Copyright Photo: Caribbean Airlines Boeing 737-8 MAX 8 N60668 (9Y-CAL) (msn 43385) BFI (Nick Dean). Image: 954501.
Caribbean Airlines has introduced a new livery as seen on ATR 72 9Y-TTI:
Caribbean Airlines Is Changing, Evolving
Over recent years we’ve introduced many new products and service enhancements. We are now focusing on another area of potential evolution – our brand image and brand identity.
When Caribbean Airlines started operations in January 2007, the aim was to embody the warmth of the Caribbean, and to reflect that warmth in our livery and our professional service.
This has served us well for 13 years.
Our Corporate brand has now evolved!
In March 2020, we revealed a new brand identity as well as new livery for our aircraft.
This is a brand refresh, which means we have taken what we already have a few steps further; an exciting makeover, not a new start.
Our refreshed branding has a more modern feel. It is bolder, more distinct, and more vibrant, while retaining the emotional connection of the original branding to that essential warmth of the Caribbean region.
Welcome To The New Era
The new logo retains the iconic hummingbird while infusing fluid lines and brighter hues to embody the spirit of flight, the vibrancy of our culture and connectivity within the region.
The new look represents the rich history and culture of the region and reflects the optimism and energy that have permeated all aspects of our operations.
Our New ATR Aircraft Livery
Our new livery celebrates the energy and vibrancy of the region.
Each time you see the word Caribbean we want you to think about your airline and the pride and joy we have in serving you.
Bringing Our Brands Under The Canopy Of The Caribbean
As part of the new brand identity, we have also standardised the name of all our products and services which will now be prefaced by the word “Caribbean”.
Air Lease Corporation (ALC) has made this announcement:
Air Lease Corporation has announced long-term lease agreements with Caribbean Airlines for four new Boeing 737 MAX 8 aircraft, scheduled to deliver to the airline starting in the fourth quarter of 2019 through 2020.
These four new aircraft will join two Boeing 737-800s (below) currently on lease to Caribbean Airlines from ALC.
Photo: Caribbean Airlines.
Boeing and Caribbean Airlines have announced the airline has chosen to enhance and renew its single-aisle fleet with the 737 MAX 8. The carrier, which has long operated the Next-Generation 737, will take delivery of 12 MAX airplanes in the coming years.
The airline commemorated the selection of the MAX during a ceremony featuring national dignitaries, including the Prime Minister of Trinidad and Tobago, the Honorable Keith Rowley, and Caribbean Airlines Chief Executive Officer, Garvin Medera.
The new MAX aircraft will replace the existing Boeing 737-800 fleet. (below).
The 737 MAX 8 – part of a fuel-efficient family of airplanes – will seat up to 160 passengers in Caribbean Airlines’ three-class configuration featuring the “Caribbean Plus” Cabin, and provide more than 500 nautical miles more range than the existing aircraft.
The airplane incorporates the latest technology CFM International LEAP-1B engines, Advanced Technology winglets, and other airframe enhancements to improve performance and reduce operating costs. Caribbean Airlines projects the MAX 8 will provide up to 16 percent fuel savings compared to its current fleet.
In addition to flying Boeing airplanes, Caribbean Airlines also uses Boeing’s services to optimize its operations. The carrier participates in the Fuel Dashboard Program, for example, which allows operators to look across their fleet and identify fuel savings. Caribbean also uses Boeing’s consumable and expendable material services to ensure it has the parts it needs when it needs it.
The 737 MAX family is the fastest-selling airplane in Boeing history, accumulating about 4,800 orders from more than 100 customers worldwide. Boeing has delivered more than 200 737 MAX airplanes since May 2017.
Top image: Boeing.
Caribbean Airlines (Port of Spain) will operate the last Boeing 767-300 revenue flight on the London (Gatwick) – Port of Spain route on January 10, 2016 per Airline Route. The airline is getting out of the long-haul business.
The company will also retire its two Boeing 767-300 ERs when the route is ended.
Copyright Photo: SPA/AirlinersGallery.com. Boeing 767-316 ER 9Y-LGW (msn 26327) departs from London (Gatwick).
JetBlue Airways (New York) flight 1295 from New York (JFK) to Austin, Texas with an Airbus A320 was ordered by FAA Air Traffic Control (ATC) to avoid its takeoff on runway 22 at JFK International Airport late Saturday night (January 17). The order was given to avoid a possible collision with a taxiing Caribbean Airlines flight 526 operated with a Boeing 737-800. According to this report, the Caribbean flight “taxied across” the JetBlue’s takeoff path. The two aircraft never came any closer than 2,800 feet. The JetBlue flight taxied back to the gate.
Read the full report from Newsday: CLICK HERE
Caribbean Airlines (Port of Spain) is dropping the Georgetown – Toronto (Pearson) route on February 25 per Airline Route. The route is currently operated two days a week with Boeing 737-800 aircraft.
In other news, the company will also add Boeing 767-300 service on the Port of Spain – New York (JFK) route from January 15 through March 27, supplementing existing twice-daily Boeing 737-800 service.
Copyright Photo: Jay Selman/AirlinersGallery.com. Boeing 737-8Q8 WL 9Y-BGI (msn 28232) arrives in New York (JFK).
Caribbean Airlines aircraft slide show:
Caribbean Airlines (Port of Spain), as we first reported in July of 2012, was modifying its aircraft that were painted in the Air Jamaica (Kingston) brand. The Trinidad and Tobago Civil Civil Aviation Authority (TTCAA) in 2012 mandated Caribbean Airlines must drop the Air Jamaica brand because of the conditions of their Air Operators Certificate (AOC) that it operate under one name. The first casualty was the pictured Boeing 737-8Q8 9Y-JMA (msn 30645) “Spirit of Kingston” which was sporting Caribbean Airlines titles on the Air Jamaica 2011 livery in 2012. The airliner previously had full Air Jamaica titles and color scheme.
This thorny issue, one of national pride in Jamaica, has moved slowly since the issue first emerged in 2012. Now Caribbean Airlines has repainted 9Y-JMA (above) with full Caribbean Airlines titles (minus the tail logo) eliminating the Air Jamaica colors. The aircraft re-entered revenue service on the February 23, 2014. This new change may be a new signal that Caribbean has decided to move ahead with the mandated one brand ruling eliminating the iconic Air Jamaica brand and name.
Caribbean Airlines had previously adopted a “two brands, one airline” marketing strategy to mainly keep alive the Air Jamaica brand, especially for the Jamaican market. Because the aircraft were intermingled between markets, this often led to a diverse identity in the two main markets.
A report by The Gleaner of June 19, 2013 reported the government of Jamaica (which retains a 16 percent share) was concerned about the reduction of flights by Caribbean Airlines to the island nation. Caribbean Airlines reduced the number of flights to Jamaica on April 16, 2013. The new CAL board was given a month to come back with a new development plan for Air Jamaica. Previously the Jamaican government has threatened to withdraw the Air Jamaica brand from the combined airline per Caribbean 360.
Read the full report The Gleamer: CLICK HERE
Read the full report from Caribbean 360: CLICK HERE
Finally, if this drama was not enough, Trinidad and Tobago Newsday reported Caribbean Airlines and Bahamasair (Nassau) in January 2014 were holding discussions on possible closer ties. Will this lead to a three-brand airline? Not likely.
Read the full report: CLICK HERE
In addition, Americans were warned not to fly Caribbean Airlines to and from Guyana because of possible threats against the carrier.
In conclusion, Caribbean Airlines needs to make a final decision of this difficult national pride issue and move ahead towards profitability once again.
Read the full report from Reuters: CLICK HERE
Top Copyright Photo: Nigel Steele/AirlinersGallery.com. Boeing 737-8Q8 9Y-JMA (msn 30645) arrives back at the Port of Spain base with the new (almost full) identity.
Current Route Map:
Caribbean Airlines (Port of Spain) put their newly-acquired Boeing 767-300 into revenue service today (November 3) from Port of Spain to Toronto (Pearson) as flight BW 610.
Copyright Photo: Nigel Steele. The former LAN Airlines Boeing 767-316 ER 9Y-LHR (msn 27597, ex CC-CDP) climbs away from Port of Spain, Tobago on the historic first flight today.
Caribbean Airlines (Port of Spain) on August 31, 2012 accepted this former LAN Airlines Boeing 767-316 ER, its second copy of the type. The pictured 767-316 ER is now appropriately registered as 9Y-LHR (msn 27597, ex CC-CDP) in salute of London Heathrow Airport, served for many years by BWIA.
Copyright Photo: Nigel Steele. 9Y-LHR is pictured arriving at the POS base on August 31. Like the first (9Y-LGW), it also carries the special “Celebrating 50 Years of Independence” emblem.