Scandinavian Airlines-SAS made this announcement:
On August 1, SAS celebrates 70 years as pioneers in the sky. The first flight, Stockholm to New York, took place on September 17th the same year.
August 1, 1946 was the starting point for Scandinavia’s preferred airline through the merger of the Norwegian, Danish, and Swedish international airline operations. On September 17 of the same year, 28 specially invited guests gathered for the inaugural flight with SAS’ new DC-4 “Dan Viking” from Stockholm to New York. The journey took 25 hours with intermediate landings in Copenhagen, Prestwick in Scotland and Gander on Newfoundland. The true history of SAS had begun.
Pioneers in the sky – then, now and in the future
Through the decades, SAS has launched the world’s first around-the-world service, in-flight entertainment system, tourist class and sleeper seats. SAS was the first airline to offer separate check-in and lounges, and we hired the first female commercial pilot. SAS was also first to implement green approaches, saving aircraft fuel and reducing emissions. These historic examples have paved the way to where we stand today, focusing on making life easier for Scandinavia’s frequent travelers.
New and smart digital solutions
SAS is currently investing in new innovations and smart digital solutions to make travel an easier, faster and more personal experience. Making life easier involves features like upgraded SAS Lounges, new SAS Café Lounges as well as Fast Track. SAS loyalty & frequent flyer program, EuroBonus, was founded in 1992 and now has more than 4.5 million members. EuroBonus members can accumulate points on flights, hotel stays, car rentals and even on everyday purchases. The points can be redeemed at either SAS or our many partners.
SAS Labs is developing some radical new ideas and innovations for the future of travel; from airplane boarding passes contained under your skin to smart and personalized luggage tags. This autumn, all of our cabin crew will be equipped with Cabin Crew Devices. These iPad Minis will make their work easier, as well as giving them the opportunity to give SAS travelers even better service. The devices will make it possible to check such things as the status of luggage transfers, flight connections and EuroBonus membership information.
Sustainability and expansion
SAS environmental vision is to be a part of long-term sustainable society. We believe that it should be possible to fly with no fossil fuel CO2 emissions by 2050. Some of SAS main focus areas are biofuel, fuel efficiency measurements, green flights, and a new more fuel-efficient fleet.
During the last few years SAS has invested in the largest intercontinental expansion in the company’s history to and from USA and Asia. All with SAS new upgraded cabin. In the past twelve months SAS has opened new direct routes from Scandinavia to cities such as Hong Kong, Los Angeles and Boston and will be opening a direct route from both Copenhagen and Oslo to Miami in September. September is also the month SAS will celebrate the first flight between Scandinavia and the US.
1918 Det Danske Luftfartselskab A/S (DDL), SAS’ Danish parent company, is founded
1920 DDL is listed on the Copenhagen Stock Market
1924 AB Aerotransport (ABA), SAS’ Swedish parent company, is founded
1927 Det Norske Luftfartselskap A/S (DNL), SAS’ Norwegian parent company is founded
1946 SAS is formed from Det Danske Luftfartselskab A/S (DDL), Det Norske Luftfartselskap A/S (DNL) and Svensk Interkontinetal Lufttrafik AB (SILA). The first intercontinental flight Stockholm – New York.
1951 DDL, DNL and ABA form the present SAS Consortium.
1954 SAS is the world’s first airline to fly the Copenhagen – Los Angeles polar route in scheduled services.
1955 SILA (which owned 50% of ABA) was quoted on the “Stockbrokers’ List” in Sweden.
1957 SAS is the first airline to offer “round the world service over the North Pole.” North Pole Shortcut Copenhagen – Anchorage – Tokyo.
1959 SAS enters the jet age. The first jet aircraft, Caravelle (above), in service.
1960 SAS opens its first hotel, the SAS Royal Hotel Copenhagen.
1965 SAS is first to introduce and electronic reservation system.
1967 DNL is listed on the Oslo Stock Exchange.
1971 SAS puts its first Boeing 747 jumbo jet into service (above).
1980 SAS opens its first hotel outside of Scandinavia, the SAS Kuwait Hotel. SILA is listed on the Stockholm Stock Exchange.
1981 SAS EuroClass is introduced on all European routes.
1982 SAS is the most punctual airline in Europe for the first time.
1984 SAS receives Air Transport World’s distinction “Airline of the Year” for 1983.
1986 Spanair is founded
1989 SAS International Hotels owns 40% of Intercontinental Hotels Group. This stake sold in 1992.
1994 Focus on airline operations in the SAS Group – sale of a number of subsidiaries.
1996 SAS celebrates its 50th anniversary on August 1. Harmonization and name change of SAS parent company to SAS Danmark A/S, SAS Norge ASA and SAS Sverige AB.
1997 SAS is one of the founders of Star Alliance.
1998 Air Botnia becomes a wholly owned subsidiary of the SAS Group.
1999 The SAS Group becomes a majority owner of Widerøe.
2001 A single SAS share is established. On July 6, SAS is listed on the stock exchanges in Stockholm, Copenhagen and Oslo. Braathens is acquired by the SAS Group in December.
2002 Rezidor SAS Hospitality signed a master franchise agreement with Carlson Hotels Worldwide.
2003 Acquisition of 49% of the shares in Estonian Air.
2004 Incorporation of Scandinavian Airlines Sverige, SAS Braathens and Scandinavian Airlines Danmark.
2005 The SAS Group sells European Aeronautical Group to Navtech Inc. The SAS Group sells Jetpak Group to Polaris Private Equity and 67 % of SAS Component to Singapore Technologies Engineering. Furthermore Carlson Hotels acquires a 25 % stake in Rezidor SAS.
2006 SAS celebrates 60 years. CEO Jørgen Lindegaard leaves SAS on August 1; replaced temporarily by CFO Gunnar Reitan. Rezidor Hotels introduced at the Stockholm Stock Exchange
2007 Mats Jansson becomes new CEO for SAS. SAS Strategy 2011 is introduced. Flight Academy was sold. SAS Group sold its remaining stake in Rezidor to Carlson Companies
2008 Datagraf acquires SAS Media. SAS Facility Management sold to Coor. SAS Group sells airBaltic to the management of the Company.
2009 To facilitate the implementation of Core SAS a rights issue of appr SEK 6 billion was carried out.
2010 To further strengthen the financial preparedness and complete Core SAS a rights issue of appr SEK 5 billion was carried out.
2011 Rickard Gustafson became new CEO of SAS. The stragegy plan 4Excellence was launched.
2012 SAS launched the restructuring program 4Excellence Next Generation.
2013 SAS sold 80% of its holding in Wideröe.
2014 SAS completed a SEK 3.5 bn issue of preference shares.