On June 25, 2017 BRA – Braathens Regional Airlines (Stockholm-Bromma) flew for the last time with the SAAB 2000. The last flight was operated from Stockholm-Bromma to Umeå.
On landing the crew was met by the tradtional water cannon salute.
The company replaced its older SAAB 2000s with newer ATR 72s.
BRA serves 13 destinations in Sweden.
Copyright Photo: Andreas. SAAB 2000 SE-MFM (msn 022) departs from Umea Airport.
Boeing and Norwegian announced at the 2017 Paris Air Show that the carrier has selected Boeing to provide all its flight training needs.
Last year at the 2016 Farnborough International Airshow, Norwegian committed to Global Fleet Care (formerly known as GoldCare) coverage for its 737 MAX fleet and expanded coverage for the airline’s entire 787 fleet. These services agreements represented the largest commercial services order in Boeing history.
This announcement extends this further to now include all its flight training requirements across its Boeing fleet. In July, the work conducted under this contract will reside in Boeing Global Services, a new dedicated services business focused on the needs of global defense, space and commercial customers.
Boeing and Norwegian also announced an order for two additional 737 MAX 8s at the 2017 Paris Air Show. Valued at $225 million at current list prices, Norwegian now has 110 unfilled orders for 737 MAX 8s.
Boeing and TUI Group, the world’s number one tourism business, on June 19, 2017 announced its selection of 18 737 MAX 10s at the 2017 Paris Air Show. TUI Group already had 70 unfilled orders for the 737 MAX and will convert 18 of these existing orders to the 737 MAX 10. The leisure group is the first European operator to select the latest member of the 737 MAX family of airplanes.
TUI Group aims to operate Europe’s most carbon efficient airlines and has committed to reduce the carbon intensity of its operations by a further 10 percent by 2020.
The 737 MAX 10 is the largest member of the 737 airplane family, the world’s best-selling jetliner family.
The MAX 10 will be the most profitable single-aisle airplane, offering the lowest seat-mile cost ever in a commercial aircraft. The 737 MAX 10 has more range than today’s Next-Generation 737s and substantial fuel efficiency and economic advantages over heavier competing models, including five percent lower trip cost and five percent lower seat-mile cost.
Like Boeing’s other 737 MAX models, the MAX 10 incorporates the latest technology CFM International LEAP-1B engines, Advanced Technology winglets, Boeing Sky Interior, large flight deck displays, and other improvements to deliver the highest efficiency, reliability and passenger comfort in the single-aisle market.
Along with the 737 MAX, TUI Group has unfilled orders for four 787-9 Dreamliners. The Group also has 50 options for the 737 MAX and has converted 10 of these to the 737 MAX 10. The Group will take delivery of its first 737 MAX aircraft in January 2018.
TUI Group, domiciled in Hanover and Berlin, is the largest integrated tourism group worldwide. The Group operates six airlines across Europe and operates approximately 150 medium and long-haul aircraft, including more than 100 Next-Generation 737s and 15 787s. TUI serves more than 20 million customers in 180 destinations around the world, employing more than 67,000 people.
Boeing and GE Capital Aviation Services (GECAS), the commercial aircraft leasing and financing arm of General Electric [NYSE: GE], today announced an order for 20 737 MAX 10s at the Paris Air Show, converting 20 of its current MAX orders to the larger MAX 10.
GECAS has 170 737 MAX airplanes on order, the largest of any aircraft leasing company.
Like all of Boeing’s 737 MAX models, the MAX 10 incorporates the latest technology CFM International LEAP-1B engines, Advanced Technology winglets, the Boeing Sky Interior, large flight deck displays, and other improvements to deliver the highest efficiency, reliability and passenger comfort in the single-aisle market.
The 737 MAX is the fastest-selling airplane in Boeing history.
Hawaiian Airlines, Hawaii’s carrier, on May 1, 2017 revealed an updated brand identity and the freshly-painted livery of a Boeing 717 (N488HA) (below), the first of its fleet of more than 50 aircraft that will feature the new design. Pualani (Flower of the Sky), the beloved icon of Hawaiian’s brand for more than four decades, continues to gaze forward on the tail of the aircraft; beneath her, a silver maile lei with woven pakalana flowers wraps around the fuselage in a larger-than-life expression of the aloha spirit.
Copyright Photo: Hawaiian Airlines Boeing 717-26R N488HA (msn 55001) HNL (Elway Kibota). Image: 937671.
“Our new livery embodies a stronger, more contemporary representation of Hawaiian Airlines’ culture of service and hospitality, which is the bedrock of our guest experience,” said president and CEO Mark Dunkerley, who unveiled the new brand design at Honolulu International Airport during a special employee event on Lei Day, a statewide annual celebration of Hawaiian culture. “It acknowledges our place as Hawaii’s airline and underscores the commitment our employees make every day to provide our guests with a gracious and genuine island welcome.”
In addition to the refreshed livery, travelers across Hawaiian’s U.S. and international networks will begin to see the new logo (above) throughout their journey — on web and digital assets, airport lobby signage and kiosks, and at boarding gates. Painting of all aircraft and ground service equipment is scheduled to be complete by 2020.
Hawaiian worked with Lippincott, a global creative consultancy, on the new identity. Hawaiian’s brand team and Lippincott spent a year studying the airline’s history, working with a committee of front-line employees, and immersing themselves in Hawaiian culture to arrive at the new design.
“So much of our visual identity, which is 15 years old, still resonated deeply with our guests and employees,” said Avi Mannis, senior vice president of marketing for Hawaiian. “Our aim was to retain the essence of our brand and arrive at a bolder, truer expression of our unique Hawaiian hospitality.”
The new identity retains Hawaiian’s distinctive color palette of purple, fuchsia and coral. Pualani—the singular icon of the brand—remains at its core. The new logo and livery emphasize Pualani by featuring her more prominently and liberating her from the floral “holding shape” of the former logo. She gazes proudly with the wind in her hair, adorned with a hibiscus flower and framed by a Hawaiian sunrise. The expressive, organic graphics reflect the natural forms of Hawai‘i.
The addition of the lei elements to the livery accentuate the three-dimensional contours of the aircraft fuselage while also incorporating a rich, meaningful cultural narrative that reflects the carrier’s strong sense of place and identity. Updated typography and bright, emotive imagery support Hawaiian’s positioning as a premium leisure airline, focused on warm hospitable service.
“The Hawaiian Airlines’ brand has been and always will be iconic,” said Su Mathews Hale, senior partner at Lippincott. “The refreshed look honors their rich history and culture, while continuing to celebrate the unique, authentic spirit that has led the airline industry for years.”
Serving as a brand constant, Pualani has evolved at pivotal moments in the carrier’s ever-changing phases of growth as seen in a historical timeline (see below). Debuting in October 1973, she was one of the first female icons painted on the tail of a commercial airline and marked Hawaiian’s transformation to an all-jet airline with the entry of McDonnell Douglas DC-9s. While slight variations were made to the red hibiscus in her hair over the next 28 years, Pualani’s last evolution was in 2001 when Hawaiian’s new interisland Boeing 717s and transpacific Boeing 767s entered the fleet, ushering in a more competitive and sophisticated airline at the time expressed through brand adaptations representing the look of a 21st century Island woman.
The new visual identity preludes the next chapter in Hawaiian’s 88-year history with the arrival of the medium-haul, single-aisle A321neo fleet later this year. It is the next step in a series of major investments Hawaiian has made to aircraft cabins, lounges, and other aspects of the customer experience over the past five years, to elevate the carrier’s service and ensure Hawaiian’s position as the preferred airline for travelers flying to and within Hawaii. To complement its new phase of growth, the airline will also roll out new uniforms for its frontline employees, themed Kū Mākou or Together We Stand, by the end of 2017.
Since 2001, Hawaiian has more than doubled its route network, from 13 to 27 airports served, including 11 international destinations. Hawaiian currently operates a fleet of 23 Airbus A330s, 20 Boeing 717 aircraft and eight Boeing 767s. It also provides turbo-prop flights using three ATR-42 aircraft through its ‘Ohana by Hawaiian service. The airline expects to take delivery of 18 new A321neo aircraft between the fourth quarter of 2017 and 2020.
The evolution of the Pualani logo over the years:
China Southern Airlines has signed a purchase agreement with Airbus for 20 A350-900s, becoming the latest customer for the aircraft.
China Southern Airlines now operates one of the largest Airbus fleet in the world with more than 300 Airbus aircraft in service, comprising the A320 Family, the A330 Family and five A380s.
With this latest order, Airbus has recorded a total of 841 firm orders for the A350 XWB from 45 customers worldwide, making it one of the most successful widebody aircraft ever.