The new Monarch unveils its new livery and brand

Monarch Airlines Limited (2nd) has unveiled its livery and revived M logo.

The new ownership is emphasizing its long history under the old leadership:

Monarch Airlines began operating in 1968 and was aimed at ordinary families and was founded with the express intent of transporting British holidaymakers.Fast-forward 55 years and we still hold the same Great-British values close to our crown, which has taken on a new and dynamic look but which still symbolises everything we stand for.

The new Monarch Airlines is in discussions to lease upwards of 15 Airbus aircraft including A319s and A320s.

The new entity is targeting 2024 to start operations after it acquires a new AOC.