Category Archives: Aer Lingus

IAG backs the Airbus A321XLR with an order for 14 aircraft

International Airlines Group (IAG) has selected the Airbus A321XLR to expand its fleet of highly efficient single aisles with a firm order for 14 aircraft. Of these, eight are destined for Iberia and six for Aer Lingus.

IAG, the parent company of leading airlines also including British Airways, Level and Vueling, is one of Airbus’s largest customers and this agreement will take the overall order from the group to 530 aircraft. IAG airlines combined operate one of the world’s largest Airbus fleets with over 400 aircraft.

The aircraft will enable Aer Lingus to launch new routes beyond the US East Coast and Canada. For Iberia, this is a new aircraft type that will enable it to operate new transatlantic destinations and increase frequencies in key markets.

Images: Airbus.

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Aer Lingus adds the Cork – Dubrovnik route for the summer, cleared by IAG to add more trans-Atlantic flights

Aer Lingus’ inaugural flight EI804 from Cork to Dubrovnik, took off on an Airbus A320 on May 4. This new service to the Croatian city famed by popular television series Game of Thrones will take to the skies each Tuesday and Saturday during the summer months.

Dubrovnik is the airline’s second new summer sun route direct from Cork, with Nice having just launched in April. It is the final instalment in Aer Lingus’ summer 2019 schedule which sees over 1 million seats available from Cork to European hotspots. This marks a 4% year-on-year increase in capacity on Aer Lingus flights from Cork Airport and reflects the airline’s commitment to expanding the Rebel County’s route network. Aer Lingus is the largest airline servicing Cork Airport both in frequency of flights and seat capacity and currently connects Cork Airport to 23 destinations across the year.

In other news, according to the Independent, Aer Lingus has been approved by owner IAG to expand its North Atlantic operations.

The Irish carrier has been given the OK to order new aircraft and will expand operations from Ireland to the United States and Canada, including adding new routes.

Aer Lingus already has eight Airbus A321LR aircraft on order.

Read the full story: CLICK HERE

Read more from the Irish Examiner: CLICK HERE

Airbus A321LR delivery delays forces Aer Lingus to make summer 2019 schedule changes

Aer Lingus has been forced to make summer 2019 schedule changes due to Airbus A321LR delivery delays.

Aer Lingus has eight Airbus A321LRs on order. The new type will eventually replace the four leased Boeing 757-200s.

Aer Lingus issued this statement:

Aircraft delivery delays have necessitated Aer Lingus make the following changes to our summer 2019 schedule:

Postponement of the commencement of the Dublin to Montreal service, due to start on  August 8, 2019 to summer 2020

Temporary reduction in frequency on four transatlantic routes (DUB-PHL, DUB-MSP, DUB-BDL, SNN–JFK) during July.

All guests booked to fly on affected flights are being accommodated on alternative flights. Aer Lingus wishes to apologise for the inconvenience caused.

Photo: Aer Lingus.

Aer Lingus officially unveils its “Eurowhite” new livery

Aer Lingus today (January 17, 2019) unveiled a refreshed brand with updated logo and new aircraft livery, reflecting the airline’s position as a modern and contemporary Irish brand that competes on the international stage. The new brand identity supports Aer Lingus’ ambition to be the leading value carrier across the North Atlantic.

The new logo retains but restyles the iconic shamrock, adding a tilt to symbolise dynamism and speed, with heart-shaped leaves reflecting the warmth and hospitality of the brand.  Guests will see four shamrocks on the new Aer Lingus aircraft livery.  The first is within the new logo, the second sits on the tailfin, a third welcomes guests at the door, and a final surprise on the wingtip is in prime position for capturing on social media.

The Aer Lingus logo font has changed to ‘diodrum’ and the dominant colour is teal. The body of the new look Aer Lingus aircraft will be white with a teal-coloured tail and engines, bringing a sleek, contemporary feel to the design. The teal undercarriage means that Aer Lingus will be instantly recognisable to those on the ground. The brand refresh is being rolled out today across all brand platforms, with a new website design and new app design. It will be visible across all guest touchpoints, from check-in to boarding gate and on to the aircraft.

The refresh is part of the airline’s ambitious growth plan which will see Aer Lingus increase its North Atlantic fleet from 17 to 30 aircraft by 2023.  Overall, Aer Lingus plans to grow its A330 fleet to 16 aircraft (from 13 in 2017) and invest in 14 new A321LRs to provide capacity for growth across the Atlantic and within Europe.

Sean Doyle, Chief Executive Officer (above), Aer Lingus said:

“Aer Lingus is a modern Irish international success story, built on hard work, enterprise and the commitment of our people. We’re delighted to unveil our brand refresh today, which comes more than 20 years after Aer Lingus last invested in new brand livery, and reflects our position as a modern, contemporary airline. Aer Lingus has had exceptional success in recent years: adding new routes, new aircraft, new jobs and new opportunities for colleagues and guests alike.

“The refreshed brand reflects an airline that connects those living in Montreal to Marseilles; in Berlin to Boston; as well as those living in Cork to Croatia. The benefit for Ireland of being at the fulcrum of such connections is considerable and we in Aer Lingus are determined to realise this potential for Ireland.

“We have ambitious plans for our future and the years ahead, yet we are aware of challenges facing the modern industry and thus investment in our new brand identity and livery; our new uniforms which will be unveiled later this year; and our fleet expansion are considered investments in the future of Aer Lingus to enable us realise our ambition to be the leading value carrier across the North Atlantic.”

Mike Rutter, Chief Operating Officer, Aer Lingus said:

“The Aer Lingus brand has evolved significantly over the last number of years. Since 2015, we’ve invested significantly in our business, improving our value proposition and overall guest experience and becoming Ireland’s only four star airline.  Innovations that we have introduced include the roll-out of WiFi on our A330s, automated check-in and bag drop at Dublin Airport, Business Class improvement with fully lie-flat beds and economy catering upgrades. We’ve also enhanced our performance to become the most punctual airline at Dublin Airport.

“We conducted extensive guest research across Ireland, Europe & North America to inform every key stage of the process to ensure that the brand revealed today is reflective of our value carrier positioning.  This research confirmed the importance of our shamrock – the Irish emblem has been at the heart of the Aer Lingus brand for more than 80 years, and we made the shamrock ‘hearts’ more pronounced to reflect our hospitality and service.

“The new look Aer Lingus livery consolidates our position as a modern, contemporary Irish airline on the international stage, but also allows guests who have always loved our brand to maintain a positive affiliation.”

The new look Aer Lingus brand will be introduced today across the app, website, guest check in and boarding gates.  The brand refresh is being delivered in keeping with Aer Lingus’ value carrier model, as part of the company’s business as usual aircraft painting programme. All new aircraft will be delivered sporting the new livery and the updating of digital assets has been done in a highly cost-effective manner.

The Airbus A330 (A330-300 series aircraft, EI-EDY, St Munchin) was unveiled at an event in Aer Lingus’ Hangar 6 at Dublin Airport, where it had been painted on-site. The A320 (A320-200 series aircraft, EI-CVA, St Schira.) flew from Shannon Airport, where it had been painted. The new liveried A330 aircraft will take to the skies for the first time on Friday 18 January, operating flight EI105, where it will be met by a reception in John F. Kennedy International Airport.

Brand Refresh – Things you didn’t know

·   More than 50 shamrock designs were considered as part of the brand refresh process.

·   Hundreds of items across every aspect of the business were audited for the refreshed brand identity to improve the guest experience. The list included everything from the Aer Lingus check-in desks, to airport signage, to lounges, to onboard menus and everything else in between.

·   An aircraft is usually repainted every seven to eight years.

·  When an aircraft goes in for painting, the critical areas that aren’t going to be painted are protected. The fuselage and wings are metal and stripper is applied to remove the paint followed by primer. Composite areas, such as the tailplane, are sanded down. The aircraft is then washed down and a base coat and top coat are applied followed by a clear coat.

·   A wide-body aircraft takes about 10 days and about 850 litres of paint, the narrow-body takes between seven and eight days and uses around 500 litres. The thickness of the paint can vary slightly so it’s measured and its effect on the aircraft weight is taken into account. Our Airbus A330s can weigh up to 233,000kg while an Airbus A320 can be 73,500kg.

About Lippincott

Lippincott, a creative consultancy specialising in brand innovation, led the brand refresh project. They have seven locations across the globe, including New York, Boston and London. Lippincott has extensive airline experience having most recently worked on Delta, Southwest, and Hawaiian airlines. They have worked extensively with Airbus and therefore have a deep understanding of all the complexities involved in designing for and painting an aircraft. The lead designer on this project was Dublin native Brendán Murphy who has been working with Lippincott in New York for over 20 years.  Brendán has seen a changing Ireland and a changing Aer Lingus through a US lens and was pivotal in understanding the airline’s ambition to be the leading value carrier across the North Atlantic.

All images by Are Lingus.

Previous logos:

Is this the new Aer Lingus livery?

Aer Lingus, as previously reported, is expected to officially announce a new revised livery later this month for the new year.

We may now have a sneak preview. A safety card for Boeing 757-200s operated for Aer Lingus by ASL Airlines (Ireland) (formerly Air Contractors) has been leaked and circulating online. Is this the new look for Aer Lingus with less green?

Poll:

Bottom Copyright Photo: Aer Lingus (ASL Airlines) Boeing 757-2Q8 WL EI-LBR (msn 28167) YYZ (TMK Photography). Image: 933185.

Likely to be replaced in 2020, to replaced with new Airbus A321neo LR aircraft