Allegiant Travel Company (NASDAQ: ALGT) is thrilled to announce a collaboration with eight-time GRAMMY® Award winner and three-time ACM Entertainer of the Year Carrie Underwood, in support of the company’s Allways Rewards Visa® card and loyalty program.

The collaboration focuses on a series of commercials that highlight Carrie’s small-town roots, staying connected with the people, places and experiences that matter most while illustrating how the Allways Rewards Visa® card helps cardholders “Live their best Nonstop Life®”.

In addition to their small-town roots, Carrie and Allegiant have something else in common: a partnership with Make-A-Wish®.

Since 2012, Allegiant has been helping the national nonprofit grant wishes for kids across the country by providing them with airfare to their wish destinations. Carrie has been involved with the organization for more than 15 years, granting wishes since the beginning of her recording career. Most recently, she arranged for a donation of $1 from each ticket sold for her ongoing REFLECTION: The Las Vegas Residency, which debuted in 2021 and has recently been extended into 2024, to be contributed to Make-A-Wish.

“I really responded to Allegiant’s mission to make travel accessible and affordable for people who may not live near a big city airport, helping them to live their own best ‘nonstop’ lives,” says Underwood. “I also appreciate the company’s history of giving back, which is important to me in everything I do.” 

Allegiant will officially kick off Underwood’s partnership through a national advertising campaign, with the first national spot airing during Thursday Night Football on Amazon Prime when the Buffalo Bills take on the Tampa Bay Buccaneers Oct. 26.