Swoop, the low-cost brand of WestJet, is going away. As part of the agreement with ALPA, representing the pilots, WestJet agreed to end the Swoop experiment. Swoop will be integrated back into WestJet on October 28, 2023. The brand will be retired and the aircraft will be repainted.
Here is the announcement:
On June 9, 2023, the second collective bargaining agreement between WestJet and the Air Line Pilots Association (ALPA), the certified union representing WestJet and Swoop pilots, was ratified.
The agreement is in effect from January 1, 2023, and will be in place until December 31, 2026.
As negotiated in the collective agreement, the WestJet Group will now begin integration efforts of its ultra-low-cost airline, Swoop. Through an expedited process, the airline anticipates a full integration into its mainline operations by the end of October. To avoid traveller impact, Swoop will operate its existing network through to the end of its published schedule on October 28. Swoop employees will move to WestJet.
The WestJet Group is committed to ongoing engagement with valued communities and stakeholders to ensure that the airline continues to provide critical and affordable air travel to communities across Canada.
Top Copyright Photo: Swoop (WestJet) Boeing 737-8 MAX 8 C-GYLP (msn 42844) YYZ (TMK Photography). Image: 959276.
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