WestJet today, released its annua Christmas Miracle video. This year’s spot introduces WestJet’s newest community investment program Miracle Miles, transforming ordinary flights with WestJet into an opportunity for guests to give back to their communities. The initiative grants anyone onboard select flights with $1 for every mile flown to give to an eligible charity or non-profit organization of their choice.
WestJet took to the skies to launch its first Miracle Miles trip on November 26, on flight WS551 from Winnipeg to Calgary. Onboard a total of 128 guests and six crew members travelled 677 nautical miles and collectively donated a total of $90,718 to Canadian charities of their choice.
As the holiday season continues, WestJet through its Miracle Miles program will continue to be present on select flights across Canada, as the airline donates over $150,000 to charities and non-profit organizations across Canada this December. These flights will be kept a surprise until cruising altitude, giving guests and WestJetters additional opportunities to give back.