Saudia, the national flag carrier of Saudi Arabia, revealed its new brand identity and livery during a milestone event in Jeddah, in the presence of Royal Highnesses, Excellencies and leaders from both the public and private sectors, as well as prominent media correspondents and aviation experts. This new identity is in line with a wider strategic digital transformation plan aimed at strengthening the airline’s support for the Kingdom’s Vision 2030 to bring the world to Saudi Arabia.
The rebrand marks the beginning of a new era for Saudia, introducing innovative concepts in terms of customer services with a strong focus on digital aspects and enhancing the guest experience by celebrating Saudi culture. This transformation reinforces Saudia ‘s national identity as it reimagines all products and services to engage all five senses. Guests can anticipate an authentic Saudi experience during their journey, showcasing the very best of Saudi Arabia and its rich culture. This includes a distinctive fragrance and sonic identity, locally inspired cuisine, all crafted by skilled Saudi craftsmen. This new identity mirrors Saudi Arabia’s welcoming spirit, leaving guests with a deep sense of the country’s warmth and hospitality, while promoting a deeper appreciation of Saudi culture for both nationals and visitors. The rebrand also encompasses new uniforms for cabin crew and ground staff.
The new brand color identity, comprised of green, blue, and sand, represent Saudia’s aim to expand its fleet and destinations, connecting the world to Saudi Arabia, emphasizing the Kingdom’s authenticity and deep-rooted values.
In parallel to the rebrand, Saudia has also undertaken a huge digital transformation, entirely enhancing the customer digital experience. Saudia leads among international airlines in operating generative Artificial Intelligence (AI) as a virtual assistant, named “SAUDIA”, being one of the first of its kind in the region. Saudia will enable guests to complete the entire transaction through this efficient process by the end of the year.
The ambitious, long-planned digital transformation, fully improve customer experience, but also allow more streamlined operations and processes while ensuring the highest levels of protection of guests’ personal data, through strong partnerships with global leading companies.
His Excellency Engr. Ibrahim Al-Omar, Director General of Saudia Group, said: “We are experiencing a new era and a very exciting time for Saudia. Our airline has evolved from a Douglas DC-3 aircraft in 1945, to a 140-aircraft modern fleet serving over 100 destinations, becoming one of the largest airline in the region.
Above Copyright Photo: Saudia (Saudi Arabian Airlines) Douglas C-47A-30-DK (DC-3) HZ-AAB (msn 25276) JED (Jacques Guillem Collection). Image: 950490.
The name and logo of Saudia are integral parts of the Kingdom’s aviation history and development, and our people share a special emotional connection with the brand. We have incorporated this rich heritage into our new identity, adding elements that reflect our visionary approach, poised to captivate the world.”
Saudia is not only rolling out a fully integrated digital program and revamping its look, it is also effectively and quickly helping advance Saudi Arabia’s Vision 2030, collaborating with all industry stakeholders to achieve the targets of the National Aviation Strategy. The strategy aims to turn Saudi Arabia into a leader in the global industry, by enhancing the customer experience, improving safety and working towards a more sustainable future, in line with Saudia’s expansion goals to bring around 330 million visitors to the Kingdom by 2030.
Top Copyright Photo: Saudia (Saudi Arabian Airlines) Boeing 787-10 Dreamliner HZ-AR32 (msn 40055) PAE (Nick Dean). Image: 961189.
Saudia inaugurated the first direct flight to its new international destination Zurich, Switzerland in collaboration with the Air Connectivity Program.
To commemorate the occasion, SAUDIA organized an inauguration ceremony at King Khalid International Airport in Riyadh in the presence of the Ambassador of the Federal Republic of Switzerland to the Kingdom, Dr. Andreas Schaller, the Chief Commercial Officer of SAUDIA, Mr. Arved Nikolaus Von Zur Muhlen, the VP Strategy & Communication from the Air Connectivity Program, Mr. Sultan Alotaify, and the VP of Route Development Ms. Anita Gackowska, along with a number of government officials working at the airport.
At the departure gate, a ribbon cutting ceremony took place to launch the new route as SAUDIA employees bid farewell to the traveling guests.
The aircraft was received with a water salute to welcome the first direct flight from Saudi Arabia in Zurich International Airport where SAUDIA held another celebration for the return flight from Zurich to Riyadh in line with its goal to bring the world to the Kingdom. The event was attended by the Ambassador of Saudi Arabia to Switzerland, Dr. Adel Siraj Mirdad, and the Regional SAUDIA Manager in Europe, the Mr. Hisham Bindkhail.
SAUDIA’s new route connecting Riyadh to Zurich will further utilize the airline’s extensive fleet, catering to guests with a range of convenient check-in methods, high-quality onboard services, and a comfortable flight experience that underlines the flag carrier’s commitment to excellence.
NEOM, the sustainable regional development in northwest Saudi Arabia, and SAUDIA, the Kingdom of Saudi Arabia’s national flag carrier, have created a strategic partnership to begin offering weekly service to international destinations from NEOM Bay Airport (NUM), representing the inauguration of commercial services at the airport.
SAUDIA will operate direct flights to select regional and international destinations.
SAUDIA will begin with weekly flights to Dubai International Airport by the end of June 2022, with plans to expand to London soon thereafter. Aircraft traveling to the selected destinations will have a joint NEOM-SAUDIA livery, showcasing the NEOM brand to the world.
Increasing direct connectivity to NEOM is an important step in promoting the further development of the ambitious giga-project, which is being completed by an impressive team of local, regional and international experts. NEOM currently has over 1,500 full-time employees representing over 65 nationalities, and numerous business partners from all over the world.
NEOM sits at the crossroads of three continents, with 40% of the world accessible within a four-hour flight. NEOM’s mobility strategy will see the further evolution of air travel to NEOM in the coming years, supporting its vision to shape the future of air mobility through seamless and customer-centric connectivity, rooted in cutting-edge technology.
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SAUDIA, the national flag carrier of the Kingdom of Saudi Arabia, operated the world’s longest net positive flight thanks to a partnership with Enviro-tech business CarbonClick and aviation consultancy SimpliFlying.
On May 12, 2022, SAUDIA offset a total of 346 tons of carbon emissions, including radiative forcing impacts by a factor of two, for commercial passenger flight SV227, from Jeddah to Madrid, making the flight net-positive.
Operating with a Boeing 787-9 Dreamliner, the flight time was 5 hours and 55 minutes. Flight SV227 departed from King Abdulaziz International airport at 1030 hrs and arrived at Adolfo Suárez Madrid–Barajas airport at 1535 local time.
This flight is SAUDIA’s entry into The Sustainable Flight Challenge, an initiative by SkyTeam, one of the world’s three major airline alliances. All SkyTeam airlines are being challenged to go above and beyond by finding the most sustainable way to operate one single flight in their existing networks.
The challenge seeks inspiration from the 1934 MacRobertson Air Race from London to Melbourne. As part of that, CarbonClick’s partner SimpliFlying is working with SAUDIA to enable them to operate a net-positive flight.
The flight will also see the world’s first in-flight sustainability lab, where passengers contribute ideas on how air travel can become ‘greener’, led by SimpliFlying.
SAUDIA’s participation in SkyTeam’s Sustainable Flight Challenge is part of a broader commitment by the airline to continually improve its environmental performance. This is an integral part of its business strategy and commitment to becoming an industry leader in sustainability. The flight comes on the heels of the Future Aviation Forum in Riyadh, where sustainability was a key theme and SAUDIA was the strategic partner and official carrier.
CarbonClick has been selected by SimpliFlying and SAUDIA as the offsetting partner for this challenge. CarbonClick will offset flight SV227 by applying the contribution from SAUDIA to the generation of clean wind electricity for communities in India. From the offsets bought, wind turbines can be powered for 26 days, generating clean energy for the local population.
This Gold Standard project is building wind power in India, displacing an equivalent amount of carbon-intense electricity which would otherwise rely on dirty fossil fuels like coal. The contribution by SAUDIA to this project will supply clean energy to the grid, providing sustainable electricity to families living in Bhuj, in the western Indian state of Gujarat.
Saudia selected Boeing for a suite of services to improve their 787 Dreamliner and 777 fleets’ operational efficiency through digital analytics, and to modify their 777 cabin interiors.
Saudia will utilize Boeing’s Optimized Maintenance Program (OMP), which uses advanced data analytics to provide detailed insights for improved maintenance operations, and Boeing’s Airplane Health Management (AHM) digital solution, which applies predictive maintenance analytics and diagnostic tools to help improve the quality and speed of maintenance decisions, resulting in improved on-time performance. These services will be combined with Boeing’s OEM engineering and consulting expertise.
Boeing’s interior modification team will partner with Saudia to deliver all aspects of their 777 modification, including design, certification, and the supply of parts required for completion.