Delta Air Lines (Atlanta) yesterday launched the industry’s first social media ‘Ticket Window’ enabling bookings directly from its Facebook page and other social media sites. The Delta Ticket Window, along with a newly designed home page at delta.com introduced earlier this week, offers the first visual cues of the airline’s planned transformation in customer-facing technology.
Delta’s Ticket Window allows any of Facebook’s 500 million users to complete a full travel booking using a dedicated “tab” at facebook.com/delta without navigating to delta.com. Delta plans to expand its Ticket Window to other sites, including online banner ads to allow full booking capabilities within the airline’s advertisements.
The redesign of Delta’s home page is the first step toward a larger redesign which will continue to improve the online experience on delta.com and its affiliated technology, including airport kiosks, to offer more functionality to customers. The immediate home page changes include easier access to flight booking, status updates, online check-in and SkyMiles account information.
Copyright Photo: Karl Cornil. Airbus A330-323X N801NW (msn 524) approaches Amsterdam for landing.