Category Archives: Brussels Airlines

Brussels Airlines’ new ‘Amare” promotional livery for Tomorrowland Belgium in July

Brussels Airlines and Tomorrowland previously on April 25 presented ‘Amare’, the newest Belgian Icon, which represents unity for people all over the world. The brand-new and specially painted Airbus A320neo’s livery also features augmented reality.

Both partners also ramp up efforts to make the Tomorrowland flights more sustainable. Amare will not only bring the festivalgoers to Tomorrowland but will be operating commercial flights as from April 26, 2024. The airliner is pictured departing from Palma de Mallorca.

United since 2012

Brussels Airlines has announced its extension of partnership with Tomorrowland until 2028. Since 2012, the Belgian airline has proudly collaborated with Tomorrowland, bringing tens of thousands of festivalgoers to Belgium every summer. This partnership is built on shared values, including a passion for exploring the world, connecting cultures, and a commitment to environmental sustainability. This summer almost 47.000 festivalgoers will travel to Tomorrowland Belgium via the unique Global Journey travel packages, offering an all-inclusive experience with transportation (flight, bus, train), accommodation (DreamVille, B&B, hotel) and festival tickets. Roughly 14.500 festivalgoers booked a Global Journey package with flight. Approximately 165 different flights from around the world will take place over the two weekends.

Amare travels the world

Amare embodies some of Tomorrowland’s core values, including love, friendship, and unity. Amare comes to life during ‘Adscendo’, both in the book and on the stages, but also plays a significant role in Tomorrowland’s future fiction novels. In the Tomorrowland Universe, Amare is the only one able to travel through different Tomorrowland worlds via Paperworld, the magical parallel spectrum that connects the different worlds.

From this line of thought, Amare was visualized as if the mythical bird was traveling through the ‘spectrum of space’ by having him fade out towards the back. This also conveys a stronger sense of motion and makes the aircraft even more dynamic. The new design also exudes a tremendous power in magic through energy lines and particles that are in the direction of motion, this to further emphasize that Amare is a magical being that is constantly in motion with the purpose of bringing people together.

Augmented Reality

Amare is the first aircraft to feature augmented reality in its livery as the creature comes to life when scanned through specific social media channels such as Instagram and TikTok. This feature provides the People of Tomorrow a first augmented storytelling behind the world-famous and mythical bird Amare, which symbolizes unity and transcending time and space.

The whole design process of the livery took about 15 months and great attention has been given to details, from the feathers of the bird to the sparkles of the fireworks transitioning into the Brussels Airlines’ logo.

The Tomorrowland experience will of course continue inside the aircraft where passengers will enjoy the impressive sound system and special mood lighting in the cabin.

Sustainable Aviation Fuel and Green Fares

Both Brussels Airlines and Tomorrowland are dedicated to reducing their environmental footprint and taking necessary steps to minimize their impact. Both partners are aware of their environmental impact and have been working to reduce it over the past few years.

The new Amare is the second brand-new A320neo having joined Brussels Airlines’ fleet in December 2023. The neo emits up to 20% less CO2 and up to 50% less noise than its predecessors. The new Amare is thus a tangible example of how Brussels Airlines and Tomorrowland are aiming to reduce their ecological impact.

Furthermore, all Global Journey Packages Brussels Airlines and Tomorrowland sell together will from now on be Green Fares, which compensate the flight emissions with Sustainable Aviation Fuel (20%) and thanks to the investment into qualitative CO2-reducing programmes (80%).

Tomorrowland is a global platform for electronic music lovers, offering festivals, events, podcasts, and more.

Tomorrowland Belgium will be held on July 19-21 and July 26-28, 2024.

Copyright Photo: Brussels Airlines Airbus A320-251N WL OO-SBB (msn 11790) (Tomorrowland) PMI (Javier Rodriguez). Image: 963194.

Brussels Airlines aircraft slide show:

Lufthansa Group flies the flag for Europe and presents four ‘Yes to Europe’ aircraft in Brussels

The Lufthansa Group sent a clear and loud message for a strong Europe at Brussels Airport today (Monday), when four specially liveried Airbus A320s from Lufthansa Airlines, Austrian Airlines, Brussels Airlines and Eurowings simultaneously met.

All four aircraft carry the eye-catching ‘Yes to Europe’ slogan and the European circle-of-stars emblem on their fuselage sides. The message from this joint initiative ahead of the next European elections: Take a stand – strengthen democracy.

About 100 invitees had gathered at Brussels Airport for the occasion. The guests included the President of the European Parliament Roberta Metsola and Belgium’s Prime Minister Alexander De Croo, who both spoke out in favor of a strong and free Europe.

Carsten Spohr, CEO of the Lufthansa Group, said: “Soon millions of citizens will have the opportunity to shape the future of the European Union. Now more than ever, it is up to all of us to use our votes in the European elections to stand up for democracy and a united and free continent. This is the prerequisite for a strong location and a strong economy.”

The four specially liveried Lufthansa Group Airbus A320s with their ‘Yes to Europe’ slogan have been operating throughout their European home continent for several weeks now, serving as flying ambassadors of the European idea in the run-up to the European elections. As a European airline group, the Lufthansa Group is looking to encourage people to vote in these elections, and also to make its own clear statement in support of a strong Europe.

The election to the European Parliament will take place between June 6 and 9, 2024.

Top Copyright Photo: Eurowings – Yes to Europe Airbus A320-251N WL D-AENE (msn 10932) PM I (Javier Rodriguez). Image: 963111.

Below Copyright Photo: Brussels Airlines – Yes to Europe Airbus A320-214 OO-TCV (msn 1968) PMI (Javier Rodriguez). Image: 963138.

Brussels Airlines reaches agreement with cockpit and cabin unions about reward package

Brussels Airlines is glad to announce an agreement has been reached with the cockpit unions about their reward package. The deal was signed on March 24. The details will be communicated to the cockpit community in the coming days. The agreement takes into account our current financial reality and focusses mainly to improve the gross salary.

During the covid-crisis, all employees at Brussels Airlines had to make sacrifices to save the company. Now that Brussels Airlines is back to profitability, a deal has been negotiated which will increase the purchasing power of the cockpit community, while taking into account its current financial reality. The focus of the deal is a reviewed gross salary grid in 2 steps, 1 step already this year and another step in 2026.

Two weeks ago, Brussels Airlines was able to reach an agreement with the cabin crew unions about their reward package. Brussels Airlines is confident that the social peace can return to the company, so the airline can live up to its promise to be the most reliable airline, making everyone feel at home. Brussels Airlines once again apologizes towards passengers who were impacted by industrial actions.

On March 7, Brussels Airlines was able to announce the first profitable full-year results since 2019, showing the airline has turned the page after the very difficult covid period. A substantial part of this profit is used to increase the salaries of the employees, but Brussels Airlines remains committed to make important investments for its future, with new, fuel-efficient planes, growth of the network and a state-of-the-art product for its passengers.

Brussels Airlines aircvraft photo gallery: