Tag Archives: Alaska Airlines

Alaska Airlines: We fly greener

Alaska Airlines has made this announcement on its blog (blog.alaskair.com):

With more than 1,200 flights transporting more than 130,000 passengers every day, we are conscious of our environmental footprint. We’re always looking for ways to reduce the burden we place on the planet from eliminating plastic straws on our flights to partnering with Neste, a leading producer of renewable fuels.

But it’s hard to wrap your head around tens of millions of tiny straws or visualize millions of gallons of fuel. The truth is, the numbers in our latest Sustainability Report add up to make a difference.

We did the math to see how far those straws would reach if we lined them up end-to-end, or how many flights we could power with the fuel we saved. Below are our findings.

Want to join us in flying greener? Share or embed this infographic, offset your travel and learn more about our commitment to sustainability.

we fly greener infographic r7 We Fly Greener: By the numbers [infographic]


Alaska Airlines announces daily nonstop service to El Paso, Texas

Alaska Horizon (Horizon Air) Embraer ERJ 170-200LR (ERJ 175) N635QX (msn 17000731) SEA (Michael B. Ing). Image: 943663.

Alaska Airlines announced today it will begin daily nonstop service between Seattle-Tacoma International Airport and El Paso International Airport, along with daily nonstop service between El Paso and San Diego International Airport. El Paso is a new destination for Alaska.


The new service is scheduled to begin February 19, 2019, offering the only nonstop flights from Seattle/Tacoma and San Diego to El Paso.

Alaska has considered El Paso as a new destination for some time. It’s currently the largest underserved market from Seattle/Tacoma within the range of our Embraer 175 jets. That aircraft – with three cabin classes – is a perfect fit for this route, which will be flown by Horizon Air.

El Paso will become Alaska’s third destination to Texas served from San Diego, joining Austin and Dallas Love Field.

El Paso will become the 91st nonstop destination available from Alaska’s main hub in Seattle/Tacoma this spring.

Top Copyright Photo: Alaska Horizon (Horizon Air) Embraer ERJ 170-200LR (ERJ 175) N635QX (msn 17000731) SEA (Michael B. Ing). Image: 943663.

Alaska Horizon aircraft slide show:



Alaska Airlines experiments with VR entertainment at 35,000 feet

Alaska Airlines has made this announcement on its blog:

Guests enjoy catching up on the latest movies and TV shows when traveling. The popularity of our streaming and tablet entertainment systems is proof.

For a limited time, we’re taking it a step further by creating a movie theater-like experience at 35,000 ft.

We’ve partnered with innovative French company SkyLights to pioneer a new immersive virtual reality (VR) headset. Wearing the headset is comparable to having a personal movie screen in front of you. When paired with noise-cancelling headphones, it’s easy to feel like you’re at the movie theater instead of flying.

From September 23-27, First Class guests onboard 10 flights between Boston and Seattle and Boston and San Diego will have a chance to experience it for themselves and offer feedback.

With this trial, Alaska becomes the first airline in North America to trial virtual reality headsets as an inflight entertainment device.

Testing VR headsets is part of our continuous effort to elevate the inflight experience. Already this year, we introduced new, West Coast-inspired food and drink menus, reimagined our lounges with the opening of the Alaska Lounge at JFK featuring a barista, and vastly expanded our streaming entertainment library. Later this year, we’ll unveil our first aircraft to feature our new custom interior with a custom First Class seat design, mood lighting and tablet holders.

First Class guests onboard one of our 10 VR trial flights can choose from a selection of 2D and 3D blockbusters provided by SkyLights’ partners 20th Century Fox, Warner Brothers and EIM. Noteworthy titles include Academy Award winning “Three Billboards Outside Ebbing, Missouri,” Spielberg’s “Ready Player One” in 3D, and the family-friendly “Ferdinand.” There are also several 360° immersive experiences that let guests explore different worlds by just slowly moving their head around.

“I’m really excited to see this technology onboard. I was impressed with SkyLight’s Allosky headset early on as it’s the smallest, lightest, and most stylish VR headset in the inflight entertainment market,” said David Scotland, Alaska Airlines Manager of Inflight Entertainment and Connectivity. “These trials will help us understand how comfortable our guests are using the technology, if they prefer it to our current offerings, and let our flight attendants share feedback about its impact to our inflight service flow.”

A member of the SkyLights team will fly on each of the test flights to ensure guests and flight attendants have support. The test is limited to guests traveling in First Class.

“We’re testing with guests in our First Class cabin as it makes for a nicely contained focus group in the air,” Scotland said. “We’ve made no official commitments to pursuing VR long-term but this trial will help us shape our future strategy.”

Feedback from Guest Advisory Board:

Alaska and SkyLights partnered last year to get feedback from the airline’s Guest Advisory Board on the headset. Group members include some of our most frequent fliers. Guests were enthusiastic about the potential for using the technology inflight. Feedback from this session led to design tweaks – including more intuitive buttons for navigating the menu and a wider array of lens adjustment options. As Alaska launches these trials, we’ll monitor if that excitement carries over to the flight experience.

About SkyLights:

SkyLights is an American-French company specializing in immersive in-flight entertainment. The company first showcased the Allosky device, which offers Full HD resolution (1080p per eye), a sleek, lightweight design, Bluetooth and Wi-Fi at the Airline Passenger Experience (APEX) Expo in September 2017.

Photos by Ingrid Barrentine.

Alaska Airlines and Neste grow innovative partnership to fly more sustainably

Alaska Airlines Boeing 737-890 SSWL N506AS (msn 35690) SEA (Michael B. Ing). Image: 942036.

Alaska Airlines has made this announcement:

As part of Alaska Airlines’ ongoing efforts to fly greener and expand use of sustainable aviation fuels, Neste and Alaska have signed a Memorandum of Understanding (MOU). In addition to Alaska’s efforts to increase fuel-efficiency and adopt innovative flight technology, the agreement will allow Neste and Alaska to more closely work together to design, create and implement solutions that lay the groundwork for the wider adoption of renewable fuels within the airline industry.

As the leading U.S. airline on the 2017 Dow Jones Sustainability Index, Alaska recognizes that the move toward sustainable aviation fuels will reduce greenhouse gas emissions, reduce turbine emissions, and potentially provide other performance and operational benefits. The companies share the view that closer collaboration within the industry and with key partners will help create the “lift” necessary to help move aviation in the right direction.

“I am delighted to announce our collaboration with Alaska Airlines. We are forerunners in the area of renewable fuels: Neste as a producer, and Alaska as a pioneer in the testing of renewable jet fuel on commercial flights. By working together, we will find the best solutions to secure the success in reaching Alaska’s goal to ‘fly greener’,” says Kaisa Hietala, Neste’s Executive Vice President in Renewable Products business area.

“At Alaska Airlines, we strive to fly true—true to our values, and true to the beautiful places and communities we fly to,” said Kirk Myers, Alaska Airlines Director of Sustainability. “We are proud to partner with Neste, the world leader in the production and advancement of renewable jet fuels, to support these efforts to fly more sustainably. This collaboration is another major step toward supporting the health of our communities and ecosystems.”

Alaska, working with other airlines, is addressing the reality of climate change by adopting targets to mitigate CO2 emissions from air transport. The aviation industry has set ambitious targets to mitigate greenhouse gas emissions from air transportation, including carbon-neutral growth from 2020 and beyond, and a 50 percent reduction of net aviation CO2 emissions by 2050 relative to 2005 levels.

In addition to the reduction of emissions and as part of its sustainability platform, Alaska is identifying operational efficiencies that will protect the environment. These include efficient aircraft design, optimized approach paths that reduce fuel use, in-cabin recycling and reduced paperwork and paper consumption. Alaska has a long history of pioneering innovative partnerships to lower impact, and this agreement is another positive step.

At present, the only viable replacement for fossil jet fuel as an energy source for commercial aviation is sustainable aviation biofuel. Neste MY Renewable Jet Fuel technology has been proven in thousands of commercial flights and can be easily adopted by airlines without the need for additional investments in new jet engines or segregated fuel distribution system. Partnerships between forward-thinking companies like Neste and Alaska will enable the airline industry to continue to connect the world, reduce greenhouse emissions, and ensure a healthy planet and future of flight.

Neste (Helsinki) creates sustainable solutions for transport, business, and consumer needs. Our wide range of renewable products enable our customers to reduce climate emissions. We are the world’s largest producer of renewable diesel refined from waste and residues, introducing renewable solutions also to the aviation and plastics industries. We are also a technologically advanced refiner of high-quality oil products. We want to be a reliable partner with widely valued expertise, research, and sustainable operations. In 2017, Neste’s revenue stood at EUR 13.2 billion. In 2018, Neste placed 2nd on the Global 100 list of the most sustainable companies in the world.

Top Copyright Photo: Alaska Airlines Boeing 737-890 SSWL N506AS (msn 35690) SEA (Michael B. Ing). Image: 942036.

Alaska aircraft slide show (Boeing):


Alaska Airlines begins nonstop service between Seattle/Tacoma and Pittsburgh

Alaska Airlines Boeing 737-890 SSWL N523AS (msn 35194) SNA (Michael B. Ing). Image: 943248.

Alaska Airlines today (September 6) it will begin nonstop, daily service between Seattle/Tacoma and Pittsburgh.

This new service is currently the only nonstop flight offered from Seattle-Tacoma International Airport to Pittsburgh International Airport (PIT). The new route effectively links Seattle to the thriving business community in Pittsburgh, which continues to grow as top technology companies, entrepreneurs and start-ups look to establish a presence in the city.

Summary of new service:

Start Date City pair Departs Arrives Frequency Aircraft
Sept. 6 Seattle-Pittsburgh 8:00 a.m. 3:53 p.m. Daily B737
Sept. 6 Pittsburgh-Seattle 5:00 p.m. 7:03 p.m. Daily B737

Flight times based on local time zones.

Top Copyright Photo (all others by Alaska Airlines): Alaska Airlines Boeing 737-890 SSWL N523AS (msn 35194) SNA (Michael B. Ing). Image: 943248.

Alaska Airlines aircraft slide show (Boeing):


Alaska introduces a new Russell Wilson logo jet

Alaska Airlines has made this announcement on its blog:

Forget what the playbook says: tailgating starts at the gate.

Seattle football fans flying to the regular season opener in Denver are in for a treat this Friday. Gate C9 at Seattle Tacoma International Airport will be decked out in blue – and a new Russell Wilson plane will be waiting at the end of the jetway.

180903 rwplane 05 resized Dream Big, Fly High: What Russell Wilson’s new plane is all about

The 737-800 features Wilson’s new tagline, “Dream Big. Fly High,” above the aircraft door.

The Boeing 737-800 (N536AS) features Wilson’s tagline, “Dream Big. Fly High.” above the aircraft door. The tagline is a reminder of what our partnership with Seattle’s star quarterback is about – celebrating our hometown football fans and building a strong local community.

“At Alaska, we don’t just care about the laws of physics lifting a plane into the air – though that’s remarkable no matter how old you are or how often you fly. We know are all better off when we can create lift together, across communities,” says Diana Birkett Rakow, Alaska Airlines vice president of external relations. “Our guests and partners, including our Chief Football Officer, inspire us to invest in the next generation – to champion young people, to show kids a path to aviation jobs or whatever their goals and dreams may be.”

Through the Russell Wilson Passing Academy, Wilson hosts a football camp to develop young players. But football isn’t the only way he coaches kids; Wilson volunteers regularly at Seattle Children’s hospital as part of the Strong Against Cancer campaign to end childhood cancer.

Allison Broadgate, director of Strong Against Cancer, says Wilson has, for several years, been visiting patients at Seattle Children’s hospital every Tuesday during the football season. He’ll spend time with three to six children each time, and when Broadgate informs them a special guest is about to arrive, she says their eyes will bug out, and some will ask expectantly, “Is it Russell Wilson?”

“I would love people to know how truly genuine Russell is and how really, truly amazing he is with our patients and their families,” Broadgate says in Alaska Airlines Beyond Magazine. “He’s not afraid to walk into the room and be with these kids and give them the same kind of inspiration he gives on the field. That is a gift for each and every one of them, and for the hospital.”

At his core, Wilson believes in possibility, in drive, and in the underdog. He believes everyone is capable of whatever they set their mind to if they set clear goals, surround themselves with positive influences and choose their future.

7m7a7040 Dream Big, Fly High: What Russell Wilson’s new plane is all about

Russell Wilson with high school graduates at Alaska Airlines’ There’s No Time to Sleep event. Credit: John Lok

In 2014, this drive led Wilson to launch the Why Not You Foundation. The goal is to empower and inspire kids to dream big, believe in themselves and have a “why not you” attitude. The foundation raised nearly $1.4 million while hosting a concert featuring Ciara, Macklemore, Ryan Lewis and the Seattle Symphony at Benaroya Hall this past May.

The Chief Football Officer has also joined Alaska Airlines’ annual There’s No Time to Sleep event in South Seattle’s Highline Public Schools district. The event aims to help high school graduates define their goals and pursue their dreams.

At this year’s event, Wilson surprised 13 young leaders with college scholarships. These kids are future community organizers, scientists, engineers and nurses – and some will be the first in their families to attend college. Afterwards, one young woman handed back her check because she wanted to support someone who needed it more. Her selflessness and Wilson’s drive give us hope.

In fact, Wilson’s interest in education and youth development was a major reason Alaska forged and extended a multi-year partnership with the quarterback.

“There’s a responsibility,” Wilson says of his charitable work. “…Loving people and serving and giving back are crucial. I love kids, and that’s why I do so much with Seattle Children’s. That’s why I do so much with the Why Not You Foundation. We’re raising millions of dollars for cancer and doing other amazing things, as well.”

As dedicated as Wilson is to charitable work, he is also committed to a future beyond football as an investor and business owner. In 2017 he started TraceMe, a company focused on connecting fans to athletes and celebrities, with Amazon founder Jeff Bezos, Alibaba co-founder Joe Tsai and YouTube co-founder Chad Hurley involved, as well. He co-founded the Good Man Brand men’s clothing line in 2016, launched West2East Empire, a brand-management company, and holds equity interests in Luvo (a frozen-food company), Juice Press (an organic food company) and The Players’ Tribune (a media company that gives athletes a platform for connecting with fans, founded by Wilson’s favorite athlete growing up, Derek Jeter).

180903 rwplane 08 resized Dream Big, Fly High: What Russell Wilson’s new plane is all about

The quarterback’s new plane will be flying fans to Denver this Friday for the first regular season game.

Such varied interests, each embraced with the same level of passion Wilson exhibits on the field, have earned him a high level of respect.

“Russell is just a great person. You see it in the everyday world around him,” says Seattle receiver Tyler Lockett. “He’s the same off the field as he is on the field. To me, since I got here, he’s been like a big brother, kind of showing me the ropes and introducing me to opportunities that a lot of guys in the league may not ever get. I learn a lot from him, different ways to go about things, whether it’s in football or marketing or things in life. Whatever it is that we’re talking about, he’s already given me a lot I can carry with me.”

As he looks forward, Wilson says he’s grateful for experiences that will help him be a better leader, athlete, husband and father.

This story is adapted from the September 2018 Beyond Magazine cover story by freelance writer Jim Caple.


Alaska to drop two routes to Albuquerque

Alaska SkyWest (SkyWest Airlines) Embraer ERJ 170-200LR (ERJ 175) N197SY (msn 17000709) SEA (Michael B. Ing). Image: 942038.

Alaska Airlines is planning to drop two routes from Albuquerque in January.

According to Airline Route, the carrier will drop the Albuquerque – Orange County and Albuquerque – San Francisco routes on January 6, 2019.

Both routes are operated by SkyWest Airlines.

Top Copyright Photo: Alaska SkyWest (SkyWest Airlines) Embraer ERJ 170-200LR (ERJ 175) N197SY (msn 17000709) SEA (Michael B. Ing). Image: 942038.

Alaska SkyWest aircraft slide show: