Avatar Airlines (Las Vegas) is a proposed new airline that wants to operate high-density Boeing 747-400s on popular domestic routes with attractive low fares. The new airline has reported its has submitted an application to the DOT and the FAA for operating authority as an air carrier. A core component of its business plan to offer corporate sponsors the opportunity to advertise on the exteriors of the aircraft as well as in the interiors of the aircraft.
Here are some of highlights of their business plan:
Avatar is building a better airline from the ground up. Avatar will make full use of the latest technology in order to bring down the cost of air travel, without sacrificing the creature comforts of luxury flight. Exclusive use of online reservations (“straight to the gate”) is a tremendous savings for Avatar, and allows it to pass on a tremendous savings to its passengers. Not only will Avatar not sacrifice creature comforts, it will actually enhancethem. We realize that “creature comforts” may mean different things to different passengers. Some passengers may want to use their flight-time to totally unplug and relax by catching a few extra winks or by even curling up with a good book. We get it. There’s no reason these passengers should have to pay for technology they don’t plan on using. It’s one of the ways Avatar plans to keep the overall cost of flight travel at remarkably low levels.
Yet, for those passengers that wish to indulge, Avatar’s plan is to equip its fleet with on-board satellite Wi-Fi capability as part of its in-flight entertainment profit center. For a nominal cost, passengers will be able to surf the net, watch a movie , catch up on emails, or shop on the Avatar network and receive valuable discounts while flying thousands of feet in the air, giving a literal meaning to the term “cloud-based” computing.
“Seat-back technology is for the birds, not the planes.”
Ever look at some of our competitor’s seatbacks and think to yourself, “hmm… that technology sure is starting to look dated. It could use a good facelift.” Lackluster color. Not enough definition. Worn-out control buttons. Pokey connections. Technology changes so fast, why not leave it up to our passengers to decide the quality of their onboard devices? Passengers are encouraged to use their own devices, or for a nominal fee, rent a portable hi-tech device from Avatar. Avatar plans on forming strategic alliances with third party vendors to supply portable hi-tech devices and swap them out as the technology advances – insuring that Avatar’s passengers always have the option to enjoy hi-tech devices on their flight, whether that device is one of their own, or one of ours.
Ever see our competitor’s passengers struggling to get their “oversized” carry-ons into the overhead bins, to avoid costly luggage fees? (Were you one of them? Or maybe you were the one shielding yourself from a possible fallout???) A bit like trying to fit a square peg into a round hole, wouldn’t you say? Did we mention no more luggage fees? Avatar thinks it’soutrageous that passengers should have to pay to bring a reasonable amount of luggage with them on a flight. Avatar plans to “roll back the clock” to the good old days when each passenger was permitted to check two normal pieces of luggage into cargo for no fee, in addition to standard carry-on bags.
Avatar’s business plan is unique, incorporating six individual profit centers in conjunction with the exclusive use of the Boeing 747 aircraft equipped with 539 economy seats and 42 business class seats, resulting in the industry’s lowest cost per seat mile.
This allows Avatar to offer everyday fares between $19 to $99, depending on the destination and time of purchase.
Avatar profit centers include:
Advertising & Promotions (Branding) a Avatar Vacations
Each center is responsible for earning a profit, combined they are responsible for lowering Avatar’s cost per available seat mile resulting in a cost expected to be the lowest in the industry.
It’s simple: Big airplanes carrying maximum number of seats combined with fares which are low enough and markets which are large enough to guarantee 100% load factors.
Airline Media, Inc. is solely owned by Avatar Airlines and is that profit center responsible for corporate sponsorships through branding. The Company provides the opportunity to display your ad or logo on the inside and/or the outside of one or all of Avatar’s aircraft.
Areas such as: seat upholstery, cabin walls and ceilings, over-head bins, bulkheads, tray table, exterior-wrap as well as other areas are available.
The proposed airline is also proposing to corporate sponsors to decorate their large aircraft with a full size logo jets as “Exterior Wraps”:
Here are some corporate possibilities:
All images from the Avatar Airlines 2014 press kit.