Strategic Airlines rebrands as Air Australia

Strategic Airlines (Brisbane) is rebranding as Air Australia and will fly as a new low-cost carrier. The company will retire its red, white and blue brand, former name and full service business model on November 15, 2011.

Australia’s newest airline reveled this new look on November 3, 2011 which includes this new-look “boomerang” livery, flight attendant uniforms and according to the reborn airline, “a commitment to bring Australia a fresh approach to affordable air travel.”

The airline is promising “simplicity, value, operational integrity, genuine fares and service”.

Air Australia’s first green and gold jet, this Airbus A320-212 registered as VH-YQC (msn 395) entered service in the new brand on November 4, 2011. VH-YQC is pictured departing from BNE on the first day of service.

Air Australia will initially serve international leisure destinations Bali, Phuket and Honolulu and will continue to serve existing routes flown by Strategic Airlines. It will gradually transition its inflight product, website, uniforms and airport facilities after November 15, 2011.

The company has also been granted rights to operate services between Australia and China and Australia and the USA and is in the process of doubling its pilot base and recruiting new flight attendants.

Copyright Photo: Lloyd Fox.