Category Archives: Icelandair

Boeing could lose Icelandair to Airbus

"Surtsey"

The affects of the Boeing 737 MAX grounding could be felt for years. The expensive grounding is forcing some carriers to question their allegiance with Boeing as they seek compensation for the grounding.

Icelandair has been a staunch supporter of Boeing and has Boeing 737-8 MAX 8s both on the ground and additional MAX aircraft on order including the MAX 9.

Now the carrier is reconsidering a replacement for its large Boeing 757 fleet. The new MAX aircraft were the planned replacement but that may now be in doubt.

Now the carrier is considering other options as it discusses compensation from Boeing for the expensive grounding. Is this a bargaining strategy or does Airbus have an opening to sell its Airbus A321neo aircraft?

Top Copyright Photo: Icelandair Boeing 757-208 WL TF-FIJ (msn 25085) LIS (Ton Jochems). Image: 946478.

Icelandair aircraft slide show:

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Icelandair adjusts its schedule due to MAX 8 grounding, will drop Cleveland and Halifax

Icelandair has made this announcement:

Icelandair’s flight schedule has been updated based on the assumption that the Boeing 737 MAX 8 aircraft will be suspended until June 16, 2019. The decision to add wet-leased aircraft to the fleet has reduced the impact of the suspension on Icelandair‘s flight schedule. As announced on April 1, 2019, the Company entered into a leasing agreement regarding two Boeing 767 aircraft. Today, Icelandair has finalized a leasing agreement of the third aircraft, a 184-seat Boeing 757-200, which will be in operation from May 15 until the end of September 2019.

During the period April 1 to June 15, 2019, Icelandair will reduce its frequency of flight trips by around 3.6%, which accounts for around 100 trips. In most cases, these are flights to destination where more than one flight is available on the same day. Despite these changes, the total seat capacity during the period will essentially remain the same since the Company will use Boeing 767 aircraft that are larger than the Boeing 737 MAX. Therefore, these changes will not have significant effects on the total number of passengers during the period.

Image: Boeing.

Furthermore, Icelandair has decided to cancel its flights to Cleveland in the US and Halifax in Canada this year. This is partly due to the suspension of the Boeing 737 MAX aircraft but also because of a decision to focus on meeting increased demand for flights to and from Iceland by moving supply from destinations that focus on travel between North America and Europe via Iceland.

The financial impact of the suspension of the Boeing 737 MAX aircraft is uncertain at this time as the amount of compensation from the aircraft producer is still under review.

Changes to Icelandair’s flight schedule following changes in the competitive environment

Because of changes in the competitive environment, Icelandair has decided to add flights to Southern Europe. Icelandair will offer three flights a week to Alicante in cooperation with Icelandair Group’s subsidiary, VITA, a travel agency that organises trips from Iceland.

Furthermore, Icelandair has started working towards adding aircraft to its fleet that will be fitted as economy only. These aircraft will have a larger number of seats than the Company‘s current aircraft, which lowers unit cost and therefore strengthens Icelandair’s competitiveness in this market. These aircraft are better suited for certain destinations that are not part of Icelandair‘s core route network, such as Alicante and Tenerife, and therefore present opportunities for growth. Icelandair expects the first aircraft of this type to be in operation in the beginning of the year 2020.

Icelandair introduces its Buddy Hotline

Icelandair has made this announcement:

  • 69% of Americans have a desire to get more information first-hand from locals as they believe they have more knowledge than any other source
  • Over one quarter of Americans (27%) feel ‘overwhelmed’ when planning a holiday, due to the amount of sources of reviews and recommendations
  • Over half even feel ‘anxious’ (23%), ‘stressed’ (16%) or ‘confused’ (13%) about what they should and shouldn’t book
  • New Buddy Hotline allows passengers to directly speak to or message an Icelandair Buddy for personal travel advice and recommendations when planning or on their trip
  • All Buddies are Iceland locals and members of the Icelandair team

Transatlantic airline Icelandair has launched its new Buddy Hotline service to connect passengers with Icelandair Buddies for personalized travel recommendations. The service aims to support travelers during or in the planning of their trip by providing trusted advice from locals.

Travelers can directly connect with a Buddy by phone or via an online messenger, to receive the ultimate ‘insider’ advice to make the most of their time away. From where to find the best fish restaurant in town, to where to discover a beautiful hidden spot for a picnic or enjoy a secluded geothermal hot pool, Icelandair’s Buddies will have the answer.

All Buddies are members of the Icelandair team who are knowledgable and passionate about promoting responsible tourism in the country.

A new global study conducted by Icelandair revealed that over one quarter of Americans (27%) feel overwhelmed by the travel planning process, and  52% feel ‘anxious,’ ‘stressed,’ or ‘confused’ about what they should see or do during their trip.

These feelings are further exacerbated with trust in reviews and recommendations at a new low. Research reveals that 71% of Americans are more aware of the existence of fake reviews than five years ago, which has resulted in 82% trusting reviews considerably less.

From discovering hidden gems to experiencing authentic local culture, there is a growing appetite among travelers to explore the ‘real’ location they’re visiting, and 68% of Americans expressed interest in having direct access to local knowledge for a more authentic experience. In addition to seeking advice from locals, many like to feel like a native while in another country, with over one third (36%) eating like a local and 43% shopping locally in an attempt to travel more sustainably.

Bogi Nils Bogason, President & CEO Icelandair Group, comments, “We know travelers are seeking more unique experiences guided by advice from trusted local sources.

“Our new Buddy Hotline service feeds this consumer appetite for ‘insider’ knowledge and is a great fit with our staff who, as Icelanders, have such a passion for warmly welcoming and hosting travelers from across the world.”

The Icelandair Buddies have a diverse range of personal passions and hobbies which will shine through with their advice for passengers.

  • Have an appetite for adventure? Guðlaug, a project manager, loves to get outdoors for a morning hike and can tell you where to enjoy some of Iceland’s breathtaking landscapes
  • In search of authentic Icelandic cuisine? Auður, a travel consultant, has his finger on the pulse of the hottest new spots to eat in town
  • In need of some peace and tranquillity? Sigríður, a flight attendant, is excited to share some of her favorite geothermal pools for passengers to relax and reenergize the Icelandic way
  • Want to immerse yourself in Icelandic culture? Edda, a customer service supervisor, loves to pass on her passion for traditional Icelandic culture, partaking in knitting lopapeysa (a traditional Icelandic sweater) in her spare time

The Buddy Hotline launches today and is available to all Icelandair passengers to enjoy from April 10May 8, 2019. To find out more about Icelandair’s Buddy Hotline and to take advantage by booking now visit icelandair.com/BuddyHotline.

Icelandair leases two Boeing 767 aircraft until end of September due to MAX grounding

Icelandair Boeing 767-319 ER WL TF-ISP (msn 26971) AMS (Ton Jochems). Image: 946142.

Icelandair has made this announcement:

In case of minimizing interruption to Icelandair’s flight schedule following the suspension of the Boeing 737 MAX aircraft, Icelandair has entered into a leasing agreement regarding two Boeing 767 aircraft.

The first aircraft comes into operation mid-April but the second at the beginning of May and both aircraft will be in operation until the end of September. These are 262-seat aircraft with two classes and an entertainment system. Icelandair is currently working on leasing the third aircraft that would be added to its fleet in the summer 2019.

Furthermore, Icelandair is reviewing its flight schedule for the summer 2019 following significant changes in the competitive environment. If the Boeing 737 MAX aircraft come back into operation in June or earlier, Icelandair has the possibility of increasing its flight frequency during hightseason from its original plans due to the above-mentioned addition to the fleet.

Top Copyright Photo: Icelandair Boeing 767-319 ER WL TF-ISP (msn 26971) AMS (Ton Jochems). Image: 946142.

Icelandair aircraft slide show:

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Icelandair Group suspends operation of three Boeing 737 MAX 8 aircraft

"Látrabjarg", delivered on April 4, 2018

Icelandair Group issued this statement:

Icelandair Group has decided to temporarily suspend operations of its three Boeing 737 MAX 8 aircraft until further notice.

The Company will follow any further developments closely, working with local, European, and American authorities regarding next steps. Based on the available information, Icelandair’s thorough safety processes and the training of its crew, the Company is confident in the safety of the Boeing 737 MAX 8 aircraft.

In the short term, this decision will not have a material impact on the Company’s operations since it only affects 3 passenger aircraft of a total fleet of 33, which creates flexibility to respond in the coming weeks.

Top Copyright Photo (all others by the airline): Icelandair Boeing 737-8 MAX 8 TF-ICY (msn 44354) LGW (Antony J. Best). Image: 944338.

Icelandair aircraft slide show:

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BOC Aviation delivers the first Boeing 737-9 MAX 9 aircraft to Icelandair

BOC Aviation Limited has announced that it has delivered its first Boeing 737-9 MAX 9 aircraft to its newest customer, Icelandair. The aircraft will be powered by CFM LEAP-1B Engines.


The pictured Boeing 737-9 MAX 9 TF-ICA (msn 44357) was officially handed over on February 22, 2019.

Photo: BOC Aviation.