Category Archives: Monarch Airlines (2nd)

The new Monarch unveils its new livery and brand

Monarch Airlines Limited (2nd) has unveiled its livery and revived M logo.

The new ownership is emphasizing its long history under the old leadership:

Monarch Airlines began operating in 1968 and was aimed at ordinary families and was founded with the express intent of transporting British holidaymakers.Fast-forward 55 years and we still hold the same Great-British values close to our crown, which has taken on a new and dynamic look but which still symbolises everything we stand for.

The new Monarch Airlines is in discussions to lease upwards of 15 Airbus aircraft including A319s and A320s.

The new entity is targeting 2024 to start operations after it acquires a new AOC.

The return of the Monarch brand

The historic Monarch Airlines brand has been passed to a new ownership group which is planning to restart operations under the Monarch brand.

This announcement was made:

Monarch Airlines Limited and Monarch Holidays Limited were passed into new ownership following the exit of the companies’ founder and previous majority shareholder. More information will be forthcoming.

We are a brand-new company which was founded in January 2023 to continue the Monarch legacy for years to come.

Now in its 55th year, the Monarch brand has been entrusted to a new company, which is holding the original values of Monarch close to its heart – or crown! – through its Monarch Promise as well as daily commitments to ensure that all customers enjoy a perfect holiday in the sun.

The first version of Monarch Airlines ceased operations on October 2, 2017.