Island Air (Hawaii) (Honolulu) has introduced a new colorful livery. The first aircraft to wear the new livery is this former American Eagle-Executive Airlines ATR 72-210 registered as N342AT (msn 345). The turboprop is named “Lana’i”. This new look replaces the short-lived 2012 “Lei” color scheme. N342AT was painted this month on the mainland.
Oracle Corporation’s CEO Larry Ellison acquired most of the island of Lanai from David H. Murdock. On February 26, 2013, Island Air announced the sale of the airline to Ellison. Ellison appointed Paul Casey, former CEO of Hawaiian Airlines and President of the Hawaii Visitors and Convention Bureau as the company’s new President and CEO. Casey has trimmed routes and settled on the ATR 72 to serve its routes in Hawaii.
The island airline issued this statement:
Island Air has introduced its new logo. The new symbol for the airline is the native ‘i‘iwi bird, which was prized by the Hawaiian ali‘i.
“The new logo is part of our company’s restructuring to align ourselves with an improved and enhanced level of service,” said Island Air CEO Paul Casey. “It symbolizes a revitalized company with deep roots in Hawaiʻi and a strong commitment to the community and our customers.”
Signage with the new logo has already been installed at airport ticket counters in Honolulu, Līhuʻe, Kahului, Lāna‘i and Moloka‘i. The new logo will be phased in over the next several months, and also be reflected in Island Air’s digital and print communications, collateral, vehicles, and on the airline’s ATR 72 64-seater aircraft.
The ‘i‘iwi bird is a species of the Hawaiian honeycreeper found on the islands of Hawai‘i, O‘ahu, Maui and Kaua‘i. It holds a special place in Hawaiian culture. One of Hawaiʻi’s most beautiful birds, the ʻiʻiwi was prized by Hawaiians for its striking vermillion feathers, which were used to make feather capes, helmets and other symbols of Hawaiian royalty.
Island Air also announced its support of The Nature Conservancy, by joining the Hawaiʻi Nature Conservancy’s Corporate Council, for the Environment, as a Corporate Conservator. Island Air’s donation will be used as part of The Nature Conservancy’s efforts to protect and preserve the native habitat of the i’iwi, a threatened indigenous Hawaiʻi species, found in Nature Conservancy preserves on Maui, Kauaʻi and Hawaiʻi Island.
“The Nature Conservancy is devoted to protecting Hawaii’s native forest habitat for all native species of animals and plants including the ‘i‘iwi,” said Suzanne Case, The Nature Conservancy’s Hawaiʻi executive director. “Not only are these forest areas critical to the survival of Hawaiʻi’s globally unique creatures, they are also the source of all the fresh water for our islands. We are thrilled and grateful to welcome Island Air into the Conservancy’s distinguished roster of sponsors from the business community.”
The new logo was designed by Wall-to-Wall Studios in Honolulu.
Copyright Photo: Ivan K. Nishimura/Blue Wave Group. N342AT shines on the ramp at the Honolulu International Airport after its long ferry flight from the mainland.
Current Route Map: Island Air has scaled back its operations since the Larry Ellison takeover.