Alaska Airlines teams up with world champion Seattle Seahawks quarterback Sam Darnold

Alaska Airlines announced:

Alaska Airlines has announced a multi-year partnership with Seattle quarterback Sam Darnold, launching a Seattle-rooted campaign that uses football-season energy to spotlight the airline’s global growth and newest nonstop routes from Seattle to Paris and Athens.

The campaign showcases Seattle hometown pride, Alaska employees and a remarkable guest experience as the airline enters its next chapter of growth. With Paris and Athens joining Alaska’s international lineup from Seattle, Darnold will help travelers see what’s next, from new places to go, to new ways to engage through Atmos™ Rewards and a more premium global travel experience.

Sam knows how to compete on a global stage, and that play-to-win mindset totally aligns with our approach at Alaska Airlines. Partnering with a world champion like Sam is a fun way to celebrate Alaska Airlines’momentum as we build a global gateway in Seattle to connect our guests to the world.”

Ben Minicucci

CEO, Alaska Airlines

Seattle knows what it feels like to reach new heights. After an unforgettable season, I’m excited to partner with Alaska to celebrate that same momentum beyond the field. From Paris to Athens and beyond, Alaska is bringing Seattle to the world in new ways, and I’m proud to be part of a campaign that highlights what’s possible when a city keeps reaching farther.”

Sam Darnold

The campaign will roll out across Seattle, Portland and key regional markets, as well as Alaska’s owned channels, with content featuring Darnold, Alaska employees and guest-facing moments tied to travel, loyalty and Seattle hometown pride. Throughout the season, guests will be able to engage with Sam-specific social content, gate experiences and special moments that bring the partnership to life.

Throughout the regular football season, Alaska will delight guests with special travel and loyalty moments inspired by Darnold’s No. 14 jersey. Select flights will be renamed “Flight 1414,” giving guests onboard an automatic 1,414 Atmos Rewards points bonus. For away games, featured flights will connect Seattle-area fans with that week’s host city. For home games, the moments will spotlight flights from Seattle to the opposing team’s home market as a fun nod to the matchup and Alaska’s deep Seattle roots.

Atmos Rewards gives guests more ways to explore Alaska’s growing global network, with the ability to earn and redeem rewards across Alaska, Hawaiian, oneworld alliance members and additional global partners serving more than 1,000 destinations worldwide. Guests can also enjoy a more premium travel experience, from international business class Suites and premium onboard amenities to complimentary Starlink Wi‑Fi for Atmos Rewards members.

Beginning Sept. 9, guests wearing Darnold’s No. 14 Seattle jersey at participating gates at SeaTac Airport will also be invited to board with Group C, adding another game-day-inspired surprise to the travel experience. Alaska also plans to offer limited-time flight promotions through its social channels during the season, giving fans and travelers more ways to engage with the partnership.

The multi-year effort builds on Alaska’s history of working with partners across sports, entertainment and culture to create moments that matter for guests. It also reflects Alaska’s next brand chapter: rooted in its West Coast history, connected through Atmos Rewards and focused on bringing Seattle to more of the world through destinations like Paris and Athens.

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El Al Partners with Deni Avdija: A New Era in Airline Advertising

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El Al Israel Airlines has announced a brand partnership with Israeli AmericanBasketball player, Deni Avdija. The partnership is the first-of-its-kind with EL AL, kicking off with a video, digital and print campaign where Deni will be prominently featured. This campaign will launch today and will run throughspring 2027 and will be available on Hulu, Prime Video, Disney, Roku TV, Meta, Google as well as YouTube.

In the advertisement, Deni proudly displays his life in America, showcasing his time spent on and off the court, and how EL AL Airlines seamlessly fits into his routine. Throughout the video, everyday moments aboard EL AL are woven together with powerful symbols of Israeli identity, illustrating how the airline has become more than a journey for Deni – it is a place where he feels connected, welcomed and at home.

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One Pacific Airways outlines their plans in Micronesia

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The Pohnpei State Government formally received a delegation from start-up carrier One Pacific Airways, led by Public Relations Liaison Aspen Apis, who presented the airline’s strategy to expand domestic and regional air connectivity across the Federated States of Micronesia. The aviation initiative is backed by Da Yang Corporation, an enterprise with more than $200 million USD invested in fisheries operations in Kosrae, which is leveraging its established commercial presence in the region to support a sustainable air transport network.

The proposed operating plan focuses on providing scheduled passenger flights to domestic centers and remote outer islands to bridge long-standing travel gaps and complement existing regional operators. In addition to scheduled passenger and cargo transport, the airline intends to offer multi-mission capabilities for local island communities, including medical evacuations, search and rescue support, and maritime surveillance. To foster local workforce development, the company plans to establish a dedicated aviation training academy in Micronesia to prepare local pilots, certified aircraft maintenance technicians, and operational staff for careers in commercial aviation.

To establish early operations, the airline presented an introductory fleet plan starting with a Cessna 337 and advancing toward De Havilland Canada Dash 8 turboprops, both selected for their short takeoff and landing performance on shorter island airstrips. For longer-range regional trunk routes linking Pohnpei, Chuuk, Yap, Kosrae, Majuro, and Palau, the carrier is also integrating Embraer ERJ 145 regional jets into its broader network blueprint. Pohnpei State Governor Stevenson A. Joseph welcomed the presentation and expressed strong support, emphasizing that accessible and dependable air transportation aligns with priorities set by regional leaders at recent Micronesian Islands Forums to drive local economic growth and community resilience.

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Abra’s Gol and Avianca join forces to transport humanitarian aid to the Coffee Region

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In response to the emergency facing Colombia, Abra Group launched a humanitarian air bridge this past Saturday and Sunday to transport essential aid to the Colombian Coffee Region. The operation, carried out jointly by GOLLOG and Avianca Cargo, made it possible to complete two cargo flights on a Boeing 737 from São Paulo, via Bogotá, to El Edén International Airport in Armenia, Colombia.

The two operations made it possible to transport more than 40 tons of humanitarian aid, thanks to contributions from the Colombian Association of Food Banks (ABACO), the TAAP Foundation, the Mayor’s Office of Bogotá, and the National Army of Colombia. Donations included hygiene products provided by ABACO; food, water, and medical supplies contributed by the TAAP Foundation and the Mayor’s Office of Bogotá; and mattresses, hygiene kits, pet food, and other essential items supplied by the National Army.

This operation combined the capabilities of GOLLOG and Avianca Cargo to expand the reach of humanitarian aid and speed its arrival in the Coffee Region, demonstrating how the integration of Abra Group’s airlines can help respond quickly to emergency situations.

It also represents a milestone for connectivity and emergency response in the region, as it was the first time a Boeing 737 freighter aircraft landed at El Edén International Airport in Armenia, Colombia, demonstrating the terminal’s capacity to handle this type of large-scale cargo operation when communities need it most. This aircraft’s characteristics meet the specific conditions of the runway in Armenia, which is why the Boeing 737 was selected to transport the aid from Bogotá.

With this initiative, Abra Group reaffirms its commitment to supporting communities in critical moments, putting its network, experience, and operational capabilities at the service of relief and recovery efforts. The 40 tons of aid delivered through this airbridge build on the more than 300 tons already transported by Avianca Cargo in response to this emergency.

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Avianca Cargo transports an additional 60 tons of humanitarian aid from Miami to Cali to support communities affected by the earthquakes

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Avianca Cargo transported 60 tons of humanitarian aid from Miami to Cali on Friday, leveraging its logistics capabilities to support response and recovery efforts in areas affected by the recent earthquakes in Colombia.

Of the 60 tons transported, 9 tons consisted of aid coordinated by the Government of Colombia, while 51 tons were donated by Global Empowerment Mission (GEM) to support the communities most in need.

The shipment includes electric generators and essential supply kits containing hygiene products and nonperishable food. The aid was transported aboard an A330F, a high-capacity freighter aircraft that enables the efficient transport of large volumes of essential supplies to support emergency response efforts.

This operation builds on Avianca’s efforts since the start of the emergency, leveraging both its cargo operations and passenger network to support humanitarian relief efforts. During the first two days of the emergency, the airline transported more than 150 tons of humanitarian aid to affected communities.

The operation from Miami reflects coordinated efforts in Colombia and abroad to expedite the delivery of essential resources. The shipment will be received in Cali and distributed based on the needs of affected communities.

“Humanitarian response is ultimately about speed, efficiency and getting the right aid into the hands of families when they need it most. This partnership with Avianca Cargo, the City of Doral, and our on the ground partners allows GEM to move critical supplies directly from Miami to Colombia and immediately into our distribution network on the ground. We are deeply grateful to Avianca Cargo for leveraging its aircraft, logistics expertise and reach to make this mission possible. Colombia can count on GEM not only in these critical first days, but throughout the long road to recovery,” said Michael Capponi, Founder and President, Global Empowerment Mission (GEM)

As the country continues to face the impact of this emergency, Avianca will continue supporting affected communities and contributing to recovery efforts.

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