Alaska Airlines announced:
Alaska Airlines has announced a multi-year partnership with Seattle quarterback Sam Darnold, launching a Seattle-rooted campaign that uses football-season energy to spotlight the airlineโs global growth and newest nonstop routes from Seattle to Paris and Athens.
The campaign showcases Seattle hometown pride, Alaska employees and a remarkable guest experience as the airline enters its next chapter of growth. With Paris and Athens joining Alaskaโs international lineup from Seattle, Darnold will help travelers see whatโs next, from new places to go, to new ways to engage through Atmosโข Rewards and a more premium global travel experience.
Sam knows how to compete on a global stage, and that play-to-win mindset totally aligns with our approach at Alaska Airlines. Partnering with a world champion like Sam is a fun way to celebrate Alaska Airlinesโmomentum as we build a global gateway in Seattle to connect our guests to the world.โ
Ben Minicucci
CEO, Alaska Airlines

Seattle knows what it feels like to reach new heights. After an unforgettable season, Iโm excited to partner with Alaska to celebrate that same momentum beyond the field. From Paris to Athens and beyond, Alaska is bringing Seattle to the world in new ways, and Iโm proud to be part of a campaign that highlights whatโs possible when a city keeps reaching farther.โ
Sam Darnold
The campaign will roll out across Seattle, Portland and key regional markets, as well as Alaskaโs owned channels, with content featuring Darnold, Alaska employees and guest-facing moments tied to travel, loyalty and Seattle hometown pride. Throughout the season, guests will be able to engage with Sam-specific social content, gate experiences and special moments that bring the partnership to life.
Throughout the regular football season, Alaska will delight guests with special travel and loyalty moments inspired by Darnoldโs No. 14 jersey. Select flights will be renamed โFlight 1414,โ giving guests onboard an automatic 1,414 Atmos Rewards points bonus. For away games, featured flights will connect Seattle-area fans with that weekโs host city. For home games, the moments will spotlight flights from Seattle to the opposing teamโs home market as a fun nod to the matchup and Alaskaโs deep Seattle roots.
Atmos Rewards gives guests more ways to explore Alaskaโs growing global network, with the ability to earn and redeem rewards across Alaska, Hawaiian, oneworld alliance members and additional global partners serving more than 1,000 destinations worldwide. Guests can also enjoy a more premium travel experience, from international business class Suites and premium onboard amenities to complimentary Starlink WiโFi for Atmos Rewards members.

Beginning Sept. 9, guests wearing Darnoldโs No. 14 Seattle jersey at participating gates at SeaTac Airport will also be invited to board with Group C, adding another game-day-inspired surprise to the travel experience. Alaska also plans to offer limited-time flight promotions through its social channels during the season, giving fans and travelers more ways to engage with the partnership.
The multi-year effort builds on Alaskaโs history of working with partners across sports, entertainment and culture to create moments that matter for guests. It also reflects Alaskaโs next brand chapter: rooted in its West Coast history, connected through Atmos Rewards and focused on bringing Seattle to more of the world through destinations like Paris and Athens.
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