British Airways has made this announcement:
To celebrate Valentine’s Day, British Airways is adding a romantic touch to its inflight entertainment with the introduction of a new category – Love is in the Air.
Running until the end of February, the category plays host to a collection of films, TV shows and audio programs, all with a romantic theme.
This includes classics like When Harry Met Sally, Chocolat and Love Me Tender, as well as more recent releases like Film Stars Don’t Die in Liverpool.
As part of its extensive range of TV shows, British Airways is also adding some love-themed episodes from famous series, including Friends – The One with Candy Hearts, Modern Family – Do You Believe in Magic, and select episodes of Sex and the City.
Finally, the Valentine’s Day range is complemented by poems and excepts from the likes of William Shakespeare, Robert Burns, Charles Dickens, Jane Austen, Jane Eyre, Thomas Hardy, William Wordsworth, Jean-Jacques Rousseau and David Herbert Lawrence, while actor Michael Sheen reads: A Lover’s Gift from Him to Her.
Carolina Martinoli, British Airways’ director of brand and customer experience, said: “We’re always looking at ways that we can enhance our extensive range of films, TV shows, documentaries and audiobooks. So, whether customers are in a relationship, looking for love, or happily single, we hope they enjoy the category and look forward to welcoming them on board.”
In August, British Airways released a #BAMagic video of a proposal on board. The airline’s latest #BAMagic story, to be released in the run up to Valentine’s Day, will follow the story of a separate, money-can’t-buy proposal in a very special location.
Customers who fly with British Airways on long-haul flights have free access to over 1,000 hours of films, top TV shows and audio programmes via their personal seatback screen. This includes the very latest Hollywood blockbusters, TV box sets and music provided by British Airways’ High Life entertainment.
The updates come as part of wider changes by the airline for long-haul economy customers. Last month it was announced they will receive a renewed food offering on board including, on longer flights, a full second meal, as part of the airline’s £4.5 billion investment for customers over the next five years.
The Love is in the Air category is available on the majority of the airline’s inflight entertainment systems (approximately two-thirds of the long-haul fleet inflight entertainment systems). Other systems will have a subset of the content.
Full content on the Love is in the Air category:
Silver Linings Playbook
When Harry Met Sally
Film Stars Don’t Die in Liverpool
Love Me Tender
Gentlemen Prefer Blondes
First Dates S3: Episode 7
New Girl S6: Ep16 operation Bobcat
Big Bang Theory S3: Ep15 The Large Hadron Collision
Friends S1: Ep Ep14 The One With Candy Hearts
Arrested Development S1: Ep12 The Marta Complex
Man With A Plan S1: Ep13 Valentine’s Day
Modern Family S8: Ep12 Do You Believe In Magic
Sex and the City S6: Eps 19+20
Poems and excerpts from William Shakespeare, Christopher Marlowe, Robert Burns, Puccini, Charles Dickens, Jane Austen, Jane Eyre, Thomas Hardy, William Wordsworth, Samuel Taylor Coleridge, William Butler Yeats, Alfred Tennyson, Jean-Jacques Rousseau, David Herbert Lawrence.
Actor Michael Sheen reads: “A Lover’s Gift From Him To Her”
Poems and excerpts from The Bible, Puccini, Katherine Mansfield, Emily Bronte, Byron, Charlotte Bronte, Virginia Woolf, James Joyce.
Audiobooks: Reading – The Music Shop- a love story and journey through music, is written, adapted and read by Rachel Joyce.
Photo: British Airways.