El Al Israel Airlines is replacing its iconic safety video, which forย nearly aย decade featured mentalist Lior Suchard, with a new series starring Israeli actors Gal Gadot, Rotem Sela and Lior Raz, and basketball player Deni Avdija.
In recent years, airlines have increasingly turned safety videos into high-profile productions featuring humor, storytelling and celebrities in an effort to encourage passengers to watch the briefings from beginning to end. EL ALโs new series follows that trend while adding destination-specific elements and technology to the traditional safety briefing.
The new safety videos, which began appearing on EL AL flights in August, use advanced artificial intelligence technology and destination-specific content to give passengers a different viewing experience depending on their flight. As part of the initiative, approximately 10 different videos were produced and tailored to specific destinations. Instead of presenting a single safety video across all flights, passengers will enjoy a changing viewing experience in which visual elements vary according to the destination, while selected flights also include destination-specific recommendations.
The initiative was produced in collaboration with Samsung and integrates Samsung Galaxy devices and Galaxy AI technology as an integral part of both the storyline and the visual language of the videos.
The technology enables EL AL to create multiple versions of its safety video, refresh and adapt content over time, incorporate new stories for different destinations and continue enhancing the customer experience in the years ahead while increasing passengersโ attention to critical safety messages.
El Al Israel Airlines officially launched a new signature menu onboard flights to Tel Aviv from John F. Kennedy International Airport (JFK), Boston Logan International Airport (BOS) and Newark Liberty International Airport (EWR). Developed by head chef Assaf Granit, the new menu offers fresh and authentic Israeli and Mediterraneanflavors and further elevates the experience aboard EL AL. The new menu presents an assortment of unique options prepared to highest quality standards.
Known for his bold combinations, market-driven cooking, and focus on fresh, seasonal produce, Granit is widely regarded as one of the leading figures in modern Israeli cuisine. He is the co-founder of Machneyuda in Jerusalem and the force behind acclaimed restaurants in London, and Paris, including Shabour, which earned a Michelin star. With this new menu, Granit brings his signature Jerusalem-inspired sensibility to the skies, creating distinct culinary experiences tailored to each cabin, allowing passengers to experience the flavors, energy, andwarmth of Israel from the moment they board.
โAt EL AL, we are constantly raising the bar on the onboard experience to ensure we remain the airline of choice for travel to Israel,โ said Lee Ben Hamo, Head of Marcom & CX at EL AL Israel Airlines. โWe have long been leaders in innovation, and this new menu builds on our commitment to bringing the flavors and spirit of Israel onboard, inviting passengers to feel connected to the destination from the moment they step on board.โ
Shortly after takeoff, the experience begins with a warm, inviting bread assortment, made for tearing and sharing. Then comes the salmon tataki, silky, fresh and bright, lifted by cilantro, crisp radish and a punchy ponzu that wakes up the palate. A vibrant salad follows, with sun-dried tomatoes, briny Kalamata olives, cool cucumber, hearty chickpeas, yellow pepper and cherry tomatoes, all brought together with a zesty lemon olive oil drizzle that keeps things light, fresh and crave-worthy.
For the main course, passengers may choose between zaโatar and panko-crusted salmon with lemon zest, roasted broccoli, cherry tomatoes and baby potatoes, maple-lemon glazed spring chicken served with white rice, roasted yams and greens or a classic beef bourguignon prepared with mushrooms, carrots, celery root and potatoes.
The introduction of this new menu marks another milestone in the airlineโs ongoing commitment to delivering high-quality service across all cabins.
In business class, dinner selections include:
Panko-zaatar salmonย with lemon zest, baby potatoes, roasted broccoli, and cherry tomatoes
Spring chickenย with a lemon maple glaze, seasonal greens, roasted yams, and white rice
Beef Bourguignonย with mushrooms, potatoes, celery root, and carrots
On flights departing after 9:30 p.m., a lighter option is offered in place of the Beef Bourguignon: Squash ravioli with tomato sauce and steamed spinach.
For breakfast, business class passengers enjoy an assortment of freshly baked breads, andpastries, served with a vegetable salad, cream cheese, smoked salmon, Jibneh cheese, and a deconstructed muesli. Guests may also choose between an omelet with roasted cherry tomatoes, and potatoes, or pancakes served with maple syrup, cinnamon, and blueberries.
Thoughtfully curated variations of this menu are available in premium economy and economy class, ensuring a quality dining experience and excellent value for all passengers.
El Al Israel Airlines hasย announcedย aย brand partnership withย Israeli AmericanBasketball player,ย Deni Avdija. Theย partnershipย is the first-of-its-kind with EL AL,ย kicking off with a video, digital and printย campaignย where Deni will be prominently featured.ย This campaign will launch todayย andย willย runย throughspring 2027ย and will be available onย Hulu,ย Prime Video, Disney, Roku TV, Meta, Googleย as well asย YouTube.
In the advertisement, Deni proudly displays his life in America,ย showcasingย his time spent on and off the court, and how EL AL Airlines seamlessly fits into his routine. Throughout the video, everyday moments aboard EL AL are woven together with powerful symbols of Israeli identity, illustrating how the airline has become more than a journey for Deni – it is a place where he feels connected, welcomed and at home.
El Al Israel Airlines has announced it is returning its six idle Boeing 777-200s to service due to surge in travel demand. The aircraftb were grounded due to the COVID-19 restrictions on travel to and from Israel.
The aircraft will be assigned to routes to Athens, Bangkok, Dubai and Phuket.
Top Copyright Photo: El Al Israel Airlines Boeing 777-258 ER 4X-ECE (msn 36083) AMS (Ton Jochems). Image: 958319.
El Al Israel Airlines (Tel Aviv) is being forced to suspend service to Toronto, Warsaw and Brussels on October 30.
The airline gave the following reasons for the dropped routes:
“Since the exit from the Covid crisis there have been changes in expected demand for flights to and from Israel. This has forced us to make changes in schedules and destinations of flights, in order to provide our customers with the appropriate destinations, for new demand and destinations.”
However the airline is also facing a shortage of pilots like other airlines.
Top Copyright Photo: El Al Israel Airlines Boeing 787-8 Dreamliner 4X-ERA (msn 63396) YYZ (TMK Photography). Image: 957595.
“El Al Israel Airlines said on Thursday it would not be able to maintain a full flight schedule to Dubai from Sunday due to disagreements over security arrangements in Dubai.
Tens of thousands of Israelis who had already purchased tickets will not be able to fly, it said.”
El Al Israel Airlines is the official airline of the Miss Universe 2021 competition that will take place for the first time in Eilat, Israel. Over the last few days, representatives from 80 countries and 5 continents have arrivedย inย Israelย ahead of the competition, including the current Miss Universe, Mis Andrea Maza,ย Mexico’sย representative.
El Al’s flight attendant Manalush Grazemach alongside a plane branded especially in honor of the competition (PRNewsfoto/EL AL Israel Airlines Ltd.)
Miss Universe departing Andrea Maza on a flight to Israel for the competition (PRNewsfoto/EL AL Israel Airlines Ltd.)
The international competition will be broadcast live to more than 170 countries and to 600 million viewers all over the world. This year, the competition will highlight the significant issue of the global warming as part of a green agenda that is also part of the values of the “Miss Universe” organization.
During their stay inย Israel, the delegates were guests at EL AL and took part of the Miss Universe campaign to encourage tourism toย Israelย and to strengthen the EL AL brand around the world.
The event and the participants are hosted inย Israelย by the Israel Ministry of Tourism.
Even thoughย Israel is currently closed to tourists now, however, the delegation arrived under COVID-19 regulations and received special approvals to enter Israel.
El Al also announced that the representative of the United Arab Emiratesย will also compete for the title of Miss Universe and will participate in the event inย Israelย alongside the representative fromย Moroccoย who will also compete, for the first time, in 40 years.
