Category Archives: Norse Atlantic Airways

BALPA and Norse Atlantic Airways announce partnership to bring hundreds of jobs to the UK

The British Airline Pilots Association (BALPA) and Norse Atlantic Airways (Norse), the new intercontinental airline, have entered into a new agreement that will deliver hundreds of jobs in the UK.

The new airline plans to commence affordable flights between Europe and North America in 2022, with a fleet of more environmentally friendly Boeing 787 Dreamliner aircraft.


BALPA’s National Officer Terry Brandon, said:

“This is a glimmer of hope for the struggling UK aviation industry that is much needed. We are pleased to welcome Norse Atlantic to London and the new jobs they will deliver at this critical time.

“Our negotiating team has been incredibly impressed with the company’s business plan as it will provide sustainable long-term careers for our members on its transatlantic route network. This collective agreement will facilitate a fruitful relationship between BALPA and Norse to ensure that Norse is a great place to work.

“It is a refreshing change to have an employer knocking on our door asking for an agreement, rather than us chasing the employer. Norse has proven to be a different breed; they have recognition of unions in their DNA. Consultations and dialogue are just natural, and we can really be a contributor to the business when the employer brings us in like Norse has done”.

“With some government restrictions now being lifted, we hope the newest member of the BALPA family flourishes, and our new agreement with Norse provides opportunities for hundreds of our members.”

Norse Atlantic´s CEO Bjorn Tore Larsen said:

“We are thrilled to be collaborating with BALPA to offer pilots the opportunity to return to the cockpit and create hundreds of new jobs in the UK, especially following a tough time for the entire aviation industry.

“The passion and professionalism demonstrated by the BALPA team are exactly what we are looking for in Norse as we build a team Norse culture throughout the entire airline which will be our lasting competitive advantage.”

Ex-Norwegian Boeing 787-9 Dreamliner LN-LNO (msn 38779) is the first aircraft to be repainted for the new airline:

First Pictures: Norse Atlantic’s first Boeing 787-9 Dreamliner is painted

Norse Atlantic Airways made this announcement on social media about Boeing 787-9 Dreamliner LN-LNO:

Our first aircraft has been painted! Named after Raet National Park in Arendal, Norway.

Norse Atlantic Airways unveils its Viking-inspired livery

Norse Atlantic Airways has unveiled its livery and routes.

The livery is inspired by Viking longships.

A small in-house team and a local agency developed the first part of the brand identity.

“Like the Norsemen who traveled and explored the world with their state-of-the art longships, Norse Atlantic Airways will give people the opportunity to explore other continents by offering affordable flights on board modern and more environmentally friendly Boeing 787 Dreamliners,” said Larsen.

Norse Atlantic Airways also gave an update on its plans to launch low-cost long-haul operations. The company believes that demand for transatlantic travel will be back by late Q1 or early Q2 and anticipates that all its 15 Boeing 787 Dreamliners will be flying customers between Europe and the U.S. next summer.

“We strongly believe that there is a need for a new and innovative airline serving the low-cost intercontinental market with modern, more environmentally friendly and fuel-efficient aircraft as the world gradually reopens. Our plans are on track and operations will commence when travel restrictions are lifted and demand for transatlantic travel is back,” said CEO Bjørn Tore Larsen.

“Based on the current situation, we anticipate that all our 15 Dreamliners will be flying customers between Europe and the U.S. next summer. We will launch our ticket sales approximately three months prior to first flight and will offer exciting destinations that have proven to be attractive,” Larsen added.

Company Profile

  • Norse Atlantic is a new low-cost long-haul airline with no ties to any previous carriers. The company was launched in March 2021. Bjørn Tore Larsen (53), is the founder, CEO, and the major shareholder of the airline.

  • Norse Atlantic ASA is a publicly traded company listed on the Euronext Growth Exchange in Oslo, Norway.

  • Norse Atlantic Airways AS is a Norwegian company that will obtain a Norwegian AOC (air operator’s certificate). It is headquartered in Arendal, Norway, and 100% owned by Norse Atlantic ASA.

  • Norse Atlantic Airways will serve the low-cost intercontinental market with modern, fuel-efficient and more environmentally friendly Boeing 787 Dreamliners. It will among other destinations serve New York, Florida, Paris, London and Oslo. We expect the first flights will take off in late first quarter or early second quarter of 2022.

  • Norse Atlantic Airways will create many new jobs in the air and on the ground both in Europe and the U.S. It will offer competitive wages and benefits as well as collective agreements. The company’s employees will be permanently employed by the airline.

BOC Aviation leases six Boeing 787-9 Dreamliners to Norse Atlantic Airways

BOC Aviation Limited has announced the placement of six used Boeing 787-9 Dreamliners with Norwegian carrier Norse Atlantic Airways. All six aircraft are powered by Rolls Royce Trent 1000 TEN engines and are scheduled for delivery in the fourth quarter of 2021.

About Norse Atlantic Airways

Norse Atlantic Airways is a new innovative airline planning to serve the international, low-cost market between popular European and US destinations with a fleet of modern, fuel-efficient and more environmentally friendly Boeing 787 Dreamliners. Norse Atlantic Airways was established in February 2021 with its shares admitted to trading on Euronext Growth Oslo in April 2021.

  • Norse Atlantic is a new low-cost long-haul airline with no ties to any previous carriers. The company was launched in March 2021. Bjørn Tore Larsen (53) (below), is the founder, CEO, and the major shareholder of the airline.

  • Norse Atlantic ASA is a publicly traded company listed on the Euronext Growth Exchange in Oslo, Norway.

  • Norse Atlantic Airways AS is a Norwegian company that will obtain a Norwegian AOC (air operator’s certificate). It is headquartered in Arendal, Norway, and 100% owned by Norse Atlantic ASA.

  • Norse Atlantic Airways will serve the low-cost intercontinental market with modern, fuel-efficient and more environmentally friendly Boeing 787 Dreamliners. It will among other destinations serve New York, South Florida, Paris, London and Oslo. The first flights will take off in late 2021 or early 2022.

Video:

https://player.vimeo.com/video/523762682

Planned destinations:

AerCap signs lease agreements with Norse Atlantic Airways for 9 Boeing 787 Dreamliners

 

AerCap Holdings N.V. has announced it has signed lease agreements with Norse Atlantic Airways for the lease of six used Boeing 787-9 Dreamliners and three used Boeing 787-8 Dreamliners. All nine aircraft are powered by Rolls Royce Trent 1000 engines and are scheduled to begin delivery during 2021.

Norse Atlantic Airways, based in Norway, plan to launch long-haul low-cost services, connecting major cities in Europe and the USA.

Established in February 2021 and expected to be listed on the Euronext Growth Exchange in Oslo on April 12, 2021, Norse Atlantic expects to be taking-off with its first flight in December 2021.

Planned routes:

Norse Atlantic Airways must not repeat Norwegian’s mistakes, says GlobalData

GlobalData released this analysis:

Just two months after Norwegian ceased its long-haul operations in January 2021, a new entrant into the market, Norse Atlantic Airways, plans to replace and improve upon Norwegian’s attempts to crack the low-cost transatlantic business model. Launching with a strategy from which an established airline has pulled back, especially in the COVID-19 recovery period, is a risky move and Norse Atlantic Airways must learn from the mistake that Norwegian made if it is to survive, says GlobalData, a leading data and analytics company.

Rheanna Norris, Travel and Tourism Analyst at GlobalData, comments: “Consumer confidence is at an all-time low and travelers will stay brand loyal due to heightened needs for trust and reliability. There is also little appetite for long-haul holidays currently, as, according to GlobalData, just 36% of people are willing to travel out of the continent they reside in. While travel bans from Europe to the US are still in place, the new airline may gain little traction in the short-term.”

Norwegian’s main reason for its failure in terms of its long-haul low-cost operations is that the low-cost model is not suited to long-haul – these routes cannot turn enough profit to support low, attractive fares. Full-service carriers are now entering into this market by offering low-cost options. This will attract a type of traveler that may not have considered flying this way before and could have the potential to become loyal customers due to an increased standard of service and enticing loyalty programs. This increased competition will also make things harder for the new entrant.

Norris adds: “Norse Atlantic Airways must change its business model if it is to survive. The only way full-service carriers can succeed in this low-cost market is due to the provision of high yielding business and first-class cabins, making flights more profitable. To give itself the best possible chance of success, Norse Atlantic needs to take this into consideration and learn from the mistake that Norwegian made – namely not having such cabins.”

New upstart: Norse Atlantic Airways

Norse Atlantic Airways (Oslo) is a new proposed trans-Atlantic carrier based in Norway.

The new airline hopes to fill the long-haul void left by Norwegian Air Shuttle which has withdrawn from trans-Atlantic operations.

The company includes Bjoern Kjos (above), the founder and previous CEO of Norwegian, who will have a 15% share in Norse Atlantic, with the majority controlled by Bjoern Tore Larsen, co-founder of the staffing company OSM Aviation.

The proposed carrier plans to serve cities such as New York, Los Angeles, Miami, London, Paris and Oslo with ex-Norwegian Boeing 787 Dreamliners by the end of 2021.

Video:


<p><a href=”https://vimeo.com/523762682″>Norse Atlantic Airways</a> from <a href=”https://vimeo.com/flynorse”>Norse Atlantic Airways</a> on <a href=”https://vimeo.com”>Vimeo</a&gt;.</p>