Category Archives: Icelandair

Icelandair Group acquires Wow Air

Wow Air Airbus A330-343 EC-MIN (msn 1607) LAX (Ron Monroe). Image: 944276.

Icelandair Group has made this announcement:

Icelandair Group has entered into a share purchase agreement to purchase all shares in the airline WOW air.

The acquisition is subject to, approval by Icelandair Group‘s shareholders, the approval of the Icelandic competition authorities and a due diligence. As consideration for the shares, the shareholders of WOW air will, subject to conditions, receive a total of 272.341.867 shares or the equivalent of 5.4% of Icelandair Group‘s shares after the transaction. Thereof, 178.066.520 shares or 3.5% of the shares as consideration for the sold shares. The consideration can increase to 4.8% or decrease to 0.0% in accordance with certain conditions set forth in the share purchase agreement.  94.275.347 shares or 1.8% of the shares will be paid due to conversion of a subordinated loan into equity. All of sellers’ shares in Icelandair Group will be subject to restrictive covenants for 6 months and half of the shares will be subject to restrictive covenants to further six months.

The companies will continue to operate under separate brands. Their combined market share on the transatlantic market is around 3.8%. The acquisition creates opportunity for both companies to become even better prepared to provide international carriers with strong competition in the international airline market.

Bogi Nils Bogason, Interim President & CEO, Icelandair Group: „WOW air has in recent years built a strong brand and enjoyed great success in the company‘s markets to and from Iceland and across the Atlantic.. There are many opportunities for synergies with the two companies but they will continue to operate under their own brands and operating approvals. The tourism industry is one of the cornerstones of the Icelandic economy and it is important that flights to and from Iceland will remain frequent.“

Skúli Mogensen, CEO and founder of WOW air: „I am very proud of the success and development that we at WOW Air have enjoyed in the past few years and I am thankful for the response we have received since our very first flight. We have created a strong team that has reached remarkable success and has been a pioneer in low cost flights across the North-Atlantic. A new chapter now starts where WOW air gets an opportunity to grow and prosper with a strong backer like Icelandair Group that will strengthen the foundations of the company and strengthen its international competitiveness even further.“

In the upcoming days, Icelandair Group‘s will convene a shareholders‘ meeting where Icelandair Group‘s shareholders will cast their vote on the acquisition. A shareholders’ meeting shall be convened with at least three weeks‘ notice.

Top Copyright Photo (all others by the airlines): Wow Air Airbus A330-343 EC-MIN (msn 1607) LAX (Ron Monroe). Image: 944276.

Wow Air aircraft slide show:

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Wow Air route map:

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Icelandair optimizes 2019 schedule with additional bank of flights

Icelandair Boeing 757-3E7 WL TF-ISX (msn 30179) (100 Years Icelandic Independence) FRA (Jacques Guillem Collection). Image: 943442.

Icelandair has announced a second bank of flights, expanding their current network and creating more options for passengers traveling to and from North America and Europe.

The new bank of flights will be in addition to the current Icelandair flight schedule and begin in May 2019. Although the second connection bank will be smaller, additional flights will operate to major cities in Europe, including, Amsterdam, Berlin, Brussels, Copenhagen, Frankfurt, Hamburg, Munich, Oslo, Paris, Stockholm, and Zurich. North America will see the second bank option in Boston, Chicago, Minneapolis/St. Paul, New York, Toronto and Washington, DC.

The new bank will also create opportunities to enter new markets, improve passenger service and increase flexibility in the network. With limited availability to add flights or increase passenger numbers at Keflavik Airport during peak hours, in the morning and afternoon, the second bank will depart when ample space at departure gates and ramps are available. Combining flight banks will also allow for connections requiring longer travel times and provide passengers more options to and from their final destination.

The new bank of fights from North America will arrive in Iceland at approximately 09:30 am with connections to Europe departing around 10:30 am.  Flights returning from Europe land in Keflavik around 6:30 pm with departures to North America at approximately 8:00 pm.

The additional flights are linked to the ongoing renewal of Icelandair’s fleet, as the company will be adding six new Boeing MAX aircraft early next year, in addition to the three that arrived this year.

Top Copyright Photo (all others by Icelandair): Icelandair Boeing 757-3E7 WL TF-ISX (msn 30179) (100 Years Icelandic Independence) FRA (Jacques Guillem Collection). Image: 943442.

Icelandair aircraft slide show:

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Icelandair flies their national flag in the skies with a new Boeing 757-300

(PRNewsfoto/Icelandair)

Icelandair has added some national pride to the skies with the launch of its latest special livery, marking 100 years of Icelandic independence and sovereignty. Proud of its rich Icelandic heritage, the airline has transformed one of its new Boeing 757-300s into a flying piece of artwork, bearing the Iceland national flag, bringing passengers closer to the nation’s history before they even step off the plane.

The pictured Boeing 757-3E7 TF-ISX (msn 30179) formerly flew with Arkia as 4X-BAW.

The unveiling of their “flag” livery highlights another special moment in Iceland’s story by sending off passionate Icelandic soccer fans to support the nation as they make sporting history this summer.

The country is the smallest nation ever to qualify for soccer’s biggest stage and the airline is offering a special service this summer from Iceland to Russia for supporters. Members of legendary fan group “Tolfan” led soccer fans in the iconic ‘Huh’ thunderclap ahead of boarding the milestone livery for the celebratory flight (below).

All of Icelandair’s planes are named after Icelandic volcanoes and locations of natural beauty. “Thingvellir,” is named after Iceland’s breath-taking national park and home of Iceland’s first Parliament. It becomes the third in Icelandair’s family of special liveries, joining “Hekla Aurora” and “Vatnaokull” which were introduced in 2015 and 2017 respectively and inspired by the northern lights and Europe’s second largest glacier.

The new “flag” plane livery also features wonderful touches inside the aircraft to continue the soccer magic, including the illusion of a grass soccer field on the floor. In addition, headrest covers and on-board coffee cups also showcase the flag colors along with quirky references to Icelandic football.

As long-standing sponsors of the national soccer teams, Icelandair celebrated their success earlier this summer with the launch of Team Iceland Stopover, a series of 90-minute, football-inspired experiences co-created by the players and airline, free for all passengers to enjoy.

Photos: Icelandair.

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Three New Flights, Two New Airlines, One New Cool Destination for DFW Airport Customers

Iceland has become a new destination from DFW. Instead of one airline, the new destination will be served by three airlines this summer:

DFW made this announcement:

Customers at Dallas-Fort Worth International (DFW) Airport have three new, nonstop flights to Icelandjust in time for the peak summer travel season. Two Icelandic-based airlines, Wow air and Icelandair, will begin flying from DFW to Reykjavík–Keflavík (KEF) International Airport in late May, and American Airlines will launch its KEF flight in early June.

Iceland is an increasingly popular tourist destination and has become a convenient stopover for travelers connecting to Europe. Between the two Icelandic carriers, DFW customers will have access to 39 destinations in Europe and the Middle East. American Airlines connects travelers to Iceland through its largest hub.

New Iceland services schedule

  • Wow air
    Begins May 24, 2018
    Departs DFW at 4:10 p.m. (CDT)
    Arrives KEF at 4:45 a.m. (GMT)
    Aircraft: Airbus A330
    Seats: 350
    Service: Seasonal (summer); three times per week
    Operates from DFW Tuesdays, Thursdays and Saturdays
  • Icelandair
    Begins May 31, 2018
    Departs DFW at 4:20 p.m. (CDT)
    Arrives KEF at 5:10 a.m. (GMT)
    Aircraft: Boeing 757-200
    Seats: 183
    Service: Year-round; four times per week
    Operates from DFW on Mondays, Tuesdays, Thursdays and Saturdays
  • American Airlines
    Begins June 7, 2018
    Departs DFW at 8:20 p.m. (CDT)
    Arrives KEF at 9:15 a.m. (GMT)
    Aircraft: Boeing 757-200
    Seats: 176
    Service: Seasonal (summer); daily
    Operates from DFW seven days per week

Icelandair and National Football Team co-create “Team Iceland Stopover” – a series of 90-minute football-inspired experiences

Icelandair launches Team Iceland Stopover, a series of 90-minute football inspired experiences created by Iceland captain Aron Gunnarsson and his team (PRNewsfoto/Icelandair)

Icelandair, has today launched Team Iceland Stopover, a selection of 90-minute, football-inspired experiences curated by the Icelandic national team, free for all passengers to enjoy.

Following on from the country’s remarkable feat at the European Championships in 2016, Iceland has made it onto the ultimate sporting stage this summer in Russiaand in doing so has become the smallest nation ever to qualify. This is a unique moment in the country’s history and as long-standing sponsors of the team who have supported them on their journey from the beginning, Icelandair is celebrating their success and inviting passengers to follow in the footsteps of the players with specially-designed experiences for all of the family.

These 90-minute experiences highlight the pride of this unique country and the journey the players have embarked on in heading to the biggest tournament in football. As befits a country that champions gender equality and the importance of youth training, Icelandair’s experiences provide travellers with an insight into the lives of both the men’s and women’s team players and Icelandic football history. Just like the players time on the pitch, you can achieve a lot in 90-minutes, so it is time to make the most of it with an Icelandair Team Iceland Stopover.

Aron Gunnarsson, Captain of Iceland Mens National Football Team comments, When stepping onto the pitch, we know that as Iceland players we have a very special team spirit that stems from our Icelandic history. There are many uniquely Icelandic experiences and traditions that make us the team we are today and we welcome fans of football and beyond to come and find out more by taking a Team Iceland Stopover on their next transatlantic journey.

Available from May until the end of June, these 90-minute activities cater to a range of traveller’s passion points, from culture to fitness and well-being. To provide passengers with an authentic experience and local insight into football culture in Iceland, all experiences will be hosted by a special guest from the world of football or a ‘Stopover Buddy’, an Icelandair staff member who is passionate about Icelandand football and who takes pride in sharing their local knowledge and expertise.

Björgólfur Jóhannsson, President and CEO at Icelandair comments, As proud sponsors of the national team, we are thrilled to celebrate their success this summer with our Team Iceland Stopover service. We are continually looking at ways to enhance our customer experience and hope that passengers will enjoy time welltravelled this summer through this value-added offering. Not only can our passengers find out more about the backstory of this legendary team, butweve worked with the players to personally design these experiences, allowing our passengers to follow in their footsteps.

Team Iceland Stopover experiences include:

  • Support like an Icelander: The Iceland teams have a unique bond with their fans and captains Aron Gunnarsson and Sara Björk Gunnarsdóttir know this more than most. That is why they’ve set up the chance for lucky fans to attend either a National Men’s or Women’s team match and learn how to cheer like some of the most passionate fans in the world.
  • Relax like a Pro: After making history for Iceland as their first ever goal scorer at a major tournament, midfielder Birkir Bjarnason knows that downtime and relaxation is a key part of training too. He’s inviting passengers to one of his favourite geothermal areas at Laugarvatn Fontana, where passengers can unwind like a pro, enjoying the geothermal baths, sauna and lake for a swim.
  • Train the Icelandic Way: International female star Dagný Brynjarsdóttir has a wealth of training knowledge, both on the pitch and off it. Forget weights in the gym and squats. Instead passengers will be put through their paces in a training session featuring stunning views of Iceland’s striking terrain.
  • Footballing Family: Football in Iceland is a family affair and the legendary Breidablik Academy is the place where many of the national team began their careers when they were young. Among them was Jóhann Berg, who has since gone on to become a Premier League player. Here younger travellers will have the chance to follow in Jóhann’s footsteps with a special 90-minute session at the Academy.
  • Goal in One: Football is not playmaker Gylfi Sigurðsson’s only sporting skill, he also enjoys playing golf (to a very high standard too). Here travellers will be able to play golf on one of Gylfi’s favourite courses in Iceland and spend time with the club pro, who will help our players work on everything from their swing to their putting.

The one-of-a-kind Team Iceland Stopover experiences will be available for Icelandair transatlantic passengers to enjoy from May to end of June 2018.

All photos by Icelandair.

Icelandair celebrates the addition of its new Boeing 737 MAX and inspires passengers to capture stunning aerial shots

Icelandair's first MAX 8, delivered February 28, 2018 in revised livery

Icelandair has issued this statement:

Icelandair welcomes its first new Boeing 737 MAX 8 with a unique celebratory flight ‘Iceland By Air’ that took a special route over some of Iceland’s most stunning landscapes and sights.

All Icelandair planes are named after Icelandic volcanoes or areas of Iceland’s spectacular natural beauty. The new Boeing 737 MAX 8, named Jokulsarlon, took a special flight to Akureyri where Icelandair was founded in 1937, from the air, passengers were able to see Eyjafjordur, the mountains of the Trollaskagi peninsula and Hvalfjordur by Reykjavík

Hosted by top Icelandic landscape photographer, Páll Jokull, guests on board the celebratory flight were provided with an in-air tutorial to learn how to take the best aerial photographs from the newly designed windows for better viewing. Pall’s photography tips helped passengers to get the perfect shot: using the aircraft’s new LED lighting system to light the photo and the better-designed cabin windows to help frame it. ‘Capturing a good photo from the Boeing 737 MAX is a combination of the light available and the composition of what you see out there, landscape/sky, and will be made easier with the new redesigned windows,’ advises Jokull.

Passengers toasted the new plane with Icelandair’s special-edition 737 Transatlantic Icelandair Pale Ale, available on board and in the Icelandair Saga Lounge at Keflavik International airport for a limited time. The beer contains an ABV of 7.37% and is made with hops from the Pacific Northwest (where Boeing planes are made) and European malts as homage to the journey these planes will make.

Icelandair’s new Boeing 737 MAX 8 provides an improved customer flying experience with a redesigned cabin interior and customizable LED lighting. The enhanced cabin features a Boeing Sky Interior, fitted with modern-sculptured walls that cleverly lead your eye to the window. Additional thoughtful touches have been added, with larger overhead cabins to give passengers extra space to store their carry-on luggage more easily.

Icelandair’s newest plane also sets new standards in fuel-efficiency and performance with up to 20 percent more fuel-efficiency* and increasing its range by up to 3,515 nautical miles. The 737 MAX 8 incorporates the latest quiet engine technology to reduce the noise footprint of the airplane by up to 40 percent.

The carrier will add a total of 16 new Boeing 737 MAX 8 and Boeing 737 MAX 9 aircraft to its fleet over the next four years, enabling the airline to further bolster its growing network. The new plane will complement Icelandair’s existing fleet of 757 and 767, all perfectly suited for mid-range flights and the airline’s operation of transatlantic and European routes.

In early summer 2018 the airline will start five new North American routes in addition to commencing flights between Dublin and Reykjavík. Icelandair has also recently simplified its on board product to offer two travel classes: Saga Premium and Economy to best suit their customers’ travel needs. In addition to investing in its product in the air and strengthening its network, the customer online experience has been updated too with a newly launched website that’s available in 16 new languages and easier than ever to navigate.

All passengers on board the Boeing 737 MAX 8 over the next month can take part in capturing the perfect photo from the air using #IcelandByAir to enter with the winning photos to be featured in Icelandair’s in-flight magazine and showcased on Icelandair’s website. To check out photographer Pall’s tips to, to find out more about the competition or book with Icelandair please visit:www.icelandair.com.

In other news, Icelandair is introducing five new classes of service:

Top Copyright Photo (all other photos by Icelandair): Icelandair Boeing 737-8 MAX 8 TF-ICE (msn 44353) BFI (Joe G. Walker). Image: 941076.

Icelandair aircraft slide show:

Video:

Icelandair takes delivery of its first Boeing 737-8 MAX 8, revises its livery

Icelandair's first MAX 8, delivered February 28, 2018 in revised livery

Icelandair and Boeing on February 28, 2018 celebrated the delivery of the airline’s first 737 MAX airplane as the Icelandic carrier seeks to grow and renew its fleet and enhance its trans-Atlantic operations.

The MAX, a new and improved version of Boeing’s 737 airplane, will join Icelandair’s fleet of Boeing 757 and 767 jets in serving destinations throughout North America and Europe.

Icelandair placed an order for 16 737 MAXs in 2013, including the MAX 8 and larger MAX 9 models. Both airplanes offer airlines exceptional performance with lower seat-mile costs and more range (up to 3,515 nautical miles or 6,510 kilometers) to open new routes profitably.

“The arrival of the new aircraft represents a milestone, the start of the renewal of our fleet which is an exciting undertaking for Icelandair,” says Björgólfur Jóhannsson, President and CEO Icelandair. “The MAX will be an excellent addition to our fleet of Boeing 757’s and 767’s and increase both flexibility and capacity for the growth of our network, through added frequencies and new destinations.”

The 737 MAX family is powered by CFM International LEAP-1B engines, and includes design updates such as Boeing’s Advanced Technology winglet that will result in less drag and further optimize the 737 MAX performance, especially on longer-range missions. Together, these improvements reduce fuel use and CO2 emissions by at least 14 percent compared to today’s Next-Generation 737s – and by 20 percent more than the single-aisle airplanes they replace.

“The 737 MAX will complement Icelandair’s trans-Atlantic operations, continuing to seamlessly link points between North America and Europe,” said Monty Oliver, vice-president of Europe Sales, Boeing Commercial Airplanes. “The incredible operating efficiencies of the 737 MAX family will allow Icelandair to steadily and profitably grow its network in the coming years as it introduces both MAX 8s and MAX 9s into its fleet.”

The 737 MAX is the fastest-selling airplane in Boeing history, accumulating more than 4,300 orders from 93 customers worldwide.

Icelandair issued this statement and photos:

 

Icelandair on February 28 received TF-ICE, the first 737 MAX of three, scheduled for delivery this year. This is part of a larger order of 16 new 737 MAX 8 and 9 series aircraft scheduled for delivery through 2021.

A ribbon cutting ceremony was held for the delivery of TF-ICE with executives from Boeing and Icelandair on hand to celebrate. Boeing and Icelandair have had a partnership for 70 years and this opens a new historic era for both partners.


The plane will remain in Seattle through the first week of March for further pilot training and inspections. From there, TF-ICE heads to Keflavik where the seats will be installed and further details, including the finishing touches on the tail logo will be completed. This year, a lighter color palette and a grey belly with a cleaner tail design was chosen to represent the new livery Icelandair will showcase into the next decade.

This new aircraft will be added to Icelandair’s current fleet, of 35 exclusively Boeing aircraft, in April. The first flight for TF-ICE is scheduled on April 6, 2018 to Germany.

The 737 MAX will  enhance Icelandair’s current route network and open many opportunities for planned expansion into the future.

For additional information about Icelandair and their current flight schedule, go to www.icelandair.com

Icelandair previously operated the Boeing 737-400.

Top Copyright Photo (all others by Icelandair): Icelandair Boeing 737-8 MAX 8 TF-ICE (msn 44353) BFI (Joe G. Walker). Image: 941076.

Icelandair aircraft slide show: