JetBlue Airways today announced the renewal of its partnership with the National Hockey League’s Florida Panthers, now with the leading role taken by JetBlue Vacations, operated by JetBlue Travel Products based in Dania Beach, Florida. The partnership renewal extends JetBlue’s 14-year relationship with the Panthers, and not only solidifies their long-standing relationship, but also reinforces JetBlue’s unwavering commitment to the community of South Florida.

Since JetBlue’s entry into South Florida, the airline has been able to provide customers with low fares and great service, with the number of people flying in and out of Fort Lauderdale doubling from about 16 million in 2000 to nearly 32 million in 2022. In addition to JetBlue’s designation as the “Official Domestic Airline” of the Florida Panthers, JetBlue Vacations will engage with fans through various touchpoints at FLA Live Arena as they cheer on their favorite team. At select games, fans can participate in JetBlue Vacations themed games in between periods and expect exclusive offers for their next vacation.

JetBlue has laid out an ambitious growth plan for South Florida, enabled by its planned combination with Spirit, and expects to reach more than 250 daily departures from Fort Lauderdale-Hollywood by 2027. This expansion will bring more of JetBlue’s low-fares and much-loved experience to more destinations, increasing competition and positioning Fort Lauderdale as an even more compelling choice for South Florida customers.

Other aspects of the partnership consist of various marketing assets such as schedule page entitlement on FloridaPanthers.com, WiFi splash page entitlement, in-game features, DED (digitally enhanced dasher boards), LED ribbon boards and more.

Other elements include social media and interactive fan engagement activities, special JetBlue Vacations deals for flight + hotel packages to away games, and much more.