-Fi – to create value for shareholders by enhancing the JetBlue Experience for customers. Dave, Robin and the Board all agree that continued evolution – which has been the key to our success – remains the path to long-term success for our company. In fact, Robin set many of these strategies in motion while Chief Commercial Officer at JetBlue, from developing a robust network growth plan which provided geographic diversity to continuing our disruptive nature with JetBlue’s answer to the transcontinental gap – Mint.

This transition in leadership marks another important milestone in JetBlue’s exciting journey. The Board and I thank Dave for everything he has done to make JetBlue what it is today, and we congratulate Robin on this appointment. We look forward to working together to continue building one of the world’s great airlines.

Will the change at JetBlue mean more fees and a higher profit? Bloomberg Businessweek explores this question: CLICK HERE

Is JetBlue being too nice to its customers? The Motley Fool looks at the issue of more fees for the carrier: CLICK HERE

Copyright Photo Below: JetBlue Airways. Left to right: Outgoing CEO Dave Barger, incoming CEO Robin Hayes and Joel Peterson, Chairman of the JetBlue Board of Directors.

JetBlue Dave Barger, Robin Hayes, Joel Petersen

JetBlue introduces the “pivot basket” and the “halo tray”

JetBlue snack backet 1

JetBlue Airways (New York) has announced new snack and drink carriers on its BlueTails blog:

Even before we started flying 14 years ago we knew we had an opportunity to create the “un-airline” that questioned all those traditions the other guys had established. One early decision we made was to do away with dragging carts down the aisle. We didn’t like how they created a barrier between our customers and crewmembers, how they bruised elbows and toes, and frankly, their looks left something to be desired too!

Instead, we made the service a bit more personal with our wicker baskets that presented a cornucopia of name brand snack choices for our customers. But just as we’ve refreshed our planes, our products, and even our crewmembers uniforms, we decided to take a look at that basket and see if we could do something better with a refresh of its own!

JetBlue snack backet 2

basket2Onboard snack and beverage service will be a breeze with our new snack and drink carriers onboard. In order to enhance your JetBlue experience, we are pleased to bring you our stylish inflight service tools. Our crewmembers teamed up with industry designers and ergonomic specialists, to create a product that will match our new look.

Our new service tool referred to as the pivot basket, allows flexibility to better serve our customers. Although it may look small, the pivot basket actually holds more snacks. In addition to this, the flexibility feature makes it easy to use for our crewmembers onboard.

We are also proud to introduce the Halo Tray for our onboard drink products. The Halo Tray provides more capacity to serve more rows in a quicker fashion, and can also be used to serve our Eat up boxes on the reverse side.

Want to learn even more? Check out this video we shared with our Inflight Crewmembers introducing the new inflight service tools:

Our new inflight service tools are expected to make their grand appearance this fall. So stay tuned, and if you see one of our new trays or baskets (along with our beloved Inflight Crewmembers) be sure to let us know what you think!

Copyright Photos: JetBlue Airways.

JetBlue Airways Slide Show: CLICK HERE

Latest TV advertisement:

JetBlue’s CEO Dave Barger fires back at Wall Street analysts

JetBlue Airways‘ (New York) current CEO, Dave Barger, who succeeded founder David Neeleman, is facing a possible firing by the company’s board of directors. According to this article by Bloomberg Businessweek, Dave came out firing against the Wall Street analysts who have been calling for his ouster with this statement in an interview;

“You want to compare my track record to bankruptcies and layoffs?” asked Barger, referring to the Chapter 11 restructurings of Delta (DAL), United (UAL), and American (AAL) and the subsequent mergers that radically reshaped all three. “Go ahead. I’ll take that comparison.”

Read the full article: CLICK HERE

Profile on David Barger (from JetBlue Airways):

David Barger is our Chief Executive Officer and a member of the board of directors. He joined our board in September 2001 and served as our President from August 1998-September 2007. Between 1998 and 2007, Mr. Barger also served as the company’s Chief Operating Officer. From 1992 to 1998, Mr. Barger served in various management positions with Continental Airlines, including Vice President, Newark hub. He held various director level positions at Continental Airlines from 1988 to 1995. From 1982 to 1988, Mr. Barger served in various positions with New York Air, including Director of Stations. Mr. Barger attended the University of Michigan.

Top Copyright Photo: Michael B. Ing/AirlinersGallery.com. Airbus A320-232 N571JB (msn 2125) in the Blueberries motif lands at the focus city of Long Beach.

JetBlue Airways: AG Slide Show

Bottom Copyright Photo: Dave Barger.

JetBlue CEO Dave Barger

Video: Dave Barger and Airlines of America calling for a national policy for airlines.

JetBlue Airways to start Washington Reagan National-Jacksonville flights on December 18

JetBlue Airways (New York) today announced new twice-daily nonstop service from Ronald Reagan Washington National Airport (DCA) to Jacksonville, Florida (JAX). The new route will launch on December 18, 2014, the same day the airline also introduces new nonstop service from DCA to two other Florida destinations: Fort Myers (RSW) and West Palm Beach (PBI).

Copyright Photo: Brian McDonough/AirlinersGallery.com. Embraer ERJ 190-100 IGW N339JB (msn 19000490) arrives at Washington’s Ronald Reagan National Airport (DCA).

Routes from Washington (Reagan National):

JetBlue 9.2014 DCA Route Map

JetBlue Airways:

AG Slide Show

JetBlue Airways to provide iPad minis to its flight attendants

JetBlue iPad Mini (JetBlue)(LRW)

JetBlue Airways (New York) has announced it will provide each inflight crewmember with an iPad mini for use as a point of sale and document management device. Crewmembers who will be working Mint flights, JetBlue’s new premium service offering between New York (JFK) and Los Angeles (LAX) and soon San Francisco (SFO), will be among the first to use this new technology onboard, and by April 2015, every inflight crewmember will have a device for onboard use.

In addition to deploying tablets, the airline is also debuting the In-Flight Service Assistant (IfSA), a purpose-built application and crew portal through which crewmembers can access key business applications to help facilitate the delivery of exceptional customer service and enhance operational efficiency while onboard. JetBlue also plans on releasing other core business applications that will provide Crewmembers with easy access to any forms, manuals and other resources that will streamline its operation and enhance the airline’s award winning service.

“We’ve recently made a number of exciting and innovative onboard enhancements to enrich the customer experience, such as expanding inflight entertainment, introducing Fly-Fitm and being the first US carrier to allow customers to use portable electronic devices gate-to-gate,” said Joanna Geraghty, Executive Vice President, Customer Experience, JetBlue Airways. “It’s clear the connected cabin is the next big thing, and with the introduction of iPad minis, our inflight crewmembers will be able to know more about our customers onboard and will have a better sense of real time opportunities and challenges on the ground as we look for ways to enhance our customers’ experience with that information. With this new tool, the possibilities are endless.”

Currently, JetBlue’s inflight crewmembers can use the IfSA app on their iPads to access an electronic manifest that not only shows if there are customers with special needs onboard, but also identifies TrueBlue and Mosaic customers. The iPads also assist crewmembers in completing onboard purchases as a point of sale device and contains translation technology that can translate questions, comments or concerns from customers in any language.

By December 2015, not only will inflight crewmembers be able to access their schedules, review their hotel and transportation information and acknowledge changes, but the airline can potentially provide them with limited access to customers’ JetBlue flight and onboard purchase history in an effort to personalize the onboard experience for better customer relationship management.

Since the successful implementation of iPads for JetBlue’s pilots as electronic flight bags in November 2013, the iPad mini was subsequently deployed for the inflight crew. Now, both groups can conveniently work together in a connected environment and provide real-time responses to any number of situations that may arise. Additionally, inflight crewmembers will have the ability to preempt or proactively address service recovery issues while onboard.

JetBlue is progressively rolling out Fly-Fi satellite broadband internet service across its fleet. As of today, 61 Airbus A320 and A321 aircraft were outfitted with this lightning fast service.

Copyright Photo: JetBlue Airways.

JetBlue Airways: AG Slide Show

JetBlue’s flight 704 to New York has a rejected takeoff at San Juan due to an engine fire

JetBlue Airways (New York) has issued this statement:

Flight 704 SJU – JFK (Airbus A321)

186 Customers and 6 Crew

On August 9, flight 704 SJU-JFK had a rejected takeoff at Luis Muñoz Marín International Airport. We are currently investigating the cause. Customers and Crew were evacuated via slide. No major injuries were reported.

Customers were given the option to be re-accommodated on Flight 8104 SJU – JFK.

From CNN: “A JetBlue Airways flight departing from Luis Munoz Marin International Airport in San Juan, Puerto Rico, was evacuated Saturday evening after one of its engines caught fire, according to a Federal Aviation Administration statement”.

Read the full report: CLICK HERE

The aircraft involved is Airbus A321-231 N903JB (msn 5783), delivered new on October 7, 2013.

Copyright Photo: Tony Storck/AirlinersGallery.com.

JetBlue Airways: AG Slide Show

JetBlue to launch a nonstop New York JFK-Curacao route on December 2

JetBlue Airways (New York) will launch a new route to Curaçao International Airport (CUR) from JFK International Airport (JFK) on December 2, 2014, providing the only nonstop service from New York. The twice weekly service will operate on Tuesdays and Saturdays.

Curaçao, which is part of the ABC islands that also includes Aruba and Bonaire, is considered a hidden gem amongst all Caribbean island destinations, renowned for its diving, beaches and unique architecture. The historic island is already a popular destination for European travelers and its capital, Willemsted, is a UNESCO World Heritage City.

JetBlue’s flights to Curaçao will be operated on a 150-seat Airbus A320.

Copyright Photo: Jay Selman/AirlinersGallery.com. Airbus A320-232 N587JB (msn 2177) in the special “Building Blocks” motif arrives at the New York (JFK) hub.

JetBlue Airways: AG Slide Show

JetBlue reports record second quarter earnings

JetBlue Airways Corporation (JetBlue Airways) (New York) today reported its results for the second quarter 2014:

Pre-tax income excluding special items1 of $103 million in the second quarter. This compares to pre-tax income of $60 million in the second quarter of 2013.

Gain of $242 million from the sale of its wholly-owned subsidiary LiveTV.

On a GAAP basis, pre-tax income of $345 million in the second quarter.

Net income excluding special items for the second quarter was $61 million, or $0.19 per diluted share.

This compares to JetBlue’s second quarter 2013 net income of $36 million, or $0.11 per diluted share.

On a GAAP basis, net income for the second quarter was $230 million, or $0.68 per diluted share.

“Today, we are pleased to report record second quarter earnings and our seventeenth consecutive quarter of profitability,” said Dave Barger, JetBlue’s Chief Executive Officer. “We saw improved profitability across our network, reflecting the success of ongoing efforts to adapt our products and services to meet our customers’ ever-changing needs. I would like to thank our 15,500 crewmembers for their dedication to running a safe airline and delivering outstanding service to our customers.”

Operational Performance

JetBlue reported record second quarter operating revenues of $1.5 billion. Revenue passenger miles for the second quarter increased 5.7% to 9.6 billion on a capacity increase of 6.0%, resulting in a second quarter load factor of 84.6%, a decrease of 0.3 points year over year.

Yield per passenger mile in the second quarter was 14.25 cents, up 6.3% compared to the second quarter of 2013. Passenger revenue per available seat mile (PRASM) for the second quarter 2014 increased 6.0% year over year to 12.05 cents and operating revenue per available seat mile (RASM) increased 5.6% year over year to 13.12 cents. The shift of the Easter and Passover holidays from March last year to April this year positively impacted second quarter year over year PRASM by approximately two points.

Operating expenses for the quarter increased 9.8%, or $119 million, over the prior year period. Interest expense for the quarter declined 7.5%, or $3 million, due to JetBlue’s focus on debt reduction. JetBlue’s operating expense per available seat mile (CASM) for the second quarter increased 3.5% year over year to 11.88 cents. Excluding fuel and profit sharing, CASM2 increased 5.1% to 7.51 cents.

“We improved margin performance while expanding our network, demonstrating the core strength of our business,” said Robin Hayes, JetBlue’s President. “We remain focused on providing a differentiated product and culture in high-value geography while maintaining competitive costs. We believe this focus will drive improved returns for our shareholders.”

Fuel Expense and Hedging

JetBlue continued to hedge fuel to manage price volatility. Specifically, in the second quarter JetBlue had in place hedges for approximately 15% of its fuel consumption and managed approximately 7% of its fuel consumption using fixed forward price agreements (FFPs). This resulted in a realized fuel price of $3.09 per gallon, a 0.9% increase over second quarter 2013 realized fuel price of $3.06. JetBlue recorded $2 million in losses on fuel hedges that settled during the second quarter.

JetBlue has managed approximately 30% of its third quarter projected fuel requirements using a combination of FFPs, jet fuel swaps and caps. Based on the fuel curve as of July 17th, JetBlue expects an average price per gallon of fuel, including the impact of hedges, FFPs and fuel taxes, of $3.08 in the third quarter.

Liquidity and Cash Flow

JetBlue ended the quarter with approximately $797 million in unrestricted cash and short term investments. In addition, JetBlue maintains $550 million in lines of credit.

During the second quarter, JetBlue repaid approximately $44 million in regularly scheduled debt and capital lease obligations. In addition, JetBlue pre-paid approximately $300 million in debt with the proceeds from the sale of LiveTV. JetBlue plans to repay approximately $185 million in regularly scheduled debt and capital lease obligations in the remainder of 2014, including approximately $58 million in the third quarter.

“We continued to strengthen the balance sheet by paying down debt while enhancing access to liquidity by increasing the number of unencumbered aircraft,” said Mark Powers, JetBlue’s Chief Financial Officer. “We believe these actions will help us maintain a relatively flat invested capital base this year while growing assets, which we expect will help us meet our return on invested capital goal.”

Third Quarter and Full Year Outlook

For the third quarter of 2014, CASM is expected to increase between 0.5% and 2.5% versus the year-ago period. Excluding fuel and profit sharing, CASM in the third quarter is expected to increase between 1.0% and 3.0% year over year.

CASM for the full year is expected to increase between 1.0% and 3.0% over full year 2013. Excluding fuel and profit sharing, CASM in 2014 is expected to increase between 2.5% and 4.5% year over year. Relative to JetBlue’s previous cost outlook, this full year guidance reflects approximately a one point reduction in unit costs excluding fuel and profit sharing primarily due to a reduction of operating expenses in the second half of the year as a result of the sale of LiveTV.

Capacity is expected to increase between 3.0% and 5.0% in the third quarter. For the full year, capacity is expected to increase between 4.0% and 6.0%.

Bloomberg Businessweek: JetBlue considers charging for the first checked bag: CLICK HERE

Copyright Photo: Jay Selman/AirlinersGallery.com. Airbus A320-232 N709JB (msn 3488) in the special one-off “Binary Code” livery arrives in New York (JFK).

JetBlue Airways: AG Slide Show

JetBlue launches its automatic check-in systemwide

JetBlue Mobile Check-In (LRW)

JetBlue Airways (New York) has issued this statement:

JetBlue Airways has announced the launch of automatic check-in, a technological enhancement that will allow customers to focus on their travel plans and not the need to get to a computer 24 hours before their flight departs to check-in.

Automatic check-in is the most recent step in the airline’s continued focus on making the JetBlue Experience even more convenient. This initial technological innovation removes the need for customers to ever have to check-in for their flights. Beginning today, eligible customers will receive an email 24 hours before their scheduled flight with a ready-to-print boarding pass, as well as the option to download a Mobile Boarding Pass via JetBlue iOS or Android mobile apps. With the printed boarding pass or mobile app, customers are ready to head to the airport, and on to their flight.

In addition to removing this occasionally burdensome check-in process, initiating the process a full 24 hours ahead of a flight is also expected to enable the ability to catch and notify customers of any information inconsistencies or issues with special service requests in a reservation that might otherwise remain unresolved until their arrival at the airport. For those customers not currently eligible for automatic check-in, or those customers who need to address outstanding requirements within their booking, the standard check-in notification process will remain in place.

“The idea of asking customers to jump an additional hurdle before their flight is an increasingly antiquated concept,” says Blair Koch, JetBlue Vice President Commercial and Shared Development Services. “By having the right systems in place, we can remove this step, and even help identify and prevent issues that can hinder customers from fully enjoying their travel experience.”

Eligible customers at launch include individuals who have booked domestic itineraries with Even More SpaceTM seats* and will expand to include additional customers as the program evolves over the next year. Expansion to include additional customers in assigned core seats, is expected to begin in 2015. International travelers and those customers who still have unassigned seats, become eligible later in the new year.

Read the analysis by Bloomberg Businessweek: CLICK HERE

Copyright Photos: JetBlue Airways. According to the airline; “Pass with flying colors! JetBlue’s mobile boarding pass program is now available in ALL domestic US cities. (So no need to dust off that printer, just be sure to show your mom how to do it!)”

JetBlue Airways: AG Slide Show

JetBlue Crew on the Wing (JetBlue)(LRW)

South African and JetBlue Airways begin code sharing on the Washington Dulles-Dakar, Senegal route

South African Airways (SAA) (Johannesburg) and JetBlue Airways (New York) have begun code share operations on SAA’s flights between Washington, DC-Dulles Airport and Dakar, Senegal.

JetBlue is now placing its “B6″ code on SAA-operated flights between Washington, DC-Dulles Airport and Dakar, Senegal in West Africa. Customers purchasing a code share itinerary will benefit from having a single ticket combining JetBlue and SAA-operated flights, as well as the conveniences on their day of travel of one-stop check-in and baggage transfer. SAA offers the only daily nonstop service between the U.S. and Dakar with departures from Washington, DC-Dulles Airport aboard Airbus A340s.

Copyright Photo: Brian McDonough/AirlinersGallery.com. Airbus A340-313 ZS-SXH (msn 197) climbs away from the runway at Washington Dulles International Airport (IAD).

JetBlue Airways: AG Slide Show

South African Airways: AG Slide Show

JetBlue today launches seasonal service to Hyannis, Massachusetts

JetBlue Airways (New York) today (June 26) launches seasonal service to Barnstable Municipal Airport in Hyannis, Massachusetts. The Capital of the Cape is the airline’s 86th destination and is JetBlue’s 64th nonstop route from New York’s John F. Kennedy International Airport. JetBlue will be the only airline connecting New York City with Cape Cod, one of the country’s most popular summer destinations, offering seasonal service with one daily flight between June 26 and September 9, 2014.

Copyright Photo: Jay Selman/AirlinersGallery.com. Embraer ERJ 190-100 IGW N178JB (msn 19000004) arrives at the New York (JFK) hub.

JetBlue Airways: AG Slide Show

JetBlue Airways announces two new routes from Washington Reagan National Airport

JetBlue Airways (New York) today announced two new nonstop routes from Ronald Reagan Washington National Airport (DCA) to Fort Myers (RSW) and West Palm Beach (PBI) in Florida. The two routes will launch on December 18, 2014 and operate during the winter season. The airline today also launched three new routes from DCA to Charleston, SC (CHS), Hartford/Springfield (BDL) and Nassau, Bahamas (NAS). Additionally, JetBlue will boost its existing service to Tampa, Florida, with a second daily flight effective July 2, 2014.

The new routes and increased frequency follow the allocation of 12 slot pairs to JetBlue by the U.S. Department of Justice (DOJ) as a result of divestitures from the American Airlines-US Airways merger. More flights will be announced this summer as JetBlue continues to ramp up its presence at DCA.

JetBlue entered the Reagan National market in 2010, becoming the airline’s 62nd destination. With the three new routes launched today, the airline now offers 24 daily flights, with service to Boston, Charleston, Fort Lauderdale/Hollywood, Hartford/Springfield, Nassau, Orlando and Tampa, as well as San Juan, Puerto Rico. New service to Ft Myers and West Palm Beach will both launch on December 18, 2014. JetBlue will operate up to 30 roundtrips per day at DCA by the end of 2014.

Copyright Photo: Brian McDonough/AirlinersGallery.com. Airbus A320-232 N665JB (msn 3348) arrives at Reagan National Airport (DCA).

JetBlue Airways: AG Slide Show

JetBlue today introduces its new Mint trans-con Airbus A321 service

JetBlue Airways (New York), today (June 15) launches its take on premium service, Mint, between New York (JFK) and Los Angeles (LAX). By August 3, 2014, all JetBlue flights between New York (JFK) and Los Angeles (LAX) will feature Mint. On October 26, 2014, JetBlue will expand this distinctive new offer to the New York (JFK) – San Francisco (SFO) route.

JetBlue Mint logo

Mint features the widest seat and longest fully-flat bed in the U.S. domestic market and four private suites among the 16 seats. JetBlue is now the only airline in America and one of the few in the world to offer customers a private suite. The Mint experience also updates one of JetBlue’s best-known features, LiveTVTM at every seat. Mint features a15-inch flat screen with 100+ channels of DIRECTV® programming and more than 100 channels of SiriusXM® satellite radio.

JETBLUE AIRWAYS LIE-FLAT SEAT

According to the airline, “Mint fares start at an industry-shattering $599 one way (b), much lower than any competitors’ premium offering and are available between New York (JFK) and Los Angeles (LAX) as well as between New York (JFK) and San Francisco (SFO), which launches later this fall.”

JetBlue has teamed up with a number of unique partners to provide a distinctive product with Mint. From a tapas-style menu curated by popular New York City restaurant Saxon+Parole and customized amenity kits from Birchbox, to organic desserts by Blue Marble Ice Cream and a sweet treat from Mah-ze-Dahr Bakery, Mint customers will enjoy the latest products and delicious cuisine providing refresh-mint, entertain-mint and rejuvenation during and after their flight.

Mint is available on brand new Airbus A321 aircraft that are being continuously added to JetBlue’s fleet. JetBlue’s A321 sub-fleet with Mint will total 11 aircraft by the end of first quarter 2015. The Mint seat is fully customized to JetBlue’s requirements and features:

Fully lie-flat beds up to 6′ 8″ (203cm), averaging the longest in the U.S. domestic business class market (a)

The only private suites with closing doors in the American domestic market, four on each flight

Seats up to 22.3″ wide, making them the widest seats on average in the U.S. domestic market (a)

Air cushions with adjustable firmness

Built-in massage function

15-inch flat screen with 100+ channels of DIRECTV® programming and 100+ channels of SiriusXM® satellite radio

Shoe storage

Dual 110volt power outlets with two USB ports

“Wake me for service” indicator, allowing customers to customize their service needs

Pre-departure signature drink, followed by a cocktail and amuse-bouche once airborne

Curated menu by popular New York City restaurant Saxon + Parole

Customers will customize their meal by choosing among five offerings, comfort food with a twist, served tapas-style.

Customized men’s and women’s kits amenity kits by partner Birchbox

Dessert from Blue Marble Ice Cream

Sweet treats from Mah-ze-Dahr Bakery

New A321 aircraft also features a refreshed core experience

JetBlue Mint Selfie (JetBlue)(LRW)

Copyright Photo: JetBlue Airways. The airline is allowing prospective customers to experience the new JetBlue Mint cabin in “The Mint Room” and also to take a selfie while sitting in the new seats.

JetBlue’s brand new Airbus A321 aircraft also features an enhanced core product, including a new world-class seat designed to maximize comfort, larger 10.1″ personal screens offering 100+ channels of DIRECTTV® programming and 100+ channels of SiriusXM® radio (d), in-seat power outlets accessible to all customers and a drink holder. As a result of the new next-generation slimmer seat design, customers will enjoy even more living space and the most legroom in coach (c), as well as more comfort.

JetBlue already provided unlimited snacks and soft drinks, an offering that will be expanded aboard Mint aircraft. To add even more to the core experience on New York-Los Angeles/San Francisco flights, JetBlue created the Inflight Marketplace concept for all new Airbus A321s, a complimentary self-serve station full of snacks, soft drinks and water for customers to enjoy at their convenience throughout the flight.

To celebrate the introduction of Mint, JetBlue has launched a special Mint sweepstakes, which will run until June 26 where one lucky customer will win a pair of travel certificates for a round-trip Mint experience between New York and Los Angeles or New York and San Francisco (d). To enter, go visit http://www.jetblue.com/mint-sweeps.

Top Copyright Photo: Jay Selman/AirlinersGallery.com (all others by JetBlue). Airbus A321-231 N913JB (msn 5909) in the special Prism tail design arrives at the New York (JFK) hub.

JetBlue Airways: AG Slide Show

JetBlue Airways has also introduced crew uniforms:

JetBlue Uniforms (JetBlue)(LRW)

Video: The Mint A321 cabin and seats:

JetBlue sells LiveTV to the Thales Group for $399 million

JetBlue Airways (New York) announced today it has completed its sale of its wholly-owned subsidiary LiveTV to Thales Group for $399 million in cash. The sale will allow LiveTV to continue the innovation that has set it apart as the leader in inflight entertainment (IFE) and onboard connectivity under Thales ownership. JetBlue will maintain its relationship with LiveTV to continue providing customers with differentiated, industry-leading inflight entertainment and connectivity products.

LiveTV is the leading provider of live IFE and connectivity systems for commercial airlines. In 2013, LiveTV and its partner ViaSat introduced Ka-band satellite-driven onboard connectivity, a game-changing technological advancement.

Meanwhile Bloomberg Businessweek is taking a look at the challenges facing JetBlue (and others) in providing high speed inflight Internet service. Read the full article: CLICK HERE

Copyright Photo: Brian McDonough/AirlinersGallery.com. Showing off the LiveTV antennae on top, Airbus A320-232 N821JB (msn 5417) banks before landing at Washington (Reagan National).

JetBlue Airways: AG Slide Show

 

JetBlue Airways and Singapore Airlines file for a codeshare agreement

JetBlue Airways (New York) and Singapore Airlines (Singapore) have filed an application with the U.S. Department of Transportation (DOT) to enter into a bilateral codeshare agreement.

JetBlue and Singapore Airlines have been interline partners since 2011. The expanded partnership would provide customers seamless connections between the two airlines, combining flights on both carriers and easily facilitating one-stop ticketing and baggage check-in. Flights will become available for sale pending regulatory approval.

Under the proposed codeshare, JetBlue customers would have access to five new cities in Europe and Asia, while Singapore Airlines customers would have access to 16 destinations in the U.S.

Under the proposed agreement, JetBlue would put its ‘B6′ code on Singapore Airlines’ flights to/from the U.S. including:

Los Angeles (LAX) – Tokyo (NRT) – Singapore (SIN)
New York (JFK) – Frankfurt (FRA) – Singapore (SIN)
San Francisco (SFO) – Hong Kong (HKG) – Singapore (SIN)
San Francisco (SFO) – Seoul (ICN) – Singapore (SIN)

In turn, Singapore Airlines would add its ‘SQ’ designator code on JetBlue-operated flights beyond its U.S. gateway at New York’s John F. Kennedy International Airport to 16 key destinations:

Austin, Texas
Boston, Massachusetts
Buffalo, New Yorkk
Charlotte, North Carolina
Chicago, Illinois (O’Hare)
Fort Lauderdale-Hollywood, Florida
Houston, Texas
Jacksonville, Florida
Orlando, Florida
New Orleans, Louisiana
Portland, Maine
Rochester, New York
Syracuse, New York
Tampa, Florida
Washington D.C. (Dulles)
West Palm Beach, Florida

Top Copyright Photo: Tony Storck/AirlinersGallery.com. JetBlue Airways’ Embraer ERJ 190-100 IGW N373JB (msn 19000624) in the Barcode tail design lands at Baltimore/Washington.

JetBlue Airways: AG Slide Show

Singapore Airlines: AG Slide Show

Bottom Copyright Photo: Ton Jochems/AirlinersGallery.com. Singapore Airlines’ Airbus A380-841 9V-SKF (msn 012) taxies from the gate at Los Angeles International Airport.

 

JetBlue responds to Silver Airways, adds Fort Lauderdale/Hollywood-Jacksonville flights

JetBlue Airways (New York) following on the heels of Silver Airways announcement of frequent Fort Lauderdale/Hollywood-Jacksonville turboprop service, has also announced twice-daily nonstop jet service between Fort Lauderdale-Hollywood International Airport (FLL) and Jacksonville International Airport (JAX). Service will launch on October 29, 2014, along with previously announced new nonstop service between Fort Lauderdale-Hollywood and Cartagena, Colombia (CTG); Las Vegas, Nev. (LAS) and Pittsburgh, Pennsylvania (PIT).

JetBlue’s presence in Fort Lauderdale-Hollywood is growing rapidly. The airline has committed to expand this South Florida BlueCity to 100 daily departures by 2017. With the addition of Cartagena, Jacksonville, Las Vegas, and Pittsburgh, JetBlue will offer up to 80 daily departures and 33 nonstop destinations from South Florida.

JetBlue’s schedule between Fort Lauderdale-Hollywood (FLL) and Jacksonville (JAX):
FLL to JAX: JAX to FLL:
Depart – Arrive Depart – Arrive
7:00 a.m. – 8:14 a.m. 8:00 a.m. – 9:14 a.m.
6:55 p.m. – 8:09 p.m. 6:45 p.m. – 7:59 p.m.

JetBlue’s flights between Fort Lauderdale-Hollywood and Jacksonville will be operated with its full-size 100-seat Embraer 190 jet aircraft.

Southwest Airlines is dropping the route on November 1 sparking these two announcements.

Can Silver Airways’ SAAB 340B turboprops compete against JetBlue Airways Embraer 190 jets? Someone will blink on this route as the daily traffic cannot support this large number of new seats.

Copyright Photo: Bruce Drum/AirlinersGallery.com. Embraer ERJ 190-100 IGW N228JB (msn 19000030) in the Harlequin tail design prepares to touch down on runway 9L at First Lauderdale-Hollywood International Airport.

JetBlue Airways: AG Slide Show

JetBlue announces two more routes from Fort Lauderdale/Hollywood

JetBlue Airways (New York) has announced two new nonstop routes from Fort Lauderdale-Hollywood International Airport to Cartagena, Colombia (CTG) and Las Vegas, Nevada (LAS). Both flights will begin on October 29, 2014, the same day the airline will also launch its new nonstop service to Pittsburgh.

These three upcoming routes are in addition to the six international routes already launched within the last year from JetBlue’s South Florida focus city. New international destinations include San Jose, Costa Rica; Lima, Peru; Port-au-Prince, Haiti; Port of Spain, Trinidad and Tobago; Montego Bay, Jamaica; and Punta Cana, Dominican Republic.

Copyright Photo: Bruce Drum/AirlinersGallery.com. Airbus A320-232 N510JB (msn 1280) approaches the runway at Fort Lauderdale-Hollywood International Airport (FLL) in the old Dots tail design and smaller aircraft titles.

JetBlue Airways: AG Slide Show

JetBlue wins J.D. Power award for best low-cost airline for 10 years in a row

JetBlue Airways (New York) has been awarded highest honors in airline customer satisfaction among low-cost carriers by J.D. Power 2014 North America Airline Satisfaction Study℠, an estimable recognition the carrier has received every year from 2006 to 2014. JetBlue also ranked highest in customer satisfaction among all U.S. major airlines in 2005, when low-cost and traditional network carriers were combined in a single category, making this year’s achievement its tenth consecutive J.D. Power award.

The company issued this statement:

To have our customers honor us for customer satisfaction is truly gratifying. To receive that distinction 10 years in a row is both humbling and flattering—we are floored to be ranked “Highest in Customer Satisfaction among Low-Cost Carriers in North America” by J.D. Power.

The 2014 North America Airline Satisfaction Study SM measures customer satisfaction among both business and leisure customers of major North America carriers. The study is based on responses from 11,370 customers who flew on a major North America airline between March 2013 and March 2014. The study was fielded between April 2013 and March 2014, and measures overall customer satisfaction based on performance in seven measures (in order of importance): cost and fees; inflight services; boarding/deplaning/baggage; flight crew; aircraft; check-in; and reservation.

We don’t take these accolades lightly, and while we know there’s always room for improvement, it’s an incredible honor to know our customers appreciate the experience we deliver. To celebrate this momentous occasion, we decided to give 10 lucky winners a chance to really experience our award-winning product and service… by bringing back one of your favorite promotions of all time.

Copyright Photo: Michael B. Ing/AirlinersGallery.com. Airbus A320-232 N828JB (msn 5723) in the Blue berries motif arrives in Los Angeles.

JetBlue Airways: AG Slide Show

JetBlue Ad:

JetBlue JD Power Awards

 

 

JetBlue Airways introduces a one-of-a-kind tail design: “Binary Code”

JetBlue A320-200 N709JB (14-Binary Code)(Tail)(JetBlue)(LRW)

JetBlue Airways (New York) today (May 13) introduced its newest custom livery, ‘Binary Code,’ to celebrate its Fly-Fi service, which delivers broadband Internet in the sky.

The airline continued:

“This one-of-a-kind livery joins JetBlue’s fleet on the newly re-christened Airbus 320, “CONNECTED TO 01000010 01001100 01010101 01000101″ (N709JB).

In December, JetBlue partnered with LiveTV and satellite provider ViaSat to bring Fly-Fi to life. Just six months later, nearly one third of JetBlue’s Airbus 320 aircraft are equipped with Fly-Fi, and the service is being added at an average rate of 10 aircraft per month. JetBlue’s Fly-Fi Ka-band satellite connectivity, powered by ViaSat’s Exede Internet, is eight times faster than older, slower inflight connections offered by other U.S. airlines.

“This beauty of a plane truly represents the pride we have in providing our game-changing Fly-Fi service,” said Jamie Perry, Director of Product Development at JetBlue. “We recently saw a record 136 connected devices on one of our flights — all enjoying a great high-speed connection. We’ve never seen anything like that from other inflight Wi-Fi products!”

“It is great to see JetBlue showcasing its industry leading internet product,” said Glenn Latta, President of LiveTV. “JetBlue gave us the challenge of creating one of the industry’s best internet experience and we’re proud to have delivered a solution that, combined with our live television offering, is a truly ‘At Home in the Air’ experience.”

“JetBlue always seems to add something special to whatever they do and this creative design is another example,” said Don Buchman, VP Exede Mobility, “We appreciate JetBlue highlighting our Exede Internet consumer network that powers Fly-Fi, which is how passengers get the same great satellite Internet in-flight as they can at home.”

“CONNECTED TO 01000010 01001100 01010101 01000101″ rejoins JetBlue’s fleet of 196 aircraft and can be spotted flying throughout JetBlue’s route network, providing customers with the next-generation of inflight Wi-Fi.’

Copyright Photo: JetBlue Airways. The tail of Airbus A320-232 N709JB (msn 3488) is pictured.

JetBlue Airways Aircraft Slide Show: CLICK HERE

JetBlue A320-200 Drawing Binary Code (JetBlue)(LR)

JetBlue Airways and Turkish Airlines today announce a codeshare agreement

JetBlue Airways (New York) and Turkish Airlines (Istanbul) today announced the launch of a unilateral codeshare to provide expanded travel options for customers worldwide.

Turkish Airlines is now placing its “TK” code unilaterally on select JetBlue-operated flights to/from New York’s John F. Kennedy International Airport and Boston Logan International Airport. Flights are available for sale through travel agencies and Turkish Airlines reservations for travel beginning today.

The JetBlue-Turkish Airlines codeshare allows customers to purchase tickets combining flights on both carriers and enjoy one-stop ticketing and baggage check-in on their day of departure.

Turkish Airlines offers up to three daily flights between New York and its hub at Istanbul Ataturk Airport, and today inaugurates the first-ever nonstop service between Istanbul and Boston. At Boston Logan International Airport, JetBlue offers more flights to more destinations than any other airline.

Via Istanbul, Turkish Airlines offers onward connections to destinations in Europe, Africa, the Middle East, South Asia, and the Far East. Turkish Airlines offers one of the most expansive route networks in the world, currently spanning 247 destinations in 106 countries.

Through JetBlue, international travelers will have access to 24 key U.S. destinations including Baltimore, Maryland; Buffalo, New York; Detroit, Michigan; Jacksonville, Florida; Fort Lauderdale-Hollywood, Florida; Pittsburgh, Pennsylvania; Raleigh/Durham, North Carolina; Rochester, New York; and Tampa, Florida.

Initial codeshare destinations via Boston and/or New York:

Burlington, Vermont
Buffalo, New York
Baltimore, Maryland
Charleston, South Carolina
Charlotte, North Carolina
Detroit, Michigan
Fort Lauderdale-Hollywood, Florida
Fort Myers, Florida
Jacksonville, Florida
Long Beach/Los Angeles, California
Phoenix, Arizona
Pittsburgh, Pennsylvania
Portland, Maine
Raleigh/Durham, North Carolina
Richmond, Virginia
Rochester, New York
Salt Lake City, Utah
San Juan, Puerto Rico
Sarasota/Bradenton, Florida
Syracuse, New York
Tampa, Florida
West Palm Beach, Florida

Top Copyright Photo: Brian McDonough/AirlinersGallery.com. JetBlue’s Embraer ERJ 190-100 IGW N267JB (msn 19000065) banks on the final approach at Washington’s Reagan National Airport.

JetBlue Airways: AG Slide Show

Turkish Airlines: AG Slide Show

Bottom Copyright Photo: Brian McDonough/AirlinersGallery.com. Turkish Airlines’ Boeing 777-35R ER TC-JJC (msn 35164) departs from New York’s JFK International Airport in the special Manchester United livery.

 

Bloomberg Businessweek: 6 reasons why JetBlue’s CEO Dave Barger will leave in February

JetBlue Airways‘ (New York) CEO Dave Barger, 56, who succeeded David Neeleman (who then started Azul in Brazil), is facing the end of his contract in February 2015. Will he stay or leave?

This article by Bloomberg Businessweek offers six reasons why Dave won’t probably stick around.

Read the article: CLICK HERE

Copyright Photo: Stephen Tornblom/AirlinersGallery.com. Most U.S. carriers are doing quite well. The board, representing the stockholders, will probably be looking for a change at the top to expand JetBlue. JetBlue is a narrow-body airline which restricts its growth and also the range of the airline. One “surprise” Dave could be ready to unveil is the addition of Airbus A330s for long range routes to South America and other places. Will this save Dave in time? Airbus A320-232 N599JB (msn 2336) in the Plaid tail design is seen on the ramp at the focus city of Long Beach, California.

JetBlue Airways: AG Slide Show

JetBlue announces seasonal flights from Boston to Liberia, Puerto Plata and St. Lucia

JetBlue Airways (New York) has announced new nonstop services for the winter season to Daniel Oduber Quirós International Airport in Liberia, Costa Rica (LIR); Gregorio Luperón International Airport in Puerto Plata, Dominican Republic (POP); and Hewanorra International Airport in Saint Lucia (UVF). All three services will commence on November 1, 2014 and operate once weekly on Saturdays.

The three new destination represents JetBlue’s 52nd, 53rd and 54th nonstop routes out of Boston, and JetBlue will offer the only nonstop service between Boston and both Costa Rica and Saint Lucia.

JetBlue BOS-Liberia Schedule

JetBlue currently offers nonstop service to 13 Caribbean and Latin American destinations from Boston: Aruba; Bermuda; Grand Cayman, Cayman Islands; Cancún, Mexico; Montego Bay, Jamaica; Nassau, Bahamas; Punta Cana, Dominican Republic; Saint Thomas, U.S. Virgin Islands; Saint Maarten; San Juan, Puerto Rico; Santiago, Dominican Republic; Santo Domingo, Dominican Republic; and Providenciales, Turks and Caicos.

Copyright Photo: Brian McDonough/AirlinersGallery.com. Airbus A320-232 N524JB (msn 1528) in the Stripes motif approaches the runway at Washington (Reagan National).

JetBlue Airways: AG Slide Show

 

JetBlue to launch Salt Lake City-Orlando flights on November 12

JetBlue Airways (New York) today announced plans to launch a new daily nonstop route between Salt Lake City and Orlando, Florida beginning on November 12, 2014.The Utah capital will be JetBlue’s 24th nonstop destination from its focus city at Orlando International Airport.

JetBlue also offers daily nonstop service between Salt Lake City and both New York City and Long Beach, California.

Copyright Photo: Brian McDonough/AirlinersGallery.com. Airbus A320-232 N649JB (msn 2977) completes the final river approach turn into Washington’s Reagan National Airport (DCA).

JetBlue Airways: AG Slide Show

Routes from Orlando:

JetBlue MCO 5.2014 Route Map

 

JetBlue receives supplemental type certificate from the FAA for high-speed Wi-Fi

JetBlue Airways (New York) today announced that LiveTV received a supplemental type certificate (STC) and Parts Manufacturing Authorization (PMA) from the Federal Aviation Administration (FAA), necessary steps in the process of having high-speed Wi-Fi and LiveTV’s next generation inflight entertainment system installed on its new fleet of Airbus 321 all-core aircraft. The new LiveTV system, LiveTV 4.0, and JetBlue’s inflight Wi-Fi product, Fly-FiTM, will provide customers with a significantly enriched experience.

The Live TV 4.0 system has a larger screen (10.1 inches for the core experience and 15.6 inches for the Mint experience), and additional content options. Through JetBlue’s partnership with DirecTV, customers will have access to more than 100 channels of live television with optional closed-captioning, a new TV guide that displays current and upcoming program information, and two additional JetBlue Features, totaling eight features each available with English and Spanish audio tracks. Additionally, JetBlue’s SiriusXM satellite radio offering will have an improved home screen where all programming information will be displayed on one screen.

JetBlue also launched Fly-Fi last December on its Airbus A320 fleet, and currently operates 37 Fly-Fi enabled aircraft. The airline is up to 10 A320 Fly-Fi installations per month and is targeting to have its entire Airbus A320 fleet complete by the end of 2014.

JetBlue will be installing LiveTV 4.0 and Fly-Fi on the other three all-core Airbus A321 aircraft, which have been flying since last December. The next step is to receive the certification needed for the first Airbus A321 Mint aircraft.

The airline now has one Airbus A321 aircraft with LiveTV 4.0 and Fly-Fi installed which re-entered service on April 28, 2014. The remaining three A321 aircraft will undergo LiveTV 4.0 and Fly-Fi installation throughout the spring, with all four A321 core only aircraft expected to be in service with LiveTV 4 and Fly-Fi installed by the end of June.

Copyright Photo: Gerd Beilfuss/AirlinersGallery.com. The pictured Airbus A321-231 D-AVZA (msn 5783) became N903JB on delivery.

JetBlue Aircraft Slide Show: CLICK HERE

 

JetBlue Airways launches four new routes today to the Caribbean

JetBlue Airways (New York) today launches four new nonstop routes to the Caribbean, expanding its ever growing network in the region.

JetBlue today begins nonstop service from Newark Liberty International Airport (EWR) to Santiago, Dominican Republic (STI). JetBlue also serves Newark with flights to Boston, Florida, and Puerto Rico.

At Fort Lauderdale-Hollywood International Airport (FLL), the airline today begins nonstop service to Montego Bay, Jamaica (MBJ); Port of Spain, Trinidad and Tobago (POS); and Punta Cana, Dominican Republic (PUJ). As of today, JetBlue serves 29 destinations from Fort Lauderdale-Hollywood, with upcoming nonstop flights to Pittsburgh (PIT) commencing October 29 and the airline also intends to launch a nonstop route to Albany, NY, next year.

Copyright Photo: Bruce Drum/AirlinersGallery.com. Airbus A320-232 N623JB (msn 2504) taxies to the runway at Fort Lauderdale-Hollywood International Airport (FLL).

JetBlue Airways Slide Show: CLICK HERE

JetBlue Airways, Airbus and Wings of Help partner to bring 10 tons of medical equipment to Haiti

JetBlue A321-200 Haiti Medical Supplies (Airbus)(LR)

Airbus Corporate Foundation, JetBlue Airways (New York) and Luftfahrt ohne Grenzen – Wings of Help (LOG) provided 10 tons of medical equipment, clothing and toys for Haiti – Port-au-Prince using JetBlue’s latest Airbus A321 aircraft.

JetBlue Airways issued this statement on their blog:

Port-au-Prince, Haiti, became JetBlue’s 82nd BlueCity in December 2013. Before launch it was decided the airline would carry out a humanitarian delivery flight in partnership with the Airbus Corporate Foundation to bring aid to the country, including life-saving anti-cholera medication, blankets and clothing for nearly 6,000 children, hundreds of pair of shoes, thousands of books to help improve literacy, laptops, toiletries and more. Additionally, the JetBlue contingency also made the first dig for a modernized fresh water well in what will become a new village for Haitians still displaced following the 2010 earthquake. Haiti remains the poorest country in the Western Hemisphere and continues to be deeply affected by the earthquake.

JetBlue provided several tons of resources to local schools and orphanages in and near Port-au-Prince. The group visited and delivered supplies to charities that have previously been supported by crewmembers including Ecole Herve Romain, a school in Port-au-Prince’s red zone run by charity organization Edeyo Foundation; Children of Hope, a children’s home in Saintard, north of Port-au-Prince and Grace International, one of Haiti’s largest non-profit organization that runs numerous schools, displacement camps, girls and boys orphanages, a widows home and hospital.

The airline provided donations including more than 2,000 books, toiletries and laptops, which were handed out by a team of 15 front-line crewmembers. The crewmembers also broke ground on a new well for fresh drinking water for Grace International in Carrefour. This area is currently under development building an entire new village that will house tens of thousands of people still displaced from the earthquake.

Copyright Photo: Airbus.

JetBlue Airways: AG Slide Show

 

 

 

Reuters: JetBlue flight attendants want to hold an unionization vote

JetBlue Airways‘ (New York) flight attendants are seeking a vote for unionization following the vote by the pilots to be represented by ALPA according to Reuters.

Read the full report: CLICK HERE

Copyright Photo: Brian McDonough/AirlinersGallery.com. Airbus A320-232 N589JB (msn 2215) in the Barcode scheme banks on the river approach into Washington (Reagan National).

JetBlue Airways: AG Slide Show

JetBlue Airways Corporation reports first quarter net income of only $4 million

JetBlue Airways Corporation (JetBlue Airways) (New York) today reported its results for the first quarter 2014:

Operating income of $41 million in the first quarter. This compares to operating income of $59 million in the first quarter of 2013.

Pre-tax income of $6 million in the first quarter. This compares to pre-tax income of $23 million in the first quarter of 2013.

Net income for the first quarter was $4 million, or $0.01 per diluted share. This compares to JetBlue’s first quarter 2013 net income of $14 million, or $0.05 per diluted share.

“Today, we reported our sixteenth consecutive quarter of profitability,” said Dave Barger, JetBlue’s Chief Executive Officer. “While first quarter results were negatively impacted by severe winter weather in the Northeast, we believe our maturing network in high-value geography together with our differentiated product and service will help JetBlue expand margins and improve shareholder returns in 2014.”

Operational Performance

JetBlue reported record first quarter operating revenues of $1.3 billion despite severe winter weather in the Northeast. JetBlue cancelled 4,100 flights during the quarter, which reduced revenue by an estimated $50 million and reduced operating income by approximately $35 million. Revenue passenger miles for the first quarter increased 1.8% to 8.7 billion on a capacity increase of 2.7%, resulting in a first quarter load factor of 83.1%, a decrease of 0.8 points year over year.

Yield per passenger mile in the first quarter was 14.20 cents, up 1.8% compared to the first quarter of 2013. Passenger revenue per available seat mile (PRASM) for the first quarter 2014 increased 0.9% year over year to 11.80 cents and operating revenue per available seat mile (RASM) increased 1.1% year over year to 12.95 cents. The shift of the Easter and Passover holidays from March last year to April this year negatively impacted first quarter year over year PRASM by approximately three points.

“We achieved year over year improvements in yield and fare while growing capacity — demonstrating the core strength of our business,” said Robin Hayes, JetBlue’s President. “With a solid demand environment and continued focus on ancillary revenue initiatives, we expect year over year unit revenue growth to accelerate in the second quarter.”

Operating expenses for the quarter increased 5.5%, or $68 million, over the prior year period. Interest expense for the quarter declined 8.3%, or $4 million, due to JetBlue’s focus on debt reduction. JetBlue’s operating expense per available seat mile (CASM) for the first quarter increased 2.6% year over year to 12.55 cents. Excluding fuel and profit sharing, CASM increased 6.3% to 8.10 cents driven mainly by capacity reductions and higher non-fuel operating expenses associated with severe winter weather.

Fuel Expense and Hedging

JetBlue continued to hedge fuel to manage price volatility. Specifically, during the first quarter JetBlue hedged approximately 16% of its fuel consumption and managed approximately 8% of its fuel consumption using fixed forward price agreements (FFPs). This resulted in a realized fuel price of $3.14 per gallon, a 4.4% decrease over first quarter 2013 realized fuel price of $3.29. JetBlue recorded $1 million in losses on fuel hedges that settled during the first quarter.

JetBlue has managed approximately 22% of its second quarter projected fuel requirements using a combination of FFPs, jet fuel swaps and caps. Based on the fuel curve as of April 16th, JetBlue expects an average price per gallon of fuel, including the impact of hedges, FFPs and fuel taxes, of $3.11 in the second quarter.

Liquidity and Cash Flow

JetBlue ended the quarter with approximately $771 million in unrestricted cash and short term investments. In addition, JetBlue maintains $550 million in lines of credit.

During the first quarter, JetBlue repaid $237 million in debt and capital lease obligations. JetBlue plans to repay approximately $481 million in debt and capital lease obligations in 2014, including approximately $48 million in the second quarter.

JetBlue remains committed to improving its return on invested capital (ROIC) by an average of one percentage point per year. “We remain focused on growing unit revenues while maintaining our cost advantage and strengthening the balance sheet,” said Mark Powers, JetBlue’s Chief Financial Officer. “To that end, we plan to use the net proceeds from the pending sale of our wholly-owned subsidiary LiveTV to prepay debt and for other ROIC-accretive actions.”

Second Quarter and Full Year Outlook

For the second quarter of 2014, CASM is expected to be increase between 3.5% and 5.5% versus the year-ago period. Excluding fuel and profit sharing, CASM in the second quarter is expected to increase between 4.5% and 6.5% year over year.

CASM for the full year is expected to increase between 2.0% and 4.0% over full year 2013. Excluding fuel and profit sharing, CASM in 2014 is expected to increase between 3.5% and 5.5% year over year.

JetBlue expects approximately 1.5 points of this year over year unit cost increase to be driven by capacity reductions resulting from (1) reallocation of aircraft from longer haul routes to support new service in Washington Reagan National Airport and (2) first quarter weather-related cancellations.

Capacity is expected to increase between 5.5% and 7.5% in the second quarter. For the full year, capacity is expected to increase between 4.0% and 6.0%.

Copyright Photo: Mark Durbin/AirlinersGallery.com. Airbus A320-232 N615JB (msn 2461) in the FDNY special livery taxies at San Francisco International Airport (SFO).

JetBlue Airways: AG Slide Show

David Neeleman to bring Azul to the United States with Airbus A330-200s and new A350-900s

Azul A330-200 and A350-900 (Azul)(LR)

Azul Linhas Aéreas Brasileiras S. A. (Azul Brazilian Airlines) (Sao Paulo), founded by David Neeleman of JetBlue Airways (New York) and Morris Air (Salt Lake City), is coming back to the United States (in a way).

The fast growing airline has ordered a new fleet of Airbus A330-200 and A350-900 aircraft for daily service
to and from United States gateways.

Azul expects to debut its first international flights by early 2015. The U.S. flights will be served from Azul’s brand new $1.5 billion terminal at Sao Paulo (Campinas), strategically located 50 minutes from downtown Sao Paulo.

Campinas is Brazil’s largest airline hub offering connections to 104 domestic cities. Azul’s U.S. gateways will be announced later this year.

Routes from Campinas Airport:

Azul 4.2014 Campinas Airport (Azul)(LR)

Azul will operate the new international routes with a fleet of 11 wide-body Airbus aircraft. The airline has ordered five Airbus A350-900 with deliveries beginning in early 2017. In addition, six Airbus A330-200 will be used to launch service in early 2015. The new aircraft will be leased from ILFC and will be equipped with Rolls-Royce engines. Azul’s fleet currently comprises of 80 Embraer and 56 ATR aircraft.

With less than six years of operations, Azul already has flown more than 85 million customers and changed the face of air travel in the Brazilian market since its first flight, on December 15, 2008.

The foundation of the airline was built around the Brazilian made Embraer E-jet. From that foundation, Azul has expanded to 880 daily flights, which represents one-third of Brazil’s daily departures. The airline currently operates a fleet of 136 aircraft and employs more than 10.000 people.

Azul: AG Slide Show

 

JetBlue Airways’ pilots select ALPA to represent them

JetBlue Airways Corporation (New York) today issued the following statement from CEO Dave Barger responding to the unionization vote among JetBlue’s 2,529 pilots, in which a majority of JetBlue pilots who cast a vote elected ALPA as their representative.

The National Mediation Board will authorize ALPA as the representative body for JetBlue pilots, and then both JetBlue and ALPA will organize negotiating committees.

Read the analysis by Bloomberg Businessweek: CLICK HERE

Copyright Photo: Jay Selman/AirlinersGallery.com. Embraer ERJ 190-100 IGW N318JB (msn 19000364) prepares to land at Charlotte Douglas International Airport (CLT).

JetBlue Airways: AG Slide Show

JetBlue to launch Pittsburgh-Fort Lauderdale/Hollywood service on October 29

JetBlue Airways (New York) will launch a new route to Pittsburgh International Airport (PIT) on October 29, 2014 from Fort Lauderdale/Hollywood. The service will complement JetBlue’s existing route from Pittsburgh to Boston Logan International Airport, and is one of five upcoming routes announced for Fort Lauderdale-Hollywood in 2014/15.

JetBlue currently operates 26 nonstop routes out of Fort Lauderdale/Hollywood, with five more new routes already announced to begin in 2014/15. On May 1, JetBlue will add three new nonstop routes from Fort Lauderdale-Hollywood to Montego Bay (Jamaica), Port of Spain (Trinidad and Tobago) and Punta Cana (Dominican Republic). Next year, the airline also intends to launch a nonstop route to Albany, NY.

Copyright Photo: Bruce Drum/AirlinersGallery.com. Airbus A320-232 N521JB (msn 1452) in the “Stripes” tail design taxies to runway 09L at Fort Lauderdale-Hollywood International Airport (FLL).

JetBlue Airways: AG Slide Show

JetBlue Airways announces its “One Thing That’s Green” campaign (besides the Jets logo jet)

JetBlue Airways (New York) today (April 7) announced its seventh annual “One Thing That’s Green” (OTTG) campaign.

The airline issued this statement:

This year’s initiative will bring a little greenery to the scenery of several BlueCities. Customers and crewmembers throughout JetBlue’s network are encouraged to vote to spruce up their local communities with green spaces. JetBlue is continuing its long-standing partnership with New York Restoration Project (NYRP) and the MillionTreesNYC initiative for a tree-planting event in New York. The airline will also align with Charles River Watershed Association, Seventh Generation and Bobble to clean up Boston’s Charles River.

Throughout the month of April, customers and community members can visit Facebook.com/JetBlue to vote for JetBlue’s next green space. Customers can vote by selecting their favorite BlueCity from the route map on the One Thing That’s Green Facebook tab. Customers will be able to vote multiple times for the BlueCity they hope will receive the next green space after liking JetBlue’s Facebook page. JetBlue will announce the community it has selected on May 1 and the green space builds will take place in the fall.

JetBlue Community Volunteers (JetBlue)(LR)

Copyright Photo: JetBlue Airways.

“Our annual One Thing That’s Green campaign literally breathes new life into local communities. This year we are asking our customers where they would like to see more greenery and vibrant green spaces in their local neighborhoods,” said Icema Gibbs, JetBlue’s director corporate social responsibility. “Over the past seven years, we’ve played a small part in creating a healthier planet by planting more than 3,000 trees and cleaning 35,000 tons of trash in New York City. Our goal is to improve air quality and enhance the local communities where we live and serve. This year, we will add Boston to our efforts and provide a day of fun and festivities as our crewmembers and neighbors help clean the beloved Charles River.”

To celebrate Earth Day, the airline will plant trees and participate in community clean-ups in New York and Boston. On April 19, crewmembers and customers will work together to plant trees right in JetBlue’s backyard in Queens, New York. More than 250 volunteers will work side-by-side to plant 100 trees, clean up public spaces and beautify a garden in New York City Housing Authority’s (NYCHA) Woodside Houses in Woodside, Queens. This tree-planting event is an important step in the continued rebuilding of New York City’s tree canopy.

“Over the years, our annual plantings with JetBlue gave root to more than 3,500 trees throughout the city, and brought over 3,000 New Yorkers together for a great, common cause,” said Deborah Marton, NYRP’s executive director. “We’re looking forward to continuing this wonderful tradition and demonstrating how great partnerships can make our city stronger, healthier, and more beautiful.”

On April 26, 1,200 crewmembers, customers and community members will also volunteer to help clean up the Charles River in Boston. JetBlue will also host a celebration festival at the Hatch Shell on the River and will raffle tickets to attendees. Community members can register at http://www.charlesriver.org to participate from 9:00 a.m. to 12:00 p.m. Charles River Watershed Association was formed in 1965 in response to public concern about the declining condition of the Charles River. Initiatives over the last four decades have dramatically improved the quality of water in the watershed.

“We are thrilled the 15thAnnual Earth Day Charles River is part of JetBlue’s One Thing That’s Green campaign this year. This collective effort further exemplifies how citizens and businesses can come together and make a positive impact in our communities through environmental stewardship,” said Charles River Watershed Association Executive Director, Robert Zimmerman, Jr.

This year’s One Thing That’s Green campaign solidifies JetBlue’s rooted in humanity environmental responsibility stance. Environmental responsibility and its connection to sustainability are key pillars of JetBlue’s corporate responsibility platform. Since 2008, more than 3,000 JetBlue crewmembers and customers have planted more than 3,500 trees and cleaned nearly three tons of trash in areas including in East Harlem, Manhattan; Forest Hills, Queens; Jamaica, Queens; Highland Park, Brooklyn/Queens and Long Island City, Queens in an effort to rebuilding New York and its communities.

Created by JetBlue to encourage healthier communities through a healthy planet, the One Thing That’s Green annual campaign highlights the airline’s commitment to environmentalism and giving back in the communities it serves. The day-long tree planting events in New York and Boston will take place rain or shine and will include giveaways, complimentary breakfast and lunch, and family-fun activities.

Top Copyright Photo: Michael B. Ing/AirlinersGallery.com. The New York Jets-adorned Airbus A320-232 N746JB (msn 3622) arrives in Los Angeles.

JetBlue Airways: AG Slide Show

JetBlue Airways launches its new “Air on the Side of Humanity” TV advertising campaign

JetBlue Airways (New York) today (April 2) launched a new spring advertising and marketing campaign, ‘Air on the Side of Humanity,’ to remind customers there is a better way to fly. With TV spots running in Boston, Fort Lauderdale and New York and multi-channel components, the new campaign leverages the plight and perspective of the most overlooked fliers of all – pigeons. The end result is an integrated campaign that flies in the face of conventional airline branding with JetBlue making a bold statement about siding and flying with humanity.

The 360-degree campaign includes TV, online advertising, a first of its kind web video series, microsites, mobile, social, experiential and out-of-home advertising, all dedicated to entertain and bring JetBlue’s Inspire Humanity mission to life.

“We have built the airline you would have built for yourself, by offering what other airlines don’t – lots of legroom, friendly crewmembers, unlimited free snacks, free entertainment at every seat, Fly-Fi and more. Giving customers all of the comforts of home while in the air,” said Marty St. George, JetBlue’s senior vice president of marketing and commercial strategy. “This campaign is meant to encourage travelers to pause and consider the type of experience they want and deserve while flying.”

In the campaign, JetBlue delivers multi-media narratives from the perspective of a pigeon that draw playful comparisons on how people are treated by other carriers including cramped spaces, limited snacks, flying on someone else’s schedule and the feeling of being ignored.

The ‘Air on the Side of Humanity’ campaign expands with new components including an experiential launch event in New York City and a video series collaboration with Funny Or Die, extending the metaphor at the center of the ‘Air On The Side of Humanity’ campaign.

The media strategy is video-led (television and online) featuring both long- and short-form messaging, the web series created in partnership with Funny Or Die, custom JetBlue-branded and curated Spotify playlists, an interactive mobile rich media experience utilizing accelerometer functionality to entice audience interaction, and custom Buzzfeed posts with messages tailored to each market.

In a five-part video series entitled “Shoo’s Bird’s Eye View,” JetBlue and Funny Or Die collaborate for branded vignettes that highlight a pigeon’s unique point of view and bring a playful tone to both the triumphs and trials of humans. The humorous shorts live on JetBlue’s digital experience and social hub, CentralPerch, as well as FunnyOrDie.com, and leverage the social media footprint of the two brands through social activation and promotion. In this series that begins today and continues throughout the month with new content weekly, JetBlue celebrates the things that make us human, demonstrating its continued commitment to inspiring humanity and showing what sets JetBlue apart from all other airlines and service-centric brands.

Beginning on April 2, JetBlue, New York’s Hometown AirlineTM brings the campaign to life with New Yorkers with an experiential teaser activation where model pigeons are being placed around favorite city hot spots, emulating a grassroots event on behalf of underserved fliers. Passersby will socially interact via a hashtag. Across the market, disruptive print executions will feature floating ads demonstrating key features of the JetBlue experience, while commuters will experience transit media takeovers in subways, bus shelters, taxi tops and on taxi television. A regional section takeover features a high impact push down unit while cross-device HTML 5 synched digital media units will roll out on select digital channels.

Rounding out the campaign in Boston and Florida, consumers will experience similar disruptive print executions in the Boston Globe, Fort Lauderdale Sun Sentinel and Miami Herald and interactive homepage takeovers on Boston.com and MiamiHerald.com – where it’s first-to-market. Boston will bring back a first-to-market execution of pigeons riding atop taxi tops and expand with Out-of-Home strategically positioned to reach the business traveler, while Florida will reach Hispanic audiences via television and digital executions across Univision, Telemundo and Telefutura networks.

The creative, media and online experiences were led by Mullen’s Boston office, JetBlue’s agency-of-record since 2010.

JetBlue Airways: AG Slide Show

Videos: JetBlue Airways.

 

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