Canada Basketball and Flair Airlines, Canada’s everyday low fare airline, today announced an exciting multi-year partnership that establishes Flair as the Official Airline of Canada Basketball.

A long-time partner of the CEBL and Canada Basketball, Flair Airlines is committed to growing the basketball community, for all levels, in Canada. Most recently, Flair joined Canada Basketball as the Official Airline Partner of the GLOBAL JAM FIVES tournament, held in July 2022.

As the Official Airline of Canada Basketball, Flair is the preferred airline for all Canada Basketball age-group players, coaches, officials and staff. Flair will also bring fans closer to the game with its #ShotFromTheDot halftime activation, where one lucky fan will have a chance to win free airfare at every Canada Basketball national team home game.

Team Canada at the FIBA Basketball World Cup Qualifiers
Photo credit: 1912 Studios (CNW Group/Flair Airlines)

This summer, Flair will join Canada Basketball as the Presenting Partner of the GLOBAL JAM FESTIVAL, a celebration of basketball, local art, and culture at Yonge-Dundas Square with the 3×3 Canada Quest National Championships, celebrity charity game and community court, as well as vendor market, food trucks, music and more.  Flair will support Canada’s 3×3 national teams with front of jersey visibility for both Canada Basketball’s men’s and women’s jerseys, and bring 3×3 national team fans behind the scenes with digital travel and competition content.

Flair is also hosting fans at Real Sports to watch the New York Knicks at the Toronto Raptors and participate in #ShotFromTheDot for a chance to win free flights anywhere Flair flies in Canada, the U.S. and Mexico. The activation is open to the public on January 6, 2023, from 4:30 p.m. to 12:00 a.m. at Real Sports (15 York St, Toronto, ON M5J 2Z2).

Top Copyright Photo: Flair Airlines Boeing 737-8 MAX 8 C-FLDX (msn 61803) YYZ (TMK Photography). Image: 959839.

Flair Airlines aircraft photo gallery: