JetBlue Airways, the only major U.S. airline with free high-speed Fly-Fi® and seatback screens at every seat, on every plane, is continuing to lead the industry in inflight entertainment by launching a first-of-its-kind partnership with NBC Universal’s streaming service, Peacock. Beginning Spring 2023, Peacock will become the exclusive streaming partner of JetBlue.
Customers will be able to tune into a selection of Peacock Originals, including breakout hits “Bel-Air,” “Pitch Perfect: Bumper in Berlin,” and upcoming series including Rian Johnson’s “Poker Face” and Malcolm Lee’s “The Best Man: The Final Chapters,” for free from their on-demand seatback screens. In addition, using JetBlue’s free high-speed Fly-Fi®, customers will be able to stream Peacock’s full offerings from their own devices including original series, live sports, movies, fan-favorite shows, and news. This approach builds on JetBlue’s ongoing commitment to delivering a multi-screen experience onboard, which allows customers to use a range of devices simultaneously, including HD seatback entertainment, just as they would in their own living room.
As a further extension of the partnership, Peacock perks will be integrated into the airline’s revamped TrueBlue® loyalty program. TrueBlue members will have access to special offers on Peacock subscriptions, allowing them to earn points for subscribing to the streaming service, and will be gifted a one-year Peacock Premium subscription, included with eligible TrueBlue Mosaic status. The partnership will also offer customers innovative promotions including personalized marketing communications, experiential activations and additional surprise and delight moments.