Meridiana fly (Olbia, Sardinia) on July 18, 2011, announced a merger with Air Italy (2nd) (Milan-Malpensa). Since then the two airlines have been operating as two separate airlines with their own brands and operating philosophies. This is now changing.
Meridiana has been using the Meridiana fly name since its merger with Eurofly (Milan-Malpensa) on February 28, 2010. Now the company will revert back to just Meridiana for the rebranding. The pictured 1991 livery above will now become the standard livery for all of the merged aircraft. For now, until the merger is complete, Air Italy is technically wet leasing its aircraft to Meridiana. The pictured Boeing 737-800 of Air Italy carries a small “Supplied by Air Italy” sticker applied close to the main forward left door.
The Air Italy brand will now be retired.
According to commercial director Andrea Andorno, “we want to emphasize the characteristics of full service carriers for the high-class clientele. No more low cost philosophy” according to this report by La Stampa.
Read the full report (in Italian): CLICK HERE
Top Copyright Photo: Marco Finelli. Air Italy’s Boeing 737-84P WL EI-IGN (msn 35074) taxies past the camera at Bologna in its new look.
Bottom Copyright Photo: Nik French. Air Italy’s Boeing 737-8BK WL EI-EOJ (msn 33022) parks between flights at Manchester.