Virgin Group wants Alaska Airlines to continue paying for the Virgin America trademark

Virgin America is long gone. The airline was acquired by the Alaska Airlines Group and merged into Alaska Airlines on April 25, 2018.

According to Reuters, the Virgin Group, which holds the rights to the Virgin brand and logo, is suing Alaska Airlines in a London court for approximately $160 million. Virgin is claiming it is owed brand royalties despite the fact that the Virgin brand is no longer used by Alaska.

Virgin Aviation TM Ltd and Virgin Enterprises Ltd argued in court that Alaska Airlines must pay approximately $8 million “minimum royalty” each year until 2039 under a trademark license agreement signed in 2014 according to Reuters.

All Virgin America aircraft have been repainted into Alaska’s livery.

Top Copyright Photo: Now gone: Virgin America Airbus A320-214 N853VA (msn 5034) JFK (Fred Freketic). Image: 959104.

Virgin America aircraft photo gallery: