Virgin Atlantic updates its gender identity policy

Virgin Atlantic Airways has issued this revision to its new gender identity policy:

  • Virgin Atlantic announces an update to its gender identity policy and removes requirement for its people to wear gendered uniform options
  • The policy, effective today, champions the individuality of Virgin Atlantic’s people by enabling them to wear the clothing that expresses how they identify or present themselves. This follows previous changes including optional make up and allowing visible tattoos for crew members and its front line people
  • In addition to the policy, wider updates include the introduction of optional pronoun badges, ticketing system amends to allow for passport holders with gender neutral gender markers to use their gender codes and titles, mandatory inclusivity training for staff and training in destination with tourism and hotel partners
  • It comes as research* finds that allowing staff to embrace their individuality at work increases mental wellbeing (49%), feelings of happiness (65%) and creates a better experience for staff and customers (24%)

Virgin Atlantic has launched its updated gender identity policy, giving its crew, pilots, and ground team the option to choose which of the iconic uniforms, designed by Vivienne Westwood, best represents them – no matter their gender, gender identity, or gender expression.

Crew members (left to right) Jamie Forsstroem, Tania Wiks, Alison Porte, Leigh Dixon, Gary Ogden join TV personality, Michelle Visage, to showcase Virgin Atlantic's gender identity uniform policy and pronoun badges, rolled out across the airline for colleagues from today.
Crew members (left to right) Jamie Forsstroem, Tania Wiks, Alison Porte, Leigh Dixon, Gary Ogden join TV personality, Michelle Visage, to showcase Virgin Atlantic’s gender identity uniform policy and pronoun badges, rolled out across the airline for colleagues from today.

Reflecting the diversity of the workforce and in a move that cements its position as the most inclusive airline in the skies, Virgin Atlantic will offer its people a fluid approach to its red and burgundy uniforms, meaning LGBTQ+ colleagues will be able to choose either the red or the burgundy uniform, depending on which best reflects themselves.

The announcement is part of an ongoing drive to champion the individuality of its people and customers and is complemented by the roll out of optional pronoun badges for all its people and those traveling with the airline. This move enables everyone to clearly communicate and be addressed by their pronouns. The badges will be available to teams and customers from today and customers simply need to ask for their preferred badge at the check in desk or in the Virgin Atlantic Clubhouse.

Virgin Atlantic has also updated its ticketing systems to allow for those who hold passports with gender neutral gender markers to select ‘U’ or ‘X’ gender codes on their booking as well as the gender-neutral title, ‘Mx.’ In lieu of passports with gender neutral gender markers being available for all, Virgin Atlantic is implementing a longer-term plan to amend communication preferences to ensure customers are addressed by their preferred pronouns across all touchpoints.

Mandatory inclusivity training will also be rolled out for its people at all levels across Virgin Atlantic and Virgin Atlantic Holidays as well as a series of inclusivity learning initiatives for tourism partners and hotels within destinations such as the Caribbean to ensure all our customers feel welcome despite barriers to LGBTQ+ equality. 

Launched as part of its ‘Be Yourself’ agenda, the airline has already unveiled a series of industry-leading inclusivity initiatives for its people to ensure they can truly be themselves at work and feel comfortable in their roles. This latest addition follows a decision in 2019 to offer cabin crew the choice whether to wear make-up as well as the option to wear trousers and flat shoes. More recently the airline lifted restrictions around allowing visible tattoos for crew members and its front line people.

The announcement comes as research finds that enabling employees to express their true selves at work boosts happiness (65%), increases mental wellbeing (49%), creates a more positive workplace culture (36%) and provides a better experience for customers (24%). Employees also reported feeling more accepted and comfortable when able to be their true selves at work (26%) and an increased sense of loyalty to their employer (21%).

The airline’s initiatives also include an update of its existing trans inclusion policies, which already allows time off for medical treatments related to gender transition, personal choice of changing & shower facilities that align with the gender a person identifies as and co-creation of a personalised transitioning plan.

*Data conducted by 3Gem on behalf of Virgin Atlantic between September 5-6, 2022, polling 2,000 adults aged 18+ across the UK.

Virgin Atlantic Airways aircraft photo gallery: