El Al Israel Airlines hasย announcedย aย brand partnership withย Israeli AmericanBasketball player,ย Deni Avdija. Theย partnershipย is the first-of-its-kind with EL AL,ย kicking off with a video, digital and printย campaignย where Deni will be prominently featured.ย This campaign will launch todayย andย willย runย throughspring 2027ย and will be available onย Hulu,ย Prime Video, Disney, Roku TV, Meta, Googleย as well asย YouTube.
In the advertisement, Deni proudly displays his life in America,ย showcasingย his time spent on and off the court, and how EL AL Airlines seamlessly fits into his routine. Throughout the video, everyday moments aboard EL AL are woven together with powerful symbols of Israeli identity, illustrating how the airline has become more than a journey for Deni – it is a place where he feels connected, welcomed and at home.
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