Image: Atlantic Southeast Airlines
Atlantic Southeast Airlines (Delta Connection and United Express) (Atlanta), a wholly owned subsidiary of SkyWest, Inc. (St. George), announced a new brand identity that reflects its strong, forward-moving direction within the regional airline industry. Atlantic Southeast operates more than 80 percent of its flights through Atlanta – the busiest airport in the world – and has improved overall on-time performance by approximately 10 percentage points over the past three years.
In addition to the new brand logo, Atlantic Southeast’s website, http://www.flyasa.com, has been completely redesigned and includes the airline’s “Live connected.” brandscape video. The site is designed to provide useful, easy-to-find information for passengers and features the new Being Atlantic Southeast blog that explores stories of life behind the scenes and on the front lines of Atlantic Southeast Airlines, in addition to useful tips for travelers.
About the new Atlantic Southeast Airlines brand identity:
Color: Red is a historic color in the Atlantic Southeast brand. The shade, PMS 1797, is strong and bold. This was the color used on the original DHC-6 Twin Otters.
Aircraft: The aircraft shape represents regional equipment, and it flies beyond the box to show the dynamic future of the organization. Its position represents the airline’s geographic roots in the Southeast.
Forward-angled box: The “forward-angled box” represents the strong, forward moving direction of the airline’s business.
Grey bar: Represents Atlantic Southeast’s partners that the airline works with to be successful.
Name: The full name clearly states who the airline is and is a source of pride for employees.