Akasa Air is a new ultra-low-cost Indian airline co-founded by billionaire Rakesh Jhunjhunwala and former Jet Airways CEO Vinay Dube.
The leadership team:
The new airline expected to start operations in the summer of 2022 with a fleet of new Boeing 737 MAX aircraft.
The upstart made this announcement:
Akasa Air today revealed its much-anticipated brand identity with the unveiling of its ‘Rising A’ symbol and tagline, ‘It’s Your Sky’. With India’s youngest and greenest fleet, the Akasa Air brand is built upon a clear promise to deliver a warm, reliable, and affordable travel experience.
The Rising A is inspired by elements from the sky. It symbolizes the warmth of the rising sun, the effortless flight of a bird and the dependability of an aircraft wing. ‘It’s Your Sky’ is the brand’s promise to embrace everyone and to create an inclusive environment for all Indians regardless of their socio-economic or cultural backgrounds. It is a powerful pledge of ownership, promise, and possibilities that accompany each traveller on their journeys. The brand colours, ‘Sunrise Orange’ and ‘Passionate Purple’ reflect the airline’s warm, youthful, and respectful nature.
“Translating our purpose to serve every traveller with an innovative yet simple alternative required a modern and confident symbol. The Akasa Air brand identity encapsulates the collective spirit of flying and the individual pursuit of dreams for each of us,” comments Vinay Dube, Akasa Air Founder, MD and CEO. “It is our promise to all, regardless of backgrounds or beliefs, that it’s your sky, your dreams, your passions, and your personal journey, and Akasa Air is honoured to be a part of it.”
“We wanted our logo to be simple, easy-to-recall and connect with our brand ethos. The Rising A seamlessly connects aviation & ascension and exudes warmth, dependability, freedom, and motion. We believe that the sky embraces everyone and is no longer the limit” adds Belson Coutinho, CoFounder and Chief Marketing & Experience Officer, Akasa Air. “To bring this brand identity and promise to life, we are building a youthful, friendly, and dynamic culture of service and excellence, driven by a tech-led and sustainability-led strategy”, concludes Coutinho.
In partnership with Akasa Air, the positioning and identity have been crafted by 26FIVE India Lab, a Mumbai-based brand engagement firm and part of NYC-headquartered 26FIVE Global Lab creative network. The project for the agency was led by aviation specialist Girish Nair and global brand strategist Sophie Ann Terrisse.
Previously Akasa Air, a brand of SNV Aviation, announced the new Indian carrier had ordered (72) Boeing 737 MAX airplanes to build its fleet. Valued at nearly $9 billion at list prices, the order is a key endorsement of the 737 family’s capability to serve the rapidly growing Indian market.
About Akasa Air
Akasa Air will be the most dependable airline in India, offering warm & efficient customer service, reliable operations, and affordable fares – all in the Akasa Way. Akasa’s youthful personality, employee-centric philosophy, tech-led approach, and culture of service will make this commitment a reality for all Indians. The carrier plans to offer commercial flights starting in the summer of 2022 to support the growing demand across India.