Virgin Atlantic Airways (London) has returned to the black. The group reported a £14.4 million ($21.4 million) profit (pre tax and exceptional items) for the year of 2014. This represents a £65.4 million ($97.3 million) improvement from the £51 million ($75.9 million) pre-tax loss for the year of 2013.
The airline issued this statement:
For the year ended December 31, 2014, the Group is reporting a profit before tax and exceptional items of £14.4 million, representing an improvement of £65.4 million on the previous year’s financial performance.
The results confirm that Virgin Atlantic has delivered on the target it set in February 2013 to return to profit within two years. It is now looking to the future and positioning the business for future growth and sustained profitability whilst making significant investment in customer experience.
Calendar year ending December 2014 Group Performance at a glance:
A Group pre-tax, pre-exceptional items, profit over 12 months of £14.4 m, an improvement of £65.4 m on the year ending December 2013 (£51.0 m pre-tax loss)
Group revenue of £2.9 billion
Airline unit revenue up 0.5% (up 3.5% at constant currency)
6,156,000 passengers flown
Average revenue passenger load factors of 77.38%
Airline unit operating costs flat year-on-year at constant currency
Virgin Holidays recorded a profit for the year before tax and exceptional items of £5.7m, up £3m year on year, and increased revenue by 1.1%
Cargo revenue down 1.8% year on year (up 3.1% at constant currency) with strong export demand from the UK
For the third consecutive year, passenger satisfaction scores have increased, with an 11% improvement since 2012. The airline’s on time performance remains high with 85.5% of flights departing within 15 minutes of schedule. Virgin Atlantic remains focused on delivering the best possible experience and service to its customers enhanced by a £300m investment in this area by 2018.
Chief Executive Craig Kreeger said:
“We want to be the airline most loved by our customers by always putting them at the centre of everything we do. These profitable results mark the successful conclusion of our recovery period and have put firm foundations in place for the future. We are confident that we have the right fleet, network and partners in place to be more profitable than ever before by 2018.
“We had a clearly defined strategy to transform the financial performance of the business and everyone involved can be rightly proud that we delivered that in a rigorous timeframe, while investing in continuous improvements to our passengers’ experience. I would like to thank our customers for their support, and our people for delivering the exceptional customer service that remains uniquely Virgin Atlantic.”
Strategic changes in the business along with operational and cost efficiencies have driven the improved financial performance this year. In October, the airline took delivery of the first of its state of the art, fuel-efficient Boeing 787-9s (above), with seven more to follow in 2015 as part of a fleet regeneration programme.
Virgin Atlantic and its customers gained significant benefit from its joint venture partnership with Delta Air Lines, launched in January 2014. Over 4.5million passengers flew on joint venture services in its first year of operation and the two airlines expect this number to continue to grow in 2015. The partnership’s total number of code share routes recently increased to 484 and its peak daily transatlantic services will rise to 39 from summer 2015. This includes ten daily departures between London and New York – the world’s busiest business travel market.
The increased transatlantic flying follows a network review undertaken by Virgin Atlantic in 2014 which led to its exit from several loss-making routes. The airline also took the decision to withdraw its domestic operation Little Red, with flights between Heathrow and Manchester ceasing later this month and Heathrow and Edinburgh and Aberdeen stopping in September 2015. New routes will be launched this summer between Manchester and Atlanta, London Heathrow and Detroit, and London Gatwick and Tobago, as well as a series of seasonal flights between Belfast and Orlando and Glasgow and Las Vegas. There will also be increased frequency in services between Heathrow and major US destinations including San Francisco, Los Angeles, Atlanta and New York.
Virgin Holidays’ revenue and profit improvements were driven by a strong performance in its key North American market, where turnover grew by more than 10%, and disciplined cost control across the business. The company also enjoyed a four-point increase in its Net Promoter Score. During 2014, it implemented a new five-year plan to drive customer satisfaction, staff engagement and profitability to record levels by 2019.
Virgin Atlantic President, Sir Richard Branson, said:
“I can’t think of a better way to complete our 30th birthday year than with a return to profit. The team at Virgin Atlantic has done a great job in turning around the airline and has the right strategy to take the business from strength to strength. Keeping our customers and our people at the heart of everything we do gives me great confidence in our future and I look forward to the next 30 years.”
Copyright Photo: SPA/AirlinersGallery.com. Virgin Atlantic Airways Boeing 787-9 Dreamliner G-VNEW (msn 40956) “Birthday Girl” climbs away from London (Heathrow).
Virgin Atlantic aircraft slide show: