Alaska Airlines to take the next step in the retirement of the Virgin America brand

1st Airbus A321, named "Neo kid on the block"

Alaska Airlines made this announcement on its blog:

As of April 25, you will:

  • Check-in using one website (
  • Use one mobile app (Alaska’s).
  • Call one call center (Alaska’s).
  • Look for Alaska flight numbers.

At the airport, check-in takes place at Alaska’s ticket counters and kiosks. Regardless of where you’re flying, you’ll head for Alaska gates.

On the night of April 24, we’ll complete physical changes at 29 airports around the U.S. and Mexico that are served by both Alaska and Virgin America. The only branding and signage will now be for Alaska Airlines. Signs and screens will all change to Alaska branding at curbside locations, lobbies, ticket counters, gates and baggage areas. While there will be some Virgin America painted aircraft still flying for a period of time after April 25, tickets will be sold only under the Alaska name.

Alaska Airlines and Virgin America are now one airline – and with our regional carrier Horizon Air – we’re one family, all under the Alaska name and brand. Whether you’ve flown on Alaska for years, or on Virgin America, or you’re new to us – we’re proud to be your West Coast airline with great service, low fares and generous mileage awards.

Like most things at Alaska, we do things a little differently – with you in mind. Even when it’s things you don’t see.

As you can imagine, fully integrating two airlines takes time. We’ve already started painting some of Virgin America’s Airbus planes in Alaska colors. In the fall, we’ll begin installing new interior cabins in these Airbus jets. (For a period of time, a guest may board an Airbus plane with an Alaska exterior and a Virgin America interior). It’s expected to take until the end of 2019 for the completion of a single brand experience on all Alaska aircraft.

Our journey continues – painting airplanes, upgrading cabin interiors, installing satellite Wi-Fi and launching new food onboard. We’ll keep offering flyers the good stuff, like free texting and movies during flights, incredible people and plenty of hometown pride.

Copyright Photo: The repainting of the Virgin America Airbus fleet (Alaska is no longer “Proudly All Boeing”) will take some time. Virgin America Airbus A321-253N WL N921VA (msn 7589) SFO (Mark Durbin). Image: 937921.

Virgin America aircraft slide show: