Croatia Airlines has revealed a completely redesigned set of cabin crew uniforms, created by Croatian designer Martina Vrdoljak Ranilović, as part of a sweeping visual‑identity overhaul introduced under the campaign titled “In Your Direction.” The new look represents the most significant brand refresh in the airline’s recent history and is intended to signal a new era for the national carrier as it transitions to a next‑generation fleet.
The uniform collection—modern, elegant, and rooted in Croatian design traditions—forms one of the central elements of the airline’s updated brand. Vrdoljak Ranilović’s designs emphasize clean lines, contemporary tailoring, and a color palette that aligns with the airline’s refreshed corporate identity. Croatia Airlines notes that the new uniforms are meant to project a more confident, international image while still reflecting national heritage through subtle cultural motifs and design cues.
The “In Your Direction” campaign coincides directly with Croatia Airlines’ complete fleet renewal, centered on the arrival of 15 new Airbus A220 aircraft. The airline is replacing its aging A319s, A320s, and Dash 8‑Q400s with a single‑type A220 fleet, a transition that will reshape its operations, reduce fuel burn, and modernize the passenger experience. The new uniforms, logo, and aircraft livery were developed together to ensure a unified brand presentation as the airline enters this new phase.
As part of the overhaul, Croatia Airlines introduced a more contemporary logo and a redesigned aircraft livery, both intended to highlight Croatian national identity more clearly on the global stage. The updated visual identity uses sharper geometric elements, a cleaner typeface, and a more refined color scheme, all designed to elevate the airline’s presence in international markets and align its image with the modernity of the incoming A220 fleet.
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