Representatives of Lufthansa Technik and Lufthansa Technical Training officially handed over a Vickers Viscount 814 to the Museum of Technology in Speyer in southwest Germany. Lufthansa operated the aircraft on scheduled routes from 1962 to 1969, and in 1972 converted it into a technical training aircraft. To date, more than 2,000 young people in the Lufthansa Group have undergone basic training on this Vickers Viscount as an aircraft mechanic or electrician.
In cooperation with the workshop team at the Museum of Technology in Speyer, Lufthansa Technik trainers and apprentices have now restored the Viscount 814 with the registration D-ANAF for exhibition purposes. Before being transported to Speyer, the plane had to be dismantled. It was then re-assembled at the museum and repainted in its original livery with its 1960s registration. The Lufthansa Technik apprentices completed the work in a total of 2,096 man-hours, and visitors to the museum can now admire the results.
In the 1960s, the Vickers Viscount 814 was the workhorse on European routes and was one of the most popular propeller aircraft ever deployed on short and medium-haul routes. Since 1958, Lufthansa has operated a total of eleven of these aircraft on its domestic German and European scheduled services.
A close friendship has developed between the Museum of Technology in Speyer and Lufthansa Technik, which is an honorary member of the Museum Association. For many years, both companies have collaborated successfully on joint projects. Back in 2003, Lufthansa handed over a retired Boeing 747-200 with the registration D-ABYM to the museum for the symbolic price of one euro. There was an outburst of applause as “Yankee Mike” (the phonetic designation used by pilots for the last two letters “YM” in the aircraft registration) taxied to its final parking position. And now the Vickers Viscount 814 has also found a new home.
While the Lufthansa Group is currently investing 36 billion euros in new, even more environmentally friendly aircraft as part of the largest fleet renovation process in the company’s history, the Vickers Viscount represents a “historic fleet renewal” at Speyer’s Museum of Technology.
In other news, Lufthansa has announced it will add vortex generators to reduce noise for its 157 Airbus family aircraft. The company issued this statement:
Lufthansa is an active proponent of noise abatement and is investing in the nationwide modification of 157 aircraft from its Airbus A320 family. These planes connect Lufthansa’s hubs in Frankfurt and Munich with the destinations in its closely meshed European route network.
The manufacturer, Airbus, has even developed vortex generators especially for the A320 family. These are based on the findings of research carried out by Lufthansa and the German Aerospace Center. Flyover measurements showed that the vortex generators eliminate two unpleasant tones and therefore reduce the total noise generated by the approaching plane by up to two decibels. They can be fitted both to aircraft already in service as well as to the new Airbus A319, A320 and A321 models, which are still to be delivered.
“By fitting these vortex generators to our Airbus short and medium-haul fleet, we are continuing to invest in active noise protection”, says Kay Kratky, Member of the Lufthansa German Airlines Board, Operation & Hub Frankfurt. “In addition to the extensive modernisation of our fleet over the next few years, this is one of several steps that we are taking to reduce noise. It shows our commitment to working towards a balance between the interests of aviation and local residents, especially at our hubs.”
The tons that the vortex generators will eliminate are created on the underside of the wing by the pressure equalisation vents for the fuel tanks. Airflows passing over them in flight have an effect like blowing across the mouth of a bottle. The new components create a vortex in front of these vents and so prevent the noise. The modification of the existing fleet is to start in early 2014. All new deliveries of the A320 and A321 for Lufthansa will be fitted as standard with the vortex generators in future.
The Federal Aviation Administration (FAA) (Washington) today (October 31) relaxed its rules (finally) on the passenger use of electronic devices below 10,000 feet. The decision to use these devices will still be left to the individual airlines and their ability to prove the use can be safely operated. The FAA will no longer prohibit electronic devices such as e-readers and games. Cell phone usage will still be prohibited during the entire flight.
The change reflects the recommendations of a 28-member panel that reported on September 30.
The FAA issued this statement:
The U.S. Department of Transportation’s Federal Aviation Administration (FAA) Administrator Michael Huerta today announced that the FAA has determined that airlines can safely expand passenger use of Portable Electronic Devices (PEDs) during all phases of flight, and is immediately providing the airlines with implementation guidance.
Due to differences among fleets and operations, the implementation will vary among airlines, but the agency expects many carriers will prove to the FAA that their planes allow passengers to safely use their devices in airplane mode, gate-to-gate, by the end of the year.
The FAA based its decision on input from a group of experts that included representatives from the airlines, aviation manufacturers, passengers, pilots, flight attendants, and the mobile technology industry.
Passengers will eventually be able to read e-books, play games, and watch videos on their devices during all phases of flight, with very limited exceptions. Electronic items, books and magazines, must be held or put in the seat back pocket during the actual takeoff and landing roll. Cell phones should be in airplane mode or with cellular service disabled – i.e., no signal bars displayed—and cannot be used for voice communications based on FCC regulations that prohibit any airborne calls using cell phones. If your air carrier provides Wi-Fi service during flight, you may use those services. You can also continue to use short-range Bluetooth accessories, like wireless keyboards.
“We believe today’s decision honors both our commitment to safety and consumer’s increasing desire to use their electronic devices during all phases of their flights,” said Transportation Secretary Anthony Foxx. “These guidelines reflect input from passengers, pilots, manufacturers, and flight attendants, and I look forward to seeing airlines implement these much anticipated guidelines in the near future.”
“I commend the dedication and excellent work of all the experts who spent the past year working together to give us a solid report so we can now move forward with a safety-based decision on when passengers can use PEDs on airplanes,” said FAA Administrator Michael Huerta.
The PED Aviation Rulemaking Committee (ARC) concluded most commercial airplanes can tolerate radio interference signals from PEDs. In a recent report, they recommended that the FAA provide airlines with new procedures to assess if their airplanes can tolerate radio interference from PEDs. Once an airline verifies the tolerance of its fleet, it can allow passengers to use handheld, lightweight electronic devices – such as tablets, e-readers, and smartphones—at all altitudes. In rare instances of low-visibility, the crew will instruct passengers to turn off their devices during landing. The group also recommended that heavier devices should be safely stowed under seats or in overhead bins during takeoff and landing.
The FAA is streamlining the approval of expanded PED use by giving airlines updated, clearguidance. This FAA tool will help airlines assess the risks of potential PED-induced avionics problems for their airplanes and specific operations. Airlines will evaluate avionics as well as changes to stowage rules and passenger announcements. Each airline will also need to revise manuals, checklists for crewmember training materials, carry-on baggage programs and passenger briefings before expanding use of PEDs. Each airline will determine how and when they will allow passengers broader use of PEDs.
The FAA did not consider changing the regulations regarding the use of cell phones for voice communications during flight because the issue is under the jurisdiction of the Federal Communications Commission (FCC). The ARC did recommend that the FAA consult with the Federal Communications Commission (FCC) to review its current rules. Cell phones differ from most PEDs in that they are designed to send out signals strong enough to be received at great distances
Top Things Passengers Should Know about Expanded Use of PEDs on Airplanes:
1. Make safety your first priority.
2. Changes to PED policies will not happen immediately and will vary by airline. Check with your airline to see if and when you can use your PED.
3. Current PED policies remain in effect until an airline completes a safety assessment, gets FAA approval, and changes its PED policy.
4. Cell phones may not be used for voice communications.
5. Devices must be used in airplane mode or with the cellular connection disabled. You may use the WiFi connection on your device if the plane has an installed WiFi system and the airline allows its use. You can also continue to use short-range Bluetooth accessories, like wireless keyboards.
6. Properly stow heavier devices under seats or in the overhead bins during takeoff and landing. These items could impede evacuation of an aircraft or may injure you or someone else in the event of turbulence or an accident.
7. During the safety briefing, put down electronic devices, books and newspapers and listen to the crewmember’s instructions.
8. It only takes a few minutes to secure items according to the crew’s instructions during takeoff and landing.
9. In some instances of low visibility – about one percent of flights – some landing systems may not be proved PED tolerant, so you may be asked to turn off your device.
10. Always follow crew instructions and immediately turn off your device if asked.
Current FAA regulations require an aircraft operator to determine that radio frequency interference from PEDs is not a flight safety risk before the operator authorizes them for use during certain phases of flight. Even PEDs that do not intentionally transmit signals can emit unintentional radio energy. This energy may affect aircraft safety because the signals can occur at the same frequencies used by the plane’s highly sensitive communications, navigation, flight control and electronic equipment. An airline must show it can prevent potential interference that could pose a safety hazard. The PED ARC report helps the FAA to guide airlines through determining that they can safely allow widespread use of PEDs.
The PED ARC began work in January, at the request of Administrator Huerta, to determine if it is safe to allow more widespread use of electronic devices in today’s aircraft. The group also reviewed the public’s comments in response to an August 2012 FAA notice on current policy, guidance, and procedures that aircraft operators use when determining if passengers can use PEDs. The group did not consider the use of electronic devices for voice communications. A fact sheet on the report is available at http://www.faa.gov/news/fact_sheets/
The FAA is immediately giving airlines a clear path to safely expand PED use by passengers, and the Administrator will evaluate the rest of the ARC’s longer-term recommendations and respond at a later date.
A Portable Electronic Device is any piece of lightweight, electrically-powered equipment. These devices are typically consumer electronic devices capable of communications, data processing and/or utility. Examples range from handheld, lightweight electronic devices such as tablets, e-readers, and smartphones to small devices such as MP3 players and electronic toys.
Meanwhile has just issued this statement:
JetBlue Airways (Nasdaq: JBLU) today announced that it has begun the process with the Federal Aviation Administration (FAA) in order to become the first airline to allow customers to use personal electronic devices during all phases of flight. The FAA endorsed the findings of a cross-industry panel of experts that recommended a certification path for airlines that maintains safety.
Currently, customers must turn off and stow all electronic devices during taxi, takeoff, landing and when the aircraft is below 10,000 feet. The new policy will allow JetBlue customers to use smart phones, tablets, games and other smaller electronic devices at any time during taxi, takeoff and during flight, unless otherwise instructed by a crewmember.
“The rules have caught up with today’s technology,” said Robin Hayes, JetBlue chief commercial officer. “This new policy vastly improves our customers’ experience, and giving everyone a chance to be more connected is good for business. We intend to be the first commercial airline in the United States to allow gate-to-gate use of personal electronics devices. To support that goal, we began the certification process with the FAA today.”
JetBlue A320 Captain Charles (Chuck) Cook, manager fleet programs and technology, led a subcommittee of the FAA’s Personal Electronic Devices Aviation Rulemaking Committee (PED ARC), which issued recommendations to the FAA to allow more liberal electronics use while maintaining flight safety.
“This is a landmark report that has been thoroughly discussed by experts from all of the appropriate areas of the industry,” Captain Cook said. “Ultimately, we want our crewmembers to focus on safety and customer service, and not to have a role in determining which devices should or should not be used. We believe the recommendations we put forth meet these goals.”
“Safety is always the first priority,” Mr. Hayes added. “We applaud the FAA in chartering the PED committee and bringing the experts together to determine the best way to allow the expansion of PED use without compromising safety.”
Once approved by the FAA, JetBlue will begin allowing gate-to-gate personal electronics use. Airline customers are reminded to pay attention to inflight crewmember instructions at all times, including what should be stowed and what is safe to use during different phases of flight.
Air France-KLM Group (Air France and KLM Royal Dutch Airlines) (Paris and Amsterdam) have written off the value 25 percent stake in Alitalia (2nd) (Rome) yesterday (October 30) raising doubt over its willingness to invest further in the struggling carrier according to this report by Reuters.
Air France-KLM posted a 119 million euro charge for its 25 percent stake in Alitalia.
What is the future for Alitalia with Air France and KLM?
Delta Air Lines‘ (Atlanta) flight DL 208 with a Boeing 767-300 ER from Tokyo (Narita) to San Francisco yesterday (October 30) was forced to divert and make a safe landing at Cold Bay, Alaska (population 60) in the Aleutian chain of islands . The crew diverted due to a possible problem with one of the engines. Passengers and crew members were taken to a small community center where they waited for another aircraft. The long 10,000 foot runway was built by the military during the Aleutian campaign during World War II. The 167 passengers and 11 crew members finally made it to their final destination of San Francisco after another aircraft came to their rescue.
Read the full story from the Anchorage Daily News: CLICK HERE
American Airlines (Dallas/Fort Worth) and US Airways (Phoenix) are now considering a settlement agreement with the Department of Justice (DOJ) according to this report by Reuters. The reported deal would involve giving up an unspecified number of Washington Reagan National Airport slots. The trial to block the proposed merger is due to start on November 25.
Copyright Photo: Brian McDonough/AirlinersGallery.com. The battle and approval of the merger has always been about the “fortress” number of Reagan National slots. American’s Boeing 737-823 N924NN (man 33486) banks on the river approach into Washington’s downtown Reagan National Airport.
United Airlines‘ (Chicago) fleet service, passenger service and stockroom employees, represented by the International Association of Machinists and Aerospace Workers (IAM), have ratified a new contract with the company.
The IAM issued this statement:
After more than four years of negotiations, a merger of three airlines and numerous representation elections, the International Association of Machinists and Aerospace Workers (IAM) today announced members at United Airlines ratified agreements covering approximately 30,000 fleet service, passenger service and stockroom employees.
“I thank all IAM members for their patience and solidarity through this entire process,” said IAM District 141 President Rich Delaney. “These contracts provide IAM members at United Airlines the best overall terms in the airline industry. It’s now time to move on, unify as one and make our union stronger.”
With over 65 percent participation, each contract was approved by more than 70 percent of voting members.
The agreements run through 2016 and provide immediate wage increases ranging from 7-29 percent, and from 19-56 percent over the term of the agreements. The accords also preserve and improve both defined benefit and defined contribution retirement plans, provide 96 percent of the workforce protection from outsourcing, maintain affordable health insurance options and increases vacation time, among other enhancements.
“IAM members demonstrated perseverance and patience during these difficult negotiations,” said Airline Coordinator Ira Levy. “There haven’t been negotiations in recent memory as complex as these, and our negotiators should be proud of what they accomplished.”
Approximately 1,500 IAM fleet technical instructors, maintenance instructors and food service and security officers remain in negotiations.
Copyright Photo: Brian McDonough/AirlinersGallery.com. Boeing 767-424 ER N69059 (man 29454) climbs away from the Washington Dulles hub.
Adjusted net income for the third quarter 2013 increased 130.3 percent to $57.9 million1 ($0.79 per diluted share) compared to $25.2 million1 ($0.35 per diluted share) for the third quarter 2012. GAAP net income for the third quarter 2013 was $61.1 million ($0.84 per diluted share) compared to $30.9 million ($0.43 per diluted share) in the third quarter 2012.
Spirit achieved an adjusted pre-tax margin of 20.3 percent1, the highest quarterly adjusted pre-tax margin in the Company’s history. On a GAAP basis, pre-tax margin for the third quarter 2013 was 21.4 percent.
Spirit ended the third quarter 2013 with $540 million in unrestricted cash.
Spirit’s return on invested capital (before taxes and excluding special items) for the last twelve months ended September 30, 2013 was 31.3 percent. See “Calculation for Return on Invested Capital” table below for more details.
“I want to say thanks to our team members that contributed to our strong third quarter results. It is becoming clear that Spirit’s customers understand that our ultra-low fares plus optional services offer them a total price that’s tough to beat,” said Ben Baldanza, Spirit’s Chief Executive Officer. “Spirit is known for doing things differently than other air carriers, and we celebrate those differences because they allow us to offer our customers the freedom to pay for only what they value while earning a return for our shareholders.”
For the third quarter 2013, Spirit’s total operating revenue was $456.6 million, an increase of 33.4 percent compared to the third quarter 2012.
Total revenue per available seat mile (“RASM”) for the third quarter 2013 was 12.55 cents, an increase of 8.9 percent compared to the third quarter 2012 as a result of higher load factors and higher average passenger yields.
Passenger flight segment (“PFS”) volume for the third quarter 2013 grew 19.9 percent year over year. Average revenue per PFS for the third quarter 2013 increased 11.3 percent year over year to $135.34 primarily driven by an increase in ticket revenue per PFS.
Total operating expenses for the third quarter 2013 increased 22.6 percent year over year to $358.8 million on a capacity increase of 22.4 percent.
Spirit reported third quarter 2013 cost per available seat mile excluding special items and fuel (“Adjusted CASM ex-fuel”) of 5.86 cents, a decrease of 2.7 percent year over year, primarily driven by lower aircraft rent and other operating expense per ASM. During the second quarter 2013, the Company negotiated lease extensions at reduced rates for 14 of its A319 aircraft which was the primary driver of the decrease in aircraft rent per ASM. The decrease in other operating expense per ASM, as compared to the same period in 2012, was primarily driven by the in-sourcing of certain contract work and a decrease in software consulting costs associated with the implementation of the Company’s ERP system. Partially offsetting the benefit of these items was higher depreciation and amortization expense related to the amortization of an increased number of heavy maintenance events.
Selected Balance Sheet and Cash Flow Items
As of September 30, 2013, Spirit had $540 million in unrestricted cash and cash equivalents, no restricted cash, no debt on its balance sheet, and total shareholders’ equity of $724 million.
For the nine months ended September 30, 2013, Spirit incurred capital expenditures of $17.0 million. The Company paid $41.3 million in pre-delivery deposits for future deliveries of aircraft, net of refunds, and recorded an increase of $10.2 million in maintenance deposits, net of reimbursements.
In the third quarter 2013, Spirit took delivery of one new A320 aircraft, ending the quarter with 51 aircraft in its fleet. The Company also took delivery of one new A320 in October 2013 and has two more new A320 aircraft scheduled for delivery by year-end 2013.
Third Quarter 2013 and Other Current Highlights
Recently added/announced new service between (service start date):
JetBlue Airways (New York) continues to grow at its South Florida focus destination of Fort Lauderdale/Hollywood with two new nonstop routes. Beginning on May 1, 2014, JetBlue will fly once a day to Montego Bay, Jamaica, and Punta Cana, Dominican Republic (a). The two new routes are in addition to the already announced nonstop once-a-day flight to Port of Spain, Trinidad and Tobago, also starting May 1, 2014 (a).
JetBlue’s schedule between Fort Lauderdale (FLL) and Punta Cana (PUJ) effective May 1, 2014 (a):
FLL to PUJ:
PUJ to FLL:
Depart – Arrive
Depart – Arrive
11:20 a.m. – 1:44 p.m.
2:40 p.m. – 5:20 p.m.
JetBlue’s schedule between Fort Lauderdale (FLL) and Montego Bay (MBJ) effective May 1, 2014 (a):
FLL to MBJ:
MBJ to FLL:
Depart – Arrive
Depart – Arrive
12:47 p.m. – 1:29 p.m.
2:25 p.m. – 5:04 p.m.
JetBlue’s schedule between Fort Lauderdale (FLL) and Port of Spain (POS) effective May 1, 2014 (a):
FLL to POS:
POS to FLL:
Depart – Arrive
Depart – Arrive
7:00 a.m. – 10:45 a.m.
11:45 a.m. – 3:54 p.m.
(a) Flights subject to receipt of government approvals.
Copyright Photo: Bruce Drum/AirlinersGallery.com. Airbus A320-232 N645JB (msn 2900) in the special “Jetting to T5” markings departs from runway 27R at FLL.
FlyNonstop (Kristiansand) suddenly stopped flying yesterday (October 29) and declared bankruptcy. The short-lived airline only commenced operations on April 25, 2013.
The airline issued this statement:
We regret to announce that of today (October 29) we have sent a petition for bankruptcy of FlyNonstop AS. This means that all our flights as of Tuesday, 10/29/2013 at 06:00 have been cancelled.
All customers must now contact their credit card company / bank with ticket reference and payment receipt to get their ticket costs refunded.
We are now contacting our customers via email and SMS to provide advice and guidance on how to deal with rebooking / purchase of new tickets for their journey.
With the help of SAS we have been able to provide our customers (with a ticket reference from FlyNonstop) the opportunity to purchase new tickets at a special adjusted price from SAS, provided that there are available seats on the desired travel date and destination. SAS have many frequencies, large network and flies to all our destinations. The possibility that the majority of our customers will find a suitable ticket alternative to the original itinerary will be very good.
SAS will handle all requests and aim for a special price for all FlyNonstop customers. Please call:
Phone: +47 915 05 400,
or locally to Kjevik Airport in Kristiansand on
Phone: +47 957 19 478
The Company (SAS) is not responsible for the tickets already purchased from FlyNonstop, or any other obligations in the light of FlyNonstop’s cancellations.
We will once again lament the burden placed on you, the passengers, but unfortunately we at FlyNonstop could no longer be able to meet the company’s obligations. We therefore realize that we had to close down the operation.
This is a sad day for you, our customers, and for us at FlyNonstop.
Note: Please click on the FlyNonstop category (below right column) for all previous news entries and stories about the carrier.
Copyright Photo: Javier Rodriguez/AirlinersGallery.com. FlyNonstop did not have much leverage. With the winter season coming on, revenues were down and the single Embraer ERJ 190-100LR (PH-FNS) (man 19000616) was operated by Denim Air for FlyNonstop. PH-FNS is pictured pushing back at Palma de Mallorca, a frequent destination for the carrier.
Qatar Airways (Doha) becomes part of oneworld® alliance at midnight Doha time tonight, adding one of the world’s fastest growing and most highly rated airlines to the world’s fastest growing and most highly rated global airline alliance.
From its first flights tomorrow morning – QR 633 which leaves Dhaka for Doha at 03.15 local (00.15 Doha time) and the QR 1166 from Doha for Riyadh, leaving five minutes later at 00.20 Doha time – Qatar Airways will be offering oneworld’s full range of services and benefits.
Qatar Airways joins oneworld just one year after receiving its invitation to join, which makes its induction into oneworld one of the fastest in the alliance’s history. A more typical timeline for an airline to comply with the many membership requirements of oneworld is 18-24 months.
For Qatar Airways, joining oneworld marks the latest achievement in its 16-year history. One of just seven carriers worldwide rated fivestar by the Skytrax airline quality agency and the organisation’s Airline of the Year 2011 and 2012 and runner-up 2013, Qatar Airways is the only one of the major Gulf carriers to join any of the global airline alliances.
Becoming part of oneworld, which holds more “best alliance” awards than any of its competitors, will strengthen Qatar Airways’ competitiveness, enabling it to offer customers an unrivalled alliance global network served by partners that include leading airlines from every region.
Qatar Airways, which serves more than 130 destinations in 70 countries across the Middle East, Europe, Africa, North and South America, Asia and Australasia, is oneworld’s second member airline based in the Middle East. It makes oneworld the leading alliance in one of the world’s fastest growing regions for air travel demand.
More than 20 of its destinations and five countries – Ethiopia, Iran, Rwanda, Serbia and Tanzania – will be new to the oneworld map. More significantly, Qatar Airways will substantially strengthen the alliance’s customer offering by providing superior routing alternatives across many hundreds of city pairs. For example, passengers flying between Asia and Southern Europe or between Asia and Africa will now have convenient one-stop connections not previously available within the oneworld network.
Worldwide, with the other airlines lining up to join, oneworld will:
Serve almost a thousand airports in more than 150 countries, with 14,000 daily departures.
Carry 475 million passengers a year on a combined fleet of some 3,300 aircraft.
Generate US$ 140 billion annual revenues.
Qatar Airways 777 in oneworld livery is first aircraft to ‘land’ at Hamad International Airport
At a ceremony to mark its entry into oneworld, held at Hamad International Airport, which will open soon as Qatar Airways’ new home base, Qatar Airways spectacularly “unveiled” the first aircraft in its fleet to be decorated in a special oneworld livery – with the Boeing 777-300 becoming the first aircraft to “land” at the new airport.
The state-of-the-art $15.5 billion Hamad International Airport is designed to strengthen Doha’s role as a premium global hub. The new airport has an eventual capacity for 50 million passengers a year.
Under the patronage of the Prime Minister of Qatar His Excellency Sheikh Abdullah Bin Nasser bin Khalifa Al-Thani, the ceremony was hosted by Qatar Airways’ Chief Executive Akbar Al Baker and attended by the CEOs and senior executives from all other oneworld member airlines, including:
Chief Executive of IAG, the parent company of oneworld’s British Airways and Iberia and also of Vueling, which is not part of the alliance, Willie Walsh.
oneworld CEO Bruce Ashby.
Finnair’s President and Chief Executive Pekka Vauramo.
Japan Airlines’ Chairman Masaru Onishi.
Malaysia Airlines’ Group CEO Ahmad Jauhari Yahya.
Member elect SriLankan Airlines Chairman Nishantha Wickramasinghe and Chief Executive Kapila Chandrasena.
airberlin’s Senior Vice-President Alliances Stephan Nagel.
American Airlines’ Vice-President Strategic Alliance Kurt Stache.
British Airways’ Director of Strategy and Business Units Lynne Embleton.
Cathay Pacific Airways’ Director of Sales and Marketing Rupert Hogg.
Royal Jordanian’s Chief Commercial Officer Basma Majali.
S7 Deputy Chief Executive for Strategy Vadim Besperstov.
As they assembled, the 777-300 in its oneworld livery flew overhead before landing and becoming the first aircraft to taxi onto a stand in front of Hamad International Airport’s terminal building.
Its distinctive design features “oneworld” in blue letters some 6 ft (2 metre) high along a white fuselage and the airline’s standard tailfin, serving as a huge flying billboard highlighting that Qatar Airways is now offering the full range of oneworld services and benefits. The airline will decorate three other aircraft in its fleet in this special livery – another 777 and two Airbus A320s.
They will spearhead a massive marketing drive to promote the airline’s addition to the alliance. Starting tonight, oneworld logos will be applied by the side passenger entrance doors on Qatar Airway’s entire fleet of 130 aircraft as part of a massive rebranding programme that will also see the alliance logo added virtually wherever the Qatar Airways name is displayed – at airport check-in desks and signage, on its website, tickets, boarding passes and all items of stationery.
Qatar Airways’ addition to oneworld tonight will be promoted with of one of the biggest marketing campaigns in the airline’s history, too, with an extensive advertising campaign to highlight the new alliance services and benefits available to its customers.
All cardholders in its Privilege Club frequent flyer programme are being sent new membership cards, bearing the oneworld logo and “gemstone” tier indicator, to ensure they receive their alliance benefits from tomorrow when travelling throughout the entire oneworld global network.
Qatar Airways’ entry into oneworld completes what has been one of the biggest projects in the airline’s history, with working groups covering some 20 streams of activity, bringing its various internal processes and procedures into line with the alliance’s requirements, and running extensive employee training and communications programmes. British Airways has been supporting Qatar Airways through its alliance implementation project, as its oneworld sponsor airline, with backing from the central oneworld team.
Since accepting its invitation to join the alliance a year ago, Qatar Airways has expanded its code-sharing relationships to two established oneworld partners – American Airlines and Malaysia Airlines.
Watch a live streaming video of the press conference at 1000 local Doha time: CLICK HERE