The men’s uniform consists of a dry-fitting jacket and trouser suit with a one-and-a-half-breasted jacket, in which the man’s upper body and shoulders are enhanced. For the woman, both a jacket and trouser combo and the traditional combination with a skirt were chosen, to balance a refined sartorial elegance with a contemporary touch given by clean lines and volumes.
The new uniforms will enter service on the entire fleet progressively over the next few months. This gradual approach is intended precisely to avoid wasting money by managing the end-of-stock of old uniforms and thus making the operation neutral with respect to the Company’s budget.
These include the following items for the Women’s and Men’s wardrobe:
Women: Coat, mackintosh, double-breasted jacket, trousers, skirt, blouse, t-shirt, waistcoat, cardigan, and dress. Women’s accessories: blue scarf, beige scarf, gloves, bag, and scarf.
Men: Coat, mackintosh, padded waistcoat, double-breasted suit, shirt, long-sleeved V-neck, and V-neck waistcoat. Men’s accessories: blue tie, grey tie, gloves, belt, and scarf.
NEW GASTRONOMIC PROPOSAL, THAT IS UNIQUE IN THE INDUSTRY. SEVERAL INTERNATIONALLY RENOWNED ITALIAN CHEFS AND YOUNG TALENTS WILL PERIODICALLY TAKE TURNS
For the new on-board gastronomic proposal, ITA Airways has developed a creative idea guided by a vision that would allow all customers not only to experience Italian quality, but to place it in context according to specific themes. A project offering an experience that represents real added value for passengers and for the national gastronomic chain. Guided by this vision, from 2 June on board all intercontinental flights in the ITA Airways network, customers will travel through new fragrances and new flavors inspired by the excellence of our country, in a simple and elegant style marked by the talent of the Italian chefs who will take turns in the on-board service. Periodically, depending on the identification of specific themes, several internationally renowned Italian chefs and young talents recognized by their community as highly promising will alternate in the on-board food and wine proposal. This approach represents a uniqueness in the airline industry and aims to offer to the Italian culinary excellence the opportunity to provide a varied experience in a unique environment.
ITA Airways is proving to be spreading Italian talent, and the first to get on board is Italy’s most star-studded chef, Enrico Bartolini, who is characterised by a contemporary approach to transforming luxury into simplicity and offering customers a service that has Italy in its heart. With Bartolini, traditional Italian dishes will be served in Business class, such as a reinterpretation of pappa al pomodoro (served as a hot first course) and chicken hip with Amalfi scents. The menu will be enriched with desserts, coffee, and beverages – all examples of Italian delicacies.
Names of the upcoming Chefs will be unveiled progressively, to offer each of them a world-class showcase and the opportunity to study the best proposal to make the journey an all-embracing experience. This new “food & beverage” offer of ITA Airways will provide passengers with a totally renewed menu also in economy class, which offers only products produced in Italy and connected to the country’s gastronomic tradition.
NEW ADVERTISING CAMPAIGN
ITA Airways’ new advertising campaign “DESTINATION: YOU” will also be launched on June 1.
The campaign revolves around the concept of “people-centricity” and – by showing significant images of the new ITA Airways features, such as the new Airbus 350, the new uniforms, the new interiors, and the new gastronomic proposal – it will tell the stories of 3 passengers on board alternating them with emotional flashbacks of the experience behind each story, because “our flights don’t unite only cities, they unite your stories”. We will therefore discover that behind every traveler and every flight experience there are values such as friendship, love, family that turn every story and every journey into a special moment.
The campaign will start on June 1 with a 60″ TV spot aired during the Italy-Argentina match and from June 2, the Italian Republic Day, it will be on air on the main TV networks in 60″ and 30″ formats, as also in the main national newspapers and on the main news websites and web portals.
In the days to follow, the planning will be joined by important digital maxi-billboards in Rome and Milan to cover key areas and guarantee a selected presence in the periodical press.
The advertising campaign will also be adapted in international markets. And it will be the occasion to launch the Company’s new payoff “The Italian Airline” which will be used from now on for all communication activities towards customers worldwide.
THE FUTURE…ON BOARD
ITA Airways continues to work for the future, developing new ideas and new proposals which are always characterised by a vision that aims at customer satisfaction and the uniqueness of projects. In the coming months it will announce some important partnerships with world leaders in specific sectors.
Coffee in Italy is “an experience”, it is among the icons of our culture. ITA Airways wants to bring this experience on board and wants to do so as a protagonist.
Attention to wellness is another pillar of Italian culture. The Company is working to offer unique experiences on board its aircraft that will transform the journey into a moment to take care of oneself and one’s body.
Starting tomorrow, June 1, ITA Airways new destinations from Rome Fiumicino to Los Angeles and Sao Paulo will kick off, while the first flight to Buenos Aires will depart on June 2.
The Rome – Buenos Aires flight is operated with the Company’s new A350 with 5 weekly frequencies every Tuesday, Thursday, Friday, Saturday and Sunday from Rome and every Monday, Wednesday, Friday, Saturday, and Sunday from Buenos Aires. The frequencies in August will become daily.
In addition, thanks to the code share agreement with Aerolíneas Argentinas, ITA Airways customers will be able to reach 34 domestic destinations in Argentina every day, connecting via Buenos Aires, and by purchasing a single ticket.
The new Rome – Sao Paulo flight is operated with 5 weekly frequencies every Monday, Tuesday, Wednesday, Friday and Saturday from Rome and every Tuesday, Wednesday, Thursday, Saturday, and Sunday from Sao Paulo and will be daily from August. These new routes will allow ITA Airways to start expanding in South America, which has always been a favorite destination for Italian holidays and a destination with the highest population of Italian origin, as well as a very important market along with the United States for business and cargo traffic.
Starting June 6, the code share agreement with AZUL – Linhas Aéreas Brasileiras will be active, offering ITA Airways passengers the opportunity to reach 8 destinations within Brazil, connecting via São Paulo.
The launch of these new routes consolidates the process of expansion in the US market, which aims to reach a total of 42 weekly flights between the United States and Italy by August. Moreover, through the code share agreement signed last year with Delta, there are more than 130 domestic destinations that ITA Airways customers can access through the hubs in the domestic network of the American company, with 40 destinations served through New York JFK and an array of equally important connections from Boston, Miami, and Los Angeles offered to meet the needs of business and leisure customers.
Moreover, the multiple offers of the Rome Fiumicino hub will allow ITA Airways to be the reference carrier from the United States to Italy and via Rome to Europe and the Mediterranean for the Italian community and the main communities of the Mediterranean countries.
In fact, the 2022 ITA Airways summer season will also feature the most popular Mediterranean destinations with new flights to the islands of Italy, including Sardinia served from both Rome Fiumicino and Milan Linate, as well as Spain, Greece and Croatia, and seasonal flights in August from Rome FCO and Milan Linate to Lampedusa, Pantelleria, Corfu, Heraklion, Rhodes, Ibiza, Menorca, and Majorca. Also, in August the destinations of Kefalonia, Dubrovnik and Split will be served from Rome FCO and Thessaloniki from Milan Linate.
The North American and South American markets are also of primary importance for ITA Airways’ Cargo development strategy, given the importance of import and export traffic flows between Italy and the United States and the demand for related transport services by manufacturing companies, with reference to Made in Italy manufacturing, to the export of agri-food and automotive-related products and the transportation of pharmaceutical products. The expansion of the number of flights and the portfolio of U.S. destinations, therefore, enriches the ITA Airways cargo offer, with direct and connecting transport solutions to and from the main cities in the United States and Europe, which will be further strengthened with the progressive use of the latest generation Airbus A330 and A350 aircraft, featuring greater load capacity and lower CO2 emissions.
Launched in early March, ITA Airways 2022 summer season includes 63 new destinations, of which 22 are domestic, 34 are international and 7 are intercontinental. Thanks to code share agreements with the major international carriers, ITA Airways is continuing to grow its network via partnerships with other global carriers – giving a privileged access route to the markets of greatest interest for the Company, firstly and foremostly in Europe and America, but also in Africa and Saudi Arabia.
Codeshare agreements enable ITA Airways to reach the entire domestic network of other international carriers with direct flights from Rome Fiumicino and Milan Linate to their hubs. In all, 24 codeshare agreements have been signed so far, for a total of over 300 destinations served on which ITA Airways will use its own codes.
Marco Finelli reporting from Italy.
ITA Airways aircraft photo gallery: