Island Air (Hawaii) is overhauling their already colorful livery. Following the announcement by Hawaiian Airlines that they will start an inter-island turboprop subsidiary, Island Air has announced a complete image and brand overhaul. The inter-island airline is also adding ATR 42s and ATR 72s starting in August.
The comprehensive rebranding touches every aspect of the airline; from an enhanced website to a newly inspired aircraft livery design, including an exciting new logo mark and identity.
Along with the new look, Island Air is upgrading its fleet with ATR 42 and ATR 72 aircraft. The new aircraft are more fuel efficient, and carry more passengers than the current Bombardier DHC-8-100 aircraft that are being replaced.
The changes and additions to Island Air’s brand will take place incrementally with the complete rebranding targeted for completion in the fall.
Top Image: Island Air.
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Bottom Copyright Photo: TMK Photography. Island Air operated the Bombardier DHC-8-402 (Q400) in the past but the type proved to be too large at that time.
Copyright Photo: Ivan K. Nishimura. A close-up of Bombardier DHC-8-103 N829EX (msn 146) at Honolulu showing the new sticker.
Island Air (Honolulu) has added a special 30th Anniversary logo (to the left of the forward door) to its Bombardier DHC-8-103 N829EX (msn 146).
The company was incorporated as Princeville Airways in 1980 by Colorado-based Consolidated Oil and Gas. It began scheduled services on September 9, 1980, between Honolulu and Princeville (a resort town on Kauai) using two de Havilland Canada DHC-6 Twin Otters. The company served the regular route between Princeville and Honolulu, primarily for Princeville Resort hotel guests.
In May 1987, Consolidated Oil and Gas sold Princeville Airways to the Aloha Air Group, the parent company of Aloha Airlines. Princeville Airways was renamed Aloha IslandAir and served the growing inter-island commuter routes that Aloha Airlines could not accommodate with its Boeing 737s. In June 1992, Aloha IslandAir registered the name of Island Air as its trade name. In 1995, newly renamed Island Air was granted FAA certification to operate larger aircraft in the islands.
Copyright Photo: Ivan K. Nishimura/Blue Wave Group. Ex-Piedmont Airlines (2nd) Bombardier DHC-8-103 N979HA (msn 373) taxies past the camera at HNL dressed in the surfboard version of the livery developed in 2006.
Island Air is the new partner for go! (Mesa Air Group). Island Air's Bombardier DHC-8-103 N809WP (msn 32) stops at Kuanakakai on Molokai. Copyright Photo: Andy Jung.
Mesa Air Group (Phoenix) has elected to prematurely end its relationship with go!Express partner Mokulele Airlines (Kailua-Kona). Effective March 25, Mesa’s go! Hawaiian inter-island subsidiary will code share with Island Air (Honolulu) for feeder traffic. Republic Airways recently announced its intention to increase its share in Mokulele Airlines. The two parties are now squaring off as competitors.