PLAY (Keflavik, Iceland) made this announcement:
- 96.2% on-time arrivals in September 2021
- Load factor was 52.1%
- Ticket sales increased again in September after being affected by COVID-19 pandemic this summer
- The load factor is expected to rise for the full month of October, the fourth month in a row.
In September, PLAY carried 15,223 passengers. The load factor was 52.1%, compared to 46% in August. The improved load factor reflects recovering demand both to and from Iceland. During the month there was a decline in the number of passengers who changed their bookings due to COVID-19. This reflects the decline in the number of COVID-19 cases in Iceland, growing consumer confidence and the relaxation of travel restrictions in Iceland and abroad. Inbound demand has also been rising as PLAY becomes a better known brand in markets outside of Iceland and COVID-19 travel restrictions are relaxed. This positive demand trend continues into October and the coming months look very promising, the load factor is expected to rise for the full month of October, the fourth month in a row.
New Cities To Be Added and Largest Hiring Yet
In September, PLAY announced a recruitment drive to fill 100 cabin crew and 50 flight crew positions to support the airline’s growth for 2022. This will double the number of employees employed by the company.
Due to the positive demand trends outlined above, PLAY has added Amsterdam as a new destination to its winter schedule. The first flight to Amsterdam will be on December 3, with flights initially operating Mondays and Fridays and Thursdays and Sundays to be added from December 16.
The airline has also announced three new destinations in Scandinavia for next summer: Stavanger and Trondheim in Norway (May 2022) and Gothenburg in Sweden (May 20, 2022, twice-weekly).
PLAY (Keflavik) has added Amsterdam to its winter schedule.
Flights will operate twice a week, Mondays and Fridays.
The inaugural flight to Amsterdam will be on December 3, 2021.
This addition to the flight schedule is due to increasing demand for flights to/from Iceland in line with the improving status of the COVID-19 pandemic.
PLAY has applied for a permit and exemption authority with the US Department of Transportation to launch services to the United States in 2022.
The application was filed on August 20 and requests permission to operate scheduled and charter services from and via Iceland. PLAY looks forward to welcoming passengers traveling to and from the USA on board our A321 family fleet.
Play Airlines announced on social media its first arrival in Berlin Brandenburg Airport (BER).
Play Airlines (PLAY) today (June 24) launched its first route from Keflavik to London (Stansted).
The route is operated four days a week.
Photos: by the airline and Stansted Airport.
Birgir Jónsson, CEO
Birgir has extensive experience in international management and operations. He was Ossur’s Regional Director in Asia, based in Hong Kong, CEO of Iceland Express and later Deputy CEO of WOW air. He lived and worked in Romania, Bulgaria and Hungary, where he was CEO of Infopress Group, one of the largest printing companies in Eastern Europe. He was CEO of Iceland Post and has also been involved in many projects in the field of restructuring and transformation across a diverse range of industries.
Birgir holds an MBA from the University of Westminster in London and a BA (Hons) from the University of the Arts London.
PLAY (Keflavik) has announced its first routes from Iceland on social media:
We are flying to Iceland from 7 destinations in Europe. Alicante, Barcelona, Berlin, Copenhagen, London, Paris and Tenerife.
PLAY is a new low-cost airline that is planning to operate flights between Keflavik, Iceland and Europe and later North America.
The upstart announced on social media it has acquired its AOC and first Airbus A321neo (TF-AEW, msn 8008):
The company also announced its first route. The first route will be to London’s Stansted Airport starting on June 23, 2021.
Former Wow Air board members vowed to bring back a new airline for Iceland following the demise of Wow Air.
Initially using the working name of WAB (We Are Back) Air, the prospective airline has announced it will fly as PLAY.
The upstart describes itself:
PLAY is a new Low Cost Airline operating to and from Iceland. PLAY will provide affordable travel in new Airbus aircraft. PLAY is in everything we do, with professionalism at the core. At PLAY, safety comes first, with our core principles being on-time performance, simplicity, happiness and low prices.
The company also issued this statement:
A new Icelandic low cost airline has announced its name as PLAY.
PLAY consists of people with a wide range of experience from the aviation industry from airlines such as WOW air and Air Atlanta. The CEO of PLAY is Arnar Már Magnusson.
PLAY flies with Airbus A321 aircraft and will serve destinations across Europe. As of summer of 2020 the fleet will consist of six aircraft expanding to ten within three years. Plans are to add destinations in North America in spring 2020.
Sales start in November and thousand tickets will be given away to mark the occasion.