Category Archives: Transavia Airlines

Air France-KLM announce their 2017 summer schedule

For the 2017 summer season (from 26 March to 28 October 2017), Air France-KLM is continuing its growth by launching 53 new routes. The group is increasing capacity by 2.9% compared to the previous summer season*, with growth driven by the long-haul passenger network (+ 2%), the medium and short-haul passenger network (+ 2.7%) and Transavia’s low-cost activity (+ 10.2%).

53 new routes**

On its long-haul network, Air France-KLM is operating 9 new routes**:

  • 3 destinations on departure from Paris-Charles de Gaulle operated by Air France: Accra (Ghana), Cancun (Mexico) and Cape Town (South Africa).
  • 6 destinations on departure from Amsterdam-Schiphol operated by KLM: Cartagena (Colombia), Freetown (Sierra Leone), Minneapolis (United States), Monrovia (Liberia), Tehran (Iran) and Windhoek (Namibia).

On its medium and short-haul network, the group will operate 25 new routes**:

  • 5 destinations on departure from Paris-Charles de Gaulle operated by Air France: Agadir and Marrakech (Morocco), Milan-Malpensa (Italy), Palma de Mallorca (Spain) and Porto (Portugal).
  • 10 destinations on departure from Amsterdam-Schiphol operated by KLM: Cagliari and Catania (Italy), Dublin (Ireland), Milan-Malpensa (Italy), Gdansk (Poland), Graz (Austria), London-City Airport (UK), Malaga (Spain), Porto (Portugal) and Split (Croatia).
  • 10 destinations on departure from the French regions operated by HOP! Air France:
  • On departure from Marseille: Athens (Greece), Ibiza (Spain) and Stockholm (Sweden);
  • On departure from Nice: Athens (Greece) and Tel Aviv (Israel);
  • On departure from Bordeaux: Copenhagen (Denmark) and Frankfurt (Germany);
  • On departure from Toulouse: Athens (Greece) and Malta;
  • On departure from Montpellier and Castres: Ibiza (Spain).

Finally, Transavia is continuing its development by launching 19 new routes**:

  • 10 destinations on departure from Amsterdam-Schiphol: Almeria (Spain), Belgrade (Serbia), Helsinki (Finland), Katowice (Poland), Ljubljana (Slovenia), Munich (Germany), Reus (Spain), Sofia (Bulgaria), Tirana (Albania) and Zurich (Switzerland).
  • 5 destinations on departure from Rotterdam: Bergerac (France), Pisa (Italy), Pula (Croatia), Valencia (Spain) and Venice (Italy).
  • 1 destination on departure from Eindhoven: Stockholm (Sweden).
  • 3 destinations on departure from Paris-Orly: Palma de Mallorca (Spain), Tangiers (Morocco) and Tivat (Montenegro).

Continued improvement of the fleet and services

This summer, the fleet modernization and the improvement of the group’s products and services are continuing with the arrival of 4 new Boeing 787 and the deployment of the new long-haul cabins on board 4 Boeing 777.

"Sunflower", delivered on November 12, 2015

Copyright Photo Above: KLM Royal Dutch Airlines Boeing 787-9 Dreamliner PH-BHC (msn 38760) AMS (Javier Rodriguez). Image: 932928.

KLM Aircraft Slide Show:

At the end of the 2017 summer season, Air France-KLM will have a total of 13 Boeing 787 in its fleet:

  • 10 aircraft operated by KLM will fly to 18 destinations, partially or totally operated by the airline: Cape Town (South Africa), Rio de Janeiro (Brazil), Vancouver, Calgary, Toronto (Canada), Chengdu, Beijing, Hangzhou, Shanghai, Xiamen (China), Bogota, Cartagena (Colombia), Atlanta, New York, Salt Lake City, San Francisco (United States), Delhi (India) and Osaka (Japan).
  • 3 aircraft operated by Air France will fly to 4 long-haul destinations: Cairo (Egypt), Montreal (Canada) and Abidjan (Côte d’Ivoire) as a continuation of the flight to Bamako (Mali) as from 9 October 2017.

At the end of the 2017 summer season, KLM’s entire fleet of Boeing 747, Boeing 777 and Boeing 787, or 53 aircraft, will be equipped with the latest World Business Class cabins.

By the end of the summer season, Air France will offer 44 Boeing 777 equipped with its latest travel cabins on its long-haul network; 19 Boeing 777-300 and 25 Boeing 777-200, or the entire Boeing 777-200 fleet, as well as 3 Boeing 787 aircraft.

Long-haul: + 2%

North America: increased capacity to the United States and Mexico

On March 27, 2017, KLM will launch the Amsterdam-Schiphol – Minneapolis/St. Paul (United States) route, the largest cities in Minnesota. The route will be operated three times a week, in addition to a daily flight operated by Air France on departure from Paris-Charles de Gaulle and three daily flights operated by Delta between Amsterdam-Schiphol and Minneapolis/St. Paul.

Air France Airbus A380-861 F-HPJD (msn 049) NRT (Michael B. Ing). Image: 905920.

Copyright Photo: Air France Airbus A380-861 F-HPJD (msn 049) NRT (Michael B. Ing). Image: 905920.

Air France Aircraft Slide Show:

Air France is reinforcing the Paris-Charles de Gaulle – New York-JFK route by operating a second Airbus A380 on a daily basis. In total, Air France-KLM, together with Alitalia and Delta Air Lines, will offer 77 weekly services on departure from Paris and Amsterdam to New York-JFK as part of the vast transatlantic joint venture.

In Mexico, Air France will continue to serve Cancun with 3 weekly flights from Paris-Charles de Gaulle, a route previously operated only in winter.

Central and South America and the Caribbean: strong growth to Cuba

In Cuba, Air France-KLM is accompanying the market’s strong growth by offering 18 flights a week to Havana; six additional flights on departure from Paris-Charles de Gaulle (11 weekly frequencies operated by Air France) and Amsterdam-Schiphol (7 weekly frequencies operated by KLM).

In Colombia, KLM is suspending services to Cali and will offer Cartagena as a new destination from Amsterdam-Schiphol, as a continuation of the Amsterdam-Schiphol – Bogota flight.

KLM will continue to serve Saint Martin with 3 weekly non-stop flights to replace the Saint Martin – Curaçao – Amsterdam-Schiphol route.

Middle East and India: growth to Iran

Taking advantage of the expansion of the Iranian market, the group will continue to offer 7 weekly flights to Tehran: 4 weekly frequencies operated by KLM from Amsterdam-Schiphol and 3 weekly frequencies operated by Air France from Paris-Charles de Gaulle.

Air France-KLM is adapting its capacity in Egypt by suspending the Amsterdam-Schiphol – Cairo route, while maintaining a strong presence in this market with the deployment of Air France’s first Boeing 787.

KLM will be adjusting its flight schedule to the Middle East with the suspension of the service to Doha (Qatar) as of 25 March 2017. Instead, KLM will be increasing capacity to Bahrain by operating six weekly frequencies. Muscat (Oman) will be operated as a continuation of the flight to Dammam (Saudi Arabia), providing better connections at the group’s hub in Amsterdam-Schiphol.

Asia: consolidating our position

Air France is continuing its development to India by reinforcing its offer to Bangalore (1 additional weekly flight) and Mumbai (20% additional seats per day).

During the 2017 summer season, KLM will serve Kuala Lumpur (Malaysia) with three additional weekly flights. These flights will be operated in addition to the daily Amsterdam-Schiphol-Kuala Lumpur-Jakarta (Indonesia) route.

In Greater China, passengers to and from Hong Kong will benefit daily from the latest long-haul cabins on board Air France’s Boeing 777-300 on departure from Paris-Charles de Gaulle throughout the 2017 summer season.

KLM and China Airlines are strengthening their cooperation by offering a direct flight operated by China Airlines between Taipei and Amsterdam-Schiphol, in continuation of the 2016-17 winter season. Thanks to a capacity-sharing agreement, KLM will be able to offer its customers 11 weekly flights.

Africa and Indian Ocean: strengthening the offer of destinations on an expanding market

KLM will operate 3 weekly services from Amsterdam-Schiphol to Freetown (Sierra Leone) and Monrovia (Liberia). Flights to Freetown will be offered in addition to Air France services. Monrovia is a new destination for the group.

In South Africa, Air France will extend services to Cape Town, previously operated only in the winter.

In Ghana, Air France will operate flights to Accra, inaugurated on 28 February 2017, with 3 flights a week from Paris-Charles de Gaulle. This new offer is in addition to the KLM services operated from Amsterdam-Schiphol, bringing the Group’s offer to 10 weekly flights. This new service will provide optimized connections for customers connecting to and from North America and Europe.

Finally, in continuation of the winter season, KLM will operate 3 weekly flights from Amsterdam-Schiphol to Windhoek (Namibia), as a continuation of the flight to Luanda (Angola).

Medium and short-haul: + 2.7%

With increased capacity, the group is once again demonstrating its agility on the European network and is expanding its offer with 25 new routes this summer.

On departure from the hubs at Paris-Charles de Gaulle and Amsterdam-Schiphol

On departure from Paris-Charles de Gaulle, Air France will launch flights to Marrakech and Agadir (Morocco), Palma de Mallorca (Spain) and Porto (Portugal). This new offer is in line with Air France-KLM’s offensive strategy as part of its Trust Together project. The growth of the group’s fleet combined with a more intensive use of its aircraft allows it to offer new destinations in Europe during the peak summer period.

On departure from Amsterdam-Schiphol, KLM will launch flights to Cagliari and Catania (Italy), Gdansk (Poland), Graz (Austria), London-City Airport (UK), Malaga (Spain), Porto (Portugal), and Split Croatia). In continuation of the winter 2016-17 season, KLM will continue to serve Dublin (Ireland).

Air France and KLM will resume service to Milan-Malpensa with 5 and 4 daily frequencies respectively from Paris-Charles de Gaulle and Amsterdam-Schiphol, in addition to 2 daily flights connecting Paris-Charles de Gaulle and Milan-Linate and a daily flight connecting Amsterdam-Schiphol to Milan-Linate.

On departure from Paris-Orly and the French regions

On the HOP! Air France network, in continuation of the 2016-17 winter season, 10 daily flights will be operated to Montpellier, the fifth La Navette destination on departure from Paris-Orly after Toulouse, Bordeaux, Marseille and Nice.

Hop! For Air France Embraer ERJ 170-100STD F-HBXE (msn 17000286) BSL (Paul Bannwarth). Image: 937279.

Copyright Photo: Hop! For Air France Embraer ERJ 170-100STD F-HBXE (msn 17000286) BSL (Paul Bannwarth). Image: 937279.

Hop Aircraft Slide Show:

On departure from the French provinces, to meet the high demand in the busy summer months, Air France will operate direct flights to Athens (Greece), Ibiza (Spain) and Stockholm (Sweden) from Marseille, to Athens (Greece) and Tel Aviv (Israel) from Nice, to Athens (Greece) and Malta from Toulouse, to Copenhagen (Denmark) and Frankfurt (Germany) from Bordeaux and to Ibiza (Spain) from Montpellier and Castres.

In addition, capacity will also be increased to Corsica, which will be served on departure from 16 French regional cities: Aurillac, Bordeaux, Brive, Caen, Castres, Clermont-Ferrand, La Rochelle, Lille, Metz-Nancy, Nantes, Quimper, Pau, Poitiers, Rennes, Strasbourg and Toulouse.

The underside markings of the 2015 livery

Copyright Photo: Transavia Airlines (Netherlands) Boeing 737-8K2 WL PH-HSK (msn 41330) BFI (Joe G. Walker). Image: 930150.

Transavia (Netherlands Slide Show:

Transavia: + 10.2%

This summer, Transavia will be offering 19 new routes**:

  • 10 on departure from Amsterdam-Schiphol: Almeria (Spain), Belgrade (Serbia), Helsinki (Finland), Katowice (Poland), Ljubljana (Slovenia), Munich (Germany), Reus, (Spain), Sofia (Bulgaria), Tirana (Albania) and Zurich (Switzerland).
  • 5 on departure from Rotterdam: Bergerac (France), Pisa (Italy), Pula (Croatia), Valencia (Spain) and Venice (Italy).
  • 1 on departure from Eindhoven: Stockholm (Sweden).
  • 3 on departure from Paris-Orly: Palma de Mallorca (Spain), Tangiers (Morocco) and Tivat (Montenegro).

Air France-KLM’s low-cost activity will offer a total of 133 destinations in 36 countries. 7 new Boeing 737-800 will join the fleet for a total of 70 aircraft.

In this way, Transavia, which is growing rapidly, is continuing its development on departure from France and the Netherlands. On departure from Paris-Orly, Transavia is strengthening its offer to Israel and Morocco. From Amsterdam-Schiphol, Transavia is developing new markets to the Eastern European countries.

* Capacity measured in available seat-kilometres compared to the 2016 summer schedule

**Compared to the 2016 summer season.

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Transavia orders 17 Boeing Next-Generation 737-800s

Boeing (Chicago, Seattle and Charleston) and Transavia Company (Transavia Airlines and Transavia France), a wholly owned subsidiary of the Air France KLM Group, today announced an order for 17 Next-Generation 737-800s, including options for three additional airplanes. The order, valued at $1.6 billion at current list prices, was previously booked and attributed to an unidentified customer on the Boeing Orders & Deliveries website.

The order will significantly support the growth of Transavia’s operations from France and the Netherlands. The airline currently has a combined all-Boeing fleet of 45 Next-Generation 737s.

Air France and KLM are now funneling more routes to its two main subsidiaries.

Transavia Company has six bases, with Amsterdam’s Schiphol Airport and Paris-Orly Airport as its main hubs, serving 110 destinations in Europe and North Africa. Passenger numbers reached 10 million in 2014.

Photo: Ton Jochems/AirlinersGallery.com. Boeing 737-8K2 PH-HSJ (msn 42150) taxies at the Amsterdam base in the now old 2005 livery.

Transavia Airlines (Netherlands) aircraft slide show: AG Airline Slide Show

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Transavia introduces a new bright and whimsical look

Transavia (2015) logo (large)

Transavia Airlines (Netherlands) (Amsterdam) and Transavia France (Paris-Orly) have introduced a new brighter shade of green and white livery, ten years after the last change. The new makeover by Studio Dumbar redesigns the “t” logo and the new style font titles also drop the .com.

Transavia New Year

 

The company is advertising the change as “the new Transavia”.

Read how the new brand was developed by Studio Dumbar: CLICK HERE

Images below: Studio Dunbar.

Transavia (Netherlands) 737-700 WL PH-XRX (15)(Tko)(Studio Dunbar)(LR)

Transavia (Netherlands) 737-800 WL PH-HZN (15)(under)(Transavia)(LR)

All images by Transavia:

Transavia (Netherlands) aircraft slide show:

Video: The unveiling of the new brand:

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Air France reaches a tentative agreement with the pilot’s union concerning the expansion of Transavia France

Air France (Paris-CDG) has reached a tentative agreement with its pilot’s union concerning the growth of lower-cost Transavia France (Paris-Orly). The airline issued this statement:

Air France and the representative pilot unions have just reached a draft agreement concerning the development of Transavia France.

This text will be presented on Friday, October 17 at the Special Board Meeting of SNPL Air France ALPA. Then it will be submitted to a referendum of its members for a signature in mid-November. The SNPL Transavia has also taken part in the talks.

The terms are as follows:

The development of Transavia France beyond 14 Boeing 737s will be assured as from summer 2015 in order to accelerate the Group’s development on the rapidly-expanding leisure market;

Pilots flying for Transavia France will be employed under Transavia France operating and remuneration conditions to ensure the company’s competitiveness and its development as a complement to the Air France network. Moreover, two co-existing contracts (Transavia France and Air France) will be implemented for Air France pilots flying for Transavia France;

These terms will provide pilots with dynamic and integrated career development, including a single seniority list, in response to high expectations on the part of pilots.

Any future changes in working conditions and remuneration at Transavia France will seek the agreement of the SNPL Air France ALPA and SNPL Transavia, again in response to clear demands expressed by pilots.

Air France considers that this balanced solution, the result of a responsible and peaceful social dialogue, will lead to the rapid development of Transavia France and an increased value added for the benefit of its customers and staff.

Copyright Photo: Ton Jochems/AirlinersGallery.com. Transavia France’s Boeing 737-8K2 F-GZHD (msn 29650) taxies at the leisure destination of Palma de Mallorca.

Air France Aircraft Slide Show: AG Slide Show

Transavia France Slide Show: AG Slide Show

 

Air France-KLM to retire the Martinair McDonnell Douglas MD-11 freighters in 2015 and 2016, will expand Transavia leisure flights

Air France (Paris) and KLM Royal Dutch Airlines (Amsterdam) (Air France-KLM Group) issued this statement about its shrinking and unprofitable freighter fleet including Martinair‘s (Amsterdam) McDonnell Douglas MD-11 freighter fleet:

At its meeting on September 4, 2014, the Air France-KLM Board of Directors examined the findings of the strategic review of its full-freighter operations which was launched earlier this year.

On top of the ongoing reduction of the full-freighter fleet, and facing a slower than expected recovery in demand, the Board of Directors has decided to reduce the full-freighter fleet based in Amsterdam to 3 aircraft in operation by the end of 2016. Five MD-11s will be phased out on an accelerated basis during 2015 and 2016.

By then, the Group will operate five full-freighter aircraft: 2 Boeing 777Fs in Paris and 3 Boeing 747 ERFs in Amsterdam, compared with a total of 14 in 2013.

The group intends to find alternative employment internally for all affected staff. It will engage in consultations on this matter with the Works Council and trade unions of the companies involved.

The Group will remain a major player in the cargo sector in Europe through its extensive belly network effectively supplemented by a limited number of full-freighter aircraft.

This adjustment of the full-freighter fleet is part of a broader strategic vision designed to increase cargo contribution to the group. Other measures include a strong focus on specialized products such as pharmaceuticals and express, as well as investment in state-of-the-art IT infrastructure and E-developments, further cost reduction and expansion of partnerships.

In other news, the Air France-KLM Group will expand its leisure operations under the Transavia brand with new bases outside of Paris and Amsterdam. The Group issued this statement:

At its meeting on September 4, 2014, as proposed by its Chairman and CEO Alexandre de Juniac, the Air France-KLM Board of Directors approved the group’s development project on the leisure market in Europe.

This development will take place under the Transavia brand from the two existing airlines – Transavia France and Transavia the Netherlands – and new bases will be opened in other European countries.

This project will strengthen the development of Transavia France (Paris) and Transavia Airlines (Amsterdam) in the Netherlands. The terms of these developments are the subject of consultations in both countries.

The group is positioning itself as a major player in this rapidly growing market in Europe.

This project is part of the group’s new plan for growth and competitiveness, Perform 2020, which will be presented in details to investors and to the press on September 11.

Air France-KLM have also unveiled its new “Perform 2020” program which replaces its “Transform 2015” program. Here is the formal plan:

Air France-KLM unveiled its new Perform 2020 strategic plan.

Perform 2020 is the successor to Transform 2015, which represented the first phase in the Group’s turnaround. While maintaining the imperatives of competitiveness and the ongoing strengthening of the Group’s financial position, this growth plan will focus on the following three strategic areas:

  •   Selective development to increase exposure to growth markets
  •   A product and services upgrade targeting the highest international level
  •   An ongoing improvement in competitiveness and efficiency within the framework of strictfinancial disciplineAir France-KLM’s Chairman and Chief Executive Officer, Alexandre de Juniac, made the following comments:
    “Transform 2015 will be completed by the year end having fully delivered on its objective of significantly improving the Group’s competitiveness and delivering a €1 billion-plus reduction in costs. Perform 2020, the strategic plan we are launching today, will be supported by two main levers: growth, which we are looking to capture in a number of areas, and competitiveness combined with financial discipline which should continue to ensure firm foundations for the development of Air France-KLM. This is why the ambitious initiatives we are launching today will go hand in hand with redoubled efforts to reduce costs and restructure activities which remain loss-making. By 2020, we will have built an air transport Group focused on a leading long-haul network at the heart of global alliances, with a portfolio of unique brands, restructured short and medium-haul operations with a reinforced presence in the low cost segment in Europe, leadership positions in cargo, maintenance and catering, and a significantly improved risk profile both operationally and financially.”

    1 See definition in appendix
    2 At constant currency, fuel price and pension cost

Business review

In an environment which remains challenging but with profitable growth opportunities across all the Group’s markets, Air France-KLM plans to reinforce its key strengths, namely its network, its products and services, and its brands, while adjusting its portfolio of activities.

The development of the passenger hub business based on an upgraded product offer, an increased customer focus and a stronger positioning of brands. Benefiting from the broadest long-haul network on departure from Europe, the Group will be able to continue to capture growth opportunites particularly via the reinforcement of strategic partnerships.

The Group will maintain strict capacity discipline with growth in passenger capacity expected to be around 1% to 1.5% for the 2015-2017 period.

The Group will continue to restructure its point-to-point operations, aiming at a return to operating breakeven by 2017. In addition to the full impact of the measures launched in 2013, this objective will be reached thanks to new initiatives to restructure the network and reduce costs, together with the creation of a single business unit combining HOP and the Air France point-to-point operations.

The accelerated development of Air France-KLM in the European leisure market, under the Transavia brand, based on the two existing companies – Transavia France and Transavia Netherlands – and new bases to be created in other European countries. In a growth market, the Group plans to build on the results achieved within the framework of Transform 2015 to move to a more pan-European scale. By 2017, Transavia will rank amongst the leading low cost carriers in Europe, operating a fleet of 100 aircraft and carrying more than 20 million passengers. This business should contribute an additional €100 million of EBITDAR in 2017. With profitability being impacted by ongoing ramp-up costs, the Group is targeting operating profits by 2018.

The finalization of cargo repositioning: a significant reduction in the full-freighter fleet, from 14 aircraft in operation in 2013 to 5 aircraft at the end of 2016, should enable this business to return to operating breakeven in 2017 (versus a loss of €110 million in 2013 and a €200 million loss including bellies). The group will maintain a small full-freighter fleet as an important commercial lever to support its revenue premium on bellies. The Group will remain a major player in the European cargo sector thanks to its extensive belly network, but with only very limited remaining exposure (15% of capacity) to full-freighter volatility.

The recent development of the maintenance business has proven successful, with increased profitability and rapid growth in the order book. The Group will pursue its growth in this segment, particularly in engines and components, including via targeted acquisitions. This business should generate an additional €50 million to €80 million of EBITDAR in 2017, depending on acquisitions.

From a selective capex management while adopting a disciplined approach to growth opportunities. financial perspective, Air France-KLM plans to pursue the reduction in its unit costs and The Group will leverage the structured approach implemented within the framework of Transform 2015 to maintain unit cost reduction at an annual rate of 1% to 1.5%. To achieve this target, the group will go beyond traditional efforts directed at reducing unit costs (e.g. reduction in external expenses, purchasing policy and renewal of the long-haul fleet). This will involve the ongoing restructuring of uncompetitive activities and implementing a systematic review of processes using benchmarking based on profit centers. It will also entail negotiating with staff on the achievement of productivity gains paving the way to growth.

A progressive increase in fleet capex will be undertaken within the framework of strict capex control. Investment will remain below its pre-2012 level. Dedicated sources of funding will be allocated to significant development opportunities to ensure control over credit ratios. For example, the first phase in Transavia expansion will be financed by the €339 million proceeds generated from the partial disposal of Amadeus shares on September 9.

Medium-term financial targets to 2017

As a result of all these initiatives, Air France-KLM has set itself the following Group financial targets:

  •   EBITDAR up by 8% to 10%5 per year between 2013 and 2017
  •   An adjusted net debt/EBITDAR4 ratio of below 2.5 in 2017
  •   Base businesses to consistently generate annual positive free cash flowThese targets are consistent with a ROCE of 9% to 11% in 2017.

Read the analysis by Bloomberg Businessweek: CLICK HERE

Top Copyright Photo: Keith Burton/AirlinersGallery.com. Martinair’s McDonnell Douglas MD-11 (F) PH-MCS (msn 48618) prepares to land at London’s Stansted Airport.

Air France: AG Slide Show

KLM: AG Slide Show

Martinair: AG Slide Show

Transavia Airlines (Netherlands): AG Slide Show

Transavia Airlines (France): AG Slide Show

Bottom Copyright Photo: Ton Jochems/AirlinersGallery.com. Transavia Airlines’ (Netherlands) Boeing 737-8K2 PH-HZA (msn 28373) with a Kulula underside taxies at the Amsterdam base.

 

Transavia France introduces seven new routes from Paris Orly as the fleet expands with Airbus A320s, introduces a new uniform

Transavia France (Transavia.com) (Paris-Orly) has introduced seven new routes per Anna Aero. Paris (Orly)-Tel Aviv was added on April 10 followed by new service to Athens, Faro, Istanbul and Malaga on April 12 along with Pisa and Prague on April 13.

The subsidiary of Air France-KLM now operates 12 Boeing 737-800s and will soon operate five Airbus A320s that are being transferred from Air France.

On April 1 Transavia unveiled its new cabin crew uniform. Previously Transavia issued this statement:

Transavia.com logo-1

Transavia.com is in the process of creating a new uniform for its cabin crew and sales & service staff. The design process is unique because the end product will be a result of co-creation. This means that the wearers themselves will contribute ideas for the design. Bas van Wayenburg, design consultant, will translate these ideas and suggestions into wearable uniform components. Through ‘crew sourcing’, the airline’s personnel in both the Netherlands and France will take a vote on the final design. By opting for this approach, transavia.com is not only demonstrating its commitment to its employees, but is also enhancing its visual appearance to its customers. The new uniform will be put into use in the summer of 2015.

“We are proud to be working together with our around 1,500 employees, the end users, on the creation of a new uniform in such a way. Our employees reflect our brand and are the customers’ first point contact. The uniform is an important element of our visual identity and must continue to be that. Therefore, after nearly 9 years, we are giving our uniform a facelift. It needs to be in keeping with the core values of our brand, including enthusiasm, commitment and sincerity, while at the same time expressing safety and responsibility,” explains Mattijs ten Brink, General Manager of transavia.com.

Incidentally, this is not the first time that transavia.com has involved end users in the development process of a product. Crowd sourcing was also applied for the Fanflight (2013) and Slogan (2011) campaigns.

Top Copyright Photo: Ton Jochems/AirlinersGallery.com. Boeing 737-86J WL F-GZHI (msn 36120) taxies past the camera at Antalya, Turkey.

Transavia (France): AG Slide Show

Bottom Copyright Photo: Transavia.

Transavia FA Uniform

Routes from the Paris (Orly) base:

Transavia France ORY 4.2014 Route Map

 

Transavia Airlines leases in this Flydubai Boeing 737-800 for the summer

Transavia Airlines (Netherlands) (Transavia.com) (Amsterdam) has leased this Boeing 737-8KN formerly operated as A6-FDD (msn 40234) from Flydubai (Dubai). The aircraft is now operating as PH-FDD for the summer months in this unique hybrid livery.

Copyright Photo: Ton Jochems.

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