Alaska Airlines launches first U.S. electronic bag tag program

Alaska Airlines today became the first U.S. airline to launch an electronic bag tag program, which enables guests to tag their luggage through the airline’s mobile app before they even reach the airport.

This week, 2,500 Alaska Mileage Plan members will begin receiving their electronic bag tag. Those elite status members included in the first wave of the program are guests who have traveled in the last 12 months, checked-in at least one bag and were among the first to register to use the device.

 

The three-by-five-inch devices are updated with a guest’s flight information through the Alaska Airlines mobile app during check-in; essentially allowing travelers to head straight to the bag drop area once they arrive at the airport.

The Alaska Airlines electronic bag tag is estimated to reduce the time guests spend in airport lobbies by about 40%, including reducing lines and the use of paper bag tags. In addition to the device’s impressive lifespan and durability (Alaska Airlines employees tested it by running it over with a truck), the devices don’t require charging or batteries.

The Alaska Airlines electronic bag tag will be available for purchase to all guests starting in 2023 and will operate on all Alaska Airlines marketed flights operated by Alaska Airlines, Horizon Air and SkyWest Airlines.

Along with the hardware, the software for the device is provided by BAGTAG, a Dutch company that is a pioneer in the field of baggage technology solutions.

Top Copyright Photo: Alaska Airlines Boeing 737-9 MAX 9 N943AK (msn 44084) LAX (Michael B. Ing). Image: 959479.

Alaska AIrlines aircraft photo gallery (Boeing):