Fiji Airways (2nd) (formerly Air Pacific) (Nadi, Fiji) has announced that its subsidiary airline, Pacific Sun, will be rebranded as Fiji Link in 2014, and unveiled the carrier’s new livery.
Pacific Sun, Fiji’s main domestic and regional airline, is wholly owned by Fiji Airways, and the rebranding of the airline is the next step in the on-going restructure of the domestic airline group.
The new airline brand will have a distinct, yet part-of-the-family, look with its parent Fiji Airways. The Fiji Airways earthy color palette has been retained on the soon-to-be-adopted livery of Fiji Link aircraft. The Fiji Link wordmark reflects its connection with Fiji Airways as does the use of the Teteva and the Makare motifs on the tail, which are a prominent part of the Fiji Airways brand.
An internal brand development process resulted in four design and naming options which were then to be voted on by the public and the staff of Pacific Sun and Fiji Airways.
The new brand will be adopted in mid-2014 after the arrival of Pacific Sun’s new ATR 72 aircraft. Further details on the rebrand will be announced in the coming months.
Image: Fiji Airways.