Tag Archives: SAS

SAS to launch a new direct route to Beirut from Stockholm

Scandinavian Airlines-SAS Airbus A320-251N WL SE-ROP (msn 8350) ZRH (Rolf Wallner). Image: 945341.

SAS has made this announcement:

At the end of June, SAS will begin to fly from Stockholm to Beirut twice a week. The route will initially be operated on Wednesdays and Sundays and then from mid-August on Wednesdays and Saturdays until September 7, 2019. SAS already flies to the Lebanese capital from Copenhagen during the summer months.

The new route, which launches on June 30, establishes an even better connection between Scandinavia and one of the world’s oldest cities, which boasts a wide range of experiences: well-preserved castles, historic churches and mosques, beautiful beaches and the world-famous Lebanese cuisine.

Top Copyright Photo (all others by the airline): Scandinavian Airlines-SAS Airbus A320-251N WL SE-ROP (msn 8350) ZRH (Rolf Wallner). Image: 945341.

SAS aircraft slide show:

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SAS introduces premium dining for SAS Go travelers

Scandinavian Airlines-SAS has made this announcement:

SAS now gives SAS Go travelers the chance to upgrade their dining experience by pre-ordering premium menus on long haul flights. Aiming to further enhance the personalisation of the airlines’ on-board experience, the initiative is also in line with the development of the next generation of traveling and a part of SAS’s environmental and sustainability work.

We believe true travelers wish to add that little extra element to their flying experience. Therefore, SAS now introduces the possibility to enhance the dining experience on board, also when traveling in SAS Go.

Starting from November 2018, SAS Go travelers on long haul flights can pre-order a premium menu to upgrade and enhance their dining experience.

Karl Sandlund, Executive Vice President Commercial comments, “Our new tailored pre-order concept is part of our strategy to strengthen our on board service, delivering innovative and personalised services that we know our customer value. SAS always strive to be at the forefront of innovation and to pioneer the next generation of travelling, and we are glad to introduce carefully selected and brand new premium dining experiences for our passengers on our long haul flights”.

Travelers will be able to choose from four freshly prepared menus. Each is a ‘Premium set menu’, featuring original, fresh dishes, including a seasonal starter, main course and dessert, as well as a choice of two drinks from a listed selection. In addition, the cutlery and glasses offered alongside our menus are exclusively designed for SAS, in partnership with top Scandinavian designers.

New travel trend

Trend analysis and forecasts currently show that the demand for tailor made travel experiences and pre-ordering has grown and is predicted to increase still further going forward. In response to this trend, SAS’s pre-order concept is being introduced onto long haul flights, following its successful introduction onto short haul flights.

As well as delivering a personalised service, pre-ordering is also a part of SAS’ environmental and sustainability work, helping the loading of fresh food to be more accurate, minimizing food waste and weight on board.

Karl Sandlund comments, “Our new premium pre-order concept has been introduced in response to trend data and customer feedback. A pioneering concept in the travel industry, our vision is to continuously develop and explore new ways to make life easier for our travelers, by offering innovative and desired services”.

SAS introduced pre-order on short haul flights in 2016 and the concept’s popularity has grown since launch. In 2017, day and evening options for pre-order in SAS Go was extended to include a choice of 11 meals, leading to demand growing by 25%, totalling 120,000 meals served per year.

In 2018 SAS extended the option to pre-order from day and evening menus on flights in Scandinavia and Europe, extending the service to all flights with a minimum of 80 minutes, reduced from previously flights of 120 minutes or longer, doubling the number or European flights with pre-order options. Pre-order is now offered on a total of approximately 80,000 SAS flights per year, with SAS expecting demand to grow as it works to further improve and expand the offer.

General facts

Prices for the new “Premium set menus” start from SEK 190 / NOK 190 /DKK 150 / EUR 19 / USD 23

Pre-ordering your meals when traveling with SAS is easy. Travelers can easily arrange it when booking a flight, or choose to do so at a later stage by logging in to the “My bookings” page at the SAS website.

If travelers choose to pre-order, the ordinary included meal on SAS Go will be replaced by the selected premium meal. The second meal served before landing is not affected by the order.

All photos by SAS.

SAS doubles the number of flights with pre-order dining

Scandinavian Airlines-SAS Airbus A321-232 OY-KBB (msn 1642) PMI (Ton Jochems). Image: 943592.

Scandinavian Airlines – SAS has made this announcement:

By extending the pre-order concept to more travelers on short haul flights from October 2018, SAS now takes new steps to reduce food waste and to personalize the on board experience. Furthermore, the initiative is in line with the vision of the next generation of traveling.

Starting from flights departing on October 1, 2018, it will now be possible to pre-order from the full day and evening menus on SAS Scandinavian and European flights from 80 minutes flight time, instead of 120 minutes as today, and thereby doubling the number of flights where pre-order is available. The initiative entails that pre-order options are now offered at a total number of approximately 80.000 SAS flights a year.Travelers have the possibility to choose from an assortment of 11 fresh food selections, including the well-received New Nordic by SAS salad cubes launched in spring 2017.

“Pre-ordering meals are popular and appreciated among our passengers. It is a modern, premium and innovative service concept, which allows travelers to customize their journey and order precisely that kind of food they wish to enjoy on board, for example vegan, gluten free, or specific types of meat-dishes. This is why we have chosen to double the number of flights where the pre-order concept is available. SAS always strives to be at the forefront of innovation and pioneering the next generation of traveling. Pre-ordering meals when traveling with SAS is easy. Travelers can do it during the booking process, or choose to do so at a later stage by logging in to the “My bookings” page at the SAS website. Here they will find a wide variety of food, satisfying all taste pallets”, says Thérèse Lorenius, VP Product and Services.

Extending the pre-order concept is a part of SAS’s environmental and sustainability work. Pre-order is an evident tool to reduce food waste, as it ensures the right amount and type of meals are loaded to match customer demands on each specific flight. While ensuring that the food SAS offers is tasty, inspiring and of highest quality, it is also a way to ensure low food waste. As ingredients and tastes change throughout the year, the New Nordic by SAS menus are optimized and customized based on the selected and fresh ingredients of the season.

On European routes with a flight time on 3 hours or above, SAS continues to load a wide assortment of fresh food on board, including the New Nordic by SAS salad cubes during the day. Salad cubes will no longer automatically be loaded on European and Scandinavian flights shorter than 3 hours.

Breakfast boxes, sandwiches, pizza and snacks will still be available to travelers in SAS Go without pre-ordering and SAS continues to offer travelers numerous food and snack options from the café menu which are continuously upgraded, latest by September 30, 2018.

Copyright Photo (all others by SAS): Scandinavian Airlines-SAS Airbus A321-232 OY-KBB (msn 1642) PMI (Ton Jochems). Image: 943592.

SAS aircraft slide show:

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SAS may sell its 37.5% share in Air Greenland

Airline Color Scheme - Introduced 2002

SAS issued this statement:

The Government of Denmark and the Government of Greenland have on September 10, 2018 come to a political agreement in which it is mentioned that the Government of Greenland will look into acquiring the shares in Air Greenland owned by the Danish State.

The acquisition is conditional on the two parties reaching satisfying agreements on a number of issues, including a satisfying agreement on the valuation of the shares.

Furthermore, the acquisition of the shares owned by the Danish State is conditional on getting the necessary approvals from the relevant authorities.

Following the political agreement mentioned above, SAS and the Government of Greenland also announce that the Government of Greenland will consider buying the 37.5% stake in Air Greenland owned by SAS.

This potential acquisition is subject to the same terms and conditions as outlined above, and conditional on SAS AB board approval.

Top Copyright Photo (all others by Air Greenland): Air Greenland Airbus A330-223 OY-GRN (msn 230) ZRH (Rolf Wallner). Image: 922693.

Air Greenland aircraft slide show:

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SAS launches a new and exclusive Champagne and beer selection this summer

Scandinavian Airlines has made this announcement:

SAS is looking forward to treating travelers this summer continuing two exciting collaborations delivering exclusive new inflight drinks.  A SAS exclusive deal with Charles Heidsieck will serve up a new vintage Champagne, while a continued collaboration with Mikkeller delivers a summery non-alcoholic beer from the Danish brewery.

The partnership with Charles Hiedsieck Rose Vintage Champagne means SAS Business passengers will be the only ones in the world able to taste a newly released vintage, with SAS replacing its Non-Vintage Brut with the previously unreleased Rose vintage 2005 and all remaining bottles of the 2006 vintage.

SAS Head Chef Peter Lawrence comments, “We selected this new Champagne as its taste profile is a perfect match for our Business class cabin.  With fruity notes and tasting of figs, pine nuts and brioche, with a long, balanced finish, the new Champagne elevates our offering to the next level.  Offering the previously unreleased Rose vintage of 2005 and securing all stocks of the 2006 vintage, means we are serving an exclusive Champagne to our travelers”.

In an ongoing collaboration with Danish brewery Mikkeller, SAS is also following up the introduction of its first exclusive beers, introduced a year ago as part of the ‘New Nordic Food & Beverage’ concept, with a non-alcoholic beer.  Served on all SAS routes, the new non-alcoholic beer is brewed to deliver a light yet fruity taste, where the hops, Belgian yeast and spices offer a complex and very drinkable beer, perfect for the summer season.

Peter comments, “SAS continuously works to update and improve our onboard beverage menu, and we believe we lead the market with our offering.  Since launching our new onboard dining concept a year ago, we have introduced several new and different beers, including exclusive brews from Danish brewery Mikkeller, but felt that a non-alcoholic beer was missing from our selection”.

Peter continues, “Our beers are all based on the best ingredients available and common to all SAS x Mikkeller beers are that they set a new standard for beverages served onboard flights.  Many are brewed and fermented using wild yeast and each is served at the peak of their flavor and profile.  SAS has worked together with Mikkeller to so far develop 18 different and exclusive beers, one cocktail and one vodka and we look forward to continuing with our collaboration – there are six beers already in development to be released in the future exclusively onboard our flights”.

All photos by SAS.

SAS takes delivery of its first Airbus A320neo

scandinavian-sas-a320-200n-wl-ln-rgl-98tkoairbuslr

Scandinavian Airlines (SAS), has taken delivery of its first of 30 A320neo aircraft ordered, becoming the first Arline in Scandinavia to operate the world’s most fuel efficient single aisle aircraft.

SAS ordered the A320neo as part of its strategy to modernize its fleet with more fuel-efficient aircraft, reducing environmental impact such as emissions and aircraft noise. The A320neo will join SAS’s existing Airbus fleet of 25 A320 Family aircraft, eight A330s and eight A340s.

SAS’s A320neo is configured in a comfortable single class layout with 174 seats. The aircraft is powered by CFM International LEAP-1A engines and will be deployed on short to medium-haul routes from its Scandinavian home bases to destinations throughout Europe.

Photo: Airbus/C. Brinkmann. Airbus A320-251N LN-RGL “Sol Viking” (msn 7290) was handed over on October 21, 2016.

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SAS on August 1 celebrates 70 years of flying

Scandinavian Airlines-SAS made this announcement:

On August 1, SAS celebrates 70 years as pioneers in the sky. The first flight, Stockholm to New York, took place on September 17th the same year.

August 1, 1946 was the starting point for Scandinavia’s preferred airline through the merger of the Norwegian, Danish, and Swedish international airline operations. On September 17 of the same year, 28 specially invited guests gathered for the inaugural flight with SAS’ new DC-4 “Dan Viking” from Stockholm to New York. The journey took 25 hours with intermediate landings in Copenhagen, Prestwick in Scotland and Gander on Newfoundland. The true history of SAS had begun.

Pioneers in the sky – then, now and in the future

Through the decades, SAS has launched the world’s first around-the-world service, in-flight entertainment system, tourist class and sleeper seats. SAS was the first airline to offer separate check-in and lounges, and we hired the first female commercial pilot. SAS was also first to implement green approaches, saving aircraft fuel and reducing emissions. These historic examples have paved the way to where we stand today, focusing on making life easier for Scandinavia’s frequent travelers.

New and smart digital solutions

SAS is currently investing in new innovations and smart digital solutions to make travel an easier, faster and more personal experience. Making life easier involves features like upgraded SAS Lounges, new SAS Café Lounges as well as Fast Track. SAS loyalty & frequent flyer program, EuroBonus, was founded in 1992 and now has more than 4.5 million members. EuroBonus members can accumulate points on flights, hotel stays, car rentals and even on everyday purchases. The points can be redeemed at either SAS or our many partners.

SAS Labs is developing some radical new ideas and innovations for the future of travel; from airplane boarding passes contained under your skin to smart and personalized luggage tags. This autumn, all of our cabin crew will be equipped with Cabin Crew Devices. These iPad Minis will make their work easier, as well as giving them the opportunity to give SAS travelers even better service. The devices will make it possible to check such things as the status of luggage transfers, flight connections and EuroBonus membership information.

Sustainability and expansion

SAS environmental vision is to be a part of long-term sustainable society. We believe that it should be possible to fly with no fossil fuel CO2 emissions by 2050. Some of SAS main focus areas are biofuel, fuel efficiency measurements, green flights, and a new more fuel-efficient fleet.

During the last few years SAS has invested in the largest intercontinental expansion in the company’s history to and from USA and Asia. All with SAS new upgraded cabin. In the past twelve months SAS has opened new direct routes from Scandinavia to cities such as Hong Kong, Los Angeles and Boston and will be opening a direct route from both Copenhagen and Oslo to Miami in September. September is also the month SAS will celebrate the first flight between Scandinavia and the US.

Milestones:

1910-1939

1918 Det Danske Luftfartselskab A/S (DDL), SAS’ Danish parent company, is founded

1920 DDL is listed on the Copenhagen Stock Market

1924 AB Aerotransport (ABA), SAS’ Swedish parent company, is founded

1927 Det Norske Luftfartselskap A/S (DNL), SAS’ Norwegian parent company is founded

1940-1959

1946 SAS is formed from Det Danske Luftfartselskab A/S (DDL), Det Norske Luftfartselskap A/S (DNL) and Svensk Interkontinetal Lufttrafik AB (SILA). The first intercontinental flight Stockholm – New York.

1951 DDL, DNL and ABA form the present SAS Consortium.

1954 SAS is the world’s first airline to fly the Copenhagen – Los Angeles polar route in scheduled services.

1955 SILA (which owned 50% of ABA) was quoted on the “Stockbrokers’ List” in Sweden.

1957 SAS is the first airline to offer “round the world service over the North Pole.” North Pole Shortcut Copenhagen – Anchorage – Tokyo.

Scandinavian Airlines System-SAS Sud Aviation SE.210 Caravelle 3 SE-DAB (msn 11) (Christian Volpati Collection). Image: 931341.

1959 SAS enters the jet age. The first jet aircraft, Caravelle (above), in service.

1960-1969

1960 SAS opens its first hotel, the SAS Royal Hotel Copenhagen.

1965 SAS is first to introduce and electronic reservation system.

1967 DNL is listed on the Oslo Stock Exchange.

1970-1979

"Ivar Viking", delivered on November 12, 1971

1971 SAS puts its first Boeing 747 jumbo jet into service (above).

1980-1989

1980 SAS opens its first hotel outside of Scandinavia, the SAS Kuwait Hotel. SILA is listed on the Stockholm Stock Exchange.

1981 SAS EuroClass is introduced on all European routes.

1982 SAS is the most punctual airline in Europe for the first time.

1984 SAS receives Air Transport World’s distinction “Airline of the Year” for 1983.

1986 Spanair is founded

1989 SAS International Hotels owns 40% of Intercontinental Hotels Group. This stake sold in 1992.

1990-1999

1994 Focus on airline operations in the SAS Group – sale of a number of subsidiaries.

1996 SAS celebrates its 50th anniversary on August 1. Harmonization and name change of SAS parent company to SAS Danmark A/S, SAS Norge ASA and SAS Sverige AB.

1997 SAS is one of the founders of Star Alliance.

1998 Air Botnia becomes a wholly owned subsidiary of the SAS Group.

1999 The SAS Group becomes a majority owner of Widerøe.

2000-2009

2001 A single SAS share is established. On July 6, SAS is listed on the stock exchanges in Stockholm, Copenhagen and Oslo. Braathens is acquired by the SAS Group in December.

2002 Rezidor SAS Hospitality signed a master franchise agreement with Carlson Hotels Worldwide.

2003 Acquisition of 49% of the shares in Estonian Air.

2004 Incorporation of Scandinavian Airlines Sverige, SAS Braathens and Scandinavian Airlines Danmark.

2005 The SAS Group sells European Aeronautical Group to Navtech Inc. The SAS Group sells Jetpak Group to Polaris Private Equity and 67 % of SAS Component to Singapore Technologies Engineering. Furthermore Carlson Hotels acquires a 25 % stake in Rezidor SAS.

2006 SAS celebrates 60 years. CEO Jørgen Lindegaard leaves SAS on August 1; replaced temporarily by CFO Gunnar Reitan. Rezidor Hotels introduced at the Stockholm Stock Exchange

2007 Mats Jansson becomes new CEO for SAS. SAS Strategy 2011 is introduced. Flight Academy was sold. SAS Group sold its remaining stake in Rezidor to Carlson Companies

2008 Datagraf acquires SAS Media. SAS Facility Management sold to Coor. SAS Group sells airBaltic to the management of the Company.

2009 To facilitate the implementation of Core SAS a rights issue of appr SEK 6 billion was carried out.

2010-

2010 To further strengthen the financial preparedness and complete Core SAS a rights issue of appr SEK 5 billion was carried out.

2011 Rickard Gustafson became new CEO of SAS. The stragegy plan 4Excellence was launched.

2012 SAS launched the restructuring program 4Excellence Next Generation.

2013 SAS sold 80% of its holding in Wideröe.

2014 SAS completed a SEK 3.5 bn issue of preference shares.

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