Category Archives: Aer Lingus

Photo of the Day: The first Airbus A320 in the new Aer Lingus livery

From Aer Lingus. Airbus A320-214 EI-CVA (msn 1242) flying over Inis Mór in the Arann Islands and Dún Aonghasa.

Photo: Frank Grealish/Aer Lingus.

The new “three hearts” Shamrock logo:

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Aer Lingus officially unveils its “Eurowhite” new livery

Aer Lingus today (January 17, 2019) unveiled a refreshed brand with updated logo and new aircraft livery, reflecting the airline’s position as a modern and contemporary Irish brand that competes on the international stage. The new brand identity supports Aer Lingus’ ambition to be the leading value carrier across the North Atlantic.

The new logo retains but restyles the iconic shamrock, adding a tilt to symbolise dynamism and speed, with heart-shaped leaves reflecting the warmth and hospitality of the brand.  Guests will see four shamrocks on the new Aer Lingus aircraft livery.  The first is within the new logo, the second sits on the tailfin, a third welcomes guests at the door, and a final surprise on the wingtip is in prime position for capturing on social media.

The Aer Lingus logo font has changed to ‘diodrum’ and the dominant colour is teal. The body of the new look Aer Lingus aircraft will be white with a teal-coloured tail and engines, bringing a sleek, contemporary feel to the design. The teal undercarriage means that Aer Lingus will be instantly recognisable to those on the ground. The brand refresh is being rolled out today across all brand platforms, with a new website design and new app design. It will be visible across all guest touchpoints, from check-in to boarding gate and on to the aircraft.

The refresh is part of the airline’s ambitious growth plan which will see Aer Lingus increase its North Atlantic fleet from 17 to 30 aircraft by 2023.  Overall, Aer Lingus plans to grow its A330 fleet to 16 aircraft (from 13 in 2017) and invest in 14 new A321LRs to provide capacity for growth across the Atlantic and within Europe.

Sean Doyle, Chief Executive Officer (above), Aer Lingus said:

“Aer Lingus is a modern Irish international success story, built on hard work, enterprise and the commitment of our people. We’re delighted to unveil our brand refresh today, which comes more than 20 years after Aer Lingus last invested in new brand livery, and reflects our position as a modern, contemporary airline. Aer Lingus has had exceptional success in recent years: adding new routes, new aircraft, new jobs and new opportunities for colleagues and guests alike.

“The refreshed brand reflects an airline that connects those living in Montreal to Marseilles; in Berlin to Boston; as well as those living in Cork to Croatia. The benefit for Ireland of being at the fulcrum of such connections is considerable and we in Aer Lingus are determined to realise this potential for Ireland.

“We have ambitious plans for our future and the years ahead, yet we are aware of challenges facing the modern industry and thus investment in our new brand identity and livery; our new uniforms which will be unveiled later this year; and our fleet expansion are considered investments in the future of Aer Lingus to enable us realise our ambition to be the leading value carrier across the North Atlantic.”

Mike Rutter, Chief Operating Officer, Aer Lingus said:

“The Aer Lingus brand has evolved significantly over the last number of years. Since 2015, we’ve invested significantly in our business, improving our value proposition and overall guest experience and becoming Ireland’s only four star airline.  Innovations that we have introduced include the roll-out of WiFi on our A330s, automated check-in and bag drop at Dublin Airport, Business Class improvement with fully lie-flat beds and economy catering upgrades. We’ve also enhanced our performance to become the most punctual airline at Dublin Airport.

“We conducted extensive guest research across Ireland, Europe & North America to inform every key stage of the process to ensure that the brand revealed today is reflective of our value carrier positioning.  This research confirmed the importance of our shamrock – the Irish emblem has been at the heart of the Aer Lingus brand for more than 80 years, and we made the shamrock ‘hearts’ more pronounced to reflect our hospitality and service.

“The new look Aer Lingus livery consolidates our position as a modern, contemporary Irish airline on the international stage, but also allows guests who have always loved our brand to maintain a positive affiliation.”

The new look Aer Lingus brand will be introduced today across the app, website, guest check in and boarding gates.  The brand refresh is being delivered in keeping with Aer Lingus’ value carrier model, as part of the company’s business as usual aircraft painting programme. All new aircraft will be delivered sporting the new livery and the updating of digital assets has been done in a highly cost-effective manner.

The Airbus A330 (A330-300 series aircraft, EI-EDY, St Munchin) was unveiled at an event in Aer Lingus’ Hangar 6 at Dublin Airport, where it had been painted on-site. The A320 (A320-200 series aircraft, EI-CVA, St Schira.) flew from Shannon Airport, where it had been painted. The new liveried A330 aircraft will take to the skies for the first time on Friday 18 January, operating flight EI105, where it will be met by a reception in John F. Kennedy International Airport.

Brand Refresh – Things you didn’t know

·   More than 50 shamrock designs were considered as part of the brand refresh process.

·   Hundreds of items across every aspect of the business were audited for the refreshed brand identity to improve the guest experience. The list included everything from the Aer Lingus check-in desks, to airport signage, to lounges, to onboard menus and everything else in between.

·   An aircraft is usually repainted every seven to eight years.

·  When an aircraft goes in for painting, the critical areas that aren’t going to be painted are protected. The fuselage and wings are metal and stripper is applied to remove the paint followed by primer. Composite areas, such as the tailplane, are sanded down. The aircraft is then washed down and a base coat and top coat are applied followed by a clear coat.

·   A wide-body aircraft takes about 10 days and about 850 litres of paint, the narrow-body takes between seven and eight days and uses around 500 litres. The thickness of the paint can vary slightly so it’s measured and its effect on the aircraft weight is taken into account. Our Airbus A330s can weigh up to 233,000kg while an Airbus A320 can be 73,500kg.

About Lippincott

Lippincott, a creative consultancy specialising in brand innovation, led the brand refresh project. They have seven locations across the globe, including New York, Boston and London. Lippincott has extensive airline experience having most recently worked on Delta, Southwest, and Hawaiian airlines. They have worked extensively with Airbus and therefore have a deep understanding of all the complexities involved in designing for and painting an aircraft. The lead designer on this project was Dublin native Brendán Murphy who has been working with Lippincott in New York for over 20 years.  Brendán has seen a changing Ireland and a changing Aer Lingus through a US lens and was pivotal in understanding the airline’s ambition to be the leading value carrier across the North Atlantic.

All images by Are Lingus.

Previous logos:

Is this the new Aer Lingus livery?

Aer Lingus, as previously reported, is expected to officially announce a new revised livery later this month for the new year.

We may now have a sneak preview. A safety card for Boeing 757-200s operated for Aer Lingus by ASL Airlines (Ireland) (formerly Air Contractors) has been leaked and circulating online. Is this the new look for Aer Lingus with less green?

Poll:

Bottom Copyright Photo: Aer Lingus (ASL Airlines) Boeing 757-2Q8 WL EI-LBR (msn 28167) YYZ (TMK Photography). Image: 933185.

Likely to be replaced in 2020, to replaced with new Airbus A321neo LR aircraft

Aer Lingus to hire over 100 new pilots

Aer Lingus has made this announcement on its blog:

We’ve launched our latest pilot recruitment drive, with over 100 direct entry pilot positions available. Positions are open to qualified pilots, who, if successful, will join our flight team for an exciting and rewarding career, flying our modern aircraft, such as the Airbus A320/321 and A330, to over 80 destinations worldwide.

Aer Lingus Pilots Cockpit

The pilot recruitment drive comes as we continue to expand, having recently announced our ambitious growth strategy that will see our North Atlantic fleet increase from 17 to 30 aircraft by 2023. The growth strategy will see significant investments in guest experience, brand, fleet, network expansion and our people.

Over the coming years, we’ll add the new Airbus A321neo long-range aircraft, giving successful pilots the opportunity to fly the longest-range, single-aisle aircraft in the world when introduced.

We already fly to over 80 destinations worldwide but is continuing to eye new opportunities across the Atlantic and within Europe. This will give successful candidates exciting travel opportunities.

We’ve a strong track record of supporting female pilots, employing twice as many compared with the international airline industry average. We are continuing to make a concerted effort to attract more female pilots and we encourage them to apply for a position to join our team.

Aer Lingus Female Pilot

Candidates should be highly motivated individuals who are committed to delivering our excellent service and who are tuned into the challenging commercial priorities faced by a value carrier in today’s highly competitive aviation sector.

Successful candidates will be offered a very competitive package, which includes an incremental starting salary and excellent benefits.

Our direct entry pilot application process is now open and will close on Friday, 28th December.

Applicants are invited to apply online via the Aer Lingus careers website http://careers.aerlingus.com.

CityJet to operate two Avro RJ85s for Aer Lingus

Will operate on a 3-year lease to Aer Lingus for DUB-LCY

CityJet will operate two Avro (BAe) RJ85s (the pictured EI-RJN and EI-RJH) for Aer Lingus on the Dublin – London (City) route. The two aircraft will be leased for three years.

EI-RJN rests at Dublin after acquiring a more simplistic Aer Lingus “livery” pending a new look in January 2019.

The inaugural flight (EI284) departed DUB on October 30, 2018 for London (City).

Copyright Photo: Aer Lingus – CityJet Avro (BAe) RJ85 EI-RJN (msn E2351) DUB (Greenwing). Image: 944191.

Aer Lingus aircraft slide show:

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IAG reports strong financial results, livery change coming at Aer Lingus

Aer Lingus Airbus A330-302 EI-ELA (msn 1106) JFK (Stephen Tornblom). Image: 910752.

International Consolidated Airlines Group (IAG) on October 26, 2018 presented Group consolidated results for the nine months to September 30, 2018.

The IAG is the holding company of Aer Lingus, British Airways, Iberia, Level and Vueling.

IAG period highlights on results:

  • Third quarter operating profit €1,460 million before exceptional items (2017 restated(1): €1,450 million)
  • Net foreign exchange operating profit impact for the quarter adverse €111 million
  • Passenger unit revenue for the quarter up 1.3 per cent, up 2.4 per cent at constant currency
  • Non-fuel unit costs before exceptional items for the quarter up 0.5 per cent, down 0.7 per cent at constant currency
  • Fuel unit costs for the quarter up 14.3 per cent, up 15.0 per cent at constant currency
  • Operating profit before exceptional items for the nine months period €2,575 million (2017 restated(1): €2,400 million), up 7.3 per cent
  • Completion of second €500m share buyback programme on October 24
  • Interim dividend of 14.5 euro cents per share

 

Performance summary:

   Nine months to September 30  
Highlights € million 2018 2017

(restated)(1)

Higher / (lower)
       
Passenger revenue 16,326 15,507 5.3 %
Total revenue 18,346 17,450 5.1 %
Operating profit before exceptional items 2,575 2,400 7.3 %
Exceptional items 584 (271) nm
Operating profit after exceptional items 3,159 2,129 48.4%
       
Available seat kilometres (ASK million) 244,343 231,417 5.6 %
Passenger revenue per ASK (€ cents) 6.68 6.70 (0.3)%
Non-fuel costs per ASK (€ cents) 4.84 5.01 (3.2)%
       
Alternative performance measures 2018 2017

(restated)(1)

Higher / (lower)
       
Profit after tax before exceptional items (€ million) 1,970 1,805 9.1 %
Adjusted earnings per share (€ cents) 91.9 81.7 12.5 %
Adjusted net debt (€ million) 7,475 7,183 4.1 %
Adjusted net debt to EBITDAR 1.4 1.4 (0.0x)
       
Statutory results € million 2018 2017

(restated)(1)

Higher / (lower)
       
Profit after tax and exceptional items 2,514 1,597 57.4 %
Basic earnings per share (€ cents) 121.9 75.3 61.8 %
Cash and interest-bearing deposits 6,923 7,523 (8.0) %
Interest-bearing long-term borrowings 7,342 7,578 (3.1) %
        
For definitions refer to the IAG Annual report and accounts 2017.
(1)Restated for new accounting standards IFRS 15 ‘Revenue from contracts with customers’ and IFRS 9 ‘Financial instruments’.

Willie Walsh, IAG Chief Executive Officer, said:

“We’re reporting a good quarter 3 performance with an operating profit of €1,460 million before exceptional items, up from €1,450 million last year.

“These were strong results despite significant fuel cost and foreign exchange headwinds. At constant currency, our passenger unit revenue increased by 2.4 per cent while non-fuel unit costs went down 0.7 per cent.

“We’re pleased to announce an interim dividend of 14.5 euro cents per share and this week we completed our second €500 million share buy-back programme”.

Trading outlook

At current fuel prices and exchange rates, IAG expects its operating profit before exceptional items for 2018 to show an increase of around €200m from a base of €2,950m in 2017. Both passenger unit revenue and non-fuel unit costs are expected to improve at constant currency for the full year.

It’s back! College Football is returning to Dublin for the Aer Lingus College Football Series. Five epic games from 2020-2024. First up: Notre Dame Football v Navy Football.

Top Copyright Photo: Aer Lingus Airbus A330-302 EI-ELA (msn 1106) JFK (Stephen Tornblom). Image: 910752. The desire to create larger profits are driving an upcoming livery change at Aer Lingus. Look now, the amount of green is expected to be significantly reduced with the upcoming new livery. The first Aer Lingus aircraft in the new colors is expected at the end of January, 2019. The pictured Airbus A330-302, registered as EI-ELA, will probably be the first aircraft to be repainted (always subject to change). The new livery is expected to be something like Iberia Express with green engine cowlings and a dark green shamrock on the tail with two cheat lines down the fuselage. The size and style of the titles are still under discussion pending a final livery decision.

In other news, Aer Lingus is expecting their first Avro (BAe) RJ85 (EI-RJN) on Sunday with Aer Lingus titles and a shamrock in green decals.

Below Copyright Photo: Aer Lingus Airbus A330-302 EI-ELA (msn 1106) DUB (SM Fitzwilliams Collection). Image: 925195.

Named "St. Patrick".

Aer Lingus aircraft slide show:

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