Tag Archives: Brussels Airlines

Brussels Airlines introduces a new brand and livery on Airbus A319 OO-SSO

As planned, today, Brussels Airlines made this announcement:

Today, Brussels Airlines presents a new brand identity, confirming its position in the market as Belgium’s home carrier. Updated colors, a new logo and aircraft livery are the visual token of the airline’s new chapter, stating its readiness for future challenges and re-emphasizing on the importance of the Belgian brand. A chapter with a strong focus on customer experience, reliability and sustainability while keeping a competitive cost-structure.

As a consequence of the COVID-19 crisis, Brussels Airlines accelerated and intensified in 2020 its transformation plan Reboot Plus, in order to pave the way for a future-proof company that is able to face the competition, with a sound and healthy cost structure.

After the restructuring, the company started the second phase of its Reboot Plus plan: the build-up and improvement phase. Brussels Airlines now turns its attention to the future with strategic investments in an improved customer experience, new technologies, digitization, new ways of working, and the development of its employees.

The Belgian company is transforming to become a healthy, profitable airline that offers perspectives to its customers, partners and employees; an airline with a constant focus on the environment and the reduction of its ecological footprint. A New Brussels Airlines.

“We want to clearly mark the start of the New Brussels Airlines. For our customers, who deserve the best, but also for our employees, who are committed to the transformation that we’re pushing forward and to which they contribute every day. That is why today we present the visual translation of our new start. With this new brand identity, we are ready to show our customers, our employees, our partners and all other stakeholders that we are turning a page. As one of the four Lufthansa Group network airlines, we are building the way towards a promising future.  We see this new brand identity as a symbol of confidence in our company, re-emphasizing our identity as Belgium’s home carrier.”

– Peter Gerber, CEO of Brussels Airlines

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The new brand identity includes a new version of the Brussels Airlines signature red and blue colors, now a deeper red and a darker shade of blue. The dotted “b”, which today adorns the tails of its fleet, makes way for 9 dots of different sizes in the form of a square, to represent the diversity of its customers, its destinations and its employees. No dot is alike. The updated logo also makes use of a new, more modern type font. The two words of the brand name are now stacked, with the word “brussels” gaining more importance with its larger size to emphasize the airline’s Belgian identity. The new aircraft livery, shows a zoom on the dotted logo on the tails, a fresh white body and a continuation of dots in different shades of blue and grey.

Next to the new visual identity, the new brand identity also translates into a new tagline: “You’re in good company”.“We have chosen for a tagline that underlines our most valuable asset; the hospitality brought to our passengers by our incredible staff. Their way of working, on and behind the scenes, ensures that our passengers are in good hands. By committing to transparency, by investing in a greener and more comfortable fleet, by being 24/7 available and by making sure that our passengers sit together without an extra charge, we want to offer our customers what really matters to them. No small print, just common sense.”

– Michel Moriaux, Head of Marketing at Brussels Airlines

“I wish to sincerely thank all the Brussels Airlines colleagues who have contributed in any way to today’s important milestone in our history. While going for a New Brussels Airlines, our focus on cost and sustainability remains of utmost importance to us. To avoid creating waste and high production costs, our new brand identity will be implemented in a phased approach. Our aircraft will for instance not be repainted before their painting due date, as to not waste money, resources, nor paint. As a consequence, the repainting of the fleet will take several years. This also means that you will still bump into our “old” branding, as we commit ourselves to using resources until they are depleted or have reached their expiry date.”

– Wencke Lemmes, Head of Customer Experience, Product and Marketing at Brussels Airlines



Brussels Airlines to introduce a new logo and livery on November 18

Brussels Airlines on November 18, 2021 will unveil a new logo and livery.

The current “b” 2006 logo with 14 spheres (above) and orange and blue livery will be replaced with a more modern look.

Airbus A319 OO-SSO is expected to be the first aircraft to display the new look according to Aviation24.be.

Positive third quarter for Brussels Airlines thanks to strong summer demand

Brussels Airlines Airbus A330-342 OO-SFD (msn 959) LHR (Richard Vandervord). Image: 955737.

Brussels Airlines issued this report:

Thanks to a summer with high leisure demand and a competitive cost structure resulting from its restructuring program, Brussels Airlines reports an Adjusted EBIT of EUR 1 million in the third quarter of the year (previous year: EUR – 51 million). For the first nine months of the year, the airline reports a 12% revenue increase year on year and an operating expense decrease of 10%. The Adjusted EBIT in the January-September period improved by 39% to -142 million, a result that is still heavily impacted by the Covid-19 pandemic.

Brussels Airlines’ revenue in the first nine months of the reporting year rose by 12% year on year to EUR 380m (previous year: EUR 339m), while operating income was 7% higher than last year at EUR 402m (previous year: EUR 374m).

Operating expenses decreased by 10% to EUR 544 million (previous year: EUR 607 million) due to lower personnel expenses and expenses for external technical services as well as further effects of its successful restructuring program Reboot Plus.

Adjusted EBIT in the first nine months was EUR -142 million (previous year: EUR -233 million); EBIT in the reporting period was also EUR -142 million (previous year: EUR -256 million), with the previous year’s figure burdened by impairment losses on aircraft and rights of use for aircraft amounting to EUR 31 million.

Brussels Airlines closed the third quarter with an Adjusted EBIT of EUR 1 million, compared to EUR -51 million in the same period last year. In June 2021, Brussels Airlines restarted its hub structure and significantly increased its offer during the summer months in response to the increased market demand. The summer peak, which traditionally ends beginning of September, lasted much longer this year due to a catchup effect.

Within its Reboot Plus transformation program, Brussels Airlines has almost completed the restructuring phase which reduces the fleet size by 30% and the workforce by 25%. Among other additional measures in this program, new collective labor agreements have been in force since January 2021 for all employee groups, generating a competitive cost structure at the level of the personnel costs. Brussels Airlines in the meantime has started the second phase of Reboot Plus, which is the improvement phase, in order to create a sustainable and profitable future for the company. This phase includes investments in people, in tools to improve process efficiency and in the renewal of its fleet. In that respect 3 A320 Neo will join Brussels Airlines’ fleet by summer 2023. These state-of-the-art aircraft, with significantly lower CO2 and noise emissions, will replace three older A319 aircraft. Modernizing the fleet is crucial for Brussels Airlines in order to reach its  target of carbon neutrality by 2050.


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Top Copyright Photo: Brussels Airlines Airbus A330-342 OO-SFD (msn 959) LHR (Richard Vandervord). Image: 955737.

Brussels Airlines aircraft slide show:

Brussels Airlines aircraft photo gallery:

Brussels Airlines renews as the official airline of the Belgian Red Devils and Belgian Red Flames

Brussels Airlines and the Royal Belgian Football Association (RFBA) have renewed their partnership, confirming that Brussels Airlines will be the official airline of both the Belgian Red Devils and the Red Flames for the coming three years, departing from Brussels Airport. Brussels Airlines and Brussels Airport will do their utmost to ensure comfortable and efficient transport to the international matches and tournaments of both teams.

The biggest highlights will be the World Cup in Qatar for the Belgian Red Devils and the European championships in England for the Red Flames. Next to these tournaments, the teams will also fly with Brussels Airlines out of Brussels Airport to the European Championships in Germany in 2024 and to the qualification games for all their tournaments. Also the national youth teams, scouters and referees will count on Brussels Airlines for their international travels.

Brussels Airlines was already the official airline of the Belgian Red Devils since 2014, and is proud to now also call itself the national airline of the women’s team, the Red Flames.

Brussels Airlines announces its winter schedule

Brussels Airlines has clarified its winter schedule:

  • 61 destinations in the winter schedule
  • High demand for winter-sun destinations
  • Restart of corporate travel
  • Relaunch Hurghada, Kiev and Lanzarote
  • Start of Marrakesh route
With a slight growth in corporate travel week after week and a high demand for holiday travel to winter-sun destinations, Brussels Airlines expects the winter to be busier than last year. The airline sees a prolonged holiday season, as it notes a high demand for winter-sun destinations. Whereas the demand for leisure travel to typical holiday destinations usually drops at the end of the summer holidays, the airline now registers a strong demand for holiday destinations during autumn as well.

Europe and the Middle-East

With the addition of Lanzarote as from October 31, Brussels Airlines strengthens its presence on the Canary Islands, where it will also fly to Tenerife and Gran Canaria this winter. To these last two destinations additional frequencies are added during the Belgian school holidays. With flights on Thursdays and Saturdays, Lanzarote is the ideal destination for both short and longer winter vacations in the sun.

Kiev will again join the network, as of December 16. Also new in the winter schedule of Brussels Airlines is the continuation of Yerevan, which was previously only offered during the summer season. Flights to Yerevan will be operated twice a week.

Furthermore, the Belgian airline’s offer for the upcoming winter includes following European destinations: Alicante, Barcelona, Basel, Berlin, Bilbao, Birmingham, Bologna, Budapest, Copenhagen, Edinburgh, Faro, Frankfurt, Geneva, Gothenburg, Gran Canaria, Hamburg, Lisbon, Ljubljana, London, Lyon, Madrid, Malaga, Manchester, Marseille, Milan Linate, Milan Malpensa, Nice, Oslo, Paris, Porto, Prague, Rome, Stockholm (Bromma), Tenerife, Toulouse, Valencia, Venice, Vienna and Vilnius.

Brussels Airlines will offer flights to Greek destinations Athens, Heraklion, Kos and Rhodes and Italian destination Naples until the end of the autumn holidays.

In the Middle East, Tel Aviv and Yerevan will be served eight and two times a week respectively.


Africa and North-Atlantic

Following the high demand for winter-sun destinations, Brussels Airlines adds Hurghada to its network as of October 31, 2021. It will be the first time since March 2020 that the Egyptian destination is part of the airline’s network. Also, the north-African destination Marrakesh joins the network this winter as a new destination in the offer of Brussels Airlines.

Also during winter, Brussels Airlines continues to operate to its extensive Sub-Sahara Africa network including following destinations: Abidjan (Ivory Coast), Accra (Ghana), Banjul (Gambia), Cotonou (Benin), Dakar (Senegal), Freetown (Sierra Leone), Lomé (Togo), Monrovia (Liberia), Douala (Cameroon), Kinshasa (DRC), Luanda (Angola), Yaoundé (Cameroon), Bujumbura (Burundi), Entebbe (Uganda), Kigali (Rwanda).

Since the announcement of the US government to lift the current travel ban in November for fully vaccinated passengers, Brussels Airlines has noted a significant increase in bookings for its flights to New York (JFK). The airline has planned to operate four frequencies per week during the winter season and might add extra flights to the schedule during the winter holiday period if the market demand continues to grow.


Brussels Airlines sees 30 to 40% growth in corporate travel out of Belgium

Brussels Airlines Airbus A320-214 OO-SNL (msn 1961) TLS (Paul Bannwarth). Image: 955228.

Brussels Airlines has made this announcement:

  • Corporate travel out of Belgium slowly starts to pick up again
  • Weekly increase in bookings of 30 to 40%
  • Brussels Airlines expects companies to ease restrictions in their travel policies as of October
  • European destinations most popular for business traffic
  • Higher demand for flights to USA due to easing of travel restrictions for fully vaccinated passengers
  • Need for flexibility higher than ever before
Since mid-august, Brussels Airlines notes a light increase in corporate travel out of Belgium. With a weekly increase in bookings between 30 and 40%, the airline expects to welcome around 28,000 corporate passengers out of Brussels in September. While corporate travellers normally book two to three weeks in advance, the trend of the last minute bookings since the beginning of the coronavirus crisis has changed the booking timing to only two to three days ahead of their travel date.

Increasing demand for corporate travel

Some sectors are resuming corporate travel faster than others. The first sectors to pick up business travel again are the European and other political institutions, universities and the Marine business, followed by the automotive industry, international construction companies and producers of building materials. Also NGO’s and insurance companies performing repatriations represent a significant share of Brussels Airlines’ corporate customers.

While many multinationals still apply a (partial) homeworking policy, the airline expects its major corporate customers to ease their travel policies as of October.

Popular business destinations

The most important destinations for corporate travelers are mainly European destinations such as Italy (Milano), Slovenia (due to EU Presidency), Denmark (Copenhagen), Czech Republic (Prague), Germany (Berlin), Austria (Vienna), Switzerland (Geneva), Spain (Madrid & Barcelona) & Portugal (Lisbon).

With the easing of the travel restrictions imposed by the US government, allowing fully vaccinated EU passengers to smoothly enter the U.S.A., Brussels Airlines expects a rising demand for business travel to the United States. In the first 24 hours after the announcement of the end of the travel ban, Brussels Airlines noted a booking increase of 180%. The Belgian airline will offer 4 weekly flights to New York JFK during the winter season.

During the entire crisis, the African network remained of great importance for the airline for both VFR traffic as well as business travel by NGO’s and other companies.

Brussels Airlines expects that the demand for corporate travel will reach the level of 2019 again by 2024. The demand for leisure travel on the other hand recuperates much faster.

Top Copyright Photo: Brussels Airlines Airbus A320-214 OO-SNL (msn 1961) TLS (Paul Bannwarth). Image: 955228.

Brussels Airlines aircraft slide show:

Brussels Airlines brings 153,000 COVID-19 vaccines to Uganda

Brussels Airlines made this announcement:

On Wednesday, September 22, 2021, 153,000 COVID-19 vaccines arrived safely in Entebbe, Uganda with Brussels Airlines flight SN455. The Brussels Airlines aircraft carrying the donation by the Belgian government of 153,000 doses of the Astra-Zeneca vaccine was awaited at the airport in Entebbe by Rudi Veestraeten – Ambassador of Belgium to Uganda, Tom Vanneste – Resident Representative of ENABEL and Geert Lemmen – Country Manager Uganda for Brussels Airlines. After the transportation of the vaccines by air, ENABEL takes further care of the logistic aspects. The donated doses will allow vaccinating teachers, meaning schools in Uganda can reopen again.

“Brussels Airlines is the gateway to Africa, and we are proud to help the Belgian Government in the fast transportation of this vaccine donation to Uganda. Thanks to the close cooperation with the representatives of the Belgian government in both Belgium and Uganda, we can contribute to the increase of the vaccination rate in Africa and do our bit to help in reopening the schools here in Uganda. We look forward to shipping more vaccine donations in the near future.”

– Geert Lemmen, Country Manager Uganda at Brussels Airlines

In the coming weeks, Brussels Airlines will transport another 190,000 Astra-Zeneca vaccines donated by the Belgian government within the framework of the COVAX initiative, in cooperation with UNICEF.


Brussels Airlines and Moulinsart restore Belgian Icon Rackham and partner up for five more years

Brussels Airlines issued this statement:

Rackham, still one of the most photographed planes in the world, will be part of the Brussels Airlines fleet until 2026. As Rackham reached its repainting deadline, Moulinsart and Brussels Airlines agreed to prolong their partnership and restore the aircraft painting in its original state, meaning that Rackham will stay in the airline’s fleet for at least five more years.

While the painting on the outside remains almost identical, the interior of the aircraft has been upgraded with more Tintin illustrations by the hand of Hergé.

Brussels Airlines responds to demand for winter-sun destinations

Brussels Airlines has made announcement:

  • Brussels Airlines sees an increase in the demand for winter-sun destinations from both individual passengers and travel agents.
  • As of 30 September Brussels Airlines adds Marrakech to its flight offer.
  • As from 31 October also flights to winter-sun destinations Lanzarote & Hurghada.
  • Additional flights to Tenerife and Gran Canaria during school holidays.
In the aftermath of a rainy summer in Belgium, during which the flights to vacation destinations in Southern Europe were particularly successful, Brussels Airlines notices that also in the coming months there is a demand for holiday destinations in the sun. The airline wants to meet this demand with extra flights to winter-sun destinations.

As from 30 September, Marrakech will for the first time be part of Brussels Airlines’ offer. The Moroccan city will be connected twice a week with flights on Thursdays and Sundays. Thanks to the low chance of precipitation, this city with its wide variety of cultures is the ideal destination for either a weekend or a longer vacation in the sun.

For the first time since March 2020, Hurghada is again part of the Brussels Airlines network. As from October 31, 2021, the Red Sea resort will be served three times a week (Wednesday, Saturday and Sunday).

With the addition of Lanzarote as from October 31, Brussels Airlines strengthens its presence on the Canary Islands, where it will also fly to Tenerife and Gran Canaria this winter. To these last two destinations additional frequencies are added during the Belgian school holidays. With flights on Thursdays and Saturdays, Lanzarote is the ideal destination for both short and longer winter vacations in the sun.

Brussels Airlines reports a half-year EBIT loss of -143 million euros due to coronavirus pandemic

Brussels Airlines issued this financial report for the first half of 2021:

As a result of the coronavirus pandemic and its ongoing and unprecedented impact on the aviation sector, Brussels Airlines reports a negative EBIT of -143 million euros in the first semester of 2021. The non-essential travel ban in the first quarter and continuous travel restrictions severely impacted the airline’s passenger numbers. First half-year revenues fell 45% below the prior-year level, to 138 million euros (H1 2020: 252 million euros). Compared to the previous year, Brussels Airlines transported 57% fewer passengers between January and June. The seat load factor dropped by 11.7 percentage points to 60.7%.

The coronavirus continues to impact the financial results of the entire aviation industry dramatically and, as a consequence, also Brussels Airlines. A non-essential travel ban in the first quarter of the year, followed by continuous strict travel restrictions, severely impacted passenger numbers. The Belgian airline transported 57% fewer passengers in the first half-year compared to the same period last year.

As a result, revenue at Brussels Airlines fell year-on-year by 45% to 138 million euros in the first semester of 2021 (H1 2020: 252 million euros). The operating income of 147 million euros was 48% lower than the year before (lH1 2020: 281 million euros). The COVID-19 crisis forced Brussels Airlines – after a good start into the year – to suspend its operation almost entirely for the period between mid-March and mid-June 2020. Since then, the production level is significantly lower and not yet back on pre-crisis levels.

In the first half-year of 2021, operating expenses fell by 37% to 290 million euros, primarily due to the volume-related decline in the cost of materials and services (H1 2020: 463 million euros). Brussels Airlines has reduced expenses significantly thanks to its turnaround program, Reboot Plus, of which the restructuring phase is almost completed. However, remaining fixed costs continue to put pressure on the operating expenses.

Accordingly, the airline reports an EBIT of -143 million euros and an adjusted EBIT of -143 million euros for the first six months of this year. Compared to the previous year, the EBIT decreased from -211 million euros (H1 2020) and the adjusted EBIT from -182 million euros (H1 2020). Last year’s EBIT figure was impacted by a reduction of 29 million euros due to impairment losses on aircraft and rights-of-use for aircraft.

Due to the non-essential travel ban and the strict and continuously changing travel restrictions, the number of operated flights and passenger figures decreased even further. Compared to the first semester of 2020, which included a temporary suspension of all flights from March 21 to June 14, 2020, Brussels Airlines operated 55% fewer flights (6,295 flights compared to 14,114).  The number of passengers transported dropped from 1,590,448 in the first semester of 2020 to 676,372 for the first half of 2021. As to the seat load factor, the latter went down from 72.4% to 60.7% in the first six months of 2021.

Brussels Airlines’ turnaround program Reboot Plus consists of two phases: the restructuring and transformation phases. As the restructuring phase, which aims to reduce the fleet size by 30% and the workforce by 25%, is almost completed, Brussels Airlines is looking forward to investing in a sustainable and structurally profitable future. In that future, the reduction of the airline’s ecological footprint has a prominent place. On June 29, the Lufthansa Group Executive Board and the Board of Directors of SN Airholding have authorized the allocation of three Airbus A320neo aircraft to Brussels Airlines, which will leave the Airbus factory by summer 2023. These state-of-the-art aircraft, with significantly lower CO2 and noise emissions, will replace three older A319 aircraft. Modernizing the fleet is crucial to reaching the ambitious target of reducing the CO2 footprint by 50% by 2030 (compared to 2019 levels).

Due to the still volatile and highly unpredictable situation worldwide caused by the ongoing COVID-19 crisis, it is not possible to make forecasts for 2021 as a whole.