British Airways announces the British Red Cross as its UK crisis partner

British Red Cross – Emergency Response -Hick’s Gate, Keynsham. (L-R) Volunteers; Nelly, Scott, Ryan & Jemma.

British Airways made this announcement:

  • British Airways is partnering with the British Red Cross for three years in support of the charity’s UK emergency response programme
  • The partnership is the latest addition to the BA Better World Community Fund, as part of British Airways’ sustainability programme focusing on People, Planet and Responsible Business
  • British Airways’ investment will support the British Red Cross to continue delivering vital day-to-day emergency services nationwide

British Airways has announced a three-year partnership with the British Red Cross as part of its BA Better World Community Fund program, supporting communities across the UK in times of emergency.

British Airways’ investment will help the British Red Cross reach people in times of crisis, from local small-scale incidents to national disasters, providing psychological and practical assistance to those affected. The British Red Cross responds to an emergency in the UK approximately every four hours, and the partnership will provide the charity with investment for equipment and vehicles to improve response effectiveness and strengthen its community resilience work. It follows the success of a joint 2019 Kindness Travels campaign, where British Airways colleagues signed up as volunteers to aid their local communities in emergency situations.

For more than 30 years, British Airways has supported innovative community initiatives across the UK and around the world. In April, the airline launched the BA Better World Community Fund, to deliver life-changing opportunities and aid local communities. The BA Better World sustainability programme forms strands; People, Planet and Responsible Business. The programme represents British Airways’ commitment to creating a great place to work, reducing emissions and waste and creating a lasting positive impact in communities.

While British Airways’ partnership with the British Red Cross is focused on action in the UK, internationally, British Airways has been supporting the work of the Disasters Emergency Committee (DEC) since 2013, helping to ensure vital relief gets to where it is needed as quickly as possible, to save lives and rebuild shattered communities.

Through the DEC, British Airways has provided support and funding for the Ukrainian Humanitarian Appeal and the Pakistan Floods Crisis, working with IAG Cargo to deliver aid shipments, alongside providing flights and excess baggage to help the relief effort.